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All Journal Jurnal Penyuluhan Sosiohumaniora Jurnal Social Economic of Agriculture Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Journal of S&T Policy and R&D Management Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH STI Policy and Management Journal MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Comsep : Jurnal Pengabdian Kepada Masyarakat AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Agrikultura Masyarakat Tani: Jurnal Pengabdian kepada masyarakat Jurnal Agroindustri Halal
Mahra Arari Heryanto
Departemen Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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SWOT ANALYSIS FOR DETERMINING COMPETITIVE STRATEGY IN THE TEA PLANTATION UNIT MALABAR Pardian, Pandi; Heryanto, Mahra Arari; Chabibah, Chabibah; Jayusman, Hera Kusmiati; Larasati, Farah; Madasanasa, Amienda Cahya; Fadhilah, Adistia
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.22679

Abstract

Malabar tea plantation is one of the first plantations in Pangalengan managed by PT Perkebunan Nusantara VIII. Malabar tea products have been known in various countries. However, tea production activities fluctuate yearly, and competition with companies in the same field is getting tighter. Therefore, the right strategy is needed to be more competitive. This study aims to create a competitive advantage strategy for Malabar Tea Plantation as a tea producer in the Malabar production unit. This study uses SWOT and descriptive analysis. The study results showed that the main strength is the complete Malabar Factory product certification, with a score of 1.30, and the main weakness is the lack of maintenance in the field, with a score of 1.18. The opportunity is the expansion of tea marketing and the improvement of the downstream industry, with a score of 1.37, and the threat is the EGVC (Empowerment of Plantation and Village Communities) partners, who are less cooperative, with a score of 1.13. Based on this, the Malabar plantation unit is in quadrant 1, which means it is in a growth position, so the strategy implemented is an aggressive strategy, including market penetration, seeking new potential customers, and maintaining good relationships with old customers.
STRATEGI BAURAN PEMASARAN PERUSAHAAN MADU IBUN DI KOTA TANGERANG Rahman, Naufal; Djuwendah, Endah; Heryanto, Mahra Arari; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10055

Abstract

Honey is a natural sweet substance or comes from nectar and is produced by honey bees which has many health benefits. Indonesia has natural wealth and great potential for beekeeping because there are 6 out of 7 species of bees in the world so that the prospects for honey beekeeping are very profitable. Data from the Central Statistics Agency shows that honey production in Indonesia has increased from 51,338 liters in 2020 to 189,780 liters in 2021. High honey production is driven by the high demand for honey in Indonesia due to the COVID-19 pandemic. The Ibun honey company is one of the companies that offers genuine raw honey products, which can be seen from the marketing strategy of Ibun honey products, which cannot be separated from competition with other honey products. The aims of this study are: 1) To find out the performance of the agribusiness company Madu Ibun in Tangerang City; 2) Knowing the strengths, weaknesses, opportunities and threats of the Ibun Honey Company; 3) Formulate a marketing strategy for the Honey Ibun Company in Tangerang City. The research design used is qualitative research with a case study research design. The techniques and data analysis that were selected and used were descriptive analysis and SWOT matrix analysis and QSPM through interview sheets and questionnaires. The performance of the Madu Ibun company's agribusiness business includes the production process of beekeeping, honey harvesting, filtering and packaging as well as product marketing to consumers. Based on the results of the SWOT analysis matrix for the honey ibun company, the results of the marketing strategy for honey ibun are in quadrant I, namely the Strengths opportunities (S-O) strategy or an aggressive strategy as indicated by alternative strategies.
PERTANIAN TRADISIONAL: PERUBAHAN PERILAKU PETANI PADI DESA MEKARJAYA, KECAMATAN KIARAPEDES, KABUPATEN PURWAKARTA Heryanto, Mahra Arari; Nugraha, Adi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.11070

Abstract

Green revolution have made many changes to traditional agriculture from prioritizing local inputs to becoming dependent on high-cost external input. Various environmental, social and economic damages are unavoidable in these changes. This paper aimed to examine traditional agricultural practices that are still being implemented and how its impact socially and economically. The method is a quantitative design by measuring the farmers behavior in Mekarjaya Village, Kiarapedes District, Purwakarta Regency. Measurements were made with a Likert scale and analyzed using Rasch modeling. The findings of this study indicate that there has been a change in farmer behavior from traditional to modern agricultural practices, which is triggered by significant differences in productivity. The traditional agricultural practices that are still being done are only traditions or rituals that do not affect aspects of rice production. Socio-economically, impact of these changes is an increase in the level of vulnerability of rice due to high dependency and a slowly degraded environment. Farmers' indogenous knowledge has been depreciated by modern knowledge and practices that are highly dependent on external resources. The positive impact of modern agriculture has consequences for a high vulnerability to environmental and economic risks faced by farmers.
Kebijakan Harga Pembelian Gabah Pemerintah: Analisis Dua Rezim Politik di Indonesia Heryanto, Mahra Arari; Kurnia, Ganjar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19842

