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Sustainable Shopping : Kain Perca sebagai Tote Bag untuk Mendukung UMKM Olahan Ikan di Kampung Nelayan Desa Salira Aryati Aryati; Munawaroh Munawaroh
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 1 (2025): ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i1.1305

Abstract

This community service activity aims to provide education about the use of shopping bags (totebags) from patchwork waste as an alternative to plastic bags to MSME business actors processed fish in Kampung Nelayan Desa Salira. The method used by the author in this activity begins with providing training on plastic bag waste, then also an introduction to the utilization of fabric waste that can be reused to make new products that are useful and ends with the handover of helanja bags to the business actors of processed fish MSMEs in Kampung Nelayan Desa Salira. The processed fish MSME products are in the form of payus fish amplang crackers, fish rolade, fish nuggets, fish meatballs made from fish, and in their sales require reusable shopping bags and have product selling value.
Optimalisasi Digital Marketing melalui Aplikasi Digital : Usaha UMKM Olahan Laut dan Pariwisata Kampung Nelayan Desa Salira Ayu Nuryani; Munawaroh Munawaroh
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 1 (2025): ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i1.1307

Abstract

The purpose of this activity is to develop digital marketing skills through training on the use of digital applications Canva and Capcut to promote Micro, Small, and Medium Enterprises (MSMEs) in fish processing and tourism in the Fisherman Village located in Salira Village, Serang Regency. This activity aims for MSME entrepreneurs to enhance their skills in taking photos and videos, as well as processing these images and videos into more engaging, innovative, informative, and professional content.The method used in this activity involves training on the use of the Canva and Capcut applications with the theme "Application of CANVA and CAPCUT in Digital Marketing." The research results indicate a positive and significant improvement in marketing content compared to previous efforts. However, there are still challenges to address, such as the inadequate facilitation of supporting tools for content creation, which must be improved for the content produced to continue evolving for display on various digital marketing platforms.
Pengaruh Lingkungan Kerja dan Motivasi Kerja terhadap Kepuasan Kerja Karyawan Anggun Cahya Ningrum; Munawaroh Munawaroh
Jurnal Manajemen Riset Inovasi Vol. 3 No. 1 (2025): Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v3i1.3434

Abstract

This study aims to determine and analyze the influence of work environment and work motivation on employee job satisfaction, both partially and simultaneously. The population of this study were employees of PT. Indah Kiat, Serang Regency, Banten with a research sample of 100 people. This study uses primary data sources by distributing questionnaires in the form of a Likert scale. The data analysis technique used is multiple linear regression with the help of the SPSS version 25 program. The results of the study indicate that there is a positive and significant influence between the work environment and work motivation on job satisfaction, both partially and simultaneously.
Analisis Strategi Digital Marketing dalam Meningkatkan Daya Saing Terhadap UMKM di Era Globalisasi Feoniy Amanda Putri; Munawaroh Munawaroh
Jurnal Manajemen Riset Inovasi Vol. 3 No. 1 (2025): Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v3i1.3452

Abstract

In the era of globalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges, especially in maintaining competitiveness in local and global markets. Digital marketing is one of the key strategies that can help MSMEs take advantage of technological developments to expand market reach, increase interaction with customers, and create a competitive advantage. This study aims to analyze the importance of implementing digital marketing strategies for MSMEs in increasing their competitiveness. The method used involves literature studies and case studies on MSMEs that have successfully implemented digital marketing strategies. The results of the study show that digital marketing strategies, such as the use of social media, search engine optimization (SEO), and data-driven marketing, are able to increase brand visibility, operational efficiency, and customer loyalty. Thus, digital marketing is not only a promotional tool, but also as an innovative solution to support the growth of MSMEs in the digital era. The adoption of this strategy requires adequate knowledge, skills, and technological adaptation so that MSMEs can survive and thrive in the midst of global competition.
Analisis Peran Strategis pada Sumber Daya Manusia dalam Mendukung Keberhasilan Pemasaran Digital Ahmad Daenuri; Munawaroh Munawaroh
Manajemen Kreatif Jurnal Vol. 3 No. 1 (2025): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i1.3617

