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All Journal Trikonomika: Jurnal Ekonomi Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Journal of Educational Science and Technology Edukasi: Jurnal Pendidikan dan Pengajaran AdBispreneur International Journal of Artificial Intelligence Research IJBE (Integrated Journal of Business and Economics) Jurnal Office Ekono Insentif Jurnal Soshum Insentif JURISMA: Jurnal Riset Bisnis & Manajemen Majalah Ilmiah UNIKOM Jurnal Manajemen Informatika PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Dharma Laksana Jurnal Ilmu Politik dan Komunikasi International Journal of Economics Development Research (IJEDR) PINISI Discretion Review International Journal of Educational Administration, Management, and Leadership JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Efektif Jurnal PkM (Pengabdian kepada Masyarakat) Socius: Social Sciences Research Journal Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Multidisciplinary Indonesian Center Journal Jurnal Riset Multidisiplin Edukasi Indonesian Journal of Social Science and Education Jurnal Pengabdian Indonesia Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Dadang Munandar
International Women University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE EFFECT OF PRICE AND PROMOTION ON INCREASING SALES AT THE EAST COFFEE PANGALENGAN Rindi Tri Utami; Dadang Munandar
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2122

Abstract

The coffee shop industry in Indonesia continues to grow alongside changes in consumer lifestyle, particularly in tourism areas such as Pangalengan, Bandung Regency. Despite having strong market potential, sales performance at The East Coffee has shown noticeable fluctuations. Sales records from November 2024 to October 2025 indicate that monthly revenue ranged from IDR 6,084,522 in March 2025 to IDR 10,726,758 in July 2025. This condition suggests that sales performance has not been stable and highlights the need to evaluate marketing strategies, especially pricing and promotion. This study aims to examine the effect of price and promotion on sales growth at The East Coffee Pangalengan. A quantitative approach with descriptive and verification methods was applied. The sample consisted of 72 respondents, selected using incidental sampling. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS, including validity and reliability tests, classical assumption tests, t-tests, F-tests, and coefficient of determination analysis. The descriptive results show that Price (76%), Promotion (80%), and Sales Growth (74%) are perceived positively and categorized as strong. Verification analysis reveals that price has a positive and significant effect on sales growth (t = 8.017; Sig. = 0.000; β = 0.856), while promotion has a significant but negative effect (t = −2.346; Sig. = 0.022; β = −0.329). Simultaneously, price and promotion significantly influence sales growth (F = 90.421; Sig. = 0.000), with the model explaining 72.4% of the variance in sales growth (R² = 0.724). These findings indicate that sales growth at The East Coffee is more strongly driven by appropriate pricing perceptions, while promotional strategies require improvement to achieve more consistent and sustainable sales performance.
THE EFFECT OF JOB INSECURITY AND JOB SATISFACTION ON TURNOVER INTENTION OF CONTRACT EMPLOYEES AT PT ADETEX BANJARAN Kristin Nurhayati; Dadang Munandar
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2134

Abstract

This study aims to analyze the effect of job insecurity and job satisfaction on the turnover intention of contract employees at PT Adetex Banjaran. Employment conditions in the textile industry indicate a relatively high level of job uncertainty, particularly for contract employees who experience changes in work schedules, income fluctuations, and limited guarantees of job continuity. These conditions have the potential to reduce job satisfaction and encourage employees’ intention to leave the company. This research employs a quantitative approach using a survey method. The research population consists of all contract employees at PT Adetex Banjaran, with the sample determined using a proportional sampling technique. Data were collected through the distribution of questionnaires developed based on indicators of job insecurity, job satisfaction, and turnover intention. Data analysis was conducted using descriptive and inferential statistical techniques with the assistance of SPSS software, including validity and reliability tests, classical assumption tests, correlation analysis, multiple linear regression analysis, coefficient of determination, and partial and simultaneous hypothesis testing. The results indicate that job insecurity has a positive and significant effect on turnover intention, meaning that the higher the level of job insecurity perceived by employees, the greater their tendency to leave the company. In addition, job satisfaction has a negative and significant effect on turnover intention, indicating that higher job satisfaction leads to a lower intention to leave the organization. Simultaneously, job insecurity and job satisfaction have a significant effect on the turnover intention of contract employees at PT Adetex Banjaran. These findings highlight the importance of human resource management practices that focus on enhancing job security and job satisfaction in order to reduce turnover intention. This study is expected to serve as a consideration for company management in formulating more stable, fair, and sustainable employment policies, as well as a reference for future research in the field of human resource management.
THE INFLUENCE OF AFFILIATE MARKETING AND USER REVIEWS ON PURCHASE DECISION’S FOR CHILDREN’S CLOTHING PRODUCTS AT GALERI AIKA STORE ON THE SHOPEE MARKETPLACE Sindi Setiawati; Dadang Munandar
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2145

Abstract

The Aika Gallery store on the Shopee marketplace is the perfect destination for parents seeking children's clothing with guaranteed quality and attractive designs. The objectives of this study were (1) to determine affiliate marketing for children's clothing products at the Aika Gallery store on the Shopee marketplace, (2) to determine user reviews of children's clothing products at the Aika Gallery store on the Shopee marketplace, (3) to determine purchasing decisions for children's clothing products at the Aika Gallery store on the Shopee marketplace, (4) to determine the influence of affiliate marketing on purchasing decisions for children's clothing products at the Aika Gallery store on the Shopee marketplace, (5) to determine the influence of users on purchasing decisions for children's clothing products at the Aika Gallery store on the Shopee marketplace, and (6) to determine the simultaneous influence of affiliate marketing and user reviews on purchasing decisions for children's clothing products at the Aika Gallery store on the Shopee marketplace. This study used a descriptive quantitative approach with 70 respondents. The results of this study are: (1) Consumer responses regarding Affiliate Marketing are in the good category, (2) Consumer responses regarding User Reviews are in the good category, (3) Consumer responses regarding Purchasing Decisions are in the good category, (4) Affiliate Marketing has a significant influence on Purchase Decision Satisfaction (5) User Reviews have a significant influence on Purchase Decision Satisfaction, and (6) Affiliate Marketing and User Reviews have a significant influence on Purchase Decisions.
THE EFFECT OF PRICE AND ADVERTISING ON CONSUMER BEHAVIOR IN THE TIKTOK SHOP MARKETPLACE (Survey of Business Administration Students at the Faculty of Social and Business, International Women's University) Billy Reihan Yusuf; Dadang Munandar
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2174

Abstract

This study aims to determine the effect of price and advertising on the consumptive behavior of students at Bandung International Women’s University in the TikTok Shop marketplace. The growing trend of consumptive behavior among students is influenced by easy access to social media and digital marketing strategies such as interactive advertisements and discount offers. This research uses a quantitative approach with descriptive and verificative methods. The sample consists of 95 respondents, students of the Business Administration Study Program (2021–2024), selected through proportionate stratified random sampling. Data were collected using questionnaires and analyzed using multiple linear regression through SPSS. The results show that (1) price has a positive and significant effect on students’ consumptive behavior, (2) advertising also has a positive and significant effect, and (3) simultaneously, price and advertising significantly affect consumptive behavior among TikTok Shop users. Therefore, competitive pricing and creative advertising strategies on TikTok Shop have been proven to increase impulsive buying tendencies among students. This research is expected to serve as a reference for digital business practitioners in designing more ethical and educational marketing strategies for young consumers.
Peran Komunikasi Bisnis dalam Strategi Pemasaran Guna Meraih Pertumbuhan Bisnis Jangka Panjang yang Berkelanjutan Dadang Munandar; Dadang Supriatna; Triyani; Marliana B.Winanti
JIPSI Jurnal Ilmu Politik dan Komunikasi Vol 16 No 1 (2026): JIPSi : Jurnal Ilmu Politik dan Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jipsi.v16i1.19598

Abstract

Tujuan penelitian ini adalah untuk mengetahui peran komunikasi bisnis dalam strategi pemasaran guna meraih pertumbuhan bisnis jangka panjang yang berkelanjutan di antara perusahaan e-commerce utama di Indonesia. Dalam penelitian ini, penulis menggunakan metode berikut: a) Pengumpulan data sekunder sistematis, b) Studi literatur, dan c) Meta-analisis. Temuan penelitian ini adalah: a) Jumlah pengunjung di toko online semakin meningkat; b) Tren dan data utama menunjukkan pertumbuhan basis pengguna yang meningkat; c) Statistik e-commerce utama menunjukkan volume e-commerce meningkat dari waktu ke waktu; d) Metode dan perangkat pembayaran e-commerce Indonesia meliputi dompet digital, transfer bank, kartu kredit, beli sekarang bayar nanti, kartu debit, dan pembayaran tunai saat pengiriman; e) Kategori produk meliputi fesyen dan aksesoris, kesehatan dan kecantikan, peralatan rumah tangga, makanan, gadget dan aksesoris; e) Peringkat keenam popularitas adalah Shopee, Tik Tok Shop, Blibli, dan Lazada; dan f) komunikasi bisnis yang efektif dapat meningkatkan pertumbuhan bisnis jangka panjang yang berkelanjutan.
Pelatihan Vokasional Bidang E-Commerce Bagi UMKM Peserta Sekolah Perempuan Jawa Barat Siti Kurnia Rahayu; Umi Narimawati; Muhamad Nawawi; Syahrul Mauluddin; Rangga Sidik; Dadang Munandar; Sri Dewi Anggadini; Wati Aris Astuti; Raeni Dwi Santy; Rizki Zulfikar; Yoki Oktorian Sukardi; Fitri Annisa Rachmah; Affan Neskisyah Ramadhan; Anto Purwanto; Yadi Mulyadi Rohman; Agus Nursikuwagus
JURPIKAT Vol 6 No 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2738

Abstract

UMKM perempuan di Jawa Barat menghadapi tantangan berkelanjutan seperti akses pasar terbatas, rendahnya literasi digital, dan lemahnya manajemen usaha, sehingga daya saing di era digital masih rendah. Program pengabdian kepada masyarakat ini bertujuan memberdayakan anggota Sekolah Perempuan Jawa Barat (Sekoper Jabar) melalui pelatihan vokasional e-commerce untuk mentransformasi usaha konvensional menjadi bisnis digital. Kegiatan dilaksanakan dengan pendekatan partisipatif, melibatkan 15 pelaku UMKM perempuan, DP3AKB pemerintah daerah Jawa Barat, dan akademisi. Materi pelatihan mencakup pengenalan e-commerce, pemanfaatan marketplace, pembuatan konten digital, sistem pembayaran daring, serta pemasaran media sosial. Evaluasi dilakukan dengan survei melalui kuesioner (pre-test dan post-test) untuk mengukur peningkatan pengetahuan dan keterampilan peserta dalam bidang e-commerce. Hasil menunjukkan bahwa semua peserta memiliki peningkatan pengetahuan terkait e-commerce, dan branding serta keterampilan pembuatan e-mail, foto produk, edit foto, pembuatan toko di marketplace, membuat Instagram, dan pembukuan sederhana
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan: Studi Pada Warung Bakso Bacit Pelanggan Perempuan di Parungponteng Tasikmalaya Seli Yulianti; Dadang Munandar
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 1 (2026): August 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21511502

Abstract

This study aims to analyze the influence of service quality and price on female customer satisfaction at Warung Bakso Bacit Parungponteng, Tasikmalaya. The research was motivated by a decline in customer numbers, complaints about service quality, and perceptions of inadequate pricing, which are suspected to influence customer satisfaction. The study used a quantitative method with a descriptive and verification approach. The sample consisted of 94 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with IBM SPSS. The results showed that service quality and price each had a positive and significant effect on customer satisfaction, and simultaneously had a positive and significant effect on customer satisfaction. These findings suggest that improving service quality and setting appropriate prices can increase female customer satisfaction at Warung Bakso Bacit Parungponteng.
PERAN DIGITAL MARKETING DALAM MENINGKATKAN KUNJUNGAN WISATAWAN KE DESTINASI WISATA GUNUNG PUNTANG DI KABUPATEN BANDUNG Reza Koswara; Dadang Munandar
Jurnal Pengabdian Indonesia (JPI) Vol. 2 No. 2 (2026): Vol. 2 No. 2 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v2i2.2498

