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All Journal Jurnal Penyuluhan Sosiohumaniora Jurnal Social Economic of Agriculture Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Journal of S&T Policy and R&D Management Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH STI Policy and Management Journal MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Comsep : Jurnal Pengabdian Kepada Masyarakat AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) JURNAL AGROINDUSTRI HALAL Agrikultura Masyarakat Tani: Jurnal Pengabdian kepada masyarakat
Mahra Arari Heryanto
Departemen Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PERILAKU PETANI DALAM BERUSAHATANI PADI PANDANWANGI (Kasus di Kabupaten Cianjur Jawa Barat) Yayat Sukayat; Dika Supyandi; Mahra Arari Haryanto; Rani Andriani Budi Kusumo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7923

Abstract

Cianjur Regency is known as the top ten rice producers in West Java, precisely in the fifth position. Rice from Cianjur is not only known at the local level, but also known at the regional and even national level. One of the well-known rice varieties is the pandanwangi variety, namely the local bulu variety (javanica) Cianjur Agriculture Service, 2011. This rice variety has several advantages, in addition to delicious taste, pandanus fragrance and the price is much more expensive than premium rice. However, recently the pandanwangi rice planting area continues to decrease, even in 2017 the harvest area is only 14 930 hectares. This phenomenon indicates that there is a discrepancy between the behavior of farmers and the support of the government, which makes pandanwangi rice an icon of the city of Cianjur. The question arises how the behavior of farmers in farming pandanwangi rice. The purpose of this study was to determine the perceptions and motivations of farmers to plant pandanwangi rice; and farmers' income from pandanwangi rice farming. Design This study uses a quantitative design with a survey technique on 88 farmers in Warungkondang District, Cianjur. The results of the research on farmers' perceptions of the geographical environment are very supportive; government support is very good, and the motivation of farmers to plant fragrant pandan rice in addition to maintaining the availability of household food, has made pandanwangi an icon of the city of Cianjur.
Tingkat Keberlanjutan Usaha Berbasis Pertanian dan Faktor-Faktor yang Mempengaruhinya : Studi Kasus pada Bisnis UMKM Keluarga di Kecamatan Tanjungari, Kabupaten Sumedang, Provinsi Jawa Barat Ilham Fauzan; Anne Charina; Nur Syamsiyah; Mahra Arari Heryanto; Bobby Rachmat Saefudin
AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Vol. 1 No. 02 (2021)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.132 KB) | DOI: 10.32627/agritekh.v1i02.26

Abstract

Usaha mikro, kecil dan menengah (UMKM) yang bergerak pada sektor pertanian telah memberikan kontribusi yang banyak kepada perekonomian nasional. Jika dilihat dari tipe bisnis, terdapat dua tipe UMKM yaitu bisnis keluarga dan bisnis non keluarga. Kabupaten Sumedang memiliki bisnis keluarga khususnya sektor pertanian yang beperan penting dalam perekonomian daerah, namun pada kenyataannya ada beberapa bisnis keluarga berbasis pertanian yang berhasil bertahan lama dan tidak sedikit pula bisnis keluarga berbasis pertanian di Kecamatan Tanjungsari yang gagal. Tujuan dari penelitian ini yaitu menganalisis tingkat keberlanjutan bisnis UMKM keluarga berbasis pertanian di Kecamatan Tanjungsari, Kabupaten Sumedang, Provinsi Jawa Barat serta menganalisis faktor-faktor yang mempengaruhi keberlanjutan usaha UMKM keluarga berbasis pertanian. Responden penelitian berjumlah 35 orang pelaku usaha UMKM keluarga berbasis pertanian di Kecamatan Tanjungsari. Alat analisis data yang digunakan adalah teknik scoring dan regresi linier berganda. Hasil penelitian menunjukkan bahwa tingkat  keberlanjutan bisnis UMKM keluarga berbasis pertanian di Tanjungsari termasuk dalam kategori sedang. Kemudian, faktor-faktor yang berpengaruh terhadap keberlanjutan usaha UMKM keluarga berbasis pertanian di Kecamatan Tanjungsari adalah jumlah karyawan dan kemampuan menjalankan strategi pemasaran usaha. 
Identifikasi dan Pengendalian Risiko Produksi Teh Hitam Orthodoks Pada PT Perkebunan Nusantara VIII: Identification and Risk Control of Orthodox Black Tea Production at PT Perkebunan Nusantara VIII (Case Studi in Afdeling Sinumbra, Rancabali Tea Plantation, West Java) Reza Melvina Aulia; Mahra Arari Heryanto; Erna Rachmawati; Eddy Renaldi
JURNAL AGROINDUSTRI HALAL Vol. 8 No. 2 (2022): Jurnal Agroindustri Halal 8(2)
Publisher : Lembaga Riset dan Pengabdian Kepada Masyarakat Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jah.v8i2.6352

