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All Journal Jurnal Mitra Manajemen Jurnal SOLMA Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Aptisi Transactions on Technopreneurship (ATT) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik JURNAL LENTERA BISNIS Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Publika Quantitative Economics and Management Studies Jurnal Manajemen Retail Indonesia (JMARI) Action Research Literate (ARL) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal Of Human And Education (JAHE) Buletin Abdi Masyarakat (BAM) Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) JURNAL ABDIMAS PLJ Sepakat : Sesi Pengabdian Kepada Masyarakat Nomico Jurnal Ilmiah Niagara Bina Bangsa International Journal of Business and Management Journal Socio Humanities Review
Utami, Rahayu Tri
Universitas Ichsan Satya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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EFEKTIVITAS CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA JAJANAN KAKI LIMA DI DAERAH TANGERANG MELALUI PESAN ANTAR ONLINE (GO FOOD, GRAB FOOD, SHOPEE FOOD, DAN TRAVELOKA EATS) Utami, Rahayu Tri; Putri, Alfina Apriliana Eka; Rosita, Rahmi
Jurnal Manajemen Retail Indonesia (JMARI) Vol. 5 No. 2 (2024): Jurnal Manajemen Retail Indonesia
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/jmari.v5i2.3459

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek serta kualitas produk terhadap keputusan pembelian konsumen jajanan kakilima di daerah Tangerang melalui pesan antar online. Metode penelitian yang dipergunakan dalam penelitian ini adalah metode kuantitatif. Populasi pada penelitian ini ialah pengguna aplikasi layanan pesan antar online dan sampel yang didapat sebesar 102 respoden. Metode analisis data yang digunakan ialah analisis regresi linear berganda menggunakan software SPSS statistic 26 for windows sebagai alat bantu. Hasil penelitian didapatkan bahwa Citra Merek pada produk jajanan kaki lima di Tangerang berpengaruh secara signifikan, Hal ini dapat diketahui berdasarkan nilai T pada uji T (parsial) diperoleh dengan nilai signifikansi sebesar 0.000, sedangkan hasil penelitian terhadap variabel Keputusan Pembelian membuktikan hasil bahwa secara parsial Kualitas Produk berpengaruh positif namun tidak berpengaruh secara signifikan terhadap keputusan pembelian jajanan kakilima di daerah Tangerang menggunakan aplikasi pesan antar online, hal ini dapat diketahui dengan melihat nilai signifikansi sebesar 0.89. Berdasarkan hasil analisis uji F (simultan) bahwa bahwa Citra Merek (X1) dan Kualitas Produk (X2) secara simultan berpengaruh signifikan terhadap Keputusan Pembelian jajanan kaki lima melalui aplikasi pesan antar online. Hasil tersebut dibuktikan dengan hasil signifikansi sebesar 0.000 < 0.05.
Effect of Brand Image and Product Quality on Purchase Decisions in Using Online Travel Ticket Accommodation Provider Applications Utami, Rahayu Tri; Ermanuri, Ermanuri; Rosita A, Shofa
Bina Bangsa International Journal of Business and Management Vol. 3 No. 1 (2023): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v3i1.20

Abstract

The condition of business competition for online travel ticket accommodation application providers is very tight. The competition will continue because several new brands, such as Traveloka, Tiket.com, Agoda, Pegi-pegi, and others, continue to emerge. In determining the purchase decision, many consumers consider several things. Many factors influence a person's buying behavior towards a product. Each individual has different desires and tastes. Brand image (brand image) and product quality is one of the factors that influence purchasing decisions. This study uses descriptive quantitative research methods. This study's source of data using primary data, data collection by distributing questionnaires given to lecturers at the Polytechnic LP3I Jakarta. Sampling of this study used 108 respondents. The method of analysis in this study used a question instrument test using validity tests, reliability tests, multiple linear regression analysis. Hypothesis test using t test, f test, and coefficient of determination ( R2), with data processing using SPSS 25.0 program. This study aims to determine the influence of brand image (brand image) on purchasing decisions in using online ticket accommodation provider applications and the effect of product quality on purchasing decisions in using online ticket accommodation provider applications. In addition, this study also aims to determine whether brand image and product quality influence purchasing decisions
The Digital Revolution in Small and Medium Enterprises (SMEs): Boosting Operational Efficiency with Information Technology Utami, Rahayu Tri; Azzahra, Fadhila; Larasati, Pamela; Sambodja, Edy
Nomico Vol. 1 No. 10 (2024): Nomico-November
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/pm13mb07

Abstract

The rapid development of information technology has transformed the way many businesses operate, including small and medium-sized enterprises (SMEs). This article explores the impact of implementing information technology on operational efficiency in SMEs. Through case studies and surveys of various SMEs in Indonesia, particularly in Tangerang Raya, data was collected on the use of information technology and changes in operational efficiency. The research results show that process automation is a key factor in improving efficiency, optimizing resource management, reducing operational costs, increasing the speed and accuracy of decision-making, and implementing information technology in SME business processes. This technology enables SMEs to optimize and reduce operational costs, as well as increase customer satisfaction. In addition, this study also found several challenges faced by SMEs in implementing information technology, including limited skilled human resources, high initial costs, and data security issues. Nevertheless, the benefits gained from the use of information technology are much greater than the existing challenges. This article provides recommendations for SME owners and policymakers to support the adoption of information technology, including the provision of training and subsidies for technology investment. In this way, SMEs can become more competitive and contribute more significantly to the national economy.
Building A Generation of Reliable Entrepreneurs Through The Business Management Service Program at SMK Karya Nasional, Kuningan Regency, West Java Susbiyantoro; Ferryal Abadi; Rahayu Tri Utami; Yoeliastuti; Eriene Iranie Nizarlie
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5648

Abstract

This Community Service activity was conducted to address the need for enhancing entrepreneurial skills among vocational school students, particularly at SMK Karya Nasional in Kuningan Regency, West Java. Vocational school graduates often face challenges in entering the workforce or starting their own businesses due to limited practical knowledge and skills in business management and entrepreneurship. The primary aim of this activity was to empower students by providing comprehensive training in business management, including topics such as basic business concepts, product development, marketing strategies, and entrepreneurial skills. The method used involved interactive workshops, hands-on practice, and collaboration with local industries to ensure practical application of the knowledge gained. As a result, the students demonstrated improved understanding of business concepts and management techniques, as well as greater confidence in applying these skills. This training also fostered stronger school-industry relations, creating opportunities for collaboration and internships that align education with the demands of the job market. In conclusion, this program successfully equipped students with the foundational skills required to pursue careers in business or entrepreneurship. It is hoped that this initiative can serve as a model for similar programs in other vocational schools, ultimately contributing to the growth of local economies through the development of student-led small and medium enterprises (SMEs).
Innovation Behavior Research: Global Trends and Emerging Themes in Entrepreneurial Business Practices Chakim, Mochamad Heru Riza; Utami, Rahayu Tri; Sitanggang, Tantri Wenny; Tanjung, Azrul; Rizky, Agung; Beldiq, Eiser Aaron
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.476

Abstract

Innovation behavior research has emerged as a critical field due to its role in enhancing business competitiveness and organizational performance. This bibliometric analysis aims to provide a comprehensive understanding of global trends and emerging themes in innovation behavior research from 2015 to 2024. Using the Dimensions database, 11,798 articles were identified and analyzed with VOSviewer software. The results reveal that Australia, China, the United Kingdom, and the United States are the top contributors to this research, with strong international collaboration networks highlighting its global nature. Brock University, Jiangsu University, and Erasmus University Rotterdam stand out for their collaborative networks and strategic research directions. In the author-based analysis, research efforts primarily focus on the relationship between entrepreneurial orientation, transformational leadership, and innovation behavior. Frontiers in Psychology and Sustainability emerge as influential journals, covering topics such as digital transformation, organizational behavior, and sustainable business practices. Groundbreaking studies have developed frameworks linking innovation behavior with knowledge sharing, digital transformation, and conflict management. Keyword co-occurrence analysis highlights "innovation", "performance", and "leadership" as frequently occurring terms, reflecting a core focus on understanding how innovation directly impacts organizational outcomes and the importance of transformational leadership in fostering innovation behavior. The findings provide valuable insights into global innovation behavior research, identifying emerging interdisciplinary themes like digital transformation and sustainability. Future research should explore global collaboration networks, interdisciplinary approaches, and the influence of leadership styles on innovation behavior.
TRANSFORMASI UMKM DIGITAL BERBASIS POTENSI LOKAL Enny Diah Astuti; Tarto Tarto; Rahayu Tri Utami; Venny Oktaviany
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1592

Abstract

One important area of the Indonesian economy is MSMEs (Micro, Small, and Medium Enterprises). The use of technology in marketing and transactions is only one aspect of MSMEs' digitization; other aspects include incorporating technology into production, distribution, financial administration, and customer service. But not everyone benefits equally from this shift, which is frequently impeded by a lack of funding, poor levels of digital literacy, and restricted access to technology. This study examined how MSME communities in Pengalengan, West Java, are driving the regional economy through economic empowerment initiatives. employing a qualitative approach model that offers an alternative viewpoint for comprehending the issues identified in the study in order to conduct a more thorough and in-depth analysis. MSMEs may boost efficiency and market access while also generating sustainable added value by leveraging digital technology to enhance local potential. An inclusive digital ecosystem that is sensitive to local dynamics and can support the transformation of Digital MSMEs based on local potential requires collaboration between MSME players, the government, academia, and the business sector to accomplish this change.
Building A Generation of Reliable Entrepreneurs Through The Business Management Service Program at SMK Karya Nasional, Kuningan Regency, West Java Susbiyantoro; Abadi, Ferryal; Rahayu Tri Utami; Yoeliastuti; Eriene Iranie Nizarlie
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5648

Abstract

This Community Service activity was conducted to address the need for enhancing entrepreneurial skills among vocational school students, particularly at SMK Karya Nasional in Kuningan Regency, West Java. Vocational school graduates often face challenges in entering the workforce or starting their own businesses due to limited practical knowledge and skills in business management and entrepreneurship. The primary aim of this activity was to empower students by providing comprehensive training in business management, including topics such as basic business concepts, product development, marketing strategies, and entrepreneurial skills. The method used involved interactive workshops, hands-on practice, and collaboration with local industries to ensure practical application of the knowledge gained. As a result, the students demonstrated improved understanding of business concepts and management techniques, as well as greater confidence in applying these skills. This training also fostered stronger school-industry relations, creating opportunities for collaboration and internships that align education with the demands of the job market. In conclusion, this program successfully equipped students with the foundational skills required to pursue careers in business or entrepreneurship. It is hoped that this initiative can serve as a model for similar programs in other vocational schools, ultimately contributing to the growth of local economies through the development of student-led small and medium enterprises (SMEs).
PENINGKATAN MANAJEMEN DAN STRATEGI BISNIS PADA UMKM DESA WARNASARI, KABUPATEN BANDUNG Sutrisno, Niantoro; Tarto; Astuti, Enny Diah; Utami, Rahayu Tri; Primarni, Amie
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1606

Abstract

The existence of Micro, Small adn Medium Enterprises (UMKM) can create jobs and empower households to earn income. UMKM have a very large role in economic growth, as aprovider of jobs and also as a source of income for the community. Therefore, empowerment is needed so that UMKM can develop further and be able to support the stability of the national economy. The development of the era, technology and competition in the business world which is getting higher every day makes UMKM actors have to have a good business strategy to be able to compete with their competitors. Various problems in running  a business occur in today’s economy. The millenial generation has a differnt perspective from the previous generation. Their purchasing power is needed not like the generation above them who are more established, but they can get goods and services that are much cheaper. Several aspects play an important role in determining consumer purchasing power. This community service activity is carried out to help UMKM in Warnasari Village, Bandung regency in facing sompetition in the digital era. By learning about daily financial managment, conducting digital promotions, and also knowing how to determine the ideal selling price.
PENGARUH PENGGUNAAN MEDIA PEMBELAJARAN E ARSIP TERHADAP MOTIVASI BELAJAR MAHASISWA DI POLITEKNIK LP3I JAKARTA ., Faridah; Utami, Rahayu Tri
Jurnal Ilmiah Publika Vol 8 No 2 (2020): JURNAL ILMIAH PUBLIKA
Publisher : Faculty of Social and Political Sciences, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/publika.v8i2.4146

Abstract

Penelitian ini difokuskan kepada penggunaan media pembelajaran e arsip yang dapat mempengaruhi motivasi belajar mahasiswa, khususnya pada mata kuliah kearsipan. Banyak sebenarnya yang dapat mempengaruhi motivasi belajar mahasiswa salah satunya adalah penggunaan media pembelajaran. Tujuan dari penelitian ini adalah 1) untuk mengetahui bagaimana pengaruh penggunaan media pembelajaran e arsip terhadap motivasi belajar mahasiswa di Politeknik LP3I Jakarta Kampus Cimone dan Kampus Depok pada pelajaran kearsipan. 2) Untuk mengetahui desain program e-arsip yang sesuai dengan materi dalam teori kearsipan, 3) untuk mengetahui efektifitas pembelajaran kearsipan menggunakan media e arsip pada pelajaran kearsipan.  Penelitian ini menggunakan metode survey verifikatif dengan penyebaran kuesioner kepada mahasiswa. Dengan populasi yaitu mahasiswa Politeknik LP3I Jakarta Kampus Cimone dan Depok Tingkat II yang sudah belajar kearsipan konvensional dan Elektronik Arsip yang berjumlah 80 orang sebagai populasi dan juga ditetapkan sebagai sampel. Analisa data menggunakan teknik regresi linier sederhana. Berdasarkan hasil perhitungan  diatas dapat diketahui bahwa terdapat hubungan atau pengaruh yang positif sebesar 51% antara media pembelajaran dengan motivasi belajar mahasiswa Politeknik LP3I Jakarta Kampus Cimone dan Depok, sedangkan 49% dipengaruhi oleh faktor lain.  Kata Kunci : Penggunaan Media pembelajaran, E-Arsip, Motivasi Belajar
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN PT XYZ DENGAN MENGGUNAKAN SWOT Utami, Rahayu Tri; Dewanti, Yopy Ratna; Darmawan, Darmawan; Setiawan, Setiawan
Jurnal Ilmiah Publika Vol 9 No 2 (2021): JURNAL ILMIAH PUBLIKA
Publisher : Faculty of Social and Political Sciences, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/publika.v9i2.6477