Abstract

Penelitian ini bertujuan menganalisis peran digital marketing dalam meningkatkan kunjungan wisatawan ke destinasi Gunung Puntang, Kabupaten Bandung, melalui penerapan RACE Framework (Reach, Act, Convert, Engage). Latar belakang penelitian didasarkan pada adanya kesenjangan tingkat kunjungan dibandingkan destinasi unggulan lain di Bandung Selatan, meskipun Gunung Puntang memiliki potensi alam dan nilai historis yang signifikan. Penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data berupa wawancara semi-terstruktur, observasi partisipatif, dan studi dokumentasi. Validitas data dijamin melalui triangulasi sumber, metode, dan teori. Analisis data dilakukan menggunakan model interaktif Miles dan Huberman yang mencakup reduksi data, penyajian data, dan penarikan kesimpulan, serta diperkaya dengan analisis SWOT berbasis RACE Framework. Hasil penelitian menunjukkan bahwa tahap Reach efektif dalam memperluas jangkauan promosi melalui optimalisasi media sosial, meskipun masih terkendala pada konsistensi konten dan pemanfaatan SEO. Tahap Act mampu meningkatkan ketertarikan calon wisatawan melalui konten visual dan narasi destinasi, namun belum sepenuhnya mengoptimalkan strategi storytelling. Tahap Convert berkontribusi terhadap peningkatan keputusan kunjungan melalui promosi musiman dan kolaborasi influencer, tetapi belum didukung sistem reservasi digital yang terintegrasi. Tahap Engage menunjukkan potensi dalam membangun loyalitas dan promosi organik, meskipun masih terbatas pada komunitas lokal. Analisis SWOT mengidentifikasi kekuatan pada keunikan lanskap dan sejarah, kelemahan pada keterbatasan SDM digital, peluang dari tren wisata digital, serta ancaman dari kompetitor. Penelitian ini menegaskan pentingnya strategi digital marketing terintegrasi untuk meningkatkan daya saing dan keberlanjutan destinasi.
Co-Authors A. Jajang W. Mahri Affan Neskisyah Ramadhan Agus Nursikuwagus Agus Nursikuwagus Ananda, Fajar Rezeki Anto Purwanto Assaf, Rizka Aula Banyu Saputra Billy Reihan Yusuf Cahyati, Tetet Dadang Supriatna Denok Sunarsi Destria Triyana Dewi Indriani Jusuf Diah Pudjiastuti Dian Surya Sampurna Diana Diana Fitri Annisa Rachmah Hikmat Hikmat, Hikmat Izzatusholekha Jasmani Jasmani Juliana Juliana Karlina Destia Aspirani Kartika Indah Permanasari Kristin Nurhayati Magdalena Karismariyanti Manan Sailan Marliana B.Winanti Marliana Budhiningtias Winanti Mauluddin, Syahrul Meita Pragiwani Mohsin Mohsin Mulyadi Suhardi Nabiha Khan Nasib Nawawi, Muhamad Nina Kurnia Hikmawati Putri, Sheila Kurnia Putut Raka Santoso R. Amalina Dewi Kumalasari Raeni Dwi Santy Rangga Sidik Reza Koswara Rifa Mutiara Rindi Tri Utami Rizki Zulfikar Sabila Azzahra Rahmani Seli Yulianti Sidik, Rangga Sindi Setiawati Siti Kurnia Rahayu Sopi Nurdini Sri Dewi Anggadini Syahrul Mauluddin Syahrul Mauluddin Syaifuddin Syaifuddin Tania Ayu Minda Triyani Umi Narimawati Umi Narimawati Utami, Suci Aprilliani Wati Aris Astuti Wentri Merdiani Winantia, Marliana Budhinigtias Yadi Mulyadi Rohman Yoki Oktorian Sukardi Yusniar Lubis Yusuf Suhardi