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All Journal Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Jurnal Pengabdian Masyarakat (ABDIRA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Sistim Informasi dan Teknologi Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Ekonomi dan Kewirausahaan West Science El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Sulistyo Budi Utomo
Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
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CULTURAL IDENTITY AS TOURISM BRANDING FOR EAST JAVA PROVINCE IN INSTAGRAM CONTENT @DISBUDPARJATIMPROV Sulistyo Budi Utomo; Soni Suharmono; Garcia Krisnando Nathanael; Tono Mahmudin; Tugas Tri Wahyono
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11077

Abstract

This research aims to (1) find out how the cultural identity displayed by the East Java culture and tourism department as East Java tourism branding in the Instagram content @disbudparjatimprov; and (2) determine the effectiveness of the East Java culture and tourism agency's tourism branding by highlighting East Java's cultural identity. This research is qualitative-descriptive research. The primary data source used in this research is East Java Disbudpar Instagram content. The data analysis technique in this research uses the Miles and Huberman perspective in the form of data presentation, data reduction, and drawing conclusions. The results of this research show that (1) Cultural identity as East Java tourism branding in Instagram @disbudparjatimprov content contains dimensions of entertainment, interaction, trends and customization; and (2) East Java Disbudpar takes advantage of tourism promotion opportunities through social media along with the advantages of the Instagram platform which is easy, global and interactive, being an effective and cheap way compared to promoting tourism through other media.
PENGARUH LITERASI KEUANGAN, PENGGUNAAN SHOPEE PAYLATER DAN LIFE STYLE TERHADAP PERILAKU KONSUMTIF MAHASISWA Sulistyo Budi Utomo; Hamka Hamka; Burhanuddin Burhanuddin; Devi Yuliantina; Musran Munizu
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13069

Abstract

Abstrak Perilaku komsumtif ini kerap kali dikaitkan dengan kegemaran untuk berbelanja yang didasarkan oleh keinginan dan stres atas aktivitas yang dilakukan sehingga seseorang rela untuk mengorbankan segala sesuatu demi memiliki produk atau jasa yang diinginkan. Perilaku konsumsi mahasiswa sangat dipengaruhi oleh perkembangan zaman yang semakin modern, teknologi yang berkembang pesat serta kehidupan manusia yang dinamis diiringi dengan tingkat pendapatan yang semakin meningkat. Penelitian ini merupakan penelitian dengan pendekatan kuantitatif. Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan, penggunaan shopee paylater dan life style terhadap perilaku konsumtif mahasiswa. Hasil penelitian ini telah menemukan bahwa penggunaan shopee paylater dan life style berpengaruh terhadap perilaku konsumtif mahasiswa. Namun literasi keuangan tidak berpengaruh terhadap perilaku konsumtif mahasiswa dalam penelitian ini. Kata Kunci: Konsumtif Mahasiswa, Literasi Keuangan, Penggunaan Shopee Paylater dan Life Style
FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT MAHASISWA EKONOMI DALAM PENGGUNAAN DOMPET DIGITAL Sulistyo Budi Utomo; Eva Yuniarti Utami; Ainil Mardiah; Indra Wijaya; Listiana Sri Mulatsih
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11229

Abstract

Dompet elektronik (E-wallet) merupakan hasil inovasi yang dibawa oleh pertumbuhan fintech. Meningkatnya transfer uang elektronik merupakan tanda bahwa masyarakat mulai menggunakan dompet digital untuk memenuhi kebutuhan transaksi sehari-hari mereka. Penelitian ini menggunakan pendekatan kuantitatif yang memiliki tujuan untuk mengetahui faktor-faktor yg mempengaruhi niat mahasiswa ekonomi dalam penggunaan dompet digital. Populasi dan sampel dalam penelitian ini adalah mahasiswa ekonomi pengguna dompet digital yang tersebar indonesia yang diperoleh dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 250 responden, dan tehnik analisis menggunakan SPSS. hasil penelitian menunjukkan bahwa variabel persepsi kegunaan dan persepsi kemudahan berpengaruh terhadap minat penggunaan dompet digital. Sedangkan persepsi resiko tidak berpengaruh terhadap minat penggunaan dompet digital dalam penelitian ini. Kata Kunci: TAM, Persepsi Resiko, Minat Dompet Digital
Pengaruh Digital Marketing, E-Commerce Dan Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Generasi Milenial Rendro Laksmono; M. Toyib; Ainil Mardiah; Sulistyo Budi Utomo; Donny Juliandri Prihadi
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.2168