Abstract

Penelitian ini berupa studi deskriptif, yaitu menjelaskan karakteristik masalah yang bermanfaat untuk pemecahan masalah dengan cara menganalisis faktor-faktor strategis (SWOT) dengan pendekatan penelitian ini adalah mix method, yakni menggabungkan pendekatan kuantitatif dan kualitatif sehingga bisa menentukan alternatif strategi pada PT. XYZ Tangerang. Metode yang dipakai dalam penelitian ini adalah Analisis IFAS (Internal Strategic Factors Summary) dan EFAS (External Strategic Factors Analysis Summary), Analisis SWOT dan diagram SWOT. Perhitungan matrik EFAS sebesar 3,3 dan matrik IFAS sebesar 3,13 yang kemudian digambarkan dalam analisis SWOT, maka dapat diketahui posisi PT. XYZ. Tangerang berada pada kuadran III. Faktor internal yang menjadi kekuatan yaitu Brand Image sepeda motor Honda yang dikenal luas, Produk berkualitas dan berstandar Internasional, Kuatnya layanan after sales (suku cadang) dan service, Tempat penjualan strategis, Memiliki website perusahaan, Tipe sepeda motor yang dipasarkan beragam, yang menjadi kelemahan yaitu SDM yang kurang kompeten, Tingginya turn over sales, ketersediaan unit yang masih terbatas, Team work yang kurang kuat, Kurang melakukan kegiatan promosi yang menarik, SDM belum menguasai produk knowledge. Faktor eksternal yang menjadi peluang yaitu Segmen pasar yang besar, kebutuhan akan sepeda motor setiap tahun selalu meningkat, Trend masyarakat yang masih konsumtif, Banyaknya lembaga pembiayaan (leasing), kemudahan pembelian mempengaruri minat beli, Gencarnya promosi dan inovasi pesaing, posisi kompetitif dalam pasar sangat tinggi, Situasi perekonomian yang masih belum stabil. Berdasarkan hasil analisis matriks SWOT, maka alternatif strategi yang dapat diperoleh adalah sebagai berikut: Mengadakan traning untuk SDM baru dan lama, Meningkatkan kesejahteraan karyawan.
Co-Authors Abadi, Ferryal Adimas, Yudhistira Andi Setiawan Astuti, Enny Diah Azzahra, Fadhila Bakri Bambang Hermanto Beldiq, Eiser Aaron Darmawan Darmawan Darmawan Darmawan Darmawan Darmawan Deny Sudrajat Dewanti, Yopy Ratna Edy Sambodja Enny Diah Astuti Eriene Iranie Nizarlie Eriene Iranie Nizarlie Ermanuri, Ermanuri Eva Rahmawati Evalina Darlin Faridah . Handa Gustiawan Herry Syafrial Hesti Rian Ibnu Suryadi Iis Kartini Inna Hanarti Kun Purwanto Larasati, Pamela Liyanah Meidiana, Rabeka Mochamad Heru Riza Chakim Noorhayati, Taty Nurhadinah Nurul Giswi Karomah Peralina Siahaan Putri, Alfina Apriliana Eka Rahmi Rosita Rahmi Rosita Retno Widowati Ria Estiana Rizky, Agung Rizqulloh, Ariq Ronaldo, Reza Rosita A, Shofa Sandi Nasrudin Wibowo Setiabudi, Iksan Setiawan Setiawan Setiawan Setiawan Setiawan Setiawan Siahaan, Peralina Sudrajat, Deny Susbiyantoro, Susbiyantoro Susilo Wulandari Sutrisno, Niantoro Syafrial, Herry Tanjung, Azrul Tantri Wenny Sitanggang Tarto Tarto Tarto Tri Winarto Umi Hanik Makmuroh Venny Oktaviany Virgian Fairuz Zaman Winarto, Tri Yoeliastuti Yoeliastuti Yoeliastuti Yopy Ratna Dewanti Yopy Ratna Dewanti Yopy Ratna Dewanti Zaman, Virgian Fairuz Zeanette Tiarma Lisbet