Abstract

Digital transformation has changed the way companies do business, including in the marketing aspect which is now shifting to digital platforms as the main strategy. Digital marketing requires an approach that is not only technology-based, but also supported by competent and strategic human resources (HR). In the digital era, the need for special competencies such as data analytics, social media management, and interactive content design is becoming increasingly important. However, the challenges that are often faced include weak employee competencies, resistance to change, and limited budgets for training and skills development. To overcome these challenges, companies need to implement a proactive HR management strategy, including organizing ongoing training, implementing supporting technology, and establishing an innovative and adaptive work culture.
Analisis Kolaborasi Divisi Sumber Daya Manusia dan Pemasaran dalam Membangun Keunggulan Kompetitif Anisa Desta Syafitri; Munawaroh Munawaroh
Manajemen Kreatif Jurnal Vol. 3 No. 1 (2025): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v3i1.3618

Abstract

Collaboration between Human Resources (HR) and Marketing divisions strategically builds competitive advantage amidst increasingly complex market competition. The Human Resources (HR) division manages human resources as the company's main asset, while the Marketing division focuses on strategies to meet market needs and strengthen customer relationships. When these two divisions work collaboratively, they can create significant added value for the organization. The success of the collaboration depends on several factors, such as effective communication, a work culture that supports cross-divisional collaboration, and the use of technology to support data-based decision-making. The main challenges in this collaboration include differences in operational objectives between the Human Resources (HR) and Marketing divisions, lack of coordination, and obstacles in aligning strategic priorities. However, these challenges can be overcome with a structured approach to create optimal synergy.
Pemberdayaan Masyarakat dalam Memanfaatkan Limbah Sampah Plastik Melalui Metode Ecobrick di Desa Pamarayan Tashella Nazha; Munawaroh Munawaroh
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3502

Abstract

Plastic is a non-organic waste that has uses, especially in daily activities. Plastic is widely used by traders to package food and others. The widespread use of plastic by the community and its indiscriminate disposal after use can lead to the accumulation of waste. The problem can be solved with the 3R strategy, namely Reduce, Reuse, and Recycle. Not all locations have facilities to dispose of waste. Nowadays, landfills are a necessity, so it is necessary to provide these facilities. The solution is to make ecobrick products because they can be made easily. This research aims to increase public awareness in Pamarayan Village, Jiput Sub-district, Pandeglang Regency, Banten Province regarding ecobrick products as an invitation to care for the environment in order to create a healthy environment. The method used was the observation method and the approach was training in ecobricking. The result is that the community can understand the importance of maintaining environmental cleanliness and health through proper waste sorting, and are able to make ecobrick products in the form of trash cans from bottle waste for personal or community use.
Persepsi Masyarakat terhadap Kualitas Pelayanan Pembayaran Pajak Kendaraan Bermotor di SAMSAT Kabupaten Serang Yunica Marsha Sagina; Munawaroh Munawaroh
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.641

Abstract

This study aims to analyze public perceptions of the quality of motor vehicle tax payment services at SAMSAT Serang Regency. This research uses a quantitative approach with a survey method, where data is collected through a questionnaire in the form of a Likert scale. The research method used is descriptive statistical test, linear regression test and correlative test. distributed to taxpayers who have used services at SAMSAT. The results showed that public perceptions of service quality at Samsat Serang Regency were in the good enough category. This study recommends improving service quality through officer training, simplifying administrative procedures, and optimizing physical facilities at service locations. With these improvements, it is expected that taxpayer satisfaction and compliance in Serang Regency can increase sustainably.
Pajak Kendaraan Bermotor : Persepsi Wajib Pajak terhadap Pelayanan di SAMSAT Kabupaten Serang Adella Maharani; Munawaroh Munawaroh
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.642

Abstract

Tax is a source of regional income which has an important role in the development of infrastructure and public services. However, the effectiveness of tax compliance is often influenced by various factors, including public perception of services in the motor vehicle tax payment process, which is often considered complicated and confusing. This article aims to provide an overview of taxpayers' perceptions of motor vehicle tax services at the Serang Regency Samsat. This research used a quantitative approach involving 68 respondents who were taxpayers in the Serang Regency Samsat. The methods applied in this research include descriptive statistical analysis, correlation tests, and linear regression.
Pengaruh Kompensasi dan Pengembangan Karir Terhadap Kepuasan Kerja Karyawan Mutiara Dhea Herliana; Munawaroh Munawaroh
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.652

