Article Per Year (5 Year)
p-Index From 2021 - 2026
8.863
P-Index
This Author published in this journals
All Journal Jurnal Kesehatan Masyarakat Indonesia Turats: Jurnal Pendidikan Islam Biota: Jurnal Ilmiah Ilmu-Ilmu Hayati Pendidikan Dasar Pendidikan Ekonomi Jurnal Simantec AL ISHLAH Jurnal Pendidikan PEDAGO BIOLOGI Al-Kimia Jurnal Sains Dan Teknologi (SAINTEKBU) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Pendidikan Edutama Social, Humanities, and Educational Studies (SHEs): Conference Series Abdimas Universal Jurnal Ilmiah Kesehatan INTERAKSI : Jurnal Kependidikan Journal of Artificial Intelligence and Innovative Applications (JOAIIA) Jurnal Inovasi Pembelajaran Karakter Prosiding Conference on Research and Community Services Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Sains Kebidanan Jurnal Tadris Matematika (JTMT) MANAJEMEN Jurnal Pendidikan dan Sastra Inggris (JUPENSI) INFORMATIKA NUSANTARA: Jurnal Pengabdian Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Profit: Jurnal Manajemen, Bisnis dan Akuntansi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen Abadi: Jurnal Ahmad Dahlan Mengabdi Jurnal Manajemen dan Ekonomi Kreatif Jurnal Pengabdian Ibnu Sina Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Tadris Matematika (JTMT) Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Manajemen Bisnis Digital Terkini
Munawaroh -
Pendidikan Ekonomi STKIP PGRI Jombang
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 91 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 91 Documents
Search

 4   5   6   7   8 
Pengaruh Kemampuan Kerja dan Kualitas Pelayanan terhadap Kepuasan Masyarakat pada Kantor Kecamatan Ciruas Kabupaten Serang Nurhalifah Nurhalifah; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.715

Abstract

In a government agency or organization, it is one that requires serving the community well, community satisfaction is one of the factors to assess whether an agency or organization is good or not, work ability and service quality are the ones that can assess whether or not the community feels satisfied. This research aims to determine the effect of work ability and service quality on community satisfaction at the Ciruas District Office, Serang Regency. This research uses the literature review method, which is a research method used to collect, compile and synthesize existing research results. The research results in the study show that work ability influences community satisfaction, service quality influences community satisfaction, and work ability and service quality together influence community satisfaction.
TINGKAT KETERLIBATAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS SMARTPHONE MEREK SAMSUNG PADA MAHASISWA UNIBA) Rasidi Rasidi; Munawaroh Munawaroh
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 3 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i3.10460

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat keterlibatan influencer marketing terhadap keputusan pembelian konsumen, dengan studi kasus pada mahasiswa Universitas Bina Bangsa (UNIBA) yang membeli smartphone merek Samsung. Penelitian ini menggunakan pendekatan kuantitatif untuk mengetahui Tingkat keterlibatan influencer terhadap perilaku konsumen. Data dikumpulkan melalui wawancara dan kuisioner. Hasil penelitian menunjukkan bahwa keterlibatan influencer dengan Keputusan pembelian konsumen merek Samsung memiliki peran signifikan atau Tingkat hubungan yang kuat dalam membentuk keputusan pembelian pada mahasiswa UNIBA. This research aims to analyze the level of influencer marketing involvement in consumer purchasing decisions, with a case study of Bina Bangsa University (UNIBA) students who bought Samsung brand smartphones. This research uses a quantitative approach to determine the level of influencer involvement in consumer behavior. Data was collected through interviews and questionnaires. The research results show that the involvement of influencers in consumer purchasing decisions for the Samsung brand has a significant role or a strong level of relationship in shaping purchasing decisions among UNIBA students.
Analisis Manajemen Sumber Daya Manusia Guna Meningkatkan Loyalitas Pelanggan Salsabila Nur Fadiyah; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.716

Abstract

Human Resource Management (HRM) plays a strategic role in supporting the increase in customer loyalty as one of the indicators of business success. Customer loyalty is not only influenced by the quality of products or services, but also by the interactions carried out by employees in various business lines, such as customer service, sales, and marketing. Customer service-oriented employee training is an important aspect of this strategy. By providing the right training, employees can better understand a customer's needs, respond effectively, and create a positive, memorable experience. In addition, the development of a corporate culture that focuses on superior service and employee empowerment also contributes to increased work motivation, which has a direct impact on the quality of interactions with customers.
Transformasi Digital pada UMKM dalam Meningkatkan Daya Saing Pasar Novi Algi Alviani; Munawaroh Munawaroh
Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.717