Abstract

The Government Purchasing Price (HPP) is a key policy instrument for stabilizing food prices in Indonesia, particularly aimed at ensuring farm-level income by regulating the price of Dry Harvested Unhusked Rice (GKP). However, its effectiveness in influencing GKP prices remains underexplored across different administrations and over time. This study applies a quantitative approach using multiple linear regression analysis based on monthly data from January 2008 to November 2024. The models compare two presidential periods: President SBY (2008–2014) and President Jokowi (2014–2024). Independent variables include time (in months), HPP, and the input price index paid by farmers. The regression results show that during the SBY administration, HPP had no significant effect on GKP prices, although GKP prices consistently increased over time. In contrast, during Jokowi’s administration, HPP significantly and positively affected GKP prices, yet time trends indicated a declining price pattern. Moreover, increases in input costs strongly influenced the rise in GKP, suggesting that price gains did not necessarily translate to improved farmer welfare. Under SBY, HPP served more as a price floor in a relatively stable market. Under Jokowi, although more active, the HPP was overshadowed by escalating production costs. Therefore, HPP’s effectiveness in enhancing farmer welfare depends on its integration with input cost policies, infrastructure support, and adaptive market interventions.
Analisis Kejadian Risiko Produksi Kangkung pada Urban Farming (Studi Kasus di Greenhouse X) Hana, Talitha Ummiyah; Wiyono, Sulistyodewi Nur; Heryanto, Mahra Arari; Tridakusumah, Ahmad Choibar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19761

Abstract

The risk management process begins with identifying potential risks that may occur in a business. Greenhouse X is an urban farming enterprise in Bandung City whose supply of water spinach (kangkung) has not been able to optimally meet market demand. Greenhouse X also partners with other farmers to help fulfill supply needs, but supplier partners are often inconsistent in meeting supply demands. There are risks in water spinach production that lead to uncertainty in supply quantity, which can harm the business. This research aims to analyze production risk events in hydroponic water spinach at Greenhouse X and its supplier partners. The study uses a qualitative design with a case study method analyzed descriptively. The results identify 19 production risk events with varying severity levels. The highest-risk events with a serious impact (Si=9) are plant death during growth and root rot. Other high-impact risks include harvest delays and unmet product quantity were identified as having extreme impacts (Si=8).
Pengaruh Electronic Word of Mouth terhadap Keputusan Pembelian Konsumen Komunikoffie Fasyah, Sandhy Rizqy; Qanti, Sara Ratna; Syamsiyah, Nur; Heryanto, Mahra Arari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14592

Abstract

Komunikoffie is a pioneer industrial garden coffeeshop in Cirebon City that focuses on selling various types of Arabica coffee beans from local agricultural products. However, in the last 3 months (October-December 2023) period, Komunikoffie experienced a 5.3% decline in revenue and a stagnation in the number of customer per month. Electronic Word of Mouth or e-WOM is a consumer statement about a company or product through the Internet, possibly being a major factor in the revenue decline and customer stagnation during that period. This study aims to determine the characteristics and influence of e-WOM on Komunikoffie consumer purchasing decisions. The research employs a survey, quantitative research, and verification design with a sample size of 118 people taken using systematic random sampling. Data analysis techniques include descriptive analysis and multiple linear regression analysis. Based on the research findings, Komunikoffie consumers are predominantly males in the late adolescent age group, 17 to 25 years old, with higher education, students/college students with an average income ranging from Rp.1,000,000.00 to Rp.4,999,999.00, unmarried, and following Komunikoffie's Instagram. Simultaneously, the intensity, positive valence, negative valence, and content variables have a significant influence on consumer purchasing decisions. Partially, the intensity, positive valence, and content variables have a positive and significant impact on Komunikoffie consumer purchasing decisions, while the negative valence variable partially has a negative but not significant effect on Komunikoffie consumer purchasing decisions.
Model Tanaman Pangan-Ternak: Diversifikasi Pencaharian di Pedesaan Heryanto, Mahra Arari; Nugraha, Adi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13179

Abstract

Diversification of livelihood is a commonly strategy apllied by rural communities for coping with economic and environmental pressures in poverty reduction. The poverty rate of rice smallholder is the highest compared to other sub-sectors. In this paper, we have explored and simulated smallholders households improving their welfare through non-rice additional income through livestock. Qualitatively-inductive exploration was held in Gabuswetan, Indramayu, West Java. Meanwhile, the quantitatively-deductive simulation is developed using system dynamics modeling. Analysis showed that high-value livelihoods through livestock can smallholders income and welfare. But, improving household welfare requires a long yearly delay because it is limited by the livestock rearing cacpacity and livestock purchasing and selling ability. During delay process, smallholders welfare have been decreased because of their economic resources are spent  a lot in livestock purchasing. However, this delay process can be shortened by speeding up of livestock buying and selling turnover and increasing livestock capacity that being kept.
Persepsi dan Partisipasi Anak Petani dalam Usahatani Padi Keluarga: Analisis Model Rasch Heryanto, Mahra Arari; Pardian, Pandi; Julia, Anna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14824