Abstract

This study aims to analyze and determine the effect of compensation and career development on employee job satisfaction, both partially and simultaneously. The population of this study were permanent employees of PT. Nikomas Gemilang, Serang Regency, Banten with a research sample of 100 people. This study uses primary data sources by distributing questionnaires in the form of a Likert scale. The data analysis technique used is multiple linear regression with the help of the SPSS version 25 program. The results of the study indicate that there is a positive and significant influence between compensation and career development on job satisfaction, both partially and simultaneously.
Co-Authors Achmad Hanafi Achmad Ilham S Achmad Muzaki Adi Saputra Adella Maharani Ahmad Daenuri Ahmad Khafid Ainur Rohmah Ajeng Rakhma Sejati Alvina Novanka Anggun Cahya Ningrum Anisa Desta Syafitri Anisah Saadah Annisa Novianti Arief Rachmawan Assegaf Arief Syaf Safrianto Arry Dwi Syahputra Aryati Aryati Aura Andriani Ayu Nuryani Citra Pradani P Cut Fatma Anwar Daffa Satria Maulana Danial Danial Denisa Fitriya ‘Uzzahra Desyano Fachri Ramdhani Deuis Nurpala Dhistianti Mei Rahmawantari Diajeng Reztrianti Didik Puji Wahyono Dimas Nur Achmada Dini Yuniarita Dwi Mayangsari Dwi Susilowati Eka Lestari Elok Zubaidah Esti Dwi Rahmawati Fahimul Amri Fathur Rhesa Pradana Fatmi Fatimah Zahra Fauz Faudziah Febbie Rosiana Dewi Febri Ferdian Feoniy Amanda Putri Firda Fitriani Gun Gun Gumilar Habibie, Dian Harry Indra Hartini Hartini Heli Siti Halimatul heri aryadi Imam Wibowo Inaya Amalia Putri Indah Fitriani Indra Bayu Siregar Inge Chintia Intan Chania Putri Ira Juhairannisa Ismail Razak Iwan Kurniawan Iwan Kurniawan Subagja Jamhari Jamhari Juita Sipaayung Junita Putri Rajana Harahap Kavin Fathul Adzim Laksmi Evasufi Widi Fajari Lina Susilowati Lina Susilowati Lutfi Sadewo M Epril Fany M Reza Laila M. Kausar Maulana Maha Puspa Ardhana Margo Utomo Meisya Wulandari Milawati Valantia Mishelei Loen Muhammad Harri Muhammad Noer Fadlan Muhammad Prasetya Utama Muhammad Zainuddin Afas Mustika Via Baharsah Mutiara Dhea Herliana Mu’tasim Biamrillah Nanik Sri Setyani Nanik Sri Setyani Niki Ratama Nino Nopriandi Saleh Nita Apriyanti Novi Algi Alviani Nungki Agustin Nurhalifah Nurhalifah Nuridin Nuridin Nur’ain Harahap Popy Mayangsari PURWO ATMOJO Putri Alfitriani Putri Wijayanti Kusuma Putri, Risma Aliviani Rasidi Rasidi Rayhan Gunaningrat Reza Inung Maulana Rico, Rico Sandi Aji Rio Maryono Rita Nataliawati Rosdiana Rosdiana Rosy Rostiawaty Salsabila Nur Fadiyah Sandi Hardiansyah Satriawaty Migang Sembiring, Rinawati Septiyanitha Dwi Maharani Putri Shanti Nugroho Sulistyowati SITI AISAH Siti Helmyati Siti Salma Nur Izati Sri Rahayu Sunarya, Yaya Tashella Nazha Tatag Herbayu Latukismo Taufik Nur Muftiyanto Titin Supini Tri Ardyati Tukimin Tukimin Uktafiya Nurhayati Umalihayati Umalihayati Umi Prasasti Wahyu Kristiningrum Wananda Purna Maulidi Wisnawati Loeis Wiwik Saraswati, Wiwik Yanzil Azizil Yudaruddin Yetti Kuniawaty Yuaniko Paramitra Yulia Effrisanti Yunica Marsha Sagina Zahrotul Hayat Zakaria, Hadi Ziad Nazila Hakil Udhma Zulfikar -