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DETERMINAN DAYA SAING DESTINASI UNTUK MEWUJUDKAN PEMASARAN PARIWISATA BERKELANJUTAN PADA OBYEK WISATA SEJARAH DI KOTA SEMARANG Kuswardhani, DC; Endang Yani, Tri
Media Riset Bisnis & Manajemen Vol. 21 No. 2 (2021): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v21i2.13992

Abstrak Tujuan - Tujuan penelitian ini memberikan kontribusi terbentuknya rumusan daya saing destinasi untuk mewujudkan paradigma baru pemasaran pariwisata, sehingga diharapkan akan muncul konsep pemasaran pariwisata berkelanjutan Desain/Metodologi/Pendekatan - Variabel yang diuji untuk membangun Daya Saing Destinasi pada obyek Wisata Sejarah di kota Semarang adalah Atraksi Wisata, Kualitas Kawasan Wisata dan Destination Image. Daya Saing Destinasi diharapkan mampu memediasi pengaruh Destination Image pada Pemasaran Pariwisata Berkelanjutan Populasi adalah semua pengunjung obyek wisata Sejarah di kota Semarang, sedangkan sampel ditentukan sebesar 150, responden ditentukan dengan menggunakan teknik Cluster Sampling. Alat analisis yang dipergunakan adalah Structural Equation Medelling (SEM) dengan aplikasi program Partial Least Square (PLS) yaitu smartPLS.3.0 Hasil Penelitian - Hasil pengujian hipotesis menunjukkan bahwa Daya Saing Destinasi dapat dimanifestasikan melalui pengelolaan Atraksi Wisata, Kualitas Kawasan Wisata dan Destination Image yang optimal. Pemasaran Pariwisata Berkelanjutan pada Obyek Wisata Sejarah di Kota Semarang dapat diaplikasikan melalui Daya Saing Destinasi. Destination Image secara langsung tidak signifikan mempengaruhi Pemasaran Pariwisata Berkelanjutan. Daya Saing Destinasi mampu berfungsi sebagai perfect mediation pengaruh Destination Image pada Pemasaran Pariwisata Berkelanjutan pada Obyek Wisata Sejarah di Kota Semarang. Daya Saing Destinasi dipengaruhi Atraksi Wisata, Kualitas Kawasan Wisata dan Destination Image sebesar 52,793%. Nilai Q Square variabel Daya Saing Destinasi menunjukkan bahwa model memiliki predictive relevance moderate pada Atraksi Wisata, Kualitas Kawasan Wisata dan Destination Image dengan Daya Saing Destinasi Obyek Wisata Sejarah di Kota Semarang karena nilai yang dihasikan sebesar 0.2787 (>0). Pemasaran Pariwisata Berkelanjutan dipengaruhi Destination Image Obyek Wisata di Kota Semarang sebesar 40,068%. Nilai Q Square variabel Daya Saing Destinasi menunjukkan bahwa model memiliki predictive relevance moderate pada Daya Saing Destinasi Obyek Wisata Sejarah di Kota Semarang karena nilai yang dihasikan sebesar 0,1605 (>0 ) Keterbaruan/Nilai - Rumusan pemasaran pariwisata berkelanjutan pada obyek wisata sejarah di kota Semarang Abstract Objectives - The purpose of this research is to contribute to the formulation of destination competitiveness to realize a new paradigm of tourism marketing, so that it is hoped that the concept of sustainable tourism marketing will emerge. Design/Methodology/Approach - The variables tested to build Destination Competitiveness on historical tourism objects in Semarang are tourist attractions, quality of tourist areas and destination images. Destination Competitiveness is expected to be able to mediate the influence of Destination Image on Sustainable Tourism Marketing. The population is all visitors to historical tourism objects in the city of Semarang, while the sample is determined at 150, the respondents are determined using the Cluster Sampling technique. The analytical tool used is Structural Equation Medelling (SEM) with the application of the Partial Least Square (PLS) program, namely smartPLS.3.0 Research Results - The results of hypothesis testing indicate that Destination Competitiveness can be manifested through optimal management of Tourist Attractions, Quality of Tourist Areas and Destination Image. Sustainable Tourism Marketing on Historical Tourism Objects in Semarang City can be applied through Destination Competitiveness. Destination Image directly does not significantly affect Sustainable Tourism Marketing. Destination Competitiveness is able to function as a perfect mediation of the influence of Destination Image on Sustainable Tourism Marketing on Historical Tourism Objects in Semarang City. Destination competitiveness is influenced by tourist attractions, quality of tourist areas and destination image by 52.793%. The value of Q Square of the Destination Competitiveness variable shows that the model has moderate predictive relevance in Tourist Attractions, Quality of Tourist Areas and Destination Image with Competitiveness of Historical Tourist Destinations in Semarang City because the value generated is 0.2787 (> 0). Sustainable Tourism Marketing is influenced by Destination Image of Tourism Objects in Semarang City by 40.068%. The value of Q Square of the Destination Competitiveness variable shows that the model has moderate predictive relevance on the Competitiveness of Historical Tourism Destinations in Semarang City because the value generated is 0.1605 (> 0 ) Recency/Value - The formulation of sustainable tourism marketing on historical tourism objects

Effective Digital Marketing Strategies In Deciding To Buy Halal Products (Empirical Study On New Students Of The Faculty Of Economics, Semarang University) Kuswardani, DC.; Wibisono, Totok; Setiawan, Wawan; Yani, Tri Endang; Kusnilawati, Nunik
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1317

The research was conducted to produce a formulation of the concept ofDecision to Buy Halal Products in Generation Z with Digital Marketingas a new paradigm of business success perspective, in New Students ofthe Faculty of Economics, University of Semarang The Decision to BuyHalal Products in Generation Z was built through efforts to identify theUse of Social Media, Marketing Influencers and Lifestyle with theUnderstanding of Halal Products as a moderation of the relationshipbetween the Use of Social Media and Lifestyle with the Decision to BuyHalal Products in Generation Z represented by New Students of theFaculty of Economics, University of Semarang. New students of theUniversity of Semarang became the population, while a sample of 175was calculated using the Lemeshow formula. Medelling StructuralEquation (SEM) analysis with the application of the Partial LeastSquare (PLS) program, namely smartPLS.4.0 is used to prove thehypothesis. The results of hypothesis testing show that the Decision toBuy Halal Products is actualized through the Use of Social Media,Influencer Marketing and Lifestyle. The Use of Social Media,Marketing Influencers and Lifestyle directly has a significant effect onthe positive direction of the Decision to Buy Halal Products,Understanding Halal Products is not able to moderate the relationshipbetween the Use of Social Media and Lifestyle in the Decision to BuyHalal Products. The decision to buy Halal products in Generation Z isinfluenced by the Use of Social Media, Marketing Influencer andLifestyle by 53.00%. The research model has a QSquare of 0.2809(>0), which means that the model has strong predictive relevance.Understanding Halal Products in Deciding to Buy Halal Products inGeneration Z.

Marketing Information Systems in the Context of Building WOM Marketing Through Service Quality, Institutional Image and Customer Satisfaction in Higher Education Yani, Tri Endang; Santoso, Aprih; Wibisono, Totok; Kuswardani, DC
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1080

This study aims to construct word of mouth (WOM) marketing through service quality, institutional image, and customer satisfaction as variables influencing higher education institutions. The utility of the research is to help universities create word of mouth to support the sustainability and competitiveness of higher education. The population of this study are still active students at Semarang University. The number of samples is 100 and the selection of the sample ofis a conscious selection based on the criterion of respondents who are studying at least in the 4th semester. The analysis technique used is multiple linear regression and trajectory analysis.The results of the study indicate that the quality of the service and the image of the facility have a partially positive effect on customer satisfaction. The journey analysis, on the other hand, shows that customer satisfaction can neither reflect the relationship between service quality and PTO nor the relationship between image and PTO

Marketing Information Systems in the Context of Building WOM Marketing Through Service Quality, Institutional Image and Customer Satisfaction in Higher Education Yani, Tri Endang; Santoso, Aprih; Wibisono, Totok; Kuswardani, Diah Cori
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1079

This study aims to construct word of mouth (WOM) marketing through service quality, institutional image, and customer satisfaction as variables influencing higher education institutions. The utility of the research is to help universities create word of mouth to support the sustainability and competitiveness of higher education. The population of this study are still active students at Semarang University. The number of samples is 100 and the selection of the sample ofis a conscious selection based on the criterion of respondents who are studying at least in the 4th semester. The analysis technique used is multiple linear regression and trajectory analysis.The results of the study indicate that the quality of the service and the image of the facility have a partially positive effect on customer satisfaction. The journey analysis, on the other hand, shows that customer satisfaction can neither reflect the relationship between service quality and PTO nor the relationship between image and PTO

Peningkatan Semangat Berwirausaha Pada Paguyuban Umkm “Aku Bisa” Di Kota Semarang Yani, Tri Endang Yani; Wibisono, Totok Wibisono; Roestanto, Anantya Roestanto; Sujito, Sujito
JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA Vol 5 No 3 (2024): Teknologi Tepat Guna (JPTTG)
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jpttg.v5i3.1897

Abstract: In Krobokan Village, West Semarang, there is a Micro, Small and Medium Enterprises Association (MSMEs)”AKU BISA”. This asssociation accommodates approximately 50 MSMEs with various types of productss produced, including culinary to handycraft. The problem faced by this association is that their business has not developed since at was pioneered until now. This is due to the lack of understanding of entrepreurship and the lack of entrepreneurial spirit. The purpose of Community Service is to provide knowledge about entrepreneurship and motivate MSMEs to be more enthusiastic in running their businesses. The method of implementing community service activities is the lecture and discussion method. Meamwhile, the implementation of community service activities in March – May 2024. After the counseling was carried out, there was an increase in knowledge and understanding of entrepreneurship among the participants, understanding and understanding the success factors of a business and there was a positive change in behavior, namely being more enthusiastic in entrepreneurship. Keywords: Entrepreneurship, Motivation, Counselling, Skills technology

IMPLEMENTASI KEWIRAUSAHAAN BERBASIS LINGKUNGAN: PEMBUATAN LILIN AROMA TERAPI DARI LIMBAH MINYAK JELANTAH Endang Yani, Tri; Wibisono, Totok; Sujito, Sujito
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i1.8842

ABSTRAK Kewirausahaan berbasis lingkungan adalah konsep bisnis yang menekankan penggunaan inovasi dan kreativitas untuk mengatasi masalah lingkungan dan keberlanjutan. Pendekatan ini bertujuan tidak hanya bisnis yang menghasilkan keuntungan finansial, tetapi juga berdampak positif pada lingkungan. Peluang bisnis yang berbasis lingkungan diantaranya adalah daur ulang dan pengelolaan limbah. Minyak jelantah merupakan salah satu limbah yang dapat didaur ulang dan dimanfaatkan sebagai bahan baku suatu produk. Tujuan dari pengabdian kepada masyarakat ini adalah memberikan edukasi kepada masyarakat tentang kewirausahaan berbasis lingkungan dan memberikan pelatihan tentang pemanfaatan minyak jelantah menjadi lilin aromaterapi sebagai suatu peluang bisnis. Sasaran dari pengabdian kepada masyarakat ini adalah para pelaku UMKM di Kelurahan Rejosari Semarang Timur. Target yang ingin dicapai adalah masyarakat dapat memahami tentang kewirausahaan berbasis lingkungan, dan dapat menerapkannya sebagai suatu usaha yang menghasilkan keuntungan finansial. Metode pelaksanaan kegiatan pengabdian kepada masyarakat adalah metode sosialisasi, edukasi dan pelatihan. Hasil dari pengabdian kepada masyarakat ini adalah adanya peningkatan pengetahuan dan pemahaman tentang Kewirausahaan barbasis lingkungan, peningkatan semangat berwirausaha berbasis lingkungan, kesadaran terhadap lingkungan yang aman dari pencemaran dan peningkatan kemampuan mengelola limbah minyak jelantah menjadi produk yang bernilai ekonomis. Kegiatan ini diharapkan bisa membangkitkan ide-ide kreatif bagi para peserta pengabdian untuk berwirausaha berbasis lingkungan. ABSTRACT Environmentally based entrepreneurship is a business concept that emphasizes the use of innovation and creativity to address environmental and sustainability issues. This approach aims not only for businesses to generate financial profits, but also to have a positive impact on the environment. Environmentally based business opportunities include recycling and waste management. Used cooking oil is a type of waste that can be recycled and used as a raw material for a product. The purpose of this community service program is to educate the public about environmentally based entrepreneurship and provide training on utilizing used cooking oil into aromatherapy candles as a business opportunity. The target of this community service program is MSMEs in Rejosari Village, East Semarang. The target to be achieved is for the community to understand environmental-based entrepreneurship and be able to apply it as a business that generates financial profits. The methods of implementing community service program activities are socialization, education, and training. The results of this community service program are increased knowledge and understanding of environmental-based entrepreneurship, increased enthusiasm for environmental-based entrepreneurship, awareness of a safe environment from pollution, and increased ability to manage used cooking oil waste into products with economic value. This activity is expected to generate creative ideas for community service participants to become environmentally based entrepreneurs.

