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All Journal Wacana, Jurnal Sosial dan Humaniora Jurnal Terapan Abdimas Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Ekspektra: Jurnal Bisnis & Manajemen Jurnal EMT KITA SINERGI: Jurnal Ilmiah Ilmu Manajemen Syntax Literate: Jurnal Ilmiah Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN SEIKO : Journal of Management & Business SEISENSE Journal of Management MABIS: Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi dan Bisnis Indonesia Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Dinasti International Journal of Digital Business Management Majalah Ilmiah Dian Ilmu Prosiding Conference on Research and Community Services Quantitative Economics and Management Studies Jurnal ABM Mengabdi Berajah Journal Akuntansi dan Teknologi Informasi Jurnal Media Informatika Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Minfo Polgan (JMP) International Journal of Social Science, Education, Communication and Economics Journal of Accounting and Finance Management (JAFM) Journal of Innovation in Management, Accounting and Business Jurnal Tren Bisnis Global International Journal of Education and Digital Learning (IJEDL) Jurnal Indonesia Sosial Sains International Journal of Scientific Multidisciplinary Research (IJSMR) International Journal of Economics, Management and Accounting Mount Hope Global Economic Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Maneggio Journal Of Economic Sciences (Ekuisci) Journal of Management, Economic, and Financial Asian Journal of Social and Humanities KIC Journal of Ekonomics, Finance, and Management Studies Global Management: International Journal of Management Science and Entrepreneurship Maneggio
SRI UTAMI ADY
Faculty Of Economics And Business, Doctoral Management Program, University Of Dr. Soetomo, Surabaya, Indonesia
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Journal : Jurnal EMT KITA

 1 
Mengintegrasikan Praktik SDM Strategis untuk Mendorong Perubahan dan Inovasi Organisasi di Papua Barat: Tinjauan Pustaka Yesnat, Yeskiel; Ady, Sri Utami
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.5980

Abstract

This study aims to examine the impact of strategic Human Resource Management (HRM) practices on organizational change and innovation in Papua Barat. The research employs a qualitative literature review method by analyzing relevant journals and academic articles from indexed sources to understand the relationship between HR practices, an organization's ability to change, and innovation. The findings indicate that strategic HR practices, such as employee skill development, empowerment, and structured performance management, have a positive impact on an organization's adaptability and capacity for innovation. Further discussion reveals that the implementation of HR practices supporting organizational change requires attention to local contextual factors in Papua Barat, such as limited infrastructure and low levels of workforce formality. In conclusion, the integration of strategic HR practices can enhance an organization's capacity to respond to changes and foster innovation. The implications of this study provide insights for organizations in Papua Barat to adopt adaptive HR strategies. Future research suggestions include exploring the application of strategic HR practices in specific industries in Papua Barat and conductng quantitative studies to measure the practical impact of these implementations.
Peran Strategi Pemasaran Digital dalam Meningkatkan Kesadaran Merek dan Loyalitas Konsumen: Studi Kasus Platform E-commerce di Indonesia Yesawen, Yohannes; Ady, Sri Utami
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.5981

Abstract

The aim of this article is to analyze the role of digital marketing strategies in enhancing brand awareness and consumer loyalty on e-commerce platforms in Indonesia. This article employs a qualitative literature review method by examining various references from leading international journals published in the last five years. The findings of the research indicate that digital marketing strategies, including content personalization, the use of social media, and consumer data, have a significant impact on improving brand awareness. Furthermore, brand awareness plays a crucial role as an important mediator between digital marketing strategies and consumer loyalty. The discussion reveals that consumer loyalty is influenced not only by brand awareness but also by adequate digital experiences and the quality of service provided by the platform. In conclusion, to enhance consumer loyalty, e-commerce platforms in Indonesia need to design comprehensive digital marketing strategies that focus not only on brand recognition but also on delivering consistent and satisfying user experiences.
Co-Authors Abdur Rachman Alkaf Achmad Choiron Adhitya Ananda, Nova Ahsan, Mohammad Akbar, Miftha Choirul Alfa, Tomi Alkaf, Abdur Rachman Alvy Mulyaning Tyas Alvy Mulyaningtyas Alvy Mulyaningtyas Aminullah Assagaf Aminullah Assagaf Andy Hendra Suryaka Andy Hendra Suryaka Anita Asnawi Apriyanto, Eko Ardian Pratama Aries Widya Gunawan asnawi, anita AWALI PRASETYA HANIF Azizah, Intachfidul Brilliant Handyman Manalu Brumadyadisty, Garry Djoko Baruno, Agustiawan Duvan Hermansyah Yudi Astono Eddy Yunus Eddy Yunus Eddy Yunus Elvie Maria Fany Meyranda Putri Fitriyani, Ika Harry - Susanto Haryadi, Wahyu Hendra Suryaka, Andy Ilya Farida Ilya Farida Iswandono, Joko Jajuk Suprijati Kewo, Stela Theodora Kusmiwati Kusmiwati Liling Listyawati Litafira Syahadiyanti Liwang, Arianto Mar'atus Sholikhah Maria Agustini Maulida Jofa Dini Meykel Djuuna Miftha Choirul Akbar Mohammad Ahsan Mustika Winedar Nelvika Darlia Nur Sayidah Nur Sayidah Nur Sayidah Nuroniyah, Rifatun Nuroniyah, Rifatun Rachmayanti, Irine Rachmayanti, Irine Riza Wahyu Utami Rizal, Ach. Syaiful Rizqi, Muhaimin Nur Rizqi, Muhaimin Nur Rosi , Fathur Sahri Sahri Sampouw, Yulius Satriyanto, Muhammad Dwi Shanty Ratna Damayanti Shely Silvia Silvia, Shely Sirfefa, Arifin Slamet Riyadi Slamet Riyadi Soares, Yohanes Soesilo, Rahman Soetjipto, Ken Sabardiman Sri Lestari, Damajanti Sri Susilowati Sugeng Widodo Sugiyanto - Sukanti Swastikawati Sukesi . Supratikto Supratikto Supriyanto Supriyanto Suratman, Sunarto Suyanto Suyanto Suyanto Suyanto Swastikawati, Sukanti Syaidah, Nur Titin Irawati Tyas, Alvy Mulyaning Ubud - Salim Usman Jayadi Viviet Hidayati Wahyu Widayati Wibiksono, Tomy Yesawen, Yohannes Yesnat, Yeskiel Yuniningsih Yuniningsih Zakina, Oky Fauzul Zaman, Masrurahtul Ainie