Abstract

Tea is one of the leading commodities in Indonesia and is mostly produced in West Java, where Afdeling Sinumbra is one of the plantations that produce Orthodox black tea under the auspices of PT Perkebunan Nusantara VIII but has the smallest production contribution. This indicates that there are problems regarding production, and a risk management analysis is needed. The research was carried out from the plantation and processing levels using the House of Risk method consisting of stages 1 and 2. Stage 1 aims to identify risk events and the causes or sources of these risks. While stage 2 aims to formulate appropriate handling strategies to minimize the impact caused by risk sources. This study shows that crop failure is the biggest risk event at the plantation level stemming from delays in handling pests and diseases. The handling strategy that can be done is to increase discipline. Meanwhile, at the processing level, there is a risk that production and grading are not achieved, which stems from the implementation of SOPs that are not appropriate. The handling strategy that can be done is to warm up the engine, repair the engine, and train.
RELATIONSHIP MARKETING BASED ON LINKS BETWEEN AGRIBUSINESS ACTORS AND EDUCATION (CASE STUDY AT PT. TANIKOTA AGRICULTURAL EDULESTARI) Shelsiya Nikela; Agriani Hermita Sadeli; Mahra Arari Heryanto; Sulistyodewi Nur Wiyono
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i2.13631

Abstract

The competition between business actors in the agricultural sector with almost the same form of business triggers competition between business actors. Companies compete with each other through their strategies in order to maintain the existence of their business and consumers, such as using relationship marketing strategy. This study aimed to understand the pattern of relationship marketing and value exchange at PT. Edusustainable Agricultural Tanikota in Dago, Bandung City. This study adopted a qualitative method with a case study design. The model used to identify stakeholder relationships was the six market models and the exchange of values between actors uses holo mapping. The results of the study indicated that PT. Tanikota Agriculture Edulestari already had five market models, namely the customer market, internal market, referral market, influence market, and recruitment market and do not yet have the potential stakeholders of supplier/alliance market. The exchange of value that occurs in this relationship is the exchange of products and services that generate income. Exchange of value in knowledge that were analyzed were in the form of cultivation insight, agro-education development, marketing and technology. The exchange of value on intangible benefits includes a sense of trust and commitment. Exchange of value in knowledge that were analyzed were in the form of cultivation insight, agro-education development, marketing and technology. 
MARKETING COMMUNICATION STRATEGY CONDUCTED BY KOLTIVARE HYDROPONIC FARM BEKASI, WEST JAVA Sonia Az Zahra; Hepi Hapsari; Mahra Arari; Pandi Pardian
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i2.13670

Abstract

The Covid-19 pandemic has had an impact on changing people's consumption patterns to become healthier as seen from the increase in sales of vegetables by 1,900% during the PPKM 2021 period. This is an opportunity for vegetable entrepreneurs, such as the Koltivare Hydroponic Farm company. This study aimed to analyze: 1) The use of marketing communication strategies used by Koltivare Hydroponic Farm, 2) The impact of marketing communications on the volume of demand for vegetables. This research used a qualitative design with the analysis technique of the Miles and Huberman models based on triangulation of data collection techniques. The results of this study indicate that the Koltivare Hydroponic Farm company uses six forms of marketing communications: 1)Advertising which is a form of non-personal communication that aims to provide information and persuasion, both goods and services, 2) Direct marketing is communication that focuses more on direct relationships that are very close to the target market, 3) Interactive marketing is marketing that utilizes technological developments, such as internet, 4) Personal selling is a form of direct communication carried out by sellers to prospective buyers, 5) Sales promotion, namely attracting buyers to make purchases, and 6) Public relations is the creation of a positive image in maintaining relations between business companies and the community. Marketing communication activities that had the most impact on increasing sales volume and market expansion are personal selling, namely activities that meet directly with the target market so that consumers can immediately see the quality of the products purchased and interactive marketing through social media because this activity is able to attract buyers.
MANAJEMEN PERSEDIAAN BAHAN BAKU UBI CILEMBU PADA INDUSTRI RUMAH TANGGA ANEKA OLAHAN UBI CILEMBU KHAS MA UTIK SUMEDANG JAWA BARAT Raden Maulidya Khairunnisa; Pandi Pardian; Ernah Ernah; Mahra Arari Heryanto
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8464

