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All Journal Niagawan Tunas Geografi Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT Publikauma : Jurnal Administrasi Publik Universitas Medan Area Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA YUME : Journal of Management Jurnal Review Pendidikan dan Pengajaran (JRPP) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat MEDIA MANAJEMEN JASA Jurnal Manajemen Bisnis Eka Prasetya TIN: TERAPAN INFORMATIKA NUSANTARA JUKESHUM: Jurnal Pengabdian Masyarakat Journal of Education Research ProBisnis : Jurnal Manajemen EKONOMIKA45 Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Visi Manajemen (JVM) Outline Journal of Management and Accounting Benefit : Journal of Bussiness, Economics, and Finance Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Management Accounting, Tax and Production Journal of Management Education Social Sciences Information and Religion Manajemen : Jurnal Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi Edumaspul: Jurnal Pendidikan
T Teviana
Fakultas Ekonomi, Universitas Negeri Medan, Indonesia
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The Influence of Service Quality, Products and Costs on Customer Satisfaction in Savings T Teviana
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i1.296

Abstract

The purpose of this study is to determine the effect of Service Quality, Product and Cost on Customer Loyalty at PT. Bank Multiarta Sentosa. The population in this study are customers of PT. Bank Multiarta Sentosa totaling 184 customers. The technique of determining the number of samples used in this study is Slovin formula and totaling 65 respondents. The research method used is the technique of collecting data through library research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses with descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). The t test results Service Quality variable had a positive and significant on Customer Loyalty at PT. Bank Multiarta Sentosa. Product variable had a positive and significant on Customer Loyalty at PT. Bank Multiarta Sentosa. Cost variable variable had a positive and significant on Customer Loyalty at PT. Bank Multiarta Sentosa. The F test results show that the independent variables Service Quality, Product and Cost adjusted for the variable Customer Loyalty. Test results of the coefficient of determination (R2) indicate that Sales Volume variable are supported by Service Quality, Product and Cost variables.
The Effect of Brand Image, Store Atmosphere, and Visual Merchandising on Purchase Decision in Miniso Plaza Medan Fair T Teviana
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.297

Abstract

Characteristics of Miniso that relate to aesthetic trend in society and Miniso succeed to affect purchase decision of customers. The purpose of this research is to find the effect of Brand Image, Store Atmosphere and Visual Merchandising on Purchase Decision in Miniso Plaza Medan Fair. The population in this research is entire customers of Miniso Plaza Medan Fair in 2020 with the amount of samples are 100 respondents. Method of data collection is using the questionnaires. Based on partial test obtained the result that brand image, store atmosphere, and visual merchandising severally have positive and significant effect on purchase decision. Beside that simultaneous test obtained that brand image, store atmosphere, and visual merchandising simultaneously have positive and significant effect on purchase decision. The result of coefficient determination test is that R square value is 0,84 which means brand image, store atmosphere, and visual merchandising contribute the effect on purchase decision by 84% and the rest is affected by other factors that not included in this research. The conclusion is there are a positive and significant affect among brand image, store atmosphere, and visual merchandising on purchase decision in Miniso Plaza Medan Fair.
The Effect of Sales Promotion and Perceptions of the Ease of Non-Cash Transactions on Interest in Using Shopeepay Syahreza, Dina Sarah; Teviana, T; Rahman, Haikal; Rizky, Herni
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 2 (2024): November 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i2.1494

Abstract

This research aims to examine how sales promotions and the perceived ease of cashless transactions influence the interest in using ShopeePay. Data collection was conducted through questionnaires, while data analysis included multiple linear regression, hypothesis testing (t-test, F-test, and coefficient of determination), which were previously subjected to validity and reliability tests.The results indicate that both sales promotions and perceived ease have a positive and significant impact on the interest in using ShopeePay. Furthermore, the combination of these two factors also proves to have a positive and significant effect on usage interest. The coefficient of determination test yields a value of 0.635, suggesting that 63.5% of the variation in ShopeePay usage interest can be explained by sales promotions and perceived ease, while the remaining percentage is influenced by factors outside the scope of this study.
Pengaruh Daya Tarik dan Fasilitas terhadap Minat Berkunjung Kembali Rosta Juliana Sinaga; Tengku Teviana
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3656

