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All Journal Litera BAHASA DAN SASTRA JURNAL PEDAGOGY Ranah: Jurnal Kajian Bahasa Lentera: Jurnal Ilmiah Kependidikan PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA AT-TA`DIB IMPROVEMENT: Jurnal Ilmiah untuk peningkatan mutu manajemen pendidikan JENTERA: Jurnal Kajian Sastra Social, Humanities, and Educational Studies (SHEs): Conference Series Attadib: Journal of Elementary Education Pedagogy : Journal of English Language Teaching Ksatra: Jurnal Kajian Bahasa dan Sastra Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia Journal of Feminism and Gender Studies Journal of Educational Management and Instruction (JEMIn) Arif: Jurnal Sastra dan Kearifan Lokal IJLHE: International Journal of Language, Humanities, and Education Jurnal Pendidikan Progresif Jurnal Ilmiah Pendidikan Citra Bakti Sawerigading Proceeding International Conference on Digital Education and Social Science
Andri Wicaksono, Andri
STKIP PGRI Bandar Lampung
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : JURNAL PEDAGOGY

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CRITICAL DISCOURSE ANALYSIS OF SAMPOERNA MILD CIGARETTE ADVERTISING ‘TANYA KENAPA’ EDITIONS Wicaksono, Andri
JURNAL PEDAGOGY Vol 3, No 2 (2015): JURNAL PEDAGOGY
Publisher : Department of English Education of STAIN Jurai Siwo Metro

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Abstract

Abstract: Cigarette advertising A-Mild brand brings an intelligent and critical condition of society. A mild ad-was unique and entertaining. This study aimed to describe forms of diction and meaning a reference in A Mild cigarette advertising discourse of ‘Tanya Kenapa edition. The approach used in this research is descriptive qualitative. The object of this research is a fragment of A Mild cigarette advertising discourse of Tanya Kenapa’ edition.The results showed that the meaning of the image and text advertisement serving A-Mild do not have ideological ties, stable and secure, even ironical. The effects of humor or absurdity resulting from distortion or play on an existing expression. Sampoerna A Mild invites customers to not hesitate be critical of the various phenomena that occur in the community. In the ads, Sampoerna A Mild cigarettes tend to avoid adverse effects for consumers so the fact that cigarettes are harmful to the health of consumers covered with critical image of attached to the text and context of advertising discourse. Keywords: critical discourse analysis, A Mild cigarette advertisement Tanya Kenapa’ edition
Co-Authors Abda Abda Adenan Damiri Ajeng , Galuh Dwi Aksendro Maximilian, Aksendro Al Ma'ruf, Ali Imron Alfiawati, Riska Ambyah Harjanto Ambyah Harjanto, Ambyah Anatri Desstya Anies Mafulla Camelia Parameswara Connyta Elvadola Dalman Dalman Dalman, Dalman Damiri, Adenan Damiri, Dharlinda Suri Dari, Indah Wulan Destia Herlisya, Destia Dharlinda Suri, Dharlinda DWI RAHMAWATI Dwi Rahmawati Efendi, Jodi Sofyan Erma Yulistiani Febriyanti febriyanti febriyanti Fransisca S.O. Dedi Ginarso, Adi Giona, Nur Aida Hakiky, Nur Hastuti Hastuti Hendra Saputra Hendra Saputra Herlisya, Destia Ida, Tri Lestari Indah Wulan Dari Istiara, Febriyantina Jaya, Wayan Satria Jodi Sofyan Efendi Lestari, Yulita Dwi Lusi Purnama Sari M. Yanuardi Zain Mafulla, Anies Manalu, Okta Lusiana Mislamuddin Mislamuddin Mislamuddin, Mislamuddin Murtika, Wayan Arya Ningsih, Komang Sri Rahayu Novi Yani Nur Aida Giona Parameswara, Camelia Park Jin Ryeo Rahmaninda, Tsabita Alya Rasyid, Muhammad Iqbal Richa Widiya Abadi Riska Alfiawati Rubingah, Nurur Ryeo, Park Jin Safitri, Annisa Sahala Aulia Siregar salamah salamah salamah salamah Saputra, Rizki Sari, Lusi Purnama Setri Ayu Soleha Singh, Ravindra Pratap Sri Wahyuni Sri Wahyuningsih Suhardi Suhardi Suhardi Suhardi Supriyono Supriyono Supriyono Supriyono Surastina, Surastina Tommy Hastomo Tri Lestari Ida Tri Riya Anggraini, Tri Riya Tsabita Alya Rahmaninda Tsabita Alya Rahmaninda Wati, Kadek Dwi Irna Yani, Novi Yulia Maftuhah Hidayati Yulistiani, Erma Zain, M. Yanuardi