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All Journal Jurnal Penyuluhan Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture AGRIEKONOMIKA Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal Studi Manajemen dan Bisnis Jurnal Ilmu Keluarga dan Konsumen Jurnal Agribisnis Terpadu Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRIBISAINS Paspalum: Jurnal Ilmiah Pertanian Kumawula: Jurnal Pengabdian Kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Agri Wiralodra JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Journal of Micro, Small and Medium Enterprises
Gema Wibawa Mukti
Departemen Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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GOVERNMENT AND PRIVATE COLLABORATION: AN EFFORT TO STRENGTHEN INNOVATION SMALL SCALE FARMERS IN INDONESIA Gema Wibawa Mukti; Rani Andriani Budi Kusumo; Anne Charina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8427

Abstract

Agriculture globally is still dominated by small-scale farmers which means that investment is still needed to change their quality of life for the better. Investment in innovation in agriculture is expected to not only alleviate poverty, but also improve the welfare of farmers and rural communities. To create this, collaboration between agricultural actors is needed, so as to encourage actors to play roles according to their respective functions, strengthening each other so that in aggregate it can increase farmers' productivity. Productivity growth, agricultural efficiency and reducing the impact of agriculture on the environment arise due to various studies conducted on the agricultural sector. Rural poor still rely on agriculture as their main livelihood, therefore investment in agriculture is an important factor in efforts to reduce poverty in rural areas, namely by improving agricultural performance. Collaboration between the government and the private sector is expected to improve soft skills and hard skills from each party, so as to improve services to agricultural stakeholders optimally. The government and agricultural stakeholders always collaborate with each other to encourage agricultural ecosystems that are able to overcome food insecurity and create sustainable agriculture. With the right model of iolaborasi, science-based innovation can encourage the strengthening of the agricultural industry and increase the level of welfare of smallholder farmers in rural areas.
STRATEGI BERTAHAN HIDUP INDUSTRI KECIL AGRO PASCA PANDEMI COVID 19 DI INDONESIA: ANALISIS BERBASIS KETAHANAN Anne Charina; Rani Andriani Budi Kusumo; Gema Wibawa Mukti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9360

Abstract

COVID-19 has caused severe damage in various sectors of the world. The economic sector is a sector that is severely affected, especially small-scale industries. However, it turns out that there are still small industries that can survive in the midst of the pandemic that hit. This study identified small industrial survival strategies after the Covid-19 pandemic in West Java, Indonesia. This research adopts qualitative research techniques, through double Kasus study techniques. The data collection consists of personal interviews of 20 small agro industry entrepreneurs, through the exploration of personal stories and direct observation and analysis of documents. Qualitative descriptive analysisis used to analyze the data obtained. This research reveals that the survival strategy carried out by small industries post the Covid-19 pandemic in Indonesia is based on self-resilience. This highlights how processes and strategies rise from the downturn caused by covid. Self-resilience will be formed from attitudes of personal competence, strandar to advance and tenacious, Trust in one's instincts, tolerance of negative affect, and strengthening effects of stress, Positive acceptance of change, and secure relationships, control and Spiritual influences. This strategy is a very important basic stage for small industries to rise from the Covid-19 pandemic.
Strategi Pemasaran Kombucha Cascara Menggunakan Konsep Marketing Mix 7P dengan Analisis Matriks SWOT dan QSPM (Studi Kasus PT Agritama Sinergi inovasi Kota Bandung) Tazkia Khaerunnisa; Iwan Setiawan; Lucyana Trimo; Gema Wibawa Mukti
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 2 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i2.1173