Abstract

This research was conducted to find out whether there is an influence of attraction and facilities on interest in returning to Sipinsur Geosite Tourism. This research used quantitative methods, the population in this study was 252,601 people. Data processing uses the SPSS 20 program. The results of the research show that: (1) partial attractiveness has a positive and significant influence of 19.7% on interest in returning to visit, (2) partial facilities have a positive and significant influence of 63.5% on interest in returning to visit, (3) Attraction and facilities together have a positive and significant influence on interest in returning to visit. The adjusted coefficient of determination (Adjused R2) is 0.821, which means that the variables Attraction and Facilities are able to contribute to the influence of interest in returning to visit by 82.1% while the remaining 17.9% is determined by other variables outside this research model. This shows that there are still other variables that explain Intention to Revisit.
Strategi Pemasaran Dalam Meningkatkan Penjualan pada Toko AJP Kosmetik Lubis, Adelina; Teviana, T; Yolanda, Natasyah
Journal of Management Education Social Sciences Information and Religion Vol 2, No 1 (2025): Maret 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/mesir.v2i1.5620

Abstract

Strategi pemasaran merupakan hal penting untuk mengukur keberhasilan sebuah usaha. Penelitian ini bertujuan untuk mengetahui strategi dan kendala dalam pemasaran toko kosmetik AJP. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus (Literatur riview). Data dikumpulkan melalui wawancara mendalam dengan pemilik Toko AJP Kosmetik yang terlibat dalam kegiatan pemasaran, observasi langsung terhadap aktivitas pemasaran yang dilakukan, dan analisis dokumen terkait. Data yang terkumpul dianalisis secara kualitatif untuk mengidentifikasi tema-tema yang relevan dan memahami bagaimana strategi bisnis dan keunggulan bersaing berkontribusi terhadap kinerja pemasaran. Hasil dari penelitian ini menunjukkan bahwasannya kosmetik AJP telah menerapkan strategi bauran pemasaran yang menggunakan variabel yaitu produk, harga, tempat dan promosi yang mampu meningkatkan keuntungan dan penjualan produk kosmetik AJP. Penelitian ini juga terdapat faktor pendukung dan faktor penghambat penerapan strategi pemasaran terhadap penjualan produk kosmetik AJP, yang menjadi faktor pendukung yaitu dukungan dari masyarakat, pelayanan yang baik dan manajemen yang baik. Sedangkan faktor yang menghambat penerapan strategi pemasaran pada produk kosmetik AJP adalah belum terbentuk struktur organisasi yang baik, tenaga kerja atau sumber daya manusia yang masih rendah, dan stok skincare yang tersedia.
Strategi Pemasaran Digital untuk Meningkatkan Daya Saing Rumah Makan Padang Jaya di Era Modern Lubis, Adelina; Teviana, T; Otovia, Tesya Lola
Journal of Management Accounting, Tax and Production Vol 3, No 1 (2025): Maret 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/mantap.v3i1.5615