Abstract

The phenomenon of digital transformation in MSMEs can be observed from several aspects, including: resource challenges during digital transformation because transformation, like any change, requires resources. Another phenomenon is organizational barriers: such as limited digital literacy, resistance to change, lack of skilled labor, limited capital, infrastructure, and technological barriers due to lack of knowledge. Apart from that, the lack of managerial support, a limited digital ecosystem, as well as concerns about data security and trust in technology are also obstacles. The technique for analyzing data in this research uses a literature review study. The research results show that there are multiple opportunities and attention for MSMEs, where there is a special need for MSMEs to carry out digital transformation in order to increase business competitiveness and expand market share. With digital transformation, the processes and operations of product downstreaming from producers to consumers will increase, speed of service, better trust, secure data exchange platforms, but also an opportunity for digital transformation to increase competitive advantage and expand market reach, increase operational efficiency. because it reduces time and costs for business activities, and increases market access.
Pengaruh Kualitas Produk, E-Wom dan Jaringan Terhadap Keputusan Konsumen Membeli Produk Kesehatan di PT. Melia Sehat Sejahtera Medan Indra Bayu Siregar; Tukimin Lubis; Nur’ain Harahap; Munawaroh Munawaroh
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i3.203

Abstract

Several factors influence consumer purchasing decisions at PT Melia Sehat Sejahtera Medan including product quality, e-WOM and network. This research aims to find out how much influence product quality, e-WOM and network have on consumer purchasing decisions at PT Melia Sehat Sejahtera Medan. The research method used in this research is quantitative descriptive research, the sampling technique in this research is using the Slovin Formula, where a population of 120 is then a sample of 55 people. The data collection techniques used were observation, questionnaires. The data analysis technique used is the multiple linear regression test. Based on the research results, there is a partial influence of product quality variables on consumer purchasing decisions. The e-wom variable influences consumer purchasing decisions. Network variables influence consumer purchasing decisions. Simultaneously, product quality, e-WOM and network variables jointly influence consumer purchasing decisions at PT Melia Sehat Sejahtera Medan.
Menuju Daya Saing UMKM dengan Kepemimpinan Digital Denisa Fitriya ‘Uzzahra; Munawaroh Munawaroh
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1173

Abstract

This study explores the role of digital leadership in enhancing competitiveness, focusing on the Ratu Lestari Women's Farmers Group (KWT) in Tegal Ratu Village. Using a survey approach and deskriptive statistical analysis, the research found a significant influence between digital leadership and competitiveness, with a correlation coefficient of 0.460 (p < 0.05). The results show that the more influential the digital leadership strategy implemented by MSMEs, the greater the impact on increasing competitiveness.
Peran Maulana Hasanudin dalam Membangun Kekuatan Bisnis Internasional dan Jaringan Perdagangan Global di Banten Ira Juhairannisa; Munawaroh Munawaroh
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1174

Abstract

Maulana Hasanuddin, the founder of the Banten Sultanate, played a pivotal role in establishing international business strength and global trade networks in the 16th century. Through his strategic policies, he transformed Banten into a maritime trade hub connecting Southeast Asia, the Middle East, and Europe. Capitalizing on its strategic location in the Sunda Strait, Maulana Hasanuddin developed the Port of Banten into a crucial node for the spice trade. He fostered trade alliances with various parties, including foreign merchants, and strengthened diplomatic relations through Islamic cultural and religious approaches. This role not only bolstered the local economy but also positioned Banten as a significant power in the global trade network. This study examines Maulana Hasanuddin's role in the economic and maritime political context and its impact on the development of international trade during the period.
Dampak Kompetensi Digital terhadap Peningkatan Daya Saing UMKM di Kabupaten Serang Zahrotul Hayat; Munawaroh Munawaroh
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1175

Abstract

Digitalization has changed the way MSMEs operate, such as interacting with customers and competing in the market. Business developments in the current digital era mean that every business actor must also change the way they run their business, such as by utilizing digital platforms. This research discusses the importance of digital competence in increasing the competitiveness of MSMEs in the market. This research aims to provide understanding for business actors to improve their competence in using digital technology in running their business. The approach used is a qualitative descriptive method, using a research sample of 50 respondents who are considered to represent the population, namely MSMEs in Serang Regency. The research results show that digital competence has a positive effect and has a big impact on the competitiveness of MSMEs in the market.
Transformasi Digital dalam Mengembangkan Wisata Budaya dan Religi di Banten Lama Febri Ferdian; Munawaroh Munawaroh
JURNAL ILMIAH RESEARCH STUDENT Vol. 2 No. 1 (2025): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jirs.v2i1.3666

