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All Journal Trikonomika: Jurnal Ekonomi Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Journal of Educational Science and Technology Edukasi: Jurnal Pendidikan dan Pengajaran AdBispreneur International Journal of Artificial Intelligence Research IJBE (Integrated Journal of Business and Economics) Jurnal Office Ekono Insentif Jurnal Soshum Insentif JURISMA: Jurnal Riset Bisnis & Manajemen Majalah Ilmiah UNIKOM Jurnal Manajemen Informatika PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Dharma Laksana Jurnal Ilmu Politik dan Komunikasi International Journal of Economics Development Research (IJEDR) PINISI Discretion Review International Journal of Educational Administration, Management, and Leadership JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Efektif Jurnal PkM (Pengabdian kepada Masyarakat) Socius: Social Sciences Research Journal Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Multidisciplinary Indonesian Center Journal Jurnal Riset Multidisiplin Edukasi Indonesian Journal of Social Science and Education Jurnal Pengabdian Indonesia Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Dadang Munandar
International Women University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Looking at the Impacts of Transformational Leadership Skills and Organizational Climate on Job Satisfaction and Business Performance Hikmat, Hikmat; Munandar, Dadang; Izzatusholekha, Izzatusholekha
Edukasi Vol 10 No 2 (2023): Edukasi: Jurnal Pendidikan dan Pengajaran
Publisher : Universitas Islam Negeri Raden Fatah Palembang, South Sumatra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ejpp.v10i2.20423

Abstract

This research aims to determine the effect of transformational leadership skills and organizational climate on job satisfaction that affects the performance of the business at PT. Inti Jaya Purnama, Central Jakarta, DKI Jakarta. This research employed a quantitative research design with the survey method. The samples are 155 employees chosen using random sampling. Data are analyzed using the structural equation modeling based on Partial Least Squares (PLS-SEM) with the assistance of SmartPLS version 3.0. PLS is used in structural equation modeling based on a standardized coefficient of regression (β) that allows for the simultaneous examination of both the measurement and structural models. The research findings acquired via this approach are subsequently assessed 1) transformational leadership skills on job satisfaction with the value of t observation as much as 10.035 which is bigger than the tα as much as 1.975 with the value of significance as much as 0.000 which is less than 0.05; 2) Organizational climate affects positively and significantly on job satisfaction with the value of t observation as much 4.955 which is bigger than the tα as much as 1.975 with the value of significance as much as 0.000 which is less than 0.05; and 3) job satisfaction has a significant effect on business performance with the value of t observation as much as 22.687 which is bigger than the tα as much as 1.975 with the value of significance as much as 0.000 which is less than 0.05.
EFFECT OF ONLINE MARKETING COMMUNICATIONS, CONSUMER PREFERENCES, CONSUMER NEEDS ON PURCHASE BEHAVIOR AND THEIR IMPACT ON PURCHASE DECISIONS (Survey on the Tokopedia and Shopee Online Shop consumers in Bandung) Munandar, Dadang; Assaf, Rizka Aula; Putri, Sheila Kurnia
Jurnal Soshum Insentif Vol 7 No 1 (2024): Jurnal Soshum Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jsi.v7i1.1415

Abstract

The aim of this research is to study the effect of Online Marketing Communication, Consumer Preferences, and Consumer Need as mediated by Purchase Behavior on Purchase Decision. As many as 100 Tokopedia and Shoppe consumers in Bandung are chosen as the respondents using the purposive method. This research employs quantitative approach by using survey method. The data is analyzed using the mediation analysis technique from the Process Andrew Hayes Software. Research findings are: first, Direct and indirect effect of Online Marketing Communication, Consumer Preferences, and Consumer Need as mediated by Purchase Behavior on Purchase Decision falls into moderate category; second, The determinant factors of Purchase Decision as mediated by Purchase Behavior are affected by 1) Consumer Need; 2) Consumer Preferences and 3) Online Marketing Communication; third, Online Marketing Communication affects significantly on Purchase Decision as mediated by Purchase Behavior. Fourth, Consumer Preferences affect significantly on Purchase Decision as mediated by Purchase Behavior; and fifth, Consumer Need affects significantly on Purchase Decision as mediated by Purchase Behavior.
Pelatihan Knowledge Management System Penanganan Anak Down Syndrome Bagi Pengurus Persatuan Orang Tua Anak dengan Down Syndrome Jawa Barat: Training on the Knowledge Management System for Handling Children with Down Syndrome for the Management of the Association of Parents of Children with Down Syndrome West Java Mauluddin, Syahrul; Sidik, Rangga; Munandar, Dadang; Narimawati, Umi; Nursikuwagus, Agus
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 2 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i2.8786

Abstract

Children with Down Syndrome face various physical challenges, such as muscle weakness, vulnerability to illnesses, and lower IQ levels compared to typical children. These conditions require special attention from parents, who must learn how to handle and care for children with Down Syndrome from an early stage. However, many parents struggle to access adequate information and knowledge about caring for their children. This community service program aims to implement a Knowledge Management System (KMS) as a solution for handling children with Down Syndrome within the Association of Parents of Children with Down Syndrome (POTADS) in West Java. The program involves training and mentoring for POTADS administrators. Based on the evaluation results, the administrators of POTADS West Java have successfully utilized the KMS.
PENGARUH HARGA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA UMAYA HIJAB STORE DI KOTA BANDUNG Sabila Azzahra Rahmani; Dadang Munandar
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 9 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi September 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i9.989

Abstract

The Muslim fashion industry in Indonesia has grown rapidly, particularly in Bandung, which has become a hub for local hijab brands. However, Umaya Hijab Store faces challenges such as intense competition, fluctuating demand, and declining sales, making consumer retention a concern. This study aims to examine the influence of price and lifestyle on consumer purchasing decisions at Umaya Hijab Store Bandung. A quantitative method with descriptive and verification analysis was applied. The sample consisted of 88 respondents selected through purposive sampling, namely consumers who had purchased at the store. Data were analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination (R²) with SPSS software. The findings reveal that price has a positive and significant effect on purchasing decisions (p = 0.007 < 0.05), and lifestyle also has a positive and significant effect (p = 0.000 < 0.05). Simultaneously, both variables significantly influence purchasing decisions (p = 0.000) with an R² value of 60.7%. This study highlights the importance of competitive pricing strategies and understanding consumer lifestyles to strengthen purchasing decisions.
Effect of Digital Optimization Strategy and Communication on Employee Performance Munandar, Dadang; Winantia, Marliana Budhinigtias; Narimawati, Umi
Integrated Journal of Business and Economics (IJBE) Vol 8, No 2 (2024): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v8i2.856

Abstract

Digital transformation plays an important role as the organizational strategy, including bussiness sector. Digital transformation strategy is not only about digital technologies and markets transformation, however it impacts to capability of business to adapt for addressing sustainability and business challenges. This research aimed to analyze the effect of digital optimization strategy and communication on the employee performance. The research carried out quantitative approach and survey method involving 100 employees as respondents. The data analysis used Covariance Based Structural Equation Modeling (CBSEM) that was analyzed by Program LISREL ver 8.80. The research showed six results, namely (1) digital optimization strategy was categorized as moderate category, (2) communication was categorized as moderate category, (3) employee performance was categorized as very good category, (4) digital optimization strategy and communication affected significantly employee performance simultaneously, (5) digital optimization strategy affected significantly to employee performance partially, and (6) communication affected significantly to employee performance partially. The results indicated that digital optimization strategy and communication contribute positively on the employee performance which, in a certain time, can increase the company sustainability.
PENGARUH VIDEO PROMOSI TIKTOK DAN ULASAN DIGITAL TERHADAP PEMBELIAN SPONTAN PRODUK KECANTIKAN THE ORIGINOTE PADA KONSUMEN WANITA DI TIKTOK SHOP Sopi Nurdini; Dadang Munandar
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 1 No. 3 (2025): Vol. 1 No. 3 : Edisi September 2025
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v1i3.1345

Abstract

Fenomena pembelian spontan semakin marak di era digital, terutama di kalangan konsumen wanita muda pada platform social commerce seperti TikTok Shop. Salah satu produk kecantikan yang populer adalah The Originote, yang banyak dipromosikan melalui video TikTok dan ulasan digital. Permasalahan utama yang diangkat adalah sejauh mana video promosi TikTok dan ulasan digital memengaruhi perilaku pembelian spontan konsumen. Penelitian ini bertujuan untuk menguji pengaruh parsial maupun simultan kedua variabel tersebut terhadap pembelian spontan produk kecantikan The Originote. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Analisis data dilakukan dengan regresi linier berganda berdasarkan kerangka Stimulus–Organism–Response (SOR). Hasil penelitian menunjukkan bahwa video promosi TikTok berpengaruh signifikan secara parsial terhadap pembelian spontan, demikian pula ulasan digital. Secara simultan, kedua variabel tersebut memiliki pengaruh yang lebih kuat terhadap keputusan pembelian spontan. penelitian ini menegaskan bahwa konten promosi visual yang menarik, ringkas, dan sesuai tren, bila didukung oleh ulasan digital yang positif dan kredibel, mampu mendorong respons emosional yang memicu pembelian spontan.
PENGARUH SOSIAL MEDIA TIKTOK DAN INFLUENCER TASYA FARASYA TERHADAP KEPUTUSAN PEMBELIAN (Survei Pada Pengguna Produk Pelembab Somethinc Di Kecamatan Ujungberung) Destria Triyana; Dadang Munandar
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 2 No. 1 (2026): Vol 2 No 1: Edisi Januari 2026
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v2i1.1380

