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All Journal Jurnal Administrasi Bisnis Sosiohumaniora JIP (Jurnal Industri dan Perkotaan) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Administrasi dan Manajemen Jurnal Mantik eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement Jurnal Ilmiah Wahana Pendidikan JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen EKONOMIKA45 eCo-Fin Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis Kompetitif Journal of Accounting Management Business and International Research Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Innovative: Journal Of Social Science Research Taawun: Jurnal Pengabdian kepada Masyarakat Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ilmu Komunikasi dan Bisnis
Lie Othman
Business Administration, FISIP, Riau University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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PENGARUH RELATIONSHIP MARKETING DAN PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN MOBIL PT. AGUNG AUTOMALL SUTOMO PEKANBARU Salsabila, Nada; Othman, Lie
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2406

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Relationship Marketing dan Perceived Value terhadap Loyalitas Pelanggan pada PT. Agung Automall Cabang Sutomo Pekanbaru. Dalam menghadapi persaingan bisnis industri otomotif yang semakin ketat, perusahaan perlu membangun hubungan jangka panjang dengan pelanggan serta memberikan nilai yang dirasakan tinggi oleh konsumen. Penelitian ini menggunakan metode kuantitatif dengan penyebaran kuesioner kepada 310 responden yang merupakan pelanggan PT. Agung Automall Cabang Sutomo. Variabel independen dalam penelitian ini adalah Relationship Marketing (dengan indikator trust, commitment, communication, dan conflict handling) dan Perceived Value (emotional value, social value, economic value, dan functional value). Sedangkan variabel dependen adalah Loyalitas Pelanggan (behavioral loyalty, attitudinal loyalty, dan cognitive loyalty). Data dianalisis menggunakan analisis regresi linier berganda dan diuji dengan uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa baik Relationship Marketing maupun Perceived Value berpengaruh secara positif dan signifikan terhadap Loyalitas Pelanggan, baik secara parsial maupun simultan. Temuan ini mengindikasikan pentingnya menjaga hubungan dan menciptakan nilai pelanggan yang tinggi guna meningkatkan loyalitas di tengah persaingan pasar otomotif yang kompetitif.
Implementasi Strategi Bauran Pemasaran dalam Rangka Meningkatkan Volume Penjualan Produk Es Kopilu Pada Chinoss Secondhome Pekanbaru Kasuma, Auren Kezia Tiffani; Othman, Lie
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2378

Abstract

Penelitian ini dilandasi dengan beberapa asumsi sementara diantaranya yaitu tingginya persaingan antar Coffeeshop yang ada disekitar Chinoss secondhome, dimana Coffeeshop lainnya memiliki keunggulan tempat yang lebih besar, dengan menu yang lebih beragam. Tujuan penelitian adalah untuk mengetahui strategi implementasi bauran pemasaran 4P (product, price, place, promotion) pada Chinoss secondhome. Penelitian ini menggunakan tipe penelitian deskriptif eksploratif. Hasil dari penelitian ini adalah Dalam indikator product, Chinoss secondhome mengeluarkan banyak kategori produk es kopilu, menjaga kualitas, dan konsistensi rasa produk, dalam indikator price, chinoss sceondhome menetapkan harga sesuai dengan kualitas rasa yang diberikan, harga tersebut juga dipengaruhi dengan produksi beans kopi, kualitas beans kopi, dan segmentasi pasar. Dalam indikator place terlihat Chinoss secondhome telah berhasil membangun konsep―rumahan dengan apik terlihat dari dokumentasi yang penulis lakukan bahwa Chinoss memiliki tempat yang nyaman dan sesuai dengan konsep yang diberikan. Dalam indikator promotion chinoss secondhome menggunakan Instagram sebagai media promosinya. Di media sosial tersebut tercantum berbagai informasi seperti jam operasional, promo menarik serta informasi mengenai event yang dilakukan. Dalam pemasaran offlinenya Chinoss sangat mengandalkan pemasaran mulut ke mulut atau mouth of mouth terhadap pelanggan barunya.
The Influence of Product Innovation and Pricing on Purchasing Decisions at Rotte Bakery Bukit Barisan Pekanbaru Mandataris; Mardalia; Safitri, Syofiatul; Othman, Lie
Formosa Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i2.7860

