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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi IT JOURNAL RESEARCH AND DEVELOPMENT YUME : Journal of Management Jurnal Abdi Insani Bahtera Inovasi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Bisnis Mahasiswa Jurnal Manajemen Pemasaran dan Perilaku Konsumen QISTINA: Jurnal Multidisiplin Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Artificial Intelligence and Digital Business Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Nanggroe: Journal of Scholarly Service
Henni Noviasari
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Journal : YUME : Journal of Management

 1 
Pengaruh Social Media Marketing dan Electronic Word Of Mouth (E-WOM) Terhadap Minat Beli Melalui Brand Image Produk Moisturizer The Originote di Kota Pekanbaru Munzaro’ah, Munzaro’ah; Noviasari, Henni; Wildah, Sri Wahyuni
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.9449

Abstract

Penelitian ini bertujuan untuk mengalisis pengaruh Social Media Marketing dan Electronic Word Of Mouth (E-WOM) terhadap Minat Beli melalui Brand Image produk Moisturizer The Originote di kota Pekanbaru. Dalam penelitian ini, sampel yang diperoleh sejumlah 108 dengan metode purposive sampling menggunakan data primer yang diperoleh dari penyebaran kuesioner yang di bagikan kepada calon konsumen produk Moisturizer The Originote di kota Pekanbaru dengan SPSS. Hasil penelitian menunjukkan bahwa: 1) Social Media Marketing berpengaruh terhadap Brand Image Produk Moisturizer The Originote di Kota Pekanbaru, 2) E-WOM berpengaruh terhadap Brand Image Produk Moisturizer The Originote di Kota Pekanbaru, 3) Social Media Marketing berpengaruh terhadap Minat Beli Produk Moisturizer The Originote di Kota Pekanbaru, 4) E-WOM berpengaruh terhadap Minat Beli Produk Moisturizer The Originote di Kota Pekanbaru, 5) Brand Image berepengaruh terhadap Minat Beli Produk Moisturizer The Originote di Kota Pekanbaru, 6) Social Media Marketing berpengaruh terhadap Minat Beli melalui Brand  Image Produk Moisturizer The Originote di Kota Pekanbaru, 7) E-WOM berpengaruh terhadap terhadap Minat Beli melalui Brand  Image Produk Moisturizer The Originote di Kota Pekanbaru. Kata Kunci:  Social Meida Marketing, Electronic Word Of Mouth, Brand Image, Minat Beli.
Co-Authors ', Marhadi ', Taufiqurrahman Abd. Rasyid Syamsuri Agus Dian Pramana Putra Aida Nursanti Alfath, Sauli Alvi Furwanti Alwie Alvionita, Agnes Alwina, Febri Amri, Taqiyuddin Andreas Siregar, Prima Anggita, Adelia Dwi Anggraini, Dian Resti Arini Novandalina Aufa, M. Zulkhoiri Azahra, Mutiara Azmi, Fauzan Azra, Nadella Azrico ' Azzahra, Citra Faizah Benny Siboro Desmiyawati Desmiyawati, Desmiyawati Dian Pratiwi Dinda, Ulfa Dinda Dini, Suci Sartika Rahma Edi Erwan Eko Saputra Eza Aprilia Sari Fadillah, Tiara Adifa Febrina Harianja Fendri, Fendri Firli Musfar, Tengku Firmansyah, Rezza Fitri, Nur Anisa Gatot Wijayanto Hasna, Zafira Husniawan, Adamsyah Hutapea, Evita Romaito Ikhsan, Fairuz Ilham Wahyudi Ishadi Ishadi James Hellyward Jayanti, Eka Fajri Junaidi, Andi Jusherm Jusherm Jushermi ' Jushermi Jushermi Jushermi Jushermi, Jushermi Juwita, Anggraini Kartika Indra Bella Kuncoro, Sadam Satyo Abdie Lestari, Tri Puji Endang Mahmuda, Nanda Marhadi ' Maya Regina Maylista, Sylvia Melinda, Lisa Mita Jayanti Muhammad Jamil Hazfa Muhammad Luthfi iznillah Munzaro’ah, Munzaro’ah Nadhilatullidya , Maida Nainggolan, Gohanna Esha Aprianti Noviani, Rima Nugrah, Ummu Nur Azlina Nurhidayah, Andini Nursyamsi Ayu Nurul Hanifah Oktasia Nasution, Hafiza Pratama, Alfiq Resya Prayoga, Agus Prima Andreas Siregar Putri Lestari, Putri Putri, Aprila Putri, Nazwa Aqiila Putri, Yolanda Harmila Raesela, Raesela Ramadani, Arfina Rianda, Rianda Rihandhika, Bagas Marcellino Rindiani, Rindiani Roni Afrian Pane Rutmaira Sitinjak Sagala, Shuizella BR Salhazan Nasution Saniah, Badriati Sari, Hanifa Sehani Sehani Selfitri, Selfitri shabri, Amirul Siburian, Agus Santoso Siska, Erisa Putri Dwi Sitompul, Andri Hasudungan Sri Rahmi Murni Sri Restuti Sri Wahyuni Wildah Srimaulani ' Susi Hendriani Syahriva, Fellia Rahmi T. Firli Musfar Taufiqurrahman ' Tengku Firli Musfar Trisnawati, Eva Dwi Nur Tyas, Rara Claudia Kusumaning Ufi Mitsaqy Utari, Annisa wahyudi, beny Widiyasari, Devi Wigatiningrum, Retno Putri Yananta Sari, Debyta Yutiandry Rivai Z, Searly Luvianti Zatra, Vini Siti Zulkarnain Zulkarnain