Abstract

The increasing trend of a healthy lifestyle parallels the growing awareness among the Indonesian public of consuming healthy beverages, including the fermented drink kombucha. PT Agritama Sinergi Inovasi, as a start-up company that will market its newly developed product, kombucha cascara, will undoubtedly face new challenges considering the competitive landscape of the herbal beverage industry. This study aims to analyze PT Agritama Sinergi Inovasi Kombucha cascara's internal and external marketing factors and formulate priority marketing strategies for the product. This research employs a qualitative method with a case study approach. The data used include both primary and secondary data. Primary data were directly obtained from informants involved in the marketing of kombucha cascara at PT Agritama Sinergi Inovasi through in-depth interviews, guidance interviews, and direct field observations. Secondary data were sourced from various literature studies related to this research. The marketing strategy formulation was conducted using the 7P marketing mix concept. The data analysis of this research utilized the IFE and EFE matrices, the IE matrix, and processing into the SWOT matrix to derive alternative strategies and the QSPM matrix to determine the best strategy to prioritize within the company. The research results indicate that the marketing conditions of kombucha cascara at PT Agritama Sinergi Inovasi have an excellent internal and external position, as it scores above 2.50, meaning that the marketing of kombucha cascara has been able to leverage its strengths and address its weaknesses, as well as effectively exploit opportunities to overcome threats. The marketing of kombucha cascara at PT Agritama Sinergi Inovasi is in the grow and build stage, so the appropriate implementation strategies are intensive and integrative. Ten alternative strategies were identified, with the priority strategy for marketing PT Agritama Sinergi Inovasi Kombucha cascara being the expansion of distribution channels and geographical expansion.
Pelatihan Budidaya Tanaman Pagoda di Lahan Pekarangan Untuk Meningkatkan Kecukupan Gizi Keluarga di Desa Pamulihan, Kecamatan Pamulihan, Kabupaten Sumedang Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa; Charina, Anne
Abdimas Galuh Vol 6, No 2 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i2.15667

Abstract

Kegiatan pengabdian kepada masyarakat ini didorong oleh permasalahan yang terjadi, dimana pemenuhan gizi keluarga memerlukan peran aktif rumah tangga pada tingkat mikro. Salah satu upaya yang dapat dilakukan oleh rumah tangga adalah mengoptimalkan lahan pekarangan, sebagai sumberdaya untuk memenuhi kebutuhan gizi keluarga. Kegiatan ini bertujuan untuk meningkatkan kesadaran dan pengetahuan masyarakat mengenai potensi lahan pekarangan, serta pengetahuan dan keterampilan masyarakat dalam membudidayakan tanaman sayuran, khususnya pagoda, di lahan pekarangan. Pelaksanaan kegiatan dilakukan melalui berbagai macam metode, yaitu penyuluhan, praktik budidaya pagoda, serta pembuatan demplot. Hasil evaluasi kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta dalam membudidayakan pagoda. Kegiatan ini juga mendorong peserta untuk mengoptimalkan pemanfaatan lahan pekarangan secara lebih produktif.
STRATEGI PEMASARAN COFFEE SHOP UNTUK BERTAHAN PASCA PANDEMI COVID-19 (Studi Kasus di Backspace Coffee & Eatery di Jatinangor) Wy, Michelle Anggraini; Mukti, Gema Wibawa; Heryanto, Mahra Arari; Suminartika, Eti
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 11, No 3 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v11i3.14556

Abstract

Penelitian ini bertujuan untuk mengetahui keragaan usaha coffee shop serta menentukan dan menyusun strategi pemasaran yang tepat dan dapat diterapkan oleh coffee shop agar usahanya dapat bertahan di masa pasca pandemi COVID-19. Penelitian ini dilakukan menggunakan desain kualitatif dan jenis penelitian studi kasus di Backspace Coffee & Eatery di Jatinangor, penentuan informan dilakukan dengan sengaja (purposive). Informan kunci pada penelitian ini ada 3, yaitu owner, supervisor, dan staff coffee shop. Analisis data menggunakan analisis SWOT dan QSPM. Hasil penelitian menunjukkan bahwa fasilitas yang memadai dan menunjang kenyamanan konsumen merupakan kekuatan internal terbesar sedangkan jumlah produksi makanan dan minuman pasca pandemi merupakan kelemahan terbesar coffee shop. Feedback konusmen merupakan peluang terbesar sedangkan pesaing coffee shop yang berjamur atau pendatang baru dengan bisnis yang sama merupakan ancaman terbesar coffee shop. Berdasarkan matriks IE, coffee shop ini berada pada sel V, yaitu posisi hold and maintain dengan melakukan strategi penetrasi pasar dan pengembangan produk. Berdasarkan matriks SWOT dan QSPM, didapatkan bahwa strategi paling utama adalah pemasaran digital dan kolaborasi mitra lokal dengan nilai TAS sebesar 5,368.
PENGARUH BAURAN PROMOSI TERHADAP MINAT BELI SUKHALOKA YANG DIMEDIASI OLEH SOCIAL BRAND ENGAGEMENT DI INSTAGRAM Supratman, Reza Sylan; Mukti, Gema Wibawa; Setiawan, Iwan; Sadeli, Agriani Hermita
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 11, No 3 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v11i3.14507

