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All Journal Niagawan Tunas Geografi Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT Publikauma : Jurnal Administrasi Publik Universitas Medan Area Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA YUME : Journal of Management Jurnal Review Pendidikan dan Pengajaran (JRPP) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat MEDIA MANAJEMEN JASA Jurnal Manajemen Bisnis Eka Prasetya TIN: TERAPAN INFORMATIKA NUSANTARA JUKESHUM: Jurnal Pengabdian Masyarakat Journal of Education Research ProBisnis : Jurnal Manajemen EKONOMIKA45 Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Visi Manajemen (JVM) Outline Journal of Management and Accounting Benefit : Journal of Bussiness, Economics, and Finance Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Management Accounting, Tax and Production Journal of Management Education Social Sciences Information and Religion Manajemen : Jurnal Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi Edumaspul: Jurnal Pendidikan
T Teviana
Fakultas Ekonomi, Universitas Negeri Medan, Indonesia
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PENGARUH EKUITAS MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK IPHONE OLEH MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Arfah Laily S, Dini; Sagala, Edison; Teviana, T; Sarah Syahreza, Dina; Syahreza, Hendra
Manajemen: Jurnal Ekonomi USI Vol 6 No 2 (2024): Vol. 6 No. 2 Tahun 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/k8kc8n65

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Ekuitas merek dan harga Terhadap Keputusan Pembelian smartphone merek Iphone. Selain itu, penelitian ini juga memiliki tujuan untuk mengetahui pengaruh antara Harga terhadap keputusan pembelian melalui ekuitas merek. Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan populasi sebanyak konsumen iphone pada mahasiswa Fakultas ekonomi Universitas Negeri Medan dan mendapatkan sampel sebanyak 90 konsumen. Teknik pengumpulan data penelitian ini menggunakan instrument berbentuk kuesioner dengan pemberian skor jawabannya menggunakan skala Likert dan diolah secara statistik menggunakan perangkat lunak SPSS (Statistical Package for the Social Sciences) versi 23.0. Hasil penelitian menunjukkan bahwa ekuitas merek berpengaruh terhadap keputusan pembelian pada mahasiswa Universitas Negeri Medan yang dapat dilihat dari nilai thitung > ttabel yaitu 6,525 > 1,662 dan taraf signifikan sebesar 0,000 < 0,05. Harga berpengaruh terhadap Keputusan pembelian smartphone merek iphone pada mahasiswa Universitas Negeri Medan yang dapat dilihat dari nilai thitung > ttabel yaitu 1.719 > 1,662 dan taraf signifikansi sebesar 0,024 < 0,05. Ekuitas merek dan harga berpengaruh terhadap Keputusan pembelian smartphone Merek iphone pada mahasiswa Universitas Negeri Medan yang dapat dilihat dari nilai Fhitung > Ftabel yakni 27.742 > 3,10 dengan tingkat signifikan 0,000 < 0,05
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG KONSUMEN PADA CAFE BERYL FARM & RESTO DI KOTA TARUTUNG Malau, Grace Theresia; Teviana, T.
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Harga dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen Pada Cafe Beryl Farm & Resto di Kota Tarutung. Harga didefinisikan sebag=ai salah satu faktor penting yang memengaruhi keputusan konsumen, dimana penetaan harga yang sesuai dengan kualitas produk mampu mendorong konsumen untuk melakukan pemebelian kembali. Sementara itu, Kualitas Pelayanan merupakan faktor utama dalam membangun kepuasan dan loyalitas pelanggan, dimana pelayanan yang baik dapat meningkatkan kenyamanan serta kepercayaan konsumen sehingga menumbuhkan minat beli ulang. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linear berganda. Sampel penelitian sebanyak 85 responden. Hasil penelitian menunjukkan bahwa variabel Harga memiliki pengaruh positif dan signifikan terhadap Minat Beli Ulang dengan nilai beta sebesar 0,385 dan signifikansi 0,000. Kualitas Pelayanan juga berpengaruh positif dan signifikan terhadap Minat Beli Ulang dengan nilai beta sebesar 0,536 dan signifikansi 0,000. Secara simultan, kedua variabel tersebut berkontribusi sebesar 85,7% terhadap Minat Beli Ulang, sedangkan sisanya 14,3% dipengaruhi oleh faktor lain diluar penelitian ini.
Pengaruh Daya Tarik Iklan dan Citra Merek terhadap Minat Beli Layanan Premium Spotify pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Universitas Negeri Medan Cania, Syahri Ramadan; T. Teviana
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 4 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i4.23596

