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All Journal Jurnal Manajemen dan Agribisnis International Journal of Artificial Intelligence Research Jurnal Ilmiah Manajemen "E M O R" Jurnal Dinamika Sosial Budaya EBSJ Jurnal Riset Ekonomi dan Bisnis SENTRALISASI Jurnal Masyarakat Merdeka (JMM) SOLUSI Jurnal Industri Kreatif dan Kewirausahaan Jurnal Industri Pariwisata Abdimas: Papua Journal Of Community Service Jurnal Abdimas Bina Bangsa COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Teknologi Tepat Guna Relevance: Journal of Management and Business Media Riset Bisnis & Manajemen Tematik Lantera Widya Fokus Abdimas
Yani, Tri Endang
Universitas Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Improving Customer Loyalty Through Service Quality And Customer Satisfaction (A Study Conducted At Yani Salon, Demak) Tri Endang Yani
Economics and Business Solutions Journal Vol. 1 No. 1 (2017): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (787.957 KB) | DOI: 10.26623/ebsj.v1i1.651

Abstract

This research is conducted due to the presence of business phenomena experienced by Yani Salon regarding to their customers complaints. The purpose of this research is to analyze the influence of dimensions of service quality on customer loyalty through customer satisfaction.The research samples are 96 respondents obtained using a purposive sampling method then followed with path analysis.The results show that the physical evidence, reliability, responsiveness, assurance, and empathy have positive and significant influence on customer satisfaction. Physical evidence and assurance do not have significant influence on customer loyalty, while reliability, responsiveness, and empathy have positive and significant influence on customer loyalty.
Analysis Of Factors That Affect Students And College Student On Their Decision To Buy Products Through Online Applications In Semarang Edy Suryawardana; Edy Mulyantomo; Tri Endang Yani
Economics and Business Solutions Journal Vol. 3 No. 1 (2019): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.673 KB) | DOI: 10.26623/ebsj.v3i1.1476

Abstract

This study analyzes the factors that affect students and college students in online purchasing decisions in Semarang. The growth of various online companies (shops) today is like mushrooms that grow in the rainy season. The business of buying and selling goods and services online provides many benefits for consumers and online shop owners. But along with the growth of online trading, complaints from consumers also increased. This study aims to determine and analyze the influence of perceived prices, promotions and reputation on online purchasing decisions. This study uses validity and reliability test methods, classic assumption and multiple linear regression tests such as t test, f test and multiple correlation test and determination (data were processed using SPSS 24.0 software). The results obtained from this study are perceptions of price, promotion and reputation variable affect online purchasing decisions.
PENGARUH MODAL PSIKOLOGIS, PO-FIT DAN EMPLOYEE ENGAGEMENT TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA AKPOL SEMARANG Johanis Souisa; Citra Rizkiana; Tri Endang Yani
Solusi Vol. 19 No. 4 (2021): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v19i4.4519

Abstract

The purpose of this study was to examine and describe the effect of Psychological Capital, Person Organizational Fit (PO-Fit) and Employee Engagement on Organizational Citizenship Behavior (OCB) in the MANAGE section of the Semarang Police Academy Police. Samples were taken as many as 100 employees, while the sampling technique used was the Saturated Sample method. The data analysis technique was carried out using Multiple Linear Regression. With descriptive analysis method, the data analysis technique in this study used the SPSS 21.00 program. Hypothesis testing shows that there is a significant effect of Psychological Capital, Person Organizational Fit (PO-Fit) and Employee Engagement on Organizational Citizenship Behavior (OCB).  Keywords: Psychological Capital, Person Organizational Fit (PO-Fit), Employee Engagement, Organizational Citizenship Behavior (OCB),
The The Role of Brand Trust as a Mediating Variable in The Relationship Between Brand Image and Promotion In The Decision to Choose a College Tri Endang Yani; Albert Albert; Andy Kridasusila; Aprih Santoso; DC Kuswardani
SENTRALISASI Vol. 14 No. 2 (2025): May
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i2.4133

Abstract

The research aims to examine the role of Brand Trust, Brand Image and promotion in the decision to choose a college. Research provides the benefit of providing input for universities in their efforts to increase the number of students. The population in this study were students who had still been active at Semarang University. The total number of samples taken was 106 respondents using purposive sampling data collection techniques. The analysis technique used is multi-linear regression and path analysis. The research results show that Brand Image and Promotion partially influence Brand Trust. Brand Image, Promotion and Brand Trust partially influence the decision to choose a university. However, Brand Trust is not able to mediate the relationship between Brand Image and the Decision to Choose a college and the relationship between Promotion and the Decision to Choose a college. The results of this research have the implication that universities can develop more targeted strategies to create a positive image of universities and design appropriate promotional strategies to increase trust in universities and increase the number of students.
Co-Authors Adijati Utaminingsih Ahmad Ershaid Nusair Albert Anantyo Roestanto Andy Kridasusila Anita Damajanti Aprih Santoso DC Kuswardhani DC. Kuswardani Dennovita Ratna Utami Edy Suryawardana Iswahyu Pranawukir Iwan Prasetyo Johanis Souisa Junaidi, Muhammad Kusnilawati, Nunik Kuswardani, D.C. Kuswardani, Dc Kuswardani, DC. Kuswardani, Diah Cori Kuswardhani, DC Mulyantomo, Edy Nurhayati Nurhidayati Purwantini, Sri Rinawati, Tri Rita Meiriyanti Rizkiana, Citra Roestanto, Anantya Roestanto, Anantya Roestanto SAFITRI, CANDRA Solichatun Solichatun Sujito Sujito Sujito Tri Rinawati Vensy Vydia Wawan Setiawan Wibisono, Totok Wibisono, Totok Witjaksono Eko Hartoto Wyati Saddewisasi Yuli Budiati Yulianti Yulianti