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NINA HERLINA
Universitas Pakuan
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Journal : EKONOMIKA45

 1 
Personal Branding Mua Nina Make Up pada Media Sosial Instagram @nhrl.n Nina Herlina; Aldy Santo Hegiarto
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3610

Abstract

MUA offers a variety of make up models through social media, especially Instagram and Facebook, as part of their personal branding. The purpose of this research is to find out the Personal Branding built by MUA Nina Make Up on Social Media Instagram and Facebook @Nhrl.n. Researchers used qualitative research methods with a descriptive approach. The data obtained are from interviews, observation, documentation and literature. While the data analysis technique is by data reduction, data presentation, and conclusion drawing, and data validity testing using source triangulation. The results of the study that MUA Nina Make Up is said to form personal branding using the theory of personal branding concepts from Montoya, namely, specialization: Creating an attractive makeup look, maintaining product quality, and being responsive to consumer needs. Leadership: striving to always meet the needs and trust of consumers. Personality: Being friendly and comfortable. Distinction: unique and flawless makeup look. Appearance: Showing a professional attitude. Harmony and consistency: maintaining make-up quality. Nina's good name is maintained through excellent service and positive customer testimonials.
Co-Authors Aang Setiana Abi Fauzan Pulungan Adi Nurjaya Agatha Sih Piranti Age Mulyanto Agus Rianto Agustiningsih, Wulandari Ai Nurlaila Aldy Santo Hegiarto Ali Jabar Rangga Wijaya Ambariani Andri Suryadi Anoydya Firsha Az-zikra Ariq Murfid Aris Budi Setyawan Asep Ahmad K Asep Kurnia Hidayat Ayu Sri Rahayu Bima Aria Indra Prahasta Cut Khairunnisa Dede Kosasih Dinny Mardiana erik ekowati Fadly Alamsyah Fahrul Shohbarudin Syahban Fina Nadia Silma Gary Raya Prima Gary Raya Prima Hamidahs Hendra Hendra Idris Sandria Iis Nurmalasari Ika Karyaningsih Ilham Adhya ISMAIL, AGUS YADI Mamay Komariah Mardiati Mardiati Maulida Sari Mauliza Mauliza Meilawati Mohammad Syarif Al Huseiny Muhamad Rijal Nadhif Aprilla Hidayat Nasihin, Iing Nurdin Nurdin Nurdin Nurdin Nurdin Oding Syafrudin Ossa Yuniar Pupatriyani Qonita Salima R. Wildan Adri P Rio Senjaya Akbar Rizaldi, Fikri Rosi Nursani Ryan Rivandi Pratama Sembiring, Rinawati Sri Hayuningsih SRI LESTARI Sri Mulyati Sri Mulyati Sri Nawangsari SRI RAHAYU Suharyanto H. Soro Sulistining Trimulyani Supartono, Toto Syamsul Millah Tania Anggadita Taufik Faturohman Hidayat Titin Martini Wendra Wendra Widyo Nugroho Wina Waniatri Wina Waniatri Yayan Hendrayana Yola Yulianti Yudhia Fratidhina Zillan Zalila