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik iklan dan citra merek terhadap minat beli layanan premium spotify pada mahasiswa prodi manajemen fakultas ekonomi universitas negeri medan. Sampel dalam penelitian 100 responden menggunakan teknik Purposive Sampling. Teknik pengambilan data menggunakan kuesioner dengan skala likert dan diolah secara statistik menggunakan pengujian hipotesis analisis regresi berganda, uji t, uji F dan uji koefisien determinasi yang dimana data telah diuji menggunakan program SPSS 22.0 for windows. Secara parsial variabel Daya Tarik Iklan berpengaruh positif dan signifikan terhadap minat beli Layanan Premium Spotify, Citra Merek berpengaruh positif dan signifikan terhadap Minat Beli Layanan Premium Spotify. Berdasarkan hasil penelitian menunjukkan bahwa variabel Daya Tarik Iklan dan Citra Merek secara simultan berpengaruh terhadap Minat Beli.
Pengaruh Online Customer Review dan Kepercayaan terhadap Keputusan Pembelian pada Toko Camelomedan di Marketplace Shopee Panjaitan, Rahel Emmanuela Arauli; Teviana, T.
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 4 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i4.24014

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Online Customer Review dan kepercayaan terhadap keputusan pembelian pada toko camelomedan di Marketplace shopee. Sampel dalam penelitian 110 responden menggunakan teknik Purposive Sampling. Teknik pengambilan data menggunakan kuesioner dengan skala likert dan diolah secara statistik menggunakan pengujian hipotesis analisis regresi berganda, uji t, uji F dan uji koefisien determinasi yang dimana data telah diuji menggunakan program SPSS 27 for windows. Dari hasil penelitian dijelaskan bahwasanya : (1) Online Customer Review memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, (2) Kepercayaan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, (3) Online Customer Review dan Kepercayaan secara simultan memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian.
Implementasi Digital Marketing Menggunakan Platform E-Commerce dan Media Sosial Terhadap Masyarakat Dalam Melakukan Pembelian adhitya, wisnu rayhan; Teviana, Tengku; Sienny, Sienny; Hidayat, Ahmad; Khaira, Imamul
TIN: Terapan Informatika Nusantara Vol 5 No 1 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i1.5293

Abstract

This research aims to determine the implementation of digital marketing using e-commerce platforms and social media for the public in making purchases. The aim of implementing digital marketing using e-commerce platforms and social media for people to make purchases includes several important aspects, namely that e-commerce platforms and social media enable businesses to reach a wider audience globally. By leveraging this technology, businesses can get their products or services in front of more people, increasing their chances of attracting new customers. E-commerce makes it easy for people to make purchases anytime and anywhere without having to come to a physical store. A fast and easy purchasing process improves the customer experience and drives loyalty. Through social media and e-commerce platforms, businesses can collect data on consumer preferences and behavior. This data is used to create more relevant and personalized marketing campaigns, thereby increasing the likelihood of conversion. Social media allows businesses to interact directly with customers, receive feedback and build stronger relationships. This interaction can increase customer trust and encourage them to make purchases. Digital marketing is usually more cost efficient compared to traditional marketing. Businesses can reach a large audience with a smaller budget through online advertising and promotions on social media. Digital platforms provide tools to measure and analyze marketing campaign performance in real-time. This data helps businesses to evaluate their strategies and make necessary adjustments to improve results. Digital marketing allows businesses to be more creative in their marketing approach. Interactive content, videos, and other creative campaigns can capture audience attention and make brands stand out. Through social media, businesses can work with influencers to expand their reach and leverage user-generated content to increase brand authenticity and trust. By effectively utilizing e-commerce and social media platforms, businesses can achieve their marketing goals more efficiently, increase sales and build stronger relationships with customers.
Pengaruh Customer Online Review dan Tagline Gratis Ongkir Terhadap Keputusan Pembelian Onlive Via E-Commerce Shopee (Studi pada Mahasiswa di Fakultas Ekonomi Universitas Negeri Medan) Salsabillah, Talitha; T. Teviana
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.5860