Abstract

Perkembangan media sosial telah mengubah cara konsumen mengambil keputusan pembelian, terutama di kalangan generasi muda. Salah satu platform yang berperan besar adalah TikTok, di mana influencer seperti Tasya Farasya memanfaatkan popularitasnya untuk memengaruhi perilaku konsumen, khususnya pada produk skincare lokal seperti Somethinc. Penelitian ini bertujuan untuk menganalisis pengaruh media sosial TikTok dan influencer Tasya Farasya terhadap keputusan pembelian produk pelembab Somethinc. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kepada 100 responden di Kecamatan Ujungberung, yang merupakan pengguna aktif TikTok dan telah membeli produk pelembab Somethinc. Teknik analisis data yang digunakan adalah regresi linier berganda menggunakan program SPSS. Hasil penelitian menunjukkan bahwa Media Sosial Tiktok memberikan pengaruh sebesar 57,1% terhadap keputusan pembelian, dan hasil penelitian terhadap Influencer Tasya Farasya memberikan pengaruh sebesar 42,9% terhadap keputusan pembelian. Secara simultan, kedua variabel memberikan pengaruh signifikan terhadap keputusan pembelian dengan nilai signifikansi dibawah 0.05 dan nilai koefisien determinasi sebesar 39,3% sedangkan sisanya 60,7% dipengaruhi faktor lain di luar penelitian. Temuan ini memberikan bukti empiris bahwa strategi pemasaran melalui media sosial dan kolaborasi dengan influencer memiliki peran penting dalam memengaruhi keputusan pembelian konsumen, terutama pada industri kecantikan yang kompetitif.
Sustainable Purposed Marketing on Brand Loyalty, Competitive Advantage, and Customer Loyalty Dadang Supriatna; Dadang Munandar; Putut Raka Santosa
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.20124

Abstract

The goals of this study are to know the influence of sustainable and purpose driven marketing on brand loyalty and its impact on competitive advantage and customer loyalty. Researchers use a quantitative approach and survey method. Respondents as much as 96 persons, drawn from the population used Cochran Formula, are the consumers of Major Indonesian Online Shops, such as Shopee, Lazada, Tokpedia and Bukalapak in Bandung City. Results of the study are as follows: First, Sustainability and Purpose Driven Marketing affects significantly Brand Loyalty simultaneously. Second, Sustainability affects significantly Brand Loyalty partially. Third, Purpose Driven Marketing affects significantly Brand Loyalty partially. Fourth, Brand Loyalty affects significantly Competitive Advantage partially. Fifth, Brand Loyalty affects significantly Customer Loyalty partially. Sixth, Sustainability and Purpose Driven Marketing affects significantly Competitive Advantage through Brand Loyalty simultaneously. Seventh, Sustainability affects significantly Competitive Advantage through Brand Loyalty. Eighth Purpose Driven Marketing affects significantly Competitive Advantage through Brand Loyalty. Ninth, Sustainability and Purpose Driven Marketing affects significantly Customer Loyalty through Brand Loyalty simultaneously. Tenth, Sustainability affects significantly Customer Loyalty through Brand Loyalty partially. Eleventh, Purpose Driven Marketing affects significantly Customer Loyalty through Brand Loyalty partially. Keywords: sustainability; purpose driven marketing; brand loyalty; competitive advantage; customer loyalty
Pengaruh Harga dan Fasilitas Wisata terhadap Keputusan Berkunjung Kembali Pendaki Perempuan pada Taman Nasional Gunung Gede Pangrango Karlina Destia Aspirani; Dadang Munandar
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/v2rwae56