Abstract

Minat berwirausaha akan menghasilkan para pelaku usaha yang penuh semangat kewirausahaan.Generasi milenial perlu memiliki efikasi diri yang tinggi untuk berwirausaha di bidang ekonomi kreatif. Penelitian yang dilakukan ini untuk mengetahui pengaruh digital marketing, e-commerce, pengetahuan kewirausahaan terhadap minat berwirausaha generasi milenial. Metode penelitian yang dipilih peneliti adalah jenis penelitian kuantitatif. Populasi dalam penelitian ini pada generasi milenial di Kota Yogyakarta. Data diperoleh secara primer melalui kuesioner Sampel yang digunakan dalam penelitian terdapat 100 responden. Hasil penelitian secara parsial menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap minat berwirausaha, e-commerce berpengaruh positif dan signifikan terhadap minat berwirausaha, dan pengetahuan kewirausahaan berpengaruh positif dan signifikan terhadap minat berwirausaha. Hasil nilai Adjusted R Square sebesar 45,2%. Terdapat pengaruh positif dan signifikan secara bersama-sama bahwa digital marketing, e-commerce, pengetahuan kewirausahaan terhadap minat berwirausaha generasi milenial.
Religiusitas sebagai Moderasi dan Faktor yang Mempengaruhi Niat Wisatawan Mengunjungi Wisata Halal di Indonesia Sulistyo Budi Utomo; Reza Nurul Ichsan; Tribowo Rachmat Fauzan; Luckhy Natalia Anastasye Lotte; Muh. Zakaria
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4172

Abstract

Halal tourism has become an industry that has a positive impact in both Muslim majority and minority countries. If previously this industry seemed exclusive because it was limited by something called 'haram', then halal tourism has become an attractive option because it is an activity without having to sacrifice religion by touching on 'haram' elements. This research aims to determine the influence of religiosity as a moderation and factor that influences tourists' intentions to visit halal tourism in Indonesia. The current analysis uses a quantitative approach. The results of this research have found that attitude, subjective norms and perceived behavioral control influence tourists' intentions to visit halal tourism in Indonesia. Religiosity as moderation is able to moderate subjective norms regarding tourists' intentions to visit halal tourism in Indonesia. However, religiosity was not able to moderate attitude and perceived behavioral control on tourists' intentions to visit halal tourism in Indonesia in this study.
Efforts to Improve The Economy of Communities in The Trade and Services Sector in Beach Destinations Miska Irani Tarigan; Lusiah Lusiah; Errie Margery; Aulia Kusuma Wardani; Sulistyo Budi Utomo; Mazzlida Mat Deli
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4523

Abstract

Every year, the Bau Nyale festival always has a unique concept that attracts the attention of domestic and foreign tourists. Tourism has become a leading sector of Central Lombok Regency in order to realize social welfare for its entire community. This can be seen from the program launched by the Regional Government to become a major tourist destination, not only for local tourists but also foreign tourists. The purpose of this study is to analyze and describe the Bau Nyale festival as an effort to improve the community's economy in the trade and service sector in Selong Belanak beach destination. The research used the descriptive method with qualitative analysis and data were collected through interviews, observation and documentation. The secondary data were collected from documents and texts related to the research topic, be it books, articles journals, or others. The results of this study show that the contribution of tourist attractions and Bau Nyale festival at Selong Belanak Beach has a natural impact, namely increasing the number of tourist visits and increasing employment opportunities for the community and has an effect on the economic income of the local community. This can lead to new business opportunities and open up job opportunities, the needs of the population are met, control and ownership can be fully held by the community. Village government and regency government must provide support to MSMEs around Selong Belanak Beach by improving facilities to improve the community's economy, further campaign for the cultural tourism by managing various facilities and infrastructure that can facilitate tourists in visiting.  
Co-Authors Ainil Mardiah Aulia Kusuma Wardani Burhanuddin Burhanuddin Caka Gatot Priambodo Devi Yuliantina Donny Juliandri Prihadi Elizabeth Elizabeth Endang Sri Wahyuningsih, Endang Sri Errie Margery Erwina Kartika Devi Eva Andriani Eva Yuniarti Utami Feliks Anggia Binsar Kristian Panjaitan Garcia Krisnando Nathanael Hamka Hamka Henky Hendrawan Heru Suprihhadi Hisnol Jamali Ilham Arief Indra Wijaya In’am Widiarma Jefri Putri Nugraha Listiana Sri Mulatsih Loso Judijanto Luckhy Natalia Anastasye Lotte Lusiah Lusiah M Toyib M. Novan Saputra Mahmudin, Tono Mazzlida Mat Deli Mega Arisia Dewi Muh Zakaria Musran Munizu Ngurah Pandji Mertha Agung Durya Rachmadi Indrapraja Rendro Laksmono Rendro Laksmono Reza Nurul Ichsan Rini Novianti Rudi Kurniawan SETIAWAN JODI, I WAYAN GEDE ANTOK Soni Suharmono Sonny Santosa Suriadi Tarigan, Miska Irani Tribowo Rachmat Fauzan Tugas Tri Wahyono Wiryawan, Dedik Yenik Pujowati