Abstract

Banten, sebuah provinsi di Indonesia, kaya akan potensi wisata budaya dan keagamaan, dengan situs bersejarah seperti Masjid Agung Banten, Keraton Kaibon, dan tradisi lokal seperti Debus. Meskipun demikian, pariwisata budaya dan religius menghadapi tantangan untuk tetap relevan dan kompetitif di era modern. Transformasi digital memainkan peran penting dalam meningkatkan pariwisata, menawarkan peluang untuk promosi, manajemen, dan akses informasi yang lebih baik melalui platform seperti media sosial, situs web, dan aplikasi perjalanan. Teknologi ini juga dapat mendukung pelestarian budaya dengan mendokumentasikan tradisi dan memfasilitasi komunikasi di antara pemangku kepentingan pariwisata. Namun, digitalisasi pariwisata budaya dan religi Banten menghadapi kendala seperti keterbatasan literasi digital di antara pengelola pariwisata lokal dan infrastruktur yang tidak memadai. Penelitian ini bertujuan untuk mengeksplorasi peran teknologi digital dalam mempromosikan dan mengembangkan pariwisata budaya dan keagamaan Banten, mengidentifikasi hambatan dan peluang, serta menawarkan rekomendasi strategis untuk pembangunan berkelanjutan yang menghormati nilai-nilai budaya dan spiritual lokal. Dengan memanfaatkan alat digital sambil melestarikan tradisi, sektor pariwisata Banten dapat berkembang menjadi tujuan yang kompetitif dan diakui secara global, mendorong pelestarian budaya dan pertumbuhan ekonomi.
Analisis Strategi Daya Saing Bisnis di Era Digital Maha Puspa Ardhana; Munawaroh Munawaroh
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 1 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i1.2964

Abstract

This research aims to explore the strategies implemented by companies to increase competitiveness in the digital era. Using a qualitative approach with a technology case study in Indonesia, namely the company PT Bukalapak.com. This research found that digital transformation, product innovation, customer experience expertise, and cross-sector collaboration are key strategies that support business competitiveness. This study concludes that companies need to integrate technology with organizational values ​​to remain relevant in a dynamic business environment.
Co-Authors Achmad Hanafi Achmad Ilham S Achmad Muzaki Adi Saputra Adella Maharani Ahmad Daenuri Ahmad Khafid Ainur Rohmah Ajeng Rakhma Sejati Alvina Novanka Anggun Cahya Ningrum Anisa Desta Syafitri Anisah Saadah Annisa Novianti Arief Rachmawan Assegaf Arief Syaf Safrianto Arry Dwi Syahputra Aryati Aryati Aura Andriani Ayu Nuryani Citra Pradani P Cut Fatma Anwar Daffa Satria Maulana Danial Danial Denisa Fitriya ‘Uzzahra Desyano Fachri Ramdhani Deuis Nurpala Dhistianti Mei Rahmawantari Diajeng Reztrianti Didik Puji Wahyono Dimas Nur Achmada Dini Yuniarita Dwi Mayangsari Dwi Susilowati Eka Lestari Elok Zubaidah Esti Dwi Rahmawati Fahimul Amri Fathur Rhesa Pradana Fatmi Fatimah Zahra Fauz Faudziah Febbie Rosiana Dewi Febri Ferdian Feoniy Amanda Putri Firda Fitriani Gun Gun Gumilar Habibie, Dian Harry Indra Hartini Hartini Heli Siti Halimatul heri aryadi Imam Wibowo Inaya Amalia Putri Indah Fitriani Indra Bayu Siregar Inge Chintia Intan Chania Putri Ira Juhairannisa Ismail Razak Iwan Kurniawan Iwan Kurniawan Subagja Jamhari Jamhari Juita Sipaayung Junita Putri Rajana Harahap Kavin Fathul Adzim Laksmi Evasufi Widi Fajari Lina Susilowati Lina Susilowati Lutfi Sadewo M Epril Fany M Reza Laila M. Kausar Maulana Maha Puspa Ardhana Margo Utomo Meisya Wulandari Milawati Valantia Mishelei Loen Muhammad Harri Muhammad Noer Fadlan Muhammad Prasetya Utama Muhammad Zainuddin Afas Mustika Via Baharsah Mutiara Dhea Herliana Mu’tasim Biamrillah Nanik Sri Setyani Nanik Sri Setyani Niki Ratama Nino Nopriandi Saleh Nita Apriyanti Novi Algi Alviani Nungki Agustin Nurhalifah Nurhalifah Nuridin Nuridin Nur’ain Harahap Popy Mayangsari PURWO ATMOJO Putri Alfitriani Putri Wijayanti Kusuma Putri, Risma Aliviani Rasidi Rasidi Rayhan Gunaningrat Reza Inung Maulana Rico, Rico Sandi Aji Rio Maryono Rita Nataliawati Rosdiana Rosdiana Rosy Rostiawaty Salsabila Nur Fadiyah Sandi Hardiansyah Satriawaty Migang Sembiring, Rinawati Septiyanitha Dwi Maharani Putri Shanti Nugroho Sulistyowati SITI AISAH Siti Helmyati Siti Salma Nur Izati Sri Rahayu Sunarya, Yaya Tashella Nazha Tatag Herbayu Latukismo Taufik Nur Muftiyanto Titin Supini Tri Ardyati Tukimin Tukimin Uktafiya Nurhayati Umalihayati Umalihayati Umi Prasasti Wahyu Kristiningrum Wananda Purna Maulidi Wisnawati Loeis Wiwik Saraswati, Wiwik Yanzil Azizil Yudaruddin Yetti Kuniawaty Yuaniko Paramitra Yulia Effrisanti Yunica Marsha Sagina Zahrotul Hayat Zakaria, Hadi Ziad Nazila Hakil Udhma Zulfikar -