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PENINGKATAN PENDAPATAN KELUARGA PADA MASA PANDEMI COVID-19 DI KELURAHAN MANGUNHARJO KECAMATAN TEMBALANG KOTA SEMARANG Tri Endang Yani; Totok Wibisono; Anantyo Roestanto
Jurnal Lentera Widya Vol 3 No 2 (2022): Jurnal Lentera Widya Juni 2022
Publisher : LPPM Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/lenterawidya.v3i2.325

Abstract

At this time the whole world is being hit by the COVID-19 pandemic which has a very bad impact on all aspects of human life. As a result of the Covid-19 pandemic in the economic field, the economy is paralyzed, layoffs occur, companies enforce work from home (WFH) for their employees, small and micro businesses are out of business. The implementation of WFH and the number of stalled businesses have caused many residents to have free time at home. As a result, it can be ascertained that the income of many people is reduced. This condition is felt by the people in the Mangunharjo sub-district, Tembalang sub-district, Semarang City. With this background in mind, the community service team made efforts to increase family income. The purpose of Community Service is to provide knowledge about entrepreneurship and training to make products for housewives. The method of implementing community service activities is the lecture and discussion method as well as training. Evaluation is done by distributing questionnaires. The results achieved after community service are positive changes for mothers in terms of knowledge and understanding of entrepreneurship, an increase in enthusiasm for entrepreneurship and being able to create creative ideas to run entrepreneurship. The training provided can increase the skills of mothers in making laundry soap products that can be sold so that they are expected to increase family income.
The Influence of Social Norms on The Behaviour of Farmer Business Credit Santoso, Aprih; Kuswardani, Diah Cori; Yani, Tri Endang; Nurhayati; Kusnilawati, Nunik
Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.1.122

Abstract

This study is important because an individual does certain behaviors if important people in his life can accept his behavior and he can accept what he will do, including taking Farmer Business Credit (KUT), so that he does not make mistakes by controlling his behavior later. This study aimed to investigate the effect of social norms on farmers' Farmer Business Credit (KUT) behavior in Kendal Regency, Patean Subdistrict, Central Java as a mediating variable. The research population included all farmers who took KUT in the Patean subdistrict, Kendal Regency, Central Java, totaling 128 people, and all of them were used as samples. Hence, the sample selection method was the census method. The AMOS-25 program analyzed data. The results show that social norms positively and significantly impact the behavior of KUT indebtedness to farmers in the Patean subdistrict, Kendal Regency, Central Java. Interest in debt can mediate the impact of social norms on the behavior of KUT indebted to farmers in the Patean subdistrict, Kendal Regency, Central Java. The managerial implication of the research is that it will provide an understanding of the importance of knowing the factors that influence farmers on the behavior of taking and managing businesses well in supporting the development of their farming business. Keywords: social norms, farming business, farmer business credit, behaviors, AMOS
Penggunaan Kemasan Snack Ramah Lingkungan pada UMKM Kue Moci “Najah” di Kota Semarang Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya
Fokus ABDIMAS Vol 3, No 1: April 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.1.81-85

Abstract

This community service stems from the discovery of Micro, Small and Medium Enterprises (MSMEs) "Najah" Moci Cakes which still use plastic packaging bags to wrap products purchased by consumers. Plastic packaging is not only dangerous for the sustainability of life for all creatures in the world, but also gives the impression of a less classy product. One way for MSMEs to reduce the negative impact of plastic is by switching to environmentally friendly packaging, namely bags made of paper (paperbags) as product packaging. Apart from being safer for the earth, using paper bags can also give a more elegant impression to a product. The use of attractive paper bags can also function as a promotional tool for a product. This community service aims to educate "Najah" moci cake MSMEs to use attractive and environmentally friendly packaging, thus making it a valuable product. The solution offered is to provide knowledge and assistance in implementing attractive and environmentally friendly product packaging for MSMEs. The method for implementing community service activities is the counseling and mentoring method. This community service has been proven to provide benefits to MSMEs. There has been an increase in partners' knowledge and understanding of the importance of using environmentally friendly packaging. Apart from that, partners have also started implementing environmentally friendly packaging for their products. Keywords: Moci Cake, Packaging, Environmentally Friendly, Promotion, MSMEs
Peningkatan Semangat Berwirausaha Pada Paguyuban Umkm “Aku Bisa” Di Kota Semarang Yani, Tri Endang Yani; Wibisono, Totok Wibisono; Roestanto, Anantya Roestanto; Sujito, Sujito
JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA Vol 5 No 3 (2024): Teknologi Tepat Guna (JPTTG)
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jpttg.v5i3.1897