PEMBERDAYAAN UMKM PENERIMA PKH MELALUI PELATIHAN PERHITUNGAN HARGA POKOK PENJUALAN (HPP) Tri Endang Yani; Totok Wibisono; Muhammad Junaidi; Sujito Sujito
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i2.11074

ABSTRACT The Family Hope Program (Program Keluarga Harapan/PKH) is a conditional cash transfer program initiated by the Government of Indonesia aimed at reducing poverty and improving the welfare of low-income households. One of the beneficiary areas is Krobokan Urban Village, Semarang City, which consists of nine PKH groups with several Beneficiary Families (Keluarga Penerima Manfaat/KPM) engaged in micro, small, and medium enterprises (MSMEs). However, a key challenge faced by these MSMEs is the low level of understanding and ability to calculate the Cost of Goods Sold (COGS), which leads to inaccurate product pricing, reduced competitiveness, and suboptimal business sustainability. This community service activity aims to provide education and training on COGS calculation for PKH beneficiary MSMEs in Krobokan Urban Village, enabling them to set fair, competitive, and profitable selling prices, while also improving family economic independence. The implementation method used is direct education and training delivered to partner groups during the first semester of the 2025–2026 academic year. The results of the activity indicate an improvement in participants’ understanding and skills in calculating COGS, as well as their ability to determine more accurate product pricing. Therefore, this program is expected to support more efficient and sustainable business management for PKH beneficiary MSMEs. ABSTRAK Program Keluarga Harapan (PKH) merupakan program bantuan sosial bersyarat dari pemerintah Indonesia yang bertujuan untuk menurunkan angka kemiskinan dan meningkatkan kesejahteraan masyarakat miskin. Salah satu wilayah penerima PKH adalah Kelurahan Krobokan, Kota Semarang, yang memiliki 9 kelompok PKH dengan sejumlah Keluarga Penerima Manfaat (KPM) yang menjalankan usaha mikro, kecil, dan menengah (UMKM). Namun, permasalahan utama yang dihadapi adalah rendahnya kemampuan pelaku UMKM dalam menghitung Harga Pokok Penjualan (HPP), sehingga berdampak pada ketidaktepatan penetapan harga jual, rendahnya daya saing produk, serta kurang optimalnya keberlanjutan usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi dan pelatihan perhitungan HPP kepada UMKM penerima PKH di Kelurahan Krobokan agar mampu menentukan harga jual yang wajar, kompetitif, dan menguntungkan serta meningkatkan kemandirian ekonomi keluarga. Metode pelaksanaan yang digunakan adalah edukasi dan pelatihan secara langsung kepada kelompok mitra pada semester gasal tahun akademik 2025–2026. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan mitra dalam menghitung HPP serta kemampuan dalam menentukan harga jual yang lebih tepat. Dengan demikian, kegiatan ini diharapkan dapat mendukung pengelolaan usaha yang lebih efisien dan berkelanjutan bagi UMKM penerima PKH.

Communication Generates Behavioral Intentions to Visit Historical Tourism Objects Diah Cori Kuswardani; Tri Endang Yani; Iswahyu Pranawukir; Vensy Vydia; Aprih Santoso
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.601

The purpose of this study is to contribute to building behavioral intentions through service quality and experience quality. Perceived Value is expected to play a role as a mediation in tourism objects in the city of Semarang. The population is all visitors to tourist attractions in the city of Semarang, while the sample is determined on the basis of Tables Isaac and Michael of 190, respondents are determined using the Proportionate Stratified Random Sampling technique. Path analysis is used as an analytical tool with the Sobel test to determine the results of mediation between exogenous and endogenous variables. The results of hypothesis testing show that behavior intention can be manifested by service quality and experience quality through perceived value as mediation. Perceived value can be implied through service quality and experience quality while Perceived Value directly significantly influences Behavior Intention. The results of the Sobel test calculation show a value of 2.114 meaning that the Service quality and Experience quality variables have a significant influence on Behavioral Intention through Perceived Value. The Adjusted R-Square value obtained is 0.868, meaning that behavioral intention can be explained by service quality, experience quality and perceived value of 86.8% and the remaining 13.2% is explained by other variables outside this study

Communication Strategy to Survive MSMEs in The Era Of Covid Pandemic Nurhidayati Nurhidayati; Tri Endang Yani; Edy Mulyantomo; Sri Purwantini; Aprih Santoso
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.685

UMKM stands for Micro, Small and Medium Enterprises, but this small one has a very large and crucial contribution to our macro economy. MSMEs have a sizeable contribution to the Indonesian economy and contribute more than 60 percent of Gross Domestic Product (GDP). This study aims to see whether there are differences in conditions before and during the pandemic in MSMEs which include Working Hours, Size of Business, Number of Employees, Number of Buyers, and Variation. This research is also to see what strategies are used by MSMEs to survive in pandemic conditions. The sample used was 50 respondents who have businesses in food/beverage, fashion, trade, services, agriculture/livestock, handicrafts, and others. The analysis tool used is non-parametric statistics using the Wilcoxon method. The research results show that all working hypotheses are accepted. This shows that there is an effect of the Pandemic on working hours, Business Area, Number of Employees. Number of Buyers and Product Variations. To survive during a pandemic, respondents used strategies: using online media using online applications, reducing expenses, picking up the ball strategy, and replacing easily stale / damaged / expired products that are more durable

IMPLEMENTASI KEWIRAUSAHAAN BERBASIS LINGKUNGAN: PEMBUATAN LILIN AROMA TERAPI DARI LIMBAH MINYAK JELANTAH Tri Endang Yani; Totok Wibisono; Sujito Sujito
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i1.8842

ABSTRAK Kewirausahaan berbasis lingkungan adalah konsep bisnis yang menekankan penggunaan inovasi dan kreativitas untuk mengatasi masalah lingkungan dan keberlanjutan. Pendekatan ini bertujuan tidak hanya bisnis yang menghasilkan keuntungan finansial, tetapi juga berdampak positif pada lingkungan. Peluang bisnis yang berbasis lingkungan diantaranya adalah daur ulang dan pengelolaan limbah. Minyak jelantah merupakan salah satu limbah yang dapat didaur ulang dan dimanfaatkan sebagai bahan baku suatu produk. Tujuan dari pengabdian kepada masyarakat ini adalah memberikan edukasi kepada masyarakat tentang kewirausahaan berbasis lingkungan dan memberikan pelatihan tentang pemanfaatan minyak jelantah menjadi lilin aromaterapi sebagai suatu peluang bisnis. Sasaran dari pengabdian kepada masyarakat ini adalah para pelaku UMKM di Kelurahan Rejosari Semarang Timur. Target yang ingin dicapai adalah masyarakat dapat memahami tentang kewirausahaan berbasis lingkungan, dan dapat menerapkannya sebagai suatu usaha yang menghasilkan keuntungan finansial. Metode pelaksanaan kegiatan pengabdian kepada masyarakat adalah metode sosialisasi, edukasi dan pelatihan. Hasil dari pengabdian kepada masyarakat ini adalah adanya peningkatan pengetahuan dan pemahaman tentang Kewirausahaan barbasis lingkungan, peningkatan semangat berwirausaha berbasis lingkungan, kesadaran terhadap lingkungan yang aman dari pencemaran dan peningkatan kemampuan mengelola limbah minyak jelantah menjadi produk yang bernilai ekonomis. Kegiatan ini diharapkan bisa membangkitkan ide-ide kreatif bagi para peserta pengabdian untuk berwirausaha berbasis lingkungan. ABSTRACT Environmentally based entrepreneurship is a business concept that emphasizes the use of innovation and creativity to address environmental and sustainability issues. This approach aims not only for businesses to generate financial profits, but also to have a positive impact on the environment. Environmentally based business opportunities include recycling and waste management. Used cooking oil is a type of waste that can be recycled and used as a raw material for a product. The purpose of this community service program is to educate the public about environmentally based entrepreneurship and provide training on utilizing used cooking oil into aromatherapy candles as a business opportunity. The target of this community service program is MSMEs in Rejosari Village, East Semarang. The target to be achieved is for the community to understand environmental-based entrepreneurship and be able to apply it as a business that generates financial profits. The methods of implementing community service program activities are socialization, education, and training. The results of this community service program are increased knowledge and understanding of environmental-based entrepreneurship, increased enthusiasm for environmental-based entrepreneurship, awareness of a safe environment from pollution, and increased ability to manage used cooking oil waste into products with economic value. This activity is expected to generate creative ideas for community service participants to become environmentally based entrepreneurs.

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