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All Journal Raheema Journal of Economic, Bussines and Accounting (COSTING) Khatulistiwa: Journal of Islamic Studies Al-Maslahah Jurnal Informasi dan Teknologi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Sistim Informasi dan Teknologi Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Jurnal Manajemen Pendidikan Islam Jurnal Keuangan dan Perbankan Syariah International Journal of Islamic Business and Economics (IJIBEC) Jurnal Pengabdian dan Inovasi Masyarakat
Ita Nurcholifah
Institut Agama Islam Negeri Pontianak, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Understanding what Business Marketing Strategy will Continue in 2022: Business Literacy Prediction Study Chadhiq, Umar; Suslinawati, Suslinawati; Dyanasari, Dyanasari; Fachrurazi, Fachrurazi; Nurcholifah, Ita
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4121

Abstract

One of the essential elements of a successful business is a marketing strategy. This study aims to obtain evidence that field studies of business marketing strategies in 2002 will continue. To answer this question, we have successfully obtained a series of data and information searches electronically on several publication databases in academic scientific publications, books, and media websites that discuss marketing issues and predictions in 2022. These data are meaningless to this research without a review. An in-depth study involves a data coding system for interpreting digest data to answer the questions of this study. We focus on this literature search for publications between 2010 and 2022, considering that this period was one of the most intense periods of technological and information changes related to how businesses responded to these developments to promote their business. With the results of the study and discussion of the data findings, we can finally conclude that the understanding of business marketing strategies that will continue in 2022 is the use of the latest technological means, including artificial intelligence social media, and a number of the latest applications where it is proven that the application data is very relevant for marketing all products and services.
Identification of Home Base Business Management as a Full-Time Job in Indonesia Faqih Nabhan; Yuli Purbaningsih; Ahmad Ridwan; Ita Nurcholifah; Prasetyono Hendriarto
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2593

Abstract

Often people think that the home-based business is a side job and does not have the potential for success like other full-time jobs involved in other companies and business entities. To prove home base to be a full-fledged job that brings success, we have obtained data from an online collection of hundreds of scientific papers published by leading journals and publications such as Google Book, Elsevier, sage pub, Springer, Taylor & France, and Academic Press. To keep data from publications up to date, we target articles published between 2010 and 2021. Next, we examined the data using a coding, interpretation, and in-depth evaluation system with a phenomenological approach. Based on the evidence from the study and discussion of the data findings, we can say that work from home is an alternative career where there is no need for travel, can work remote which has free time and is usually less constrained, resulting in more tangible productivity gains and flexibility compared to working from outside the home in the company. If it is done in a business way, it will be possible to earn profits as a home business and even exceed the benefits of working outside the home. Thus, the results of the study will be helpful in the development of future business science by both academics and practitioners.
Co-Authors Abdurohim Abdurohim Aglis Andhita Hatmawan, Aglis Andhita Agus Sofiansyah Ahmad Ridwan Ardiyanto Maksimilianus Gai Audisty Prana Hardayu Barkah Barkah Barkah D. Yadi Heryadi Donny Dharmawan Donny Dharmawan Dyanasari, Dyanasari Erna Listian Erna Listiana Erna Listiana Fachrurazi Fachrurazi Faisal Abubakar Fani Sartika Faqih Nabhan Frans Sudirjo Gunawan Widjaja Gusti Noorlitaria Achmad Heny Hidayati Heny Hidayati Hidayati, Heny I Nyoman Tri Sutaguna Irma Maria Dulame Kespandiar, Tengku Kurniawan, Yohanes Jhony Loso Judijanto Muhammad Iqbal Fajri MUHAMMAD YUSUF Musran Munizu Novi Puji Lestari Nurul Saila Prasetyono Hendriarto Ratnawita Rudianto Rudianto Rudianto Rudianto Sarwo Eddy Wibowo SETIAWAN JODI, I WAYAN GEDE ANTOK SILVIA EKASARI Suryani Suslinawati Suslinawati, Suslinawati Sutaguna, I Nyoman Tri Syailendra Reza Irwansyah Rezeki Umar Chadhiq Wenny Desty Febrian Febrian Wirawan, Vani Yuli Purbaningsih Zunan Setiawan