Abstract

Abstract: In Krobokan Village, West Semarang, there is a Micro, Small and Medium Enterprises Association (MSMEs)”AKU BISA”. This asssociation accommodates approximately 50 MSMEs with various types of productss produced, including culinary to handycraft. The problem faced by this association is that their business has not developed since at was pioneered until now. This is due to the lack of understanding of entrepreurship and the lack of entrepreneurial spirit. The purpose of Community Service is to provide knowledge about entrepreneurship and motivate MSMEs to be more enthusiastic in running their businesses. The method of implementing community service activities is the lecture and discussion method. Meamwhile, the implementation of community service activities in March – May 2024. After the counseling was carried out, there was an increase in knowledge and understanding of entrepreneurship among the participants, understanding and understanding the success factors of a business and there was a positive change in behavior, namely being more enthusiastic in entrepreneurship.   Keywords: Entrepreneurship, Motivation, Counselling, Skills technology
MODEL KEPUTUSAN BERKUNJUNG PADA OBYEK WISATA DI KOTA SEMARANG Kuswardani, DC.; Yani, Tri Endang
Jurnal Industri Parawisata Vol 2 No 2 (2020): Jurnal Industri Pariwisata JANUARY 2020
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v2i2.39

Abstract

Tujuan penelitian ini memberikan kontribusi untuk mengoptimalkan pariwisata di kota Semarang. Variabel yang diuji untuk mengoptimalkan keputusan mengunjungi obyek wisata di kota Semarang secara langsung adalah Gaya Hidup, Destinasi Image, Atribut Produk Wisata dan Electronic Word of Mouth merupakan variabel yang diduga memoderatori pengaruh Gaya Hidup pada Keputusan berkunjung pada obyek wisata di kota Semarang. Populasi adalah semua pengunjung obyek wisata di kota Semarang, sedangkan sampel ditentukan sebesar 100 responden dengan menggunakan teknik Cluster Sampling. Alat analisis yang dipergunakan adalah Structural Equation Medelling (SEM) dengan aplikasi program Partial Least Square (PLS) yaitu smartPLS.3.0 Hasil pengujian hipotesis menunjukkan bahwa semua Hipotesis didukung. Gaya Hidup, Destination Image dan Atribut Produk Wisata positif signifikan berpengaruh pada Keputusan berkunjung pada obyek wisata di kota Semarang. Electronic Word of Mouth terbukti berperan sebagai Pure Moderator dalam memoderasi pengaruh Gaya Hidup pada Keputusan berkunjung pada obyek wisata di kota Semarang.
PEMANFAATAN LIMBAH MINYAK JELANTAH MENJADI PRODUK YANG BERNILAI EKONOMIS DI KOTA SEMARANG Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya; Sujito, Sujito
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1721

Abstract

Used cooking oil is often thrown away rather than utilized. This will certainly endanger the environment. In fact, this used cooking oil can actually be turned into useful products. Therefore, it is very important to educate the public about the dangers of used cooking oil waste to the environment and how to utilize it. The target of this community service is mothers who are UMKM actors in Krobokan Village, West Semarang. The purpose of Community Service is to provide education about the dangers of used cooking oil to the environment and provide training on utilizing used cooking oil into products with economic value, namely aromatherapy candles. The method of implementing community service activities is the socialization and training method. After participating in this community service activity, there was an increase in public awareness of the dangers of used cooking oil waste and an increase in skills in utilizing used cooking oil into products with economic value. This activity is expected to contribute to waste management and can create profitable business opportunities.
PEMBERDAYAAN IBU-IBU RUMAH TANGGA MELALUI PENYULUHAN KEWIRAUSAHAAN DI KELURAHAN SAMBIREJO, KECAMATAN GAYAMSARI, KOTA SEMARANG Wibisono, Totok; Yani, Tri Endang
Jurnal Industri Kreatif dan Kewirausahaan Vol 4 No 1 (2021): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2021
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v4i1.619

Abstract

Kelurahan Sambirejo merupakan salah satu kelurahan yang terletak di wilayah kota Semarang. Di kelurahan Sambirejo terdapat destinasi wisata religi yang terkenal sangat dibanggakan, yaitu Masjid Agung Jawa Tengah (MAJT). Hal ini merupakan potensi pasar yang bagus untuk berkembangnya UMKM, karena banyak wisatawan lokal maupun dari luar daerah yang berdatanngan. Tujuan Pengabdian Kepada Masyarakat adalah memberikan pengetahuan tentang kewirausahaan bagi ibu-ibu rumah tangga agar mau berwirausaha. Target yang ingin dicapai adalah ibu-ibu rumah tangga memahami tentang kewirausahaan, mempunyai semangat untuk berwirausaha, mempunyai ide untuk berwirausaha. Sehingga diharapkan pendapatan keluarga meningkat dan menciptakan lapangan kerja bagi lingkungannya. Metode yang digunakan adalah metode ceramah dan diskusi serta pelatihan pembuatan produk. Evaluasi dilakukan pada akhir kegiatan melalui kuesioner yang diberikan kepada seluruh peserta. Hasil dari pengabdian masyarakat ini adalah terjadinya peningkatan pengetahuan dan pemahaman masyarakat tentang kewirausahaan, peningkatan semangat untuk berwirausaha dan kemampuan menciptakan ide-ide baru untuk menjalankan wirausaha.
PENERAPAN PROMOSI DENGAN MEDIA SOSIAL PADA UMKM KUE MOCI “NAJAH” DI KOTA SEMARANG Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.160-165

Abstract

The "Najah" moci cake business is one of the MSMEs affected by the Covid-19 pandemic, where its business has experienced a decline. After the Covid-19 pandemic subsides in 2022, these MSMEs are starting to try to get back on their feet. However, sales results were not as expected. The small amount of sales of this moci product could be due to the fact that this product is not well known by the public. So far, activities to introduce products to the public or promotions have not been carried out. Therefore, it is very important for MSMEs to carry out promotional activities so that they are known to the wider community. This Community Service aims to help MSMEs in promotional activities via sosial media so that they can support the success of their business. The method for implementing community service activities is the training and mentoring method. After carrying out community service, there has been a positive change in the "Najah" moci cake MSME actors, where MSME actors can carry out promotional activities through sosial media, especially Facebook and Instagram. Keywords: Covid-19, Moci Cake, Sosial Media, Promotion, MSMEs
Upaya Kebangkitan UMK Kue Moci Najah Pasca Pandemi Covid-19 Melalui Strategi Pemasaran Di Kota Semarang Yani, Tri Endang; Wibisono, Totok; Roestanto, Anantya
JMM - Jurnal Masyarakat Merdeka Vol 6, No 1 (2023): MEI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/jmm.v6i1.127

Abstract

Sejak awal tahun 2020 di seluruh dunia terjadi pandemi covid-19. Hal tersebut sangat berdampak buruk bagi seluruh sendi kehidupan manusia, tidak hanya di bidang kesehatan, akan tetapi juga di bidang sosial, politik, teknologi, dan juga dibidang ekonomi. Salah satu UMKM yang terdampak akibat pendemi covid-19 adalah UMKM Kue Moci Najah. UMKM ini terpaksa berhenti produksi selama sekitar dua tahun akibat menurunnya jumlah pembeli. Pada awal tahun 2022, pandemi covid-19 mereda dan masyarakat diperbolehkan kembali untuk beraktivitas, UMKM ini mulai mencoba bangkit kembali. Akan tetapi penjualan yang diperoleh belum sesuai dengan yang diharapkan.Pengabdian Kepada Masyarakat ini bertujuan membantu UMKM dalam rangka meningkatkan penjualan pasca pandemi Covid-19. Metode pelaksanaan kegiatan pengabdian kepada masyarakat adalah metode penyuluhan dan pelatihan. Target yang ingin dicapai adalah mitra dapat menerapkan strategi pemasaran yang tepat sehingga dapat meningkatkan penjualan.Setelah dilakukan pengabdian masyarakat, telah terjadi perubahan yang positif pada pelaku UMKM kue moci Najah terhadap pengetahuan dan pemahaman dalam strategi memasarkan produk UMKM. Disamping itu Pelatihan yang diberikan dapat menambah ketrampilan bagi pelaku UMKM dalam melakukan pemasaran secara online.
Sosialisasi Undang-Undang Nomor 7 Tahun 2021 Tentang Harmonisasi Peraturan Perpajakan pada Wajib Pajak Orang Pribadi Pedagang Eceran Kriteria Usaha Mikro di Kota Semarang Guna Meningkatkan Pengetahuan dan Kepatuhan Pajak Safitri, Candra; Damajanti, Anita; Yani, Tri Endang; Yulianti, Yulianti
JMM - Jurnal Masyarakat Merdeka Vol 5, No 1 (2022): MEI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/jmm.v5i1.102

Abstract

Tahun 2021 Pemerintah mengeluarkan Undang-Undang Harmonisasi Peraturan Perpajakan (UU HPP) untuk memperbaharui peraturan yang sudah ada sebelumnya. Salah satu pembaharuan peraturan dalam UU HPP adalah memberikan fasilitas kemudahan dan penyederhanaan administrasi dibidang perpajakan bagi Wajib Orang Pribadi (WPOP) dengan kriteria Usaha Mikro, Kecil dan Menengah (UMKM) yang memiliki peredaran usaha dalam satu tahun pajak tidak lebih dari Rp4.800.000.000 (empat miliar delapan ratus juta rupiah). Fasilitas tersebut antara lain tarif Pajak Penghasilan (PPh) Final 0,5% dari peredaran bruto, batasan penghasilan bruto tidak kena pajak hingga Rp500.000.000 (lima ratus juta rupiah) setahun dan penerapan tarif final Pajak Pertambahan Nilai (PPN) 1% (satu persen) 2% (dua persen) 3% (tiga persen) berstatus Pengusaha Kena Pajak (PKP), serta digelar Program Pengungkapan Sukarela (PPS). Hasil Wawancara tim PkM kepada WPOP Pedagang Eceran Kriteria Mikro bahwa mereka tidak mengetahui terkait UU HPP. Metode pelaksanaan kegiatan ini adalah sosialisasi teoritis dan pendampingan praktis. Mitra dari kegiatan pengabdian ini adalah 13 WPOP kriteria usaha mikro di kota Semarang. Hasil Pengabdian ini WPOP mengetahui UU HPP terkait UMKM, mampu menghitung, menyetor dan melaporkan pajak, sehingga kepatuhan pajak semakin meningkat.