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SRI UTAMI ADY
Faculty Of Economics And Business, Doctoral Management Program, University Of Dr. Soetomo, Surabaya, Indonesia
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Journal : Quantitative Economics and Management Studies

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Analysis of The Influence of Website Quality, Sales Promotions, and Prices on Purchase Decisions Through Consumer Trust on Jagoujian.com Meykel Djuuna; Nur Sayidah; Sri Utami Ady
Quantitative Economics and Management Studies Vol. 5 No. 1 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2358

Abstract

The rapid development of internet technology provides many conveniences in communicating and is able to change people's behavior, including purchasing decisions which are reflected in the level of product/service sales. This becomes a business opportunity to provide an online or Edutech-based forum or platform, one of which is jagoujian.com. However, the company's target of selling tryout services on jagoujian.com has not yet been achieved. Therefore, this research is conducted to analyze the factors contributing to the failure of meeting the target of the website. The purpose of this study is to analyze the influence of website quality, sales promotion, and pricing on purchasing decisions through consumer trust on jagoujian.com. The study sample involves 304 members of jagoujian.com with 75 respondents. Partial least squares structural equation modeling (PLS-SEM) is the chosen method to analyze the sample in this study. The results indicate that the quality of the website and pricing significantly influence the purchasing decisions of jagoujian.com users. However, sales promotions do not exhibit a significant influence on the purchasing decisions of jagoujian.com users. Website quality has a significant influence on the purchasing decisions of jagoujian.com users. Pricimg has also shown a positive and significant influence on the purchasing decisions of jagoujian.com users, sales promotions have an influence on the purchasing decisions of jagoujian.com users, consumer trust has a significant influence on the purchasing decisions of jagoujian.com users, website quality has shown a significant influence on purchasing decisions through consumer trust, pricing has a significant effect on purchasing decisions through consumer trust, sales promotions have an influence but not significantly on purchasing decisions through consumer trust.
Co-Authors Abdur Rachman Alkaf Achmad Choiron Adhitya Ananda, Nova Ahsan, Mohammad Akbar, Miftha Choirul Alfa, Tomi Alkaf, Abdur Rachman Alvy Mulyaning Tyas Alvy Mulyaningtyas Alvy Mulyaningtyas Aminullah Assagaf Aminullah Assagaf Andy Hendra Suryaka Andy Hendra Suryaka Anita Asnawi Ardian Pratama Aries Widya Gunawan asnawi, anita AWALI PRASETYA HANIF Azizah, Intachfidul Brilliant Handyman Manalu Brumadyadisty, Garry Djoko Baruno, Agustiawan Duvan Hermansyah Yudi Astono Eddy Yunus Eddy Yunus Eddy Yunus Elvie Maria Fany Meyranda Putri Fitriyani, Ika Harry - Susanto Haryadi, Wahyu Hendra Suryaka, Andy Ilya Farida Ilya Farida Iswandono, Joko Jajuk Suprijati Kewo, Stela Theodora Kusmiwati Kusmiwati Listyawati, Liling Litafira Syahadiyanti Liwang, Arianto Mar'atus Sholikhah Maria Agustini Maulida Jofa Dini Meykel Djuuna Miftha Choirul Akbar Mohammad Ahsan Mustika Winedar Nelvika Darlia Nur Sayidah Nur Sayidah Nur Sayidah Nuroniyah, Rifatun Nuroniyah, Rifatun Rachmayanti, Irine Rachmayanti, Irine Riza Wahyu Utami Rizal, Ach. Syaiful Rizqi, Muhaimin Nur Rizqi, Muhaimin Nur Rosi , Fathur Sahri Sahri Sampouw, Yulius Satriyanto, Muhammad Dwi Shanty Ratna Damayanti Shely Silvia Silvia, Shely Sirfefa, Arifin Slamet Riyadi Slamet Riyadi Soares, Yohanes Soesilo, Rahman Soetjipto, Ken Sabardiman Sri Lestari, Damajanti Sri Susilowati Sugeng Widodo Sugiyanto - Sukanti Swastikawati Sukesi . Supratikto Supratikto Supriyanto Supriyanto Suratman, Sunarto Suyanto Suyanto Suyanto Suyanto Swastikawati, Sukanti Syaidah, Nur Titin Irawati Tyas, Alvy Mulyaning Ubud - Salim Usman Jayadi Viviet Hidayati Wahyu Widayati Wibiksono, Tomy Yesawen, Yohannes Yesnat, Yeskiel Yuniningsih Yuniningsih Zakina, Oky Fauzul Zaman, Masrurahtul Ainie