Abstract

Aneka Olahan Ubi Cilembu Khas Ma Utik is a home industry that processes Cilembu sweet potatoes into food products, namely sweet potato chips. This home industry has not used the optimal inventory management method for purchasing raw materials so the supply of raw materials for producing sweet potato chips is lacking. This problem needs to control inventory to get optimal inventory of raw materials. The purpose of this study was to analyze the inventory of raw materials according to the Home Industry and the inventory of raw materials according to the EOQ method and the comparison of the raw material inventory system of the Home Industry with the Economic Order Quantity Method. This study uses a qualitative descriptive research design with case study techniques. The results showed that this home industry made purchases of raw materials for cilembu sweet potato as much as 11,760 kg/year with a purchase frequency of 12 times, the total inventory cost incurred was Rp. 7,980,000. Safety stock is not carried out due to shortage of raw materials. The reorder point is made when 150 kg of raw material remains, while according to the Economic Order Quantity (EOQ) method, the optimal purchase of raw materials reaches 15,777.78 kg/year with a frequency of 12 times per a year. The total cost of inventory incurred is Rp. 5,634,839.9/year. Raw materials that need to be reserved are 116.7 kg/month. The reorder point is carried out when the remaining raw materials are 279.7 kg / month, therefore the Economic Order Quantity (EOQ) method can reduce the cost of inventory incurred and determine the optimal amount of raw material purchases.
STRATEGI PEMASARAN COFFEE SHOP UNTUK BERTAHAN PASCA PANDEMI COVID-19 (Studi Kasus di Backspace Coffee & Eatery di Jatinangor) Wy, Michelle Anggraini; Mukti, Gema Wibawa; Heryanto, Mahra Arari; Suminartika, Eti
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 11, No 3 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v11i3.14556

Abstract

Penelitian ini bertujuan untuk mengetahui keragaan usaha coffee shop serta menentukan dan menyusun strategi pemasaran yang tepat dan dapat diterapkan oleh coffee shop agar usahanya dapat bertahan di masa pasca pandemi COVID-19. Penelitian ini dilakukan menggunakan desain kualitatif dan jenis penelitian studi kasus di Backspace Coffee & Eatery di Jatinangor, penentuan informan dilakukan dengan sengaja (purposive). Informan kunci pada penelitian ini ada 3, yaitu owner, supervisor, dan staff coffee shop. Analisis data menggunakan analisis SWOT dan QSPM. Hasil penelitian menunjukkan bahwa fasilitas yang memadai dan menunjang kenyamanan konsumen merupakan kekuatan internal terbesar sedangkan jumlah produksi makanan dan minuman pasca pandemi merupakan kelemahan terbesar coffee shop. Feedback konusmen merupakan peluang terbesar sedangkan pesaing coffee shop yang berjamur atau pendatang baru dengan bisnis yang sama merupakan ancaman terbesar coffee shop. Berdasarkan matriks IE, coffee shop ini berada pada sel V, yaitu posisi hold and maintain dengan melakukan strategi penetrasi pasar dan pengembangan produk. Berdasarkan matriks SWOT dan QSPM, didapatkan bahwa strategi paling utama adalah pemasaran digital dan kolaborasi mitra lokal dengan nilai TAS sebesar 5,368.
Analisis Risiko Penggilingan Padi Kecil (Studi Kasus Penggilingan Padi SB, Kecamatan Karawang Barat, Kabupaten Karawang, Jawa Barat) Azzahra, Lissa; Heryanto, Mahra Arari; Renaldi, Eddy; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16481

Abstract

SB Rice Mill has a rice yield of 62 kg, which is below the national average yield of 65 kg, also quality of rice is often not in accordance with consumer demand. Both of these lead to losses in the production process that are not handled properly. These risks disrupt performance and hinder the goal to produce rice with good quality and quantity. Therefore, research related to risk analysis was conducted at SB Rice Mill with a qualitative approach and case study. This research was conducted with the aim of identifying risks and the best mitigation actions against these risks through the House of Risk stages 1 and 2. The results showed that there were 19 risk events from 32 risk agents in the rice production process at SB Rice Mill. 13 risk agents are considered as the main cause of the overall risk occurrence which will be handled. Then 21 mitigation actions were identified that need to be carried out.
Minat Pemuda terhadap Sektor Pertanian: Persepsi Faktor-faktor yang Berhubungan Heryanto, Mahra Arari; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17506