Abstract

This research aims to determine the influence of product innovation and pricing on purchasing decisions at Rotte Bakery Bukit Barisan Pekanbaru. This research is quantitative research with a population and sample of 100 respondents. The data sources for this research were obtained from secondary and primary data. Collection and research use observation methods and distributing questionnaires. The instrument used was a questionnaire provided by researchers to assess using rating scale guidelines. The data obtained was processed then by carrying out a linearity test. The data analysis technique uses Statistical Program for Social Science (SPSS) version 23.0 analysis and hypothesis testing using the product moment correlation technique. The research results concluded that product innovation and pricing have a significant influence on purchasing decisions at Rotte Bakery Bukit Barisan Pekanbaru.
PENGARUH STRATEGI CUSTOMER RELATIONSHIP MARKETING (CRM) DAN KEBIJAKAN DISKON TERHADAP LOYALITAS PELANGGAN GREENFIELDS DI PT. EKA PUTRA PEKANBARU Zainur , Nabila Syamara; Othman, Lie
Jurnal Daya Saing Vol. 11 No. 2 (2025): Dinamika Manajemen, Ekonomi, dan Kebijakan Publik di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2141

Abstract

Abstract: The purpose of this study is to find out further how the loyalty of Greenfields milk customers at PT. Eka Putra Pekanbaru related to customer relationship marketing strategy and discount policy. Customer relationship marketing and discount policy become independent variables while customer loyalty becomes dependent variables. Problems that occur in PT. Eka Putra is a decrease in the number of product purchases as evidenced by the non-achieval of the company's target, as well as the presence of several customers who switch to competing companies. The sample in this study was determined using the slovin formula obtained, namely 88 respondents. This type of research is quantitative research using questionnaire data collection techniques by spreading questionnaires. The data obtained from the survey results was tested with the SPSS 25 program. The test results showed that customer relationship marketing had an influence on customer loyalty, where = 10.625 > 1.662 and sig 0.000 < 0.05. Furthermore, the discount policy has an influence on purchase loyalty, where = 12.180 > 1.662 and sig 0.000 < 0.05, as well as customer relationship marketing and discount policy on customer loyalty with of 91,920 > 3,100 with sig 0.000 < 0.05. Keywords : Customer relationship marketing, Discount policy, Customer loyalty, PT. Eka Putra Pekanbaru, Quantitative
PENGARUH EXPERIENTIAL MARKETING DAN EMOTIONAL MARKETING TERHADAP LOYALITAS PELANGGAN (Studi pada Klinik Kecantikan Zidya Klinik Pratama) Wijayanti, Maya Risma; Othman, Lie
Jurnal Daya Saing Vol. 11 No. 2 (2025): Dinamika Manajemen, Ekonomi, dan Kebijakan Publik di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2175

Abstract

The increasingly tight competition in the beauty industry encourages clinics to focus on marketing strategies that can build customer loyalty. This study aims to determine the effect of experiential marketing and emotional marketing on customer loyalty at Zidya Klinik Pratama in Pekanbaru City. This study uses a quantitative approach with a survey method by distributing questionnaires to 95 respondents who are active customers. The data analysis technique uses multiple linear regression to test the relationship between variables. The results of the study indicate that experiential marketing has a positive and significant effect on customer loyalty, as does emotional marketing. Simultaneously, both variables also have a significant effect on customer loyalty. This shows that memorable experiences and emotional attachments play an important role in shaping customer loyalty to beauty clinic services. These findings recommend that Zidya Klinik Pratama continue to develop marketing strategies that focus on customer experience and emotional approaches consistently to maintain and increase customer loyalty.
Government Efforts In Public Policy: Infographic And Distribution Of Covid 19 Susanti, Selfi Ami; Othman, Lie; Prihatin, Panca Setyo; Teguh, Prio
Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Vol. 18 No. 2 (2020): Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Ilmiah (LP3M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