Abstract

Perkembangan teknologi yang masif, menuntut perubahan signifikan terutama dalam bidang bisnis, sehingga usaha startup berkembang di berbagai sektor. Perusahaan Rahsa Nusantara merupakan startup yang bergerak di sektor hilir pertanian. Rahsa Nusantara menerapkan strategi bauran promosi untuk Sukhaloka secara digital pada media sosial Instagram guna meningkatkan minat beli. Promosi yang dilakukan secara digital oleh brand melalui media sosial menghasilkan interaksi dengan target konsumen yang disebut engagement. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana minat beli dipengaruhi oleh bauran promosi, dengan social brand engagement sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif, dengan sampel 100 pengikut dari akun Instagram @sukhaloka yang dipilih secara acak untuk mengisi kuesioner dalam bentuk google form. Metode analisis data yang digunakan ialah analisis jalur. Hasil penelitian menunjukkan bahwa minat beli dipengaruhi secara langsung dan positif oleh bauran promosi. Selain itu, didapati pengaruh langsung yang positif dan signifikan dari bauran promosi atas social brand engagement. Selanjutnya, terdapat pengaruh yang positif secara langsung antara social brand engagement terhadap minat beli. Hasil uji sobel mengindikasikan adanya pengaruh tidak langsung dari bauran promosi terhadap minat beli melalui mediasi social brand engagement.
Karakteristik Industri Sektor Informal Berbasis Pangan di Kabupaten Bandung Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa; Charina, Anne
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16963

Abstract

The micro-food-based industries in Bandung Regency face various challenges that threaten their sustainability. A comprehensive understanding of the characteristics of these industries is essential for formulating policies that support business development, product quality improvement, and market access expansion. This study aims to analyze the characteristics of informal food-based industries in Bandung Regency. The research employed a quantitative design using a survey technique. A total of 115 informal food industry actors were randomly selected as respondents, and data were analyzed descriptively. The findings indicate that most informal business actors are within the productive age group and possess considerable entrepreneurial experience. However, the majority have low levels of education, which limits their managerial and innovative capacities. Most business actors rely on self-financing and source raw materials locally. The main challenges faced include rising raw material costs and declining market demand due to competition and shifting consumer preferences. This study emphasizes the necessity for policy interventions, such as entrepreneurship training, access to financing, and market facilitation to enhance the competitiveness and sustainability of informal food-based industries. Collaborative support between the government and related institutions is essential to overcome existing obstacles and leverage the potential of these industries to contribute to regional economic growth.
Pengaruh Atribut Produk Salad Wrap terhadap Keputusan Pembelian Konsumen di Healthy Food Restaurant Fit Fuel Salad & Smoothies Bar Kota Bandung Imana, Salsabila Iftikhar; Rochdiani, Dini; Mukti, Gema Wibawa; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15296

Abstract

Fit Fuel Salad & Smoothies Bar is a restaurant that offers various healthy food menus. This study aims to (1) assess the product attributes of salad wraps at Fit Fuel Salad & Smoothies Bar from the consumer's perspective and (2) analyze the influence of these product attributes on purchasing decisions at Fit Fuel Salad & Smoothies Bar. The research method used in this study is quantitative. A sample size of 97 was drawn through accidental sampling due to the large population size, focusing on consumers who have purchased salad wraps from Fit Fuel Salad & Smoothies Bar. The results of this study show that the product attributes and purchasing decisions of salad wraps at Fit Fuel Salad & Smoothies Bar are considered good by consumers. The product attributes significantly influence the purchasing decision of salad wraps at Fit Fuel Salad & Smoothies Bar, with an influence rate of 59.5%, while the remaining 40.1% is influenced by other factors not observed in this study. Evaluation recommendations suggest that the restaurant should pay attention to and improve the product attributes of salad wraps, which can be implemented in other products to effectively increase sales and reach more consumers.
Sejarah Tumbuh Kembang Industri Informal Berbasis Pertanian di Kabupaten Bandung Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16550