Abstract

The youth's perception of the agricultural sector determines their participation in agriculture. This negative view of the sector, which is the mainstay of rural development, has resulted in the general aging of farmers in Indonesia. Farmers are portrayed as unsuccessful, dirty, and full of risks, so that many households whose parents do not want their children to work as farmers. Youth perceptions and participation, especially those in families farming, are interesting to assess. The objective of this study is to assess the perceptions and involvement (participation) of farmer's children in rice farming operations conducted by their parents, whether it is positive or negative. The results found that young farmers' children had a fairly positive perception of their family's rice farming, but this was not followed by their participation. The factor of unfavorable grain prices during the harvest is the biggest concern for their family's economic life. Therefore, they are most reluctant to be fully involved in the family farm. 
Analisis Usahatani Kale Curly di XZY Organik Kecamatan Parongpong Kabupaten Bandung Barat Pardian, Pandi; Heryanto, Mahra Arari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14606

Abstract

As one of the agribusiness sub-systems, farming activities carried out by individuals, groups, and industries carry it out. Still, it becomes fascinating if what is cultivated is organic vegetable commodities and becomes a business with limited land, even using only 22 m2 of land in the form of 4 raised-bed gardenings. This research tries to conduct a farming analysis of one commodity from several cultivated commodities. This research uses quantitative description methods through the collection process, interpretation, and analysis to explain actual conditions. The research results show that kale curly farming is worth pursuing with a profit of 88.42% and an R/C ratio of 8.64 or greater than one by maintaining the existing market niche and developing the organic product market.
Minat Generasi Muda Keluarga Petani terhadap Sektor Pertanian di Desa Karangligar, Kecamatan Telukjambe Barat, Kabupaten Karawang Julia, Anna; Heryanto, Mahra Arari; Utami, Hesty Nurul; Rachmawati, Erna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13506

Abstract

The current phenomenon of aging farmers continues to occur and has resulted in a crisis of young farmers. It is hoped that through their experiences, farmers' children can become young people who can continue the agricultural sector in the future. This research aimed to analyze (1) the interest of farmer's children in Karangligar Village towards the agricultural sector and (2) the relationship between the interests of farmer's children and the factors influencing interest in the agricultural sector. This research used a descriptive quantitative approach with scoring methods and Spearman rank correlation. A sample of 80 farmer's children aged 16 – 30 years was taken using the Slovin formula and proportional stratified sampling technique. The research results indicate that there is interest from the younger generation of farming families in Karangligar Village, accompanied by low participation and curiosity about agriculture, so policy development and support from various parties is needed. Farmers' income also needs to be considered as an important factor that can support the involvement of the younger generation in the agricultural sector in order to overcome the challenges of aging farmers and the crisis of young farmers.
Co-Authors Adi Nugraha Adi Nugraha Adi Nugraha Adi Nugraha Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Anne Charina Annisa, Ravena Risna Arrachman, Nirwan Asri Nurrizka Hendarliana Aulia, Reza Melvina Azzahra, Lissa Bayu Kharisma Berliana Yunita Sari Bobby Rachmat Saefudin Chabibah, Chabibah Dede Abdul Hasyir Demi Soetraprawata Demi Soetraprawata Dika Supyandi Dika Supyandi Dika Supyandi Dika Supyandi Eddy Renaldi Eka Purna Yudha Elly Rasmikayati Elvira Aulia Hasanah Endah Djuwendah Erna Rachmawati Ernah Ernah Eti Suminartika Fadhilah, Adistia Fasyah, Sandhy Rizqy Fitri Awaliyah Ganjar Kurnia Gema Wibawa Mukti Gherhana Novyany Hana, Talitha Ummiyah Hanif, Muhammad Gustika Hepi Hapsari Hesty Nurul Utami Ilham Fauzan Jayusman, Hera Kusmiati Julia, Anna Larasati, Farah Madasanasa, Amienda Cahya Nisrina Guzmarani Nur Syamsiyah Nur Syamsiyah Pandi Pardian Pitriani, Pipit Raden Maulidya Khairunnisa Rahman, Naufal Rani Andriani Budi Kusumo Reza Melvina Aulia Ronnie Susman Natawidjaja Sara Ratna Qanti Shelsiya Nikela Sonia Az Zahra Sri Fatimah Suhandi, Raisya Alviani Puteri Sulistyodewi Nur Wiyono SUPYANDI, DIKA Trisna Insan Noor Winda Destiamayu Wy, Michelle Anggraini Yassirly Amridha Yayat Sukayat Yayat Sukayat Yayat Sukayat