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Abstract

Abstract coronavirus 19 (Covid-19) is a global threat to millions of people. Major efforts in knowledge production have been made in recent months, requiring comprehensive analysis to examine research gaps and to help guide the agenda for further study. The method used is quantitative analysis. This study aims to determine the comparison of Covid 19 data in the West Nusa Tenggara region. The results showed that the publication of data by the Task Force and the Government of West Nusa Tenggara was different. The impact of this finding is that data availability has an effect on public opinion about data evaluation. Keywords : Covid 19, Government, and Policy.
PENGARUH ONLINE CUSTOMER REVIEW DAN PRICE DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE PADA MAHASISWA UNIVERSITAS RIAU Fahrul, Ahmad; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi I Januari - Juni 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Shopee as the e-commerce with the highest number of visits in Indonesia certainly has advantages that become an attraction. Online customer reviews and price discounts have a role in the process of making product purchase decisions by consumers, especially among University of Riau students. Online customer reviews help students to find out more information about the products they will buy, while price discounts encourage students to make purchases after seeing reviews which are the initial stage before making a purchase decision. Based on this, the purpose of this study is to determine and analyze the influence of online customer reviews and price discounts on Shopee e-commerce purchase decisions in the University of Riau students both partially and simultaneously. The research method used is descriptive research with quantitative methods. The population in this study is students of Riau University. The sampling technique used is probability sampling and the sample is taken by purposive sampling. The measurement scale used is the Likert Scale and data collection using questionnaires. Meanwhile, the analysis technique used is the descriptive statistical method. The results showed that online customer reviews and price discounts influence the purchasing decisions of University of Riau students in shopping at Shopee e-commerce. Simultaneously, online customer reviews and price discounts have an influence and are significant on the purchasing decisions of Universitas Riau students in shopping at Shopee e-commerce. Keyword : online customer review, price discount, purchase decisions
Product Innovation As A Mediation Variable Influences Market Orientation And Entrepreneurial Orientation In Increasing The Competitive Advantage Of The Msme Sector Processed By Patin Fish In Patin Village, Koto Mesjid Village, District Xiii Koto Kampa Fadli, Mashur; Heriyanto, Meyzi; Kasmirudin, Kasmirudin; Othman, Lie
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.668

Abstract

This study aims to measure the effect of market orientation, entrepreneurial orientation, and product innovation as mediating variables on strategies to increase competitive advantage in the Catfish Processed MSME Sector in Patin Village, Koto Mesjid Village, District XIII Koto Kampar. The study used a quantitative approach where primary data was collected through a survey of 70 respondents, and the statistical technique Partial Least Square (PLS) was used to process the data. The study's results confirm that market orientation significantly affects product innovation and competitive advantage, both direct and indirect effects, through the mediation of product innovation variables. Furthermore, the entrepreneurial orientation variable influences the product innovation variable and competitive advantage, either directly or indirectly, through the product innovation variable. Still, some other factors or variables affect the competitive advantage variable.
ANALISIS BAURAN PEMASARAN (MARKETING MIX) DALAM MENINGKATKAN VOLUME PENJUALAN (STUDI KASUS PADA KEDAI PIS BURGER PEKANBARU) Munawaroh, Putri; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to analyze the application of the marketing mix to increase sales volume at PIS Burger, a culinary MSME in Pekanbaru City. The research method used was descriptive qualitative. Data collection was conducted through observation, in-depth interviews with the owner, employees, and customers, and documentation. The results show that PIS Burger is able to maintain its existence through consistent product quality and distinctive flavors, affordable pricing, a strategic location, friendly and efficient service, and a simple shop atmosphere that holds historical and emotional value for customers. The promotional strategy implemented is still dominated by word of mouth, which has proven effective in retaining existing customers but has not been optimal in reaching new markets. This study concludes that the marketing mix implemented by PIS Burger has supported increased sales and customer loyalty. However, strengthening digital promotions, menu innovation, and improving physical facilities are needed to sustainably increase business competitiveness. Keywords: Marketing Mix, Sales Volume, PIS Burger
Analisis Perceived Ease of Use dan Perceived Usefulness Pada Aplikasi PLN Mobile: Studi Kasus Pada PT PLN (Persero) UP3 Nias Erniati Nduru; Lie Othman
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5555