Abstract

Taman Nasional Gunung Gede Pangrango merupakan salah satu destinasi pendakian populer di Jawa Barat yang memiliki daya tarik utama berupa Alun-Alun Surya Kencana, panorama puncak, serta statusnya sebagai cagar biosfer UNESCO. Penelitian ini bertujuan untuk menganalisis pengaruh harga dan fasilitas wisata terhadap keputusan berkunjung kembali pendaki perempuan. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik deskriptif dan verifikatif, serta pengumpulan data melalui survei terhadap 100 responden pendaki perempuan dengan teknik pengambilan sampel menggunakan rumus  slovin. Pada penelitian ini, pengolahan dan analisis data dilakukan melalui uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji koefisien determinasi serta uji hipotesis dengan menggunakan bantuan perangkat lunak SPSS versi 32. Hasil penelitian menunjukkan bahwa harga berpengaruh signifikan negatif terhadap keputusan berkunjung kembali dengan nilai sig sebesar 0,017 < 0,05. Fasilitas wisata juga berpengaruh signifikan positif dengan nilai sig sebesar 0,001 < 0,05. Secara simultan nilai signifikansi 0,001 < 0,05, membuktikan bahwa harga dan fasilitas wisata bersama-sama berpengaruh terhadap keputusan berkunjung kembali. Besarnya pengaruh harga dan fasilitas wisata terhadap keputusan berkunjung kembali sebesar 19,8% sedangkan 80,2% dipengaruhi oleh faktor lain di luar penelitian ini.Temuan ini menegaskan bahwa harga yang sesuai dengan fasilitas wisata yang memadai menjadi faktor penting dalam mendorong untuk minat kunjungan ulang. Penelitian ini diharapkan dapat memberikan masukan bagi pengelola Taman Nasional Gunung Gede Pangrango dalam merumuskan strategi pengelolaan harga dan peningkatan fasilitas wisata agar lebih sesuai dengan kebutuhan pengunjung.
Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Penjualan Produk pada Brand Sportyto Tania Ayu Minda; Dadang Munandar
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 3 No. 1 (2026): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v3i1.689

Abstract

Persaingan bisnis yang semakin ketat di industri fashion olahraga menuntut perusahaan untuk menerapkan strategi pemasaran yang tepat agar dapat meningkatkan penjualan dan daya saing di pasar. Sportyto sebagai brand lokal yang berfokus pada produk celana olahraga menghadapi tantangan dalam memperluas jangkauan pasar dan mempertahankan loyalitas konsumen di tengah perubahan tren serta persaingan digital. Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan Sportyto dalam upaya meningkatkan penjualan produk, serta mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman melalui pendekatan analisis SWOT. Metode yang digunakan dalam penelitian ini, menggunakan metode deskriptif dengan pendekatan kualitatif. Hasil menunjukkan bahwa Sportyto memiliki potensi besar untuk meningkatkan penjualan dan memperkuat posisinya di pasar melalui pemanfaatan kekuatan dan peluang, serta antisipasi terhadap kelemahan dan ancaman dengan strategi yang tepat. Peningkatan penjualan didorong oleh penerapan strategi bauran pemasaran (produk, harga, distribusi, dan promosi) yang saling mendukung, meliputi kualitas produk yang baik, harga kompetitif, distribusi online yang luas dan efisien, serta promosi digital yang kreatif dan konsisten. Strategi ini mampu meningkatkan volume penjualan, laba, dan pertumbuhan pasar, sekaligus memperkuat posisi Sportyto sebagai brand lokal yang kompetitif di industri fashion olahraga.
Co-Authors A. Jajang W. Mahri Affan Neskisyah Ramadhan Agus Nursikuwagus Agus Nursikuwagus Ananda, Fajar Rezeki Anto Purwanto Assaf, Rizka Aula Banyu Saputra Billy Reihan Yusuf Cahyati, Tetet Dadang Supriatna Denok Sunarsi Destria Triyana Dewi Indriani Jusuf Diah Pudjiastuti Dian Surya Sampurna Diana Diana Fitri Annisa Rachmah Hikmat Hikmat, Hikmat Izzatusholekha Jasmani Jasmani Juliana Juliana Karlina Destia Aspirani Kartika Indah Permanasari Kristin Nurhayati Magdalena Karismariyanti Manan Sailan Marliana B.Winanti Marliana Budhiningtias Winanti Mauluddin, Syahrul Meita Pragiwani Mohsin Mohsin Mulyadi Suhardi Nabiha Khan Nasib Nawawi, Muhamad Nina Kurnia Hikmawati Putri, Sheila Kurnia Putut Raka Santoso R. Amalina Dewi Kumalasari Raeni Dwi Santy Rangga Sidik Reza Koswara Rifa Mutiara Rindi Tri Utami Rizki Zulfikar Sabila Azzahra Rahmani Seli Yulianti Sidik, Rangga Sindi Setiawati Siti Kurnia Rahayu Sopi Nurdini Sri Dewi Anggadini Syahrul Mauluddin Syahrul Mauluddin Syaifuddin Syaifuddin Tania Ayu Minda Triyani Umi Narimawati Umi Narimawati Utami, Suci Aprilliani Wati Aris Astuti Wentri Merdiani Winantia, Marliana Budhinigtias Yadi Mulyadi Rohman Yoki Oktorian Sukardi Yusniar Lubis Yusuf Suhardi