Abstract

Di era digital, persaingan bisnis dalam bidang kuliner sangat ketat, hal ini membuat rumah makan perlu beradaptasi dengan strategi pemasaran yang jauh lebih modern. Penelitian ini bertujuan untuk melihat bagaimana pemasaran digital bisa membantu meningkatkan daya saing pada Rumah Makan Padang Jaya. Metode yang digunakan dalam penelitian adalah pendekatan kualitatif dengan analisis dari jurnal dan wawancara. Hasil penelitian menunjukkan bahwa penggunaan media sosial dan aplikasi layanan pesan-antar seperti gojek, grab dan shopee food dapat meningkatkan jumlah pelanggan dan menjadikan bisnis lebih dikenal oleh masyarakat. Dengan strategi pemasaran digital yang tepat, rumah makan bisa berkembang dan bersaing dengan lebih baik di pasar yang kini semakin kompetitif.
Analisis Perencanaan Stategis dan Proses Pemasaran pada Usaha Pentol Judes (Juara Pedes) Medan Naibaho, Laura Natalia; Teviana, T; Lubis, Adelina; Batubara, Muhammad Taruna Sakti; Rajagukguk, Lucky Sanjaya; Girsang, Melvin Dominic Prapta; Sinaga, Lilis Elita; Nainggolan, Chelsy
Journal of Management Accounting, Tax and Production Vol 3, No 1 (2025): Maret 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/mantap.v3i1.5610

Abstract

Perencanaan strategis dan proses pemasaran merupakan dua kunci dalam meningkatkan efektivitas bisnis, khususnya dalam usaha kuliner. Penelitian ini bertujuan untuk menganalisis penerapan perencanaan strategis dan proses pemasaran pada usaha Pentol Judes (Juara Pedes). Metode yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan studi kasus, di mana data dikumpulkan melalui wawancara mendalam dengan pemilik usaha. Hasil penelitian menunjukkan bahwa perencanaan strategis yang matang, analisis situasi, pengembangan pada strategi pemasaran, dan implementasi strategi dan evaluasi berperan penting dalam menjaga daya saing usaha. Selain itu, penerapan strategi pemasaran yang efektif, seperti pemanfaatan media sosial, promosi, serta inovasi produk, berkontribusi dalam meningkatkan visibilitas dan penjualan. Studi ini menegaskan bahwa kombinasi antara perencanaan strategis dan pemasaran yang terstruktur dapat membantu usaha mikro, kecil, dan menengah (UMKM) bertahan dan berkembang di tengah persaingan industri kuliner yang semakin ketat.
Optimalisasi Digital Marketing Untuk Meningkatkan Pemasaran pada Usaha Ayam Penyet Raffa di Medan Tembung Teviana, T; Lubis, Adelina; Haq, Syukria Resti
Journal of Management Accounting, Tax and Production Vol 3, No 1 (2025): Maret 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/mantap.v3i1.5662

Abstract

Digital marketing menjadi strategi utama bagi UMKM untuk meningkatkan daya saing dan menjangkau lebih banyak pelanggan. Saat ini, Ayam Penyet Raffa hanya menggunakan WhatsApp sebagai media pemasaran, yang memiliki keterbatasan dalam menjangkau pelanggan baru. Penelitian ini bertujuan untuk menganalisis efektivitas pemasaran digital usaha ini serta merekomendasikan strategi optimal melalui media sosial seperti Instagram dan Facebook. Dengan metode kualitatif deskriptif, data diperoleh melalui wawancara, observasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa penggunaan media sosial dapat meningkatkan visibilitas usaha, keterlibatan pelanggan, serta penjualan. Tantangan utama yang dihadapi adalah kurangnya pemahaman digital marketing, keterbatasan sumber daya, serta minimnya pemanfaatan fitur promosi. Rekomendasi yang diberikan meliputi pembuatan konten visual menarik, penggunaan iklan berbayar, serta kolaborasi dengan influencer guna memperluas jangkauan pasar.
Analisis Analisis Strategi Pemasaran Pangsit P’chilio di Mmtc Melalui 4p (Product, Price, Place and Promotion) Teviana, T.; Lubis, Adelina; Ampun, Grace Analita Febrina Anak
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i1.2939