Abstract

Informal industry plays an important role in the national economy, especially in developing countries such as Indonesia. Due to its informal nature, the economic activity of informal industries invites many crucial problems. However, what is interesting is why this informal industry activity still exists, even its number is very mushrooming in Indonesia. This research is located in Ciparay, Ibun, and Majalaya Districts, which are the three districts with the largest number of informal industries in Bandung Regency. This study aims to analyze the history of the growth and development of informal agriculture-based industries in Bandung Regency. Using a qualitative approach, data were collected through interviews with 50 informal agricultural-based industry actors. Thematic analysis with N-vivo software version 12 was used to analyze the data obtained. This study reveals that the growth and development of informal agriculture-based industries in Bandung Regency is more based on hereditary factors (continuing family businesses) supported by the strength of capital in building businesses. Informal industry entrepreneurs come from the traditional elite, building businesses independently, without government intervention.
Kemampuan Kewirausahaan Petani Muda Hortikultura di Provinsi Jawa Barat Mukti, Gema Wibawa; Charina, Anne; Kusumo, Rani Andriani Budi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17473

Abstract

Currently, more than 65% of Indonesian farmers are 45 years old and above, and it is estimated that in the next 30 years, Indonesia will experience a shortage of farmers. This trend is worrying, as the aging of the agricultural workforce and the lack of young farmers pose significant challenges to the future sustainability of the agricultural sector in Indonesia. In facing these challenges, the government needs to cultivate a younger generation of farmers who are relatively well-educated and highly creative. This study aims to gain a deeper understanding of the key entrepreneurial competencies possessed by young farmers. This study uses quantitative methods with a survey approach, the variables studied include the entrepreneurial ability of young farmers, and how the relationship between the profile of young horticultural farmers and their entrepreneurial abilities. The number of horticultural young farmer respondents taken in this study was 100 people. The results showed that education proved to have a positive and significant relationship with entrepreneurial ability, while farming experience showed a negative relationship. Entrepreneurship development programs for young farmers should concentrate on improving education, skills, and experience, as well as creating a more conducive ecosystem to encourage entrepreneurial interest among youth in the sector. This study shows that there is a need to motivate young farmers to improve their entrepreneurial capabilities and increase their interest in various entrepreneurial activities.
Co-Authors Agriani Hermita Sadeli Anita Cicilia Harimurti Anne Charin Anne Charina Ari Risdianto Armenia Ridhawardani Astari Avisha BK, Rani Andriani Bobby Rachmat Saefudin Desy Rahmawati, Desy Dewi Rengganis Dhany Esperanza Didah Didah Dini Rochdiani Elly Rasmikayati Endah Djuwendah Erlangga, Reza Eti Suminartika Fauzia Imani Fauziah, Farah Fauziana H Feby Claudya Navelda Fitriana Wati Fristy Yuanita Hepi Hapsari Hesty Nurul Utami Imana, Salsabila Iftikhar Ishfihana Rakasyifa Iwan Setiawan Iwan Setiawan Iwan Setiawan Kuswarini Kusno Kuswarini Kusno Lies Sulistyowati Lucyana Trimo Lucyana Trimo, Lucyana Mahra Arari Heryanto Maulida Nabila Rosyalina Muhammad Arief Budiman Muhammad Rheza Rizqiaputra Saefullah Muzakki, Muhammad Farhan Nurhamzah Nabilla Nur'Azizah Manika Putri Niken Hikmawati Niken Hikmawati Nursyamsiyah Nursyamsiyah Omar, Natasha Margaretha Wiryawan Pandi Pardian Raden Assyifa Nuraini Ramadhina, Ratu Rizki Rani Andriani Rani Andriani Rani Andriani Budi Kusumo Rani Andriani, Rani Sara Ratna Qanti Sari, Dwi Novanda SETIAWAN, IWAN Sri Fatimah Sri Fatimah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Supratman, Reza Sylan Tazkia Khaerunnisa Terence, Daniel Tomy Perdana Trimo, Lucyana Trisna Insan Noor Tuti Karyani Wati, Fitriana Wiyon, Sulistyodewi Nur Wy, Michelle Anggraini Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yosini Deliana Yossini Deliana