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Analisis Implementasi Islamic Store Attributes dan Bauran Pemasaran dalam Perspektif Islam (Survey pada La-Tansa Gontor Departement Store Ponorogo) Dhika Amalia Kurniawan; Faisal Setiawan Fajri
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 4 No 2 (2019): Mei
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.233 KB) | DOI: 10.32503/jmk.v4i2.404

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Abstrak This arrangement aims to find out the Implementation of Islamic store attributes and marketing mix from Islamic perspective at La-Tansa Gontor Department Store. Implementation of Islamic store attributes and marketing mix from the Islamic perspective in the store is highly recommended that Muslim business people still maintain the norms of religion in business and establish a business strategy in accordance with Islamic Shari'a. La-Tansa Gontor Departement Store is one business unit owned by Darussalam Gontor Islamic Boarding School which aims to get the profit used for development and meet all the needs of Darussalam Gontor Islamic Boarding School. In addition, the establishment of La-Tansa Gontor aims for educational means for teachers of Darussalam Gontor Islamic Boarding School and as a means of dakwah for the employees and the community. This arrangement raises the formulation of the problem: does La-Tansa Gontor Department Store have implemented Islamic Store Attributes and marketing mix from Islamic perspective? With a qualitative approach, data collection with observation, interview and documentation techniques. The data analysis used is descriptive analysis technique with the aim to describe the data that researcher collect about Implementation of Islamic store attributes and marketing mix from Islamic perspective in La-Tansa Gontor Department Store.
MOTIVATION ANALYSIS ON CUSTOMER OF ISLAMIC MICROFINANCE INSTITUTION Dhika Amalia Kurniawan; Muhammad Faris Irwanto
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 2, No 1 (2018)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.167 KB) | DOI: 10.25273/capital.v2i1.3067

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In Ponorogo, one of microfinance institution developed by Pondok Modern Darussalam Gontor namely Baitul Mal Wat Tamwil La-Tansa Gontor. BMT La-Tansa Gontor has 2462 customers from various regions in Ponorogo. The high demand for financial services for the community, especially in Ponorogo makes the community more selective in choosing the financial institution that will be used, this is evidenced by the high motivation of customers to use the services of BMT La-Tansa Gontor Ponorogo.The purpose of this study is to analyze the customer motivation of using BMT La-Tansa Gontor services. This research used qualitative method with grounded theory. Data collection used observation techniques, interviews, and documentation. Determination of the sample used in this study using a purposive sampling, while data analysis method used is a method of miles and hubberman with internal and external motivation as an instrument. From this research, it can be concluded that the motivation on customer of BMT La-Tansa Gontor is caused by internal motivation; (1) Implement islamic principles; (2) Personal motivation; (3) Honest revenue sharing; and (4) Halal result. The factors from external motivation on BMT La Tansa Gontor customer (1) Service factor;(2) Influence of other; (3) Transparency factor, (4) Promotion factor; and (5) Transaction factor. From the results of this research, it is expected the service quality in BMT La-Tansa Gontor can be improved to build customer satisfaction, trust and loyalty. Researcher hopes to increase the socialization of BMT La-Tansa Gontor to the community to manage property according to Islamic principles.Keywords: BMT La-Tansa Gontor, Customer, External, Internal, Motivation
IDENTIFIKASI KARAKTERISTIK SEKTOR INFORMAL DI PROVINSI JAWA TIMUR Dhika Amalia Kurniawan
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 2, No 2 (2019)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.418 KB) | DOI: 10.25273/capital.v2i2.3987

