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Journal : GEMA EKONOMI

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Paket Wisata di Oma Tour & Travel Aidnilla Sinambela, Fitriana; Wirawan, Adhitomo
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this study was to determine the effect of the marketing mix on the decision to purchase tour packages at OMA tour & travel. This study used an explanatory research method with 87 OMA tour & travel customers throughout Indonesia. From the results of multiple regression, it shows that there is a partial effect on the product variable on the decision to purchase a tour package at OMA tour & travel of 0.385, there is a partial effect on the promotion variable on the decision to purchase a tour package at OMA tour & travel of 0.134, a partial effect on the place variable on the decision to purchase a tour package at OMA tour & travel is 0.192, the partial effect of the price variable on the decision to purchase a tour package at OMA tour & travel is 0.496 and there is a partial effect on the process variable on the decision to purchase a tour package at OMA tour & travel travel of 0.269. As for the variables of people and physical evidence, there is no partial effect on the decision to purchase a tour package at OMA tour & travel. There is a simultaneous influence on product, promotion, place, price, people, process and physical evidence variables on the decision to purchase a tour package at OMA tour & travel
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Paket Wisata di Oma Tour & Travel Aidnilla Sinambela, Fitriana; Wirawan, Adhitomo
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this study was to determine the effect of the marketing mix on the decision to purchase tour packages at OMA tour & travel. This study used an explanatory research method with 87 OMA tour & travel customers throughout Indonesia. From the results of multiple regression, it shows that there is a partial effect on the product variable on the decision to purchase a tour package at OMA tour & travel of 0.385, there is a partial effect on the promotion variable on the decision to purchase a tour package at OMA tour & travel of 0.134, a partial effect on the place variable on the decision to purchase a tour package at OMA tour & travel is 0.192, the partial effect of the price variable on the decision to purchase a tour package at OMA tour & travel is 0.496 and there is a partial effect on the process variable on the decision to purchase a tour package at OMA tour & travel travel of 0.269. As for the variables of people and physical evidence, there is no partial effect on the decision to purchase a tour package at OMA tour & travel. There is a simultaneous influence on product, promotion, place, price, people, process and physical evidence variables on the decision to purchase a tour package at OMA tour & travel
Co-Authors Ade Rizky Ismiraj Saragih Adi Syahputra Purba Agussa Putra, Pandu Ahmad Hamim Thohari Aidnilla Sinambela, Fitriana Akhnedi, Andre Alrido Martha Devano Andi Erna Mulyana Asadian Puja Enggita, Asadian Puja Asman Tayo Aulia Fajrin Aurora, Angel Ayu Puspitasari Ayu Puspitasari, Ayu Baehaqi Bambang Hendrawan Batubara, Ninda Hardina Bima Wahyu Pratama Budiman Budiman Cantika Yosdianti Katella Desi Ratna Sari, Desi Ratna Dian Mulyaningtyas Domi Kamsyah Doni Putra Utama Dwi Kartikasari Evaliata Br Sembiring Fajrin, Aulia Fandy Bestario Harlan Fedia Restu Fikri, Alif Fikri, Nuzuly Fillandini, Raja Freddy Pranata Fuad Arif Rahman Hajan Hidayat Halim, Shakila Lulu Fadillah Handayani, Yosi Hanifah Widiastuti Hasanah, Afrianti Hidayat, Hajan Himawan Mochtoha Intan, Sutra Irsutami, Irsutami Ismi Nur Afani Jessica Olifia Khusniah, Riza Liony Lumombo Maulida, Nur Alifia Mia Syafrina Monica Kusuma Dita Muhammad Arif Muhammad Ikhlash Muhammad Nashrullah Muhammad Zaenuddin Muhammad Zainuddin Mulyaningtyas, Dian Muslim Ansori Nadhrah Wivanius Nadiah Zahra Nadya Uci Pramita Neta, Fandy Niniet Indah Arvitrid Nisa, Atiqotun Nova Sabrina Novi Indriani Nur Alifia Maulida Nur Rahmah Andayani Nurul Ulfah Nyimas Masnalina Oktaria, Hanny Othanindyah, Larasati Palit, Agnes Tiaranadya Pertiwi, Husna Putri Pinem, Robetmi J. Pratama, Muhammad Meidiansyah Putri Saraswati Naufalita Ryanto Putri, Ancala Laras Putri, Nikita Dwi Utami Prima Raga, Ridha Azka Rahman, Fuad Arif Rahman, Maruf Aulia Rahmat Hidayat Ramadini, Putri Regita Natasya Ria Anggraeni Riri Zelmiyanti Risfandi Risfandi Russel, Felix Saqdiah, Fatma Sari, Suci Evita Seto Sulaksono Adi Wibowo Seto Sulaksono Adi Wibowo, Seto Sulaksono Adi Shinta Wahyu Hati Sinaga, Inggrid Wahyuni Sinambela, Fitriana Aidnilla Sinarti, Sinarti Siregar, Sonya Siti Halimah Slamet Subagyo, Slamet Sugeng Riadi Surmayanti, Reni Venia Yunita Wardani, Aulia Kusