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All Journal JURNAL ECONOMIA Jurnal Ilmiah Econosains IJHCM (International Journal of Human Capital Management) Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis Jurnal Ekonomi dan Pembangunan Jurnal Ilmiah Akuntansi dan Finansial Indonesia The Asia Pacific Journal Of Management Studies Equity: Jurnal Ekonomi ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Indo-MathEdu Intellectuals Journal Journal of Social Research eCo-Fin International Journal of Multidisciplinary Research and Literature (IJOMRAL) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomi dan Bisnis Journal of Comprehensive Science International Journal of Integrative Sciences Jurnal Multidisiplin West Science Community: Jurnal Pengabdian Pada Masyarakat Journal of Social Knowledge Education (JSKE) TOFEDU: The Future of Education Journal Jurnal Serambi Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Cendikia: Jurnal Pendidikan dan Pengajaran International Journal of Applied Research and Sustainable Sciences (IJARSS) FINANCE : International Journal Of Management Finance Jurnal Ekonomi dan Pembangunan Indonesia AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Sri Indah Nikensari
Universitas Negeri Jakarta
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Journal : JURNAL ECONOMIA

 1 
Socioeconomic Status, Individual Modernity, Economic Literacy, and Consumer Rationality of Millennial Generation Muhammad Hasan; Nur Arisah; Nurdiana Nurdiana; Tuti Supatminingsih; Sri Indah Nikensari
Jurnal Economia Vol 18, No 1: April 2022
Publisher : Faculty of Economics Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (809.016 KB) | DOI: 10.21831/economia.v18i1.38955

Abstract

AbstractThis study was designed to reveal the effect of socioeconomic status, individual modernity, and economic literacy on consumer rationality of the millennial generation, either directly or indirectly. It used a quantitative approach, and was designed as an explanatory study. It involved 362 samples using proportional random sampling from 3867 millennial generation students from across 10 faculties, and 149 study programs at Universitas Negeri Makassar. The research data was collected through a questionnaire that had been tested for its validity and reliability. Then, it was analyzed using Structural Equation Modeling analysis. It was found out that (1) socioeconomic status, individual modernity, and economic literacy have a positive and significant effect on consumer rationality; (2) socioeconomic status and individual modernity have a positive and significant effect on economic literacy; and (3) socioeconomic status and individual modernity have a positive and significant effect on consumer rationality through economic literacy of millennial generation.Keywords: Socioeconomic status, individual modernity, economic literacy, consumer rationality, millennial generation.Status Sosial Ekonomi, Modernitas Individu, Literasi Ekonomi, dan Rasionalitas Konsumen Generasi MilenialAbstrakKajian ini didesain untuk mengungkap pengaruh status sosial ekonomi, modernitas individu, dan literasi ekonomi terhadap rasionalitas konsumen generasi milenial, baik secara langsung maupun tidak langsung. Kajian ini menggunakan pendekatan kuantitatif, dan dirancang sebagai kajian eksplanatori. Kajian ini mengambil informasi dari 362 sampel secara proportional random sampling dari 3867 mahasiswa generasi milenial yang tersebar di 10 fakultas, dan 149 prodi dalam lingkup Universitas Negeri Makassar. Data dikumpulkan melalui angket yang telah diuji validitas dan reliabilitasnya, kemudian dianalisis menggunakan analisis Structural Equation Modeling. Hasil kajian ini menunjukkan bahwa (1) status sosial ekonomi, modernitas individu, dan literasi ekonomi berpengaruh positif dan signifikan terhadap rasionalitas konsumen; (2) status sosial ekonomi dan modernitas individu berpengaruh positif dan signifikan terhadap literasi ekonomi; dan (3) status sosial ekonomi dan modernitas individu berpengaruh positif dan signifikan terhadap rasionalitas konsumen melalui literasi ekonomi generasi milenial.Kata kunci:Status sosial ekonomi, modernitas individu, literasi ekonomi, rasionalitas konsumen, generasi milenial.
Co-Authors Aditya Pratama Agung Wahyu Handaru Ahmad Ahmad, Ahmad Aldanny, Talitha Devina Zafirah Andriany, Dewy Rika Anggitaningrum, Aprilian Aniendhya Azzahra Puri Prananta Annisa Rahmah Indraswati Aqilla Fadia Haya Arifah Khairrani Azzahra, Shalsa Bambang Trianoso Berutu, Meta Berutu, Meta Bara Bunga Bunga Corry Yohana Defytri Nur Agustine Destilawati, Sekar Dian Sugiarti Diani, Rinny Dharma Dicky Iranto Dicky Iranto Dimas Cahya Ramadhan EDITYA, SYAFINA NADJA Endang Sri Rahayu, Endang Erfan Kurniawan Fransiska, Hellend Giartikasari, Ghina Gita Novia Sahara Harya Kuncara W. Haya, Aqilla Fadia Helmi Adam Henry Eryanto Herlitah Heru Prasetio Himmatus Sa’idah Ihsan, Tubagus Indira Putri Jatmiko Murdiono Juan Carlos Karil Maulita Karuniana Dianta Arfiando Sebayang Lia Ayu Ashary Lisdiani, Ilfy Lutfiansyah, Wisnu Jaya Mardi Margaretta Maulana Amirul Adha Merina, Heriska Meylina Astri Muhammad Hasan Mutiara Annisa Dhiya’ulhaq Mutiara Chairunnisha Najwa Qisthina Nindi Aulia Putri Niretno Pratiwi Norma Ayu Wahyuni Nur Arisah Nurdiana Nurfadillah, Chika Nurjanah , Siti Oktavia, Rika Osisca, Ega Pesi Suryani Pramono, Irma Yulia Puji Yuniarti Puji Yuniarti Puspitasari, Nindya Farah Dwi Putri, Audyra Gusti Putri, Rananda Elliza Putri, Yuanda Eka Rachmadania, Riski Firdausi Rahma Viona Angraeni Rd. Tuty Sariwulan Rizkyana Salwan Hanafi Saparuddin Mukhtar Saparudin Mukhtar Saptono, Ari Saputra, Arif Yogi Saputra, Luqman Sari Komara, Lilis Savitri, Aziza Setyame, Rike Vidyana Shafira, Jeihan Shalsa Azzahra Siti Fatimah Zahra Siti Fatimah Zahra Siti Nurjanah Siti Nurjanah SITI NURJANAH Siti Nurjanah Sri Zulaihati Suparno Suparno Suparno SUSAN FEBRIANTINA, SUSAN Syafina Nadja Editya Syifa Wulandari Tantri, Anita Lia Tresno Eka Jaya Tuti Supatminingsih Usep Suhud Vicri Rahmatin Qadri Vina Islami Vina Islami, Vina Wahyuni, Norma Ayu Wisnu Jaya Lutfiansyah Yuniarti, Puji Yusri, Kamilatun Ahsana