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This study aims to explore further information about the background, the profile of the informal sectors sector in east java. The identification results can be utilized in various matters : policy formulation, identify problems informal sectormapping of a strategy to build competitive advantage for informal sectors. This study used quantitative approach and the data collection techniques used are survey methods using questionnaires. Data analysis techniques is descriptive statistic test. The sample used is mostly informal sectors in east java by the number of samples used by 250 respondents. This study shows that the profile of informal sector business actors in East Java can be seen that based on the aspect of gender differences, informal sectors were dominated by respondents with female genitalia. Based on the aspect of marital status, informal sectoris dominated by married respondents with a percentage of 81.6%, based on the aspect of age distribution, informal sectors are dominated by respondents aged 40-49 years, with a percentage of 37.6%. Based on the aspect of education level, East Java informal sectorwas dominated by respondents with high school level education with a percentage of 62.8%. Based on the aspect of ownership of expertise before entrepreneurship, informal sectorwith the same percentage, the respondents already have expertise in entrepreneurship and some do not have expertise before trying. Based on the aspect of the number of full time workers in their business, East Java informal sectoronly has one worker in their business operations, with a percentage of 40.8%.Keyword : Informal Sector, East Java, Bussiness.
Analisis ekonomi Islam meninjau praktek transparansi top up (penambahan pinjaman) perbankan Rahma Yudi Astuti; Dhika Amalia Kurniawan
Proceeding of Conference on Islamic Management, Accounting, and Economics CIMAE Volume 2, 2019
Publisher : Proceeding of Conference on Islamic Management, Accounting, and Economics

Show Abstract | Download Original | Original Source | Check in Google Scholar

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This writing is motivated by the existence of customers who are stuck with the facilities provided by the bank, namely top up (additional loans), where the customer does not need to bother paying off the rest of the loan that should be repaid, the repayment fund is bailed out by the bank first, the customer will receive a new schedule and a new loan ceiling. Of course the bank will choose the criteria for customers who will be given top up facilities, namely the installment payment history is relatively smooth, precisely this is the base of the problem that many experienced by customers who do not understand about the top up offered by the bank that ends disastrous for customers. Lack of transparency about what the customer will go forward, which is applied by the bank to the customer so that many customers bear the losses caused by the top up. Lack of transparency about what the customer will go forward, which is applied by the bank to the customer so that many customers bear the losses caused by the top up. This research is a qualitative research with an evaluative-normative approach. The purpose of this research is to find out the extent of transparency applied by banks for top up, applying the principle of transparency in implementing Bank Indonesia regulations Number: 7/6 / PBI / 2005 about Transparency of Bank Product Information and how transparency practices are viewed from the Islamic economy. From these problems transparency to customers is very important in accordance with Islamic economics based on values and Islamic principles can be applied in all aspects of business life and transactions of the ummah. Compliance with regulations issued by the government, namely PBI no. 7/6 / PBI / 2005 which has not been fully implemented in banking in general. With the transparency applied in Islamic economics customers will know what their rights and obligations are. Transparency to customers is very important to prevent misunderstandings that can cause losses to customers.
Pelatihan Analisis SWOT Dan BMC Pada Asosiasi UMKM Ponorogo Dhika Amalia Kurniawan; Fajar Surya Ari A; Lathiefa Rusli; Rahma Yudi A; Apriliana Ika K
Cendekia : Jurnal Pengabdian Masyarakat Vol 2 No 1 (2020): Juni
Publisher : LPPM UNIVERSITAS ISLAM KADIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.783 KB) | DOI: 10.32503/cendekia.v2i1.1001

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Berkembangnya bisnis dengan berbagai keunggulan membuat persaingan semakin ketat sehingga menuntut para pelaku bisnis untuk dapat membuat strategi khusus dalam menghadapi kompetisi bisnis. Suatu bisnis harus mampu bergerak maju dengan potensi yang dimilikinya dan meminimalisir kelemahannya hingga dapat terus berjalan dan mampu bertahan dalam persaingan yang terus berkembang. Permasalahan yang dialami oleh para pelaku usaha skala mikro di Kabupaten Ponorogo adalah lemahnya penyusunan strategi bisnis dan pengoptimalan kemampuan yang dimiliki, para pelaku UMKM merasa bingung untuk mendeskripsikan kekuatan, kelemahan, peluang, dan ancaman bisnis mereka yang perlu memerlukan strategi untuk menghadapinya. Dalam hal ini, sebanyak 75 pelaku usaha yang tergabung dalam asosiasi UMKM Ponorogo Jawa Timur. Tujuan dari pengabdian masyarakat ini adalah membantu para UMKM untuk dapat menyusun dan mengoptimalkan strategi pengembangan usahanya, sehingga perlu dianalisis dengan pendekatan SWOT. Harapan dari program pengabdian ini adalah para UMKM mampu mendeskripsikan dan menganalisis aspek internal dan eksternal agar mampu bertahan dalam persaingan bisnis. Adapun kegiatan yang akan dilakukan melalui 1) pelatihan analisis SWOT dan 2) pelatihan business model canvas (BMC).
Peningkatan Pendapatan Dan Daya Saing Produk Pada Usaha Mikro Melalui Strategi Packing, Branding Dan Online Marketing Dhika Amalia Kurniawan; Hayatul Maemunah
Cendekia : Jurnal Pengabdian Masyarakat Vol 1 No 1 (2019): Juni
Publisher : LPPM UNIVERSITAS ISLAM KADIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1105.44 KB) | DOI: 10.32503/cendekia.v1i1.466