Abstract

This study aims to analyze the influence of Customer Online Review and Free Shipping Tagline on the purchasing decisions of Shopee customers, especially students at the Faculty of Economics, State University of Medan. The increasing phenomenon of online shopping, especially through the Shopee platform, has raised interest in knowing what factors influence consumer purchasing behavior. The method used in this study is a quantitative approach with multiple linear regression analysis techniques to test the effect of each independent variable on the dependent variable. Based on the results of the analysis, it was found that Customer Online Review did not have a significant effect on purchasing decisions, with a t-value of 1.921 smaller than t-table 1.989 and a significance value of 0.56> 0.05. On the other hand, the Free Shipping Tagline has a positive and significant effect on purchasing decisions, indicated by a t-value of 3.509> t-table 1.989 and a significance of 0.001 <0.05. Simultaneously, both variables, namely Customer Online Review and Free Shipping Tagline, have a positive and significant influence on purchasing decisions, with an Fcount value of 7.205 greater than Ftable 2.30 and a significance of 0.001 <0.05. The results of this study indicate that promotional marketing strategies such as Free Shipping are more effective in driving purchasing decisions than online reviews from other customers. Therefore, e-commerce companies such as Shopee need to put more emphasis on promotional strategies that provide direct benefits to consumers.
Pengaruh Mutasi Kerja dan Disiplin Kerja terhadap Kinerja Pegawai pada Kantor Bank Sumut Pusat Medan Anjani, Risna; Teviana, Tengku
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara mutasi kerja dan disiplin kerja terhadap kinerja pegawai pada kantor Bank Sumut Pusat Medan. Adapun populasi dalam penelitian ini adalah pegawai tetap yang berada di Kantor Bank Sumut Pusat Medan. Teknik pengambilan sampel yang digunakan adalah Purposive Sampling dengan sampel sebanyak 88 responden. Teknik pengumpulan data yang digunakan adalah kuesioner dan studi pustaka. Menggunakan teknik analisis data model regresi linear berganda dengan pengujian hipotesis ui t dan uji f serta koefisien determinasi. Pengolahan data menggunakan SPSS 22.0 for windows. Hasil penelitian ini menunjukkan bahwa mutasi kerja memiliki pengaruh positif dan signifikan terhadap kinerja pegawai pada kantor Bank Sumut Pusat Medan. Disiplin kerja memiliki pengaruh positif dan signifikan terhadap kinerja pegawai pada kantor Bank Sumut Pusat Medan. Mutasi kerja dan Disiplin kerja secara simultan memiliki pengaruh positif dan signifikan terhadap Kinerja pegawai pada kantor Bank Sumut Pusat Medan. Uji koefisien determinasi menunjukkan bahwa mutasi kerja dan disiplin kerja mampu menjelaskan pengaruhnya terhadap kinerja pegawai sementara sisanya ditentukan oleh variabel-variabel lain diluar model penelitian ini.
The Effect of Store Atmosphere and Consumer Satisfaction on The Consumer Repurchase Intention of Social Media Cafe J.City Medan T Teviana
Outline Journal of Management and Accounting Vol. 1 No. 1 (2022): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v1i1.72

Abstract

This study aims to determine the Effect of Store Atmosphere and Consumer Satisfaction on Consumer Repurchase Interests of Sosmed Cafe J.City Medan. This research uses quantitative methods with a sampling technique using purposive sampling technique, with a total sample of 100 people who have visited Sosmed Cafe J. City of Medan. Partially Store Atmosphere and Consumer Satisfaction have a positive and significant effect on consumer repurchase intention of Sosmed Cafe J.City Medan. Based on the results of the study, it shows that the Store Atmosphere and Consumer Satisfaction variables simultaneously influence Repurchase Intention. The coefficient of determination test shows a value of 0.522 which means that Store Atmosphere and Consumer Satisfaction have an effect on Repurchase Interest of 52.2% while the rest is influenced by another variable
The Effect of Responsiveness and Location on Customer Satisfaction on Service Users of Yevame Laundry Medan T Teviana
Outline Journal of Management and Accounting Vol. 1 No. 2 (2022): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v1i2.73

Abstract

This study aims to determine the effect of Responsiveness and Location on Customer Satisfaction of Yevame Laundry Service Users in Medan. This study used a quantitative method with a sampling technique using a purposive sampling technique, with a total sample of 97 people who had used the services of Yevame Laundry Medan. The data collection technique in this study was carried out by distributing questionnaires whose measurements were using a Likert scale and statistically processed using multiple linear regression analysis and hypothesis testing with the F-test, T-test and Coefficient of Determination, previously the data had been tested using the validity test. reliability and classical assumption test. Data processing uses the SPSS 18.00 program for windows. Partially responsiveness and location have a positive and significant effect on customer satisfaction for users of yevame laundry Medan. Based on the results of the study, it shows that responsiveness and location variables simultaneously influence customer satisfaction. This can be seen from the calculated F value > Ftable (200.632 > 3.09) and a significant value of 0.000 <0.05. The coefficient of determination test shows a value of 0.806 which means that responsiveness and location affect customer satisfaction by 80.6% while the rest is influenced by other variables.
PENGARUH TOURISM AMBASSADOR DAN RELIABILITY TERHADAP MINAT BERKUNJUNG DI OBJEK WISATA MUSEUM DELI SERDANG Ulya, Sabrimiralda -; Teviana, T
NIAGAWAN Vol. 9 No. 3 (2020): NIAGAWAN VOL 9 NO 3 NOVEMBER 2020
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v9i3.19567

Abstract

 Abstrak                Penelitian ini bertujuan untuk mengetahui pengaruh tourism ambassador dan reliability terhadap minat berkunjung di objek wisata Museum Deli Serdang. Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel menggunakan teknik Simple random sampling, dengan jumlah sampel sebanyak 370 orang yang pernah berkunjung di Museum Deli Serdang. Teknik pengumpulan data dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner yang pengukurannya dengan skala interval dan diolah secara statistik menggunakan analisis regresi linear berganda dan pengujian hipotesis dengan uji F, uji t dan koefisien determinasi yang sebelumnya data telah diuji menggunakan uji validitas, uji reliabilitas dan uji asumsi klasik. Pengolahan data menggunakan program SPSS 21.0 for windows.                Secara parsial tourism ambassador dan reliability berpengaruh positif dan signifikan terhadap minat berkunjung pada Museum Deli Serdang. Berdasarkan hasil penelitian menunjukkan bahwa variabel tourism ambassador dan reliability secara simultan berpengaruh terhadap minat berkunjung. Hal ini terlihat dari nilai Fhitung > Ftabel (394,043 > 3,02) dan nilai signifikannya 0,000 < 0,05. Uji koefisien determinasi menunjukkan nilai sebesar 0,682 yang berarti bahwa tourism ambassador dan reliability berpengaruh terhadap minat berkunjung sebesar 68,2% sedangkan sisanya dipengaruhi oleh variabel lain. Kata Kunci: tourism ambassador, reliability, minat berkunjung. AbstractThis study aims to determine the effect of tourism ambassador and reliability on visiting interests in the Deli Serdang Museum attraction. This study uses quantitative methods with sampling techniques using simple random sampling technique, with a total sample of 370 people who have visited the Deli Serdang Museum. Data collection techniques in this study were carried out by distributing questionnaires whose measurement with interval scale and processed statistically using multiple linear regression analysis and hypothesis testing with the F test, t test and coefficient of determination before the data had been tested using validity test, reliability test and test classical assumption. Data processing using SPSS 21.0 for Windows.Partially tourism ambassador and reliability have a positive and significant effect on the interest of visiting the Deli Serdang Museum. Based on the results of the study showed that the tourism ambassador and reliability variables simultaneously affect the interest in visiting. This can be seen from the value of Fcount > Ftable (394,043 > 3.02) and the significant value is 0,000 < 0.05. The coefficient of determination test shows a value of 0.682 which means that tourism ambassador and reliability affect the interest in visiting by 68.2% while the rest is influenced by other variables. Keywords: tourism ambassador, reliability, interest in visiting.
Co-Authors Adhitya, Wisnu Rayhan Agustina, Klara Delima Ahmad Hidayat Ampun, Grace Analita Febrina Anak Andre Arnanda Anjani, Risna Arfah Laily S, Dini Batubara, Muhammad Taruna Sakti Batubara, Nurul Khaira Bisrul Hapis Tambunan Br Tarigan, Nimia Eliani Cania, Syahri Ramadan Damanik, Nico Darma, Hamidah Dini Arfah Laily S Edison Sagala Eva Riyanti Feby Andina Fitriana Pohan Girsang, Melvin Dominic Prapta Hamidah Darma Haq, Syukria Resti Hendra Syahreza Hidayat, Toni Ikhwan, Al Imamul Khaira Irsan Irsan Irsan Rangkuti Juwita, Indah Klara Delima Agustina LUBIS, ADELINA Malau, Grace Theresia Marpaung , Irvan Irvan Aldi Josua Mica Siar Meiraza Muhsin Muhsin Naibaho, Laura Natalia Nainggolan, Chelsy Nasution, Hanifa Anshary Nico Damanik Nurazizah Nurazizah, Nurazizah Nurhayati, Cici Otovia, Tesya Lola Pandiangan, Raja Satrio Panjaitan, Ariel Immanuel Panjaitan, Rahel Emmanuela Arauli Pohan, Fitriana R Dongoran, Faisal Rahman Rahman, Haikal Rajagukguk, Lucky Sanjaya Randeska Manullang Rangkuti, Irsan Restu Prayogo, Rangga Riyanti, Eva Rizky, Herni Rosta Juliana Sinaga Sabrimiralda - Ulya Sagala, Edison Salsabillah, Talitha Selamat Triono Selamat Triono, Selamat Sergius Lay Siagian, Nielsen Samuel Panahatan Sibagariang, Susy Alestriani Sienny, Sienny Sihotang, Jelita Sari Simanjuntak, Janter Pangaduan Sinaga, Lilis Elita Sinaga, Yohana Br Sitorus, Lasria Sukma, Sabrina Theresia Syahreza, Dina Sarah Syahreza, Hendra Toni Hidayat Ulya, Sabrimiralda - Yolanda, Natasyah