Abstract

Penelitian ini menganalisis strategi pemasaran 4P (Product, Price, Place, Promotion) pada UMKM Pangsit P’Chilio MMTC. Metode kualitatif deskriptif dan analisis SWOT digunakan untuk mengevaluasi faktor internal dan eksternal. Hasil menunjukkan bahwa kualitas produk, harga kompetitif, lokasi strategis, dan promosi efektif menjadi kekuatan utama. Kendala muncul saat liburan akibat penurunan konsumen, namun produk frozen food membantu stabilisasi penjualan. Penelitian ini menekankan pentingnya inovasi strategi pemasaran untuk pengembangan UMKM
Pengaruh Persepsi Kemudahan Penggunaan Dan Kepercayaan Nasabah Terhadap Kepuasan Nasabah Pengguna Mobile Banking Bsi Kcp Aek Kanopan Labuhanbatu Utara Nurazizah, Nurazizah; .Teviana, T
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 1 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i1.1079

Abstract

The Purpose study describe development state Sukuk, halal industry, and role state Sukuk support halal industry. Method used research is qualitative type literature study. Source data used study is secondary, from data has been previously presented certain institutions. Data from Financial Services Authority, Directorate General Financing and Risk Management Ministry Finance and other. Data collection techniques are literature relevant theme. Data analysis technique used descriptive qualitative, which describes development State Sukuk, development Halal Industry, and role State Sukuk support halal industry. Results showed development state Sukuk instrument 2019 to 2020. Sukuk experienced largest growth PBS type Sukuk with private settlement scheme 214.39%, retail Sukuk 72.93%, PBS auction Sukuk 39.59%. Savings Sukuk decreased -35.76 percent, and SPN-S Sukuk decreased -30.01 percent. State Sukuk can support halal industry, including in terms direct capital, support establishment infrastructure directed towards supporting halal industry, for example, support in terms product marketing strategies and other activities.
Co-Authors Adhitya, Wisnu Rayhan Agustina, Klara Delima Ahmad Hidayat Ampun, Grace Analita Febrina Anak Andre Arnanda Anjani, Risna Arfah Laily S, Dini Batubara, Muhammad Taruna Sakti Batubara, Nurul Khaira Bisrul Hapis Tambunan Br Tarigan, Nimia Eliani Cania, Syahri Ramadan Damanik, Nico Darma, Hamidah Dini Arfah Laily S Edison Sagala Eva Riyanti Feby Andina Fitriana Pohan Girsang, Melvin Dominic Prapta Hamidah Darma Haq, Syukria Resti Hendra Syahreza Hidayat, Toni Ikhwan, Al Imamul Khaira Irsan Irsan Irsan Rangkuti Juwita, Indah Klara Delima Agustina LUBIS, ADELINA Malau, Grace Theresia Marpaung , Irvan Irvan Aldi Josua Mica Siar Meiraza Muhsin Muhsin Naibaho, Laura Natalia Nainggolan, Chelsy Nasution, Hanifa Anshary Nico Damanik Nurazizah Nurazizah, Nurazizah Nurhayati, Cici Otovia, Tesya Lola Pandiangan, Raja Satrio Panjaitan, Ariel Immanuel Panjaitan, Rahel Emmanuela Arauli Pohan, Fitriana R Dongoran, Faisal Rahman Rahman, Haikal Rajagukguk, Lucky Sanjaya Randeska Manullang Rangkuti, Irsan Restu Prayogo, Rangga Riyanti, Eva Rizky, Herni Rosta Juliana Sinaga Sabrimiralda - Ulya Sagala, Edison Salsabillah, Talitha Selamat Triono Selamat Triono, Selamat Sergius Lay Siagian, Nielsen Samuel Panahatan Sibagariang, Susy Alestriani Sienny, Sienny Sihotang, Jelita Sari Simanjuntak, Janter Pangaduan Sinaga, Lilis Elita Sinaga, Yohana Br Sitorus, Lasria Sukma, Sabrina Theresia Syahreza, Dina Sarah Syahreza, Hendra Toni Hidayat Ulya, Sabrimiralda - Yolanda, Natasyah