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Persaingan menuntut pelaku bisnis untuk menunjukkan keunggulannya melalui berbagai cara. Hal ini dilakukan agar bisnis dapat bertahan di pasar yang sangat kompetitif. Banyak industri dan pabrik dengan skala besar menguasai pasar dengan kecanggihannya menggunakan teknologi yang digunakannya dalam memproduksi produknya dan disisi lain banyak pula pelaku usaha skala mikro yang masih tetap bertahan dengan kekuatan seadannya dan masih dengan cara yang tradisional baik dalam proses produksinya maupun pemasarannya, sehingga produk usaha skala mikro belum mampu bersaing dengan produk usaha skala besar. Permasalahan yang dialami oleh salah satu usaha skala mikro saat ini di Kabupaten Ponorogo adalah masih sangat sederhana dalam hal pengemasan dan pembuatan label merek (branding), yaitu menggunakan potongan kertas biasa (foto copyan) dan belum menggunakan media online untuk memasarkan produknya, dalam hal ini khususnya pada mitra pengabdian masyarakat yaitu usaha Peyek Mbak Anna yang berada di desa Gandu kecamatan Mlarak kabupaten Ponorogo. Tujuan dari pengabdian masyarakat ini adalah membantu mengembangkan produk usaha sektor mikro agar mampu bersaing secara bertahap dengan produk pesaing yang ada sehingga dapat meningkatkan pendapatan pelaku usaha mikro.
Analisis Implementasi Bauran Pemasaran dalam Perspektif Islam di Perusahaan Bintang Swalayan Ponorogo Dhika Amalia Kurniawan; Moch Dendhy Pratama
ASSET: Jurnal Manajemen dan Bisnis Vol 4, No 1 (2021): Juni
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

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Keberlangsungan suatu bisnis usaha mikro pada persaingan era globalisasi didukung oleh bagaimana maksimalnya pelayanan kepada konsumen. Namun, penerapan bauran pada swalayan umum tidak bias menjamin kehalalan dan kesyariah bagi konsumen muslim. Penelitian ini bertujuan untuk mengetahui penerapan nilai-nilai pemasaran islam dan bauran pemasaran dalam perspektif Islam di Perusahaan Bintang Swalayan Ponorogo. Pada penelitian ini, peneliti menggunakan metode pendekatan kualitatif dengan teknik pengumpulan data melalui observasi,wawancara, dan dokumentasi. Hasil penelitian menyatakan bahwa Perusahaan Bintang Swalayan Ponorogo telah menerapkan sebagian nilai-nilai hikmah, kebutuhan, halal, persetujuan timbal balik, dan kesejahteraan (falah). Disamping itu, Perusahaan Bintang Swalayan Ponorogo juga telah menerapkan sebagian komponen bauran pemasaran dalam perspektif Islam yang meliputi : produk, harga, tempat dan promosi. Kata Kunci : Nilai-Nilai Pemasaran Islam, Bauran Pemasaran dalam   Perspektif Islam, Bintang Swalayan Ponorogo 
Stakeholders Approach in Halal Tourism Development Strategy: A Case Study in Ponorogo District Muhammad Ridlo Zarkasyi; Dhika Amalia Kurniawan; Fajar Surya Ari Anggara
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 17, No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (64.204 KB) | DOI: 10.24269/ekuilibrium.v17i2.2022.pp171-181

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The contribution of Muslim-friendly tourist sector, or halal tourism, towards the growth of economy have been significantly increasing for the past five years. Indonesia occupies the top five of outbound Muslim Travel Countries. This country has natural resources and cultures that are related to Islamic world thus it is ready to turn into halal tourism destination. However, there is still a gap in understanding of halal tourism that some parties deny to carry halal tourism theme in various province nor areas in Indonesia. Hence, there is no good awareness of halal tourism in Indonesian society. Therefore, a strategy to develop halal tourism in Indonesia is enormously needed. This study aims to arrange a strategy in halal tourism development using stakeholder approach. This was a descriptive qualitative study that the data collection technique used primary data through focus group discussion with 30 speakers consisting of stakeholders; government, Department of Tourism and Culture, academicians, media, tourism business sector, and the societies. The results showed that Governments need to have clear concepts, indicators, and rule related to halal tourism. They also needed to build awareness to the relevant stakeholders of halal tourism concept. It was then followed by the tourism business sector that needed to get empowerment in a sustainable program to inform them about halal tourism concept. To academician, they could participate in researches about various strategies to develop halal tourism and collaborate in training, mentoring, and monitoring the implementation of halal tourism by tourism business sector and other stakeholders. The tourists also required to get education related to the importance of halal tourism thus they could promote, give testimonial experience about halal travel, appreciate the halal tourism, and went viral for it. Moreover, the societies needed to be empowered in increasing the tourism potentials around them, as well as given opportunities to collaborate with tourism business sector, and synergize with the other stakeholders. As for the media or press, they needed to be more active in promoting, giving information related to the existence of halal tourism in Ponorogo district since the help of the media brought positive impacts to gain the attentions of not only local travelers but also overseas tourists to visit Ponorogo tourism objects.
Analisis Pengaruh Faktor-Faktor Keputusan Konsumen Membeli Produk Air Mineral Darusslam Gontor (AMIDAS) Ahmad Bayu Arista Arsyadi; Dhika Amalia Kurniawan
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 3 (2022): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i3.2903

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Abstract One of the human primary needs is water. Water is used for various purposes of human life, one of which is for drinking The increasing demand for water has become an opportunity for business people to use water as a business medium, by producing bottled drinking water. In line with the changes in people’s lifestyles in consuming drinking water without boiling it manually, the demand for bottled mineral water is also increasing. However, Muslim consumers need special considerations to make before buying bottled drinking water such as the considerations of cleanliness, production processes, prices, industries that produce, and guarantee the mineral water quality. The purpose of this study was to determine the effect of Islamic Brand and price perception on consumer decisions to buy Darussalam Gontor Mineral Water (AMIDAS) products. This research was conducted by quantitative descriptive method using multiple linear regression analysis. Informants in this study were consumers who have purchased AMIDAS products more than twice, 100 respondents in total. The data were collected by distributing questionnaires. The results showed that AMIDAS brand image had an effect of 3.291 with a significant value of 0.001, while the price perception variable showed an effect of 8.825 with a significant value of 0.000. These results indicated that the price perception variable was the most influencing factor for consumers in buying Darussalam Gontor Mineral Water (AMIDAS) products. Keywords: Amidas Gontor , Brand, Price Perception, Consumer decision, Islamic Brand. Abstrak Salah satu kebutuhan primer manusia adalah air. Air digunakan untuk berbagai keperluan hidup manusia, salah satunya untuk air minum. Semakin tingginya kebutuhan air, sehingga menjadi peluang bagi pelaku bisnis untuk memanfaatkan air sebagai media bisnis, yaitu dengan memproduksi air minum dalam kemasan. Diiringi perubahan gaya hidup masyarakat dalam mengkonsumsi air minum tanpa harus mengolah secara manual atau merebus, menjadikan permintaan terhadap air mineral dalam kemasan semakin meningkat. Sebagai konsumen masyarakat muslim, tentu perlu pertimbangan khusus sebelum membeli air minum kemasan yang beredar dipasaran, seperti pertimbangan terhadap kebersihan, proses produksi, harga, industri yang memproduksi hingga jaminan kualitas dari air mineral tersebut. Tujuan dari penelitian ini adalah mengetahui pengaruh Islamic Brand dan Persepsi Harga terhadap keputusan konsumen membeli produk Air Mineral Darussalam Gontor (AMIDAS). Penelitian ini dilakukan dengan metode analisis deskriptif kuantitatif dengan menggunakan analisis regresi linier berganda. Informan dalam penelitian adalah konsumen yang telah membeli produk AMIDAS lebih dari dua kali pembelian yang berjumlah 100 responden. Penggambilan data menggunakan teknik penyebaran kuesioner. Hasil penelitian menunjukkan bahwa Brand Image AMIDAS berpengaruh sebesar 3.291 dengan nilai signifikan sebesar 0,001, sedangkan variabel Persepsi harga menunjukkan pengaruh sebesar yang ditunjukkan 8.825 dengan nilai signifikan sebesar 0,000. Dari hasil ini menunjukkan bahwa variabel Persepsi harga menjadi faktor yang paling mempengaruhi konsumen dalam membeli produk Air Mineral Darussalam Gontor (AMIDAS).
Economic Recovery Strategy for the SMEs Post Covid-19 Pandemic in Ponorogo: The Role of the Penta Helix Model Dhika Amalia Kurniawan; Muhammad Ridlo Zarkasyi; Budi Setyanta
SENTRALISASI Vol. 12 No. 1 (2023): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v12i1.2024

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This study aims to develop a Penta helix collaboration strategy for SMEs in Ponorogo. The research method used in this research is qualitative with data collection through interviews, surveys, and observations. This study indicates that to develop sustainable SMEs, necessary to involve elements that play and contribute equally in developing the competitiveness of sustainable SMEs. Ponorogo needs to apply the Penta helix strategy in planning, implementing, and developing SMEs.  The strategies that need to be carried out by the Penta helix elements involved are 1) The Government of Ponorogo needs to provide training and business assistance on an ongoing basis and provide convenience for MSMEs in terms of business legality. 2) Academics play a role as companions for MSME development and resource persons in business managerial training, 3) The media plays an active and sustainable role in publicizing and promoting MSME products so that they can be known by the wider community. 4) The Ponorogo community can play a role in assisting the right marketing strategy according to the problems faced by each MSMEs, and are also active in consuming MSMEs products. 5) Industry and business people play a role as partners who foster MSME product opportunities in facing competition by collaborating in the fields of training, marketing and assisting in building partnership networks.
Co-Authors Agung Khoirudin, Imron Agustin Rani Nurfadila Ahmad Bayu Arista Arsyadi Akhmad Affandi Mahfudz Al Farizi, Muhammad Ali Muhtar Ali, Beni Fauzul Amilia Yuni Damayanti Apriliana Ika K Ardiani, Yana Elita Ardiansyah, Andre Rachmat Bambang Setyo Utomo Basyir, Ahmad Azizi Budi Setyanta Dio Caisar Darma Erfan Ariska Putra Faisal Setiawan Fajri Fajar Surya Ari A Fajar Surya Ari Anggara Febri Arius Hamidah Tussifah Harahap, Soritua Ahmad Ramdani Hartomi Maulana Hayatul Maemunah Huda, An-nafsi Ma’rifatul Iqbal, Ahmad Khofidh, Dzuwan Abdu Khoirul Umam Lathiefa Rusli M. Zaenal Abidin Meitria Cahyani Moch Dendhy Pratama Mohammad Zaenal Abidin Mohammad Zaenal Abidin, Mohammad Zaenal Mubarok, Akhmad Furqon Muhamad Faqih Safii Muhammad Alfan Rumasukun Muhammad Faris Irwanto Muhammad Ilyas Sutiyawan Muhammad Muhammad Muhammad Muhammad Muhammad Nurfajrulloh Ash-Shiddiq Giriwargoyo Muhammad Ridlo Zarkasy Muhammad Ridlo Zarkasyi Muhammad Ridlo Zarkasyi Muhammad Rizky Ramadhani Muhammad Syaifullah, Muhammad Nurfattah, Arizqiya Nusa Dewa Harsoyo, Nusa Dewa Rahma Yudi A Rahma Yudi Astuti Rahma Yudi Astuti, Rahma Yudi Ramadhan, Rizqa Nuzul Ramdani Harahap, Soritua Ahmad Rasyid, Abiyyi Naufal Rehardian Pujo Satrio Ridlo, Muhammad Rizky Rahmadani, Rizky Rizqa Nuzul Ramadhan Robi Sugih Alamsyah Rohidayat, Dwi Royyan Ramdhani Djayusman Soritua Ahmad Ramdani Harahap sutria ningsih Suyanto Syamna, Danial Khalid Syamsuri Use Etica v, Muhammad Farid Wawan Putra Yayan Firmansah Zarkasy, Muhammad Ridlo Zuhri , Ahmad Syaifudin Zuhroh, Ainun Amalia