Abstract

Electricity is a fundamental need in modern society and plays a crucial role in supporting national development. As part of its digital transformation, PT PLN (Persero) launched the PLN Mobile application to facilitate customers in accessing electricity services independently. However, the utilization rate of this application within the UP3 Nias area remains low, despite a relatively high number of registered users. This condition indicates a gap between technological availability and user adoption. This study aims to analyze users’ perceptions of the perceived ease of use and perceived usefulness of the PLN Mobile application at PT PLN (Persero) UP3 Nias. The research employed a descriptive qualitative approach through in-depth interviews with key informants and active users. The findings reveal that PLN Mobile is generally perceived as easy to learn and operate, particularly among users familiar with digital technology, while users with lower digital literacy still encounter difficulties. In terms of usefulness, the application is considered beneficial as it improves time efficiency, transaction convenience, and service transparency. Nevertheless, limited internet infrastructure and low digital literacy remain significant barriers. This study emphasizes the importance of ease of use and perceived usefulness in shaping technology acceptance for public services and suggests enhancing digital infrastructure and continuous education to optimize PLN Mobile utilization in UP3 Nias
Co-Authors Aditia, Aditia Agnesia Gian Marcheren Aminuyati An Nawawi, Hafiz Kemurata Anak Agung Gede Sugianthara Anggi Wiyani Putri Annurul Fadilla Arie Gunawan Ashaluddin Jalil Asyura, Bella Atika Safitri Bintal Amin Chairani Asyuni Clara Yolandika Claudia Andhini Sofyan Desi Saputri Dewi Wiswanti Purba Diati, Lisna Dwina Andita Khairunnisa Efriyeldi, Efriyeldi Eko Bastian Endang Sutrisna Erniati Nduru Evi betharia Fahrul, Ahmad Fitrianti Devi Rida FRINI KARINA ANDINI Harapan Tua R.F.S Hussein Al Muhtadeebillah Hutagalung, Jordan Roman Riquelme Ike Sapitri Ikhsan, Masrul Imam Agung Maulana irvina Nurachmi Jaya, Ridho Pratama Juang Novrianto Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmiruddin Kasmirudin, Kasmirudin Kasuma, Auren Kezia Tiffani Khusaini Syarifah Lena Farida Leni Silvia Lisna Diati Lubis, Paija M. Azwar Mandataris Mandataris Marcelino, Dafa Mardalia Mariaty Ibrahim Mashur Fadli Meyzi Heriyanto Miazara, Tengku Nala Cintia Monicha Putri Aditia Muhammad Luthfi Munawaroh, Putri Nadita Yulia Putri Netalia Marliza Nidya Astantika Nurjanah Nurjanah Nursirwan Nursirwan Okta Karneli, Okta Panca Setyo Prihatin Perangin-Angin, Mori Salsalina Br Prastika Wulandari Putri Amanda Azalia Putri Rahayunigtyas Rahmadani, Alfhiyah Rahmadani, Cindy Dwi Ramdhany, Muhammad Rendi Prayoga Reza Auwalul Rizki Reza Junaidi Ringgo Eldapi Yozani Ringgo Eldapi Yozani Ririn Aisyah Putri Riyanda " Riyanda Elsera Yozani Riza Bella Winanda Ronaldo Sinaga Rudi Wahyudi Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Saiman Pakpahan Salsabila, Nada Sari Rezky Sinambela Sari, Renna Selviana Shafiya Hanisra Putri Simanjuntak, Harapan Tua Ricky Fredy Sinaga, Ronaldo Sisi Yuliani SRI BULAN Sri Suryani Prasetyowati Sri Widiyanti Sufilla Lailatul Qadri Suryalena Suryalena Suryalena, Suryalena Susanti, Selfi Ami Syofiatul Safitri Teguh, Prio Tsaadah, Asnurhaya Ulfa Rizki Pradini Vioni Amisha Wijayanti, Maya Risma Yudinda Salza Aprilia Zaili Rusli Zainur , Nabila Syamara ZK Abdurahman Baizal ZULKIFLI ZULKIFLI