Abstract

The underrepresentation of young people in the agricultural sector is a pervasive phenomenon that has been observed across various continents. This phenomenon has significant consequences, including the underrepresentation of youth in the agricultural workforce and the subsequent aging of the sector's labor force. The factors that motivate young people to pursue careers in agriculture are multifaceted such as income opportunities, social status, government assistance, and the family environment. The objective of this paper is to identify the factors that influence youth interest in agriculture in paddy production center area. To this end, a questionnaire survey was conducted among youth who are children of rice farmers in Karangligar Village, Telukjambe Barat District, Karawang Regency and analyzed youth perceptions using Rasch Modeling. The results of the study indicate that strong factors that influence youth interest in the agricultural sector are social factors, farmer income, and land resources. The occupation of farmer is considered to have a great influence on society. Conversely, factors such as income, societal influences, family dynamics, and policy frameworks have been identified as deterrents to youth interest in pursuing careers in agriculture.The findings underscore the imperative for comprehensive support programs aimed at fostering interest and engagement among young people in the agricultural sector. Such initiatives should encompass the provision of adequate agricultural education, facilitation of business processes, and promotion of entrepreneurship, encompassing agricultural financing, production, and marketing of agricultural products.
Analisis Risiko Produksi Kentang di Desa Sarimukti Kecamatan Pasirwangi Kabupaten Garut Suhandi, Raisya Alviani Puteri; Kusumo, Rani Andriani Budi; Hapsari, Hepi; Heryanto, Mahra Arari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15364

Abstract

Potatoes are a horticultural commodity with high economic value. Potato production involves uncertainty and risks due to unpredictable seasons and high production costs, especially for seeds. The objective of this study is to identify risk events, sources of risk, and formulate the most effective risk control strategies for potato production in Sarimukti Village, Pasirwangi District, Garut Regency. The research location was purposively chosen with the consideration that Pasirwangi District is a potato production center in West Java. This study uses a qualitative method with a case study approach. The informants in this study consisted of 6 people. The data analysis technique used in this study is the House of Risk (HOR). The results of the study indicate that there are 28 risk events in potato vegetable production. The event with the highest impact is plant death. 18 of risk and 8 risk sources were identified. The sources of risk with the highest occurrence rate are non-certified seeds and unpredictable seasons. Industrial potato production was identified with 24 risk events, with the highest impact being plant death. 17 of risk were identified with 7 sources. The most frequently occurring risk source is the unpredictable season. There are 11 proposed risk control action strategies that can be applied to reduce risk. The most effective risk control action strategy for potato vegetable production is to purchase potato seeds directly from Balitsa or trusted seed breeders, while the most effective action strategy for industrial potato production is to determine the planting schedule for potatoes and crop rotation.
Co-Authors Adi Nugraha Adi Nugraha Adi Nugraha Adi Nugraha Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Anne Charina Arrachman, Nirwan Asri Nurrizka Hendarliana Aulia, Reza Melvina Azzahra, Lissa Bayu Kharisma Berliana Yunita Sari Bobby Rachmat Saefudin Chabibah, Chabibah Dede Abdul Hasyir Demi Soetraprawata Demi Soetraprawata Dika Supyandi Dika Supyandi Dika Supyandi Dika Supyandi Eddy Renaldi Eka Purna Yudha Elly Rasmikayati Elvira Aulia Hasanah Endah Djuwendah Erna Rachmawati Ernah Ernah Eti Suminartika Fadhilah, Adistia Fasyah, Sandhy Rizqy Fitri Awaliyah Ganjar Kurnia Gema Wibawa Mukti Gherhana Novyany Hana, Talitha Ummiyah Hepi Hapsari Hesty Nurul Utami Ilham Fauzan Jayusman, Hera Kusmiati Julia, Anna Larasati, Farah Madasanasa, Amienda Cahya Nisrina Guzmarani Nur Syamsiyah Nur Syamsiyah Pandi Pardian Pitriani, Pipit Qanti, Sara Ratna Raden Maulidya Khairunnisa Rahman, Naufal Rani Andriani Budi Kusumo Reza Melvina Aulia Ronnie Susman Natawidjaja Shelsiya Nikela Sonia Az Zahra Sri Fatimah Suhandi, Raisya Alviani Puteri Sulistyodewi Nur Wiyono SUPYANDI, DIKA Trisna Insan Noor Winda Destiamayu Wy, Michelle Anggraini Yassirly Amridha Yayat Sukayat Yayat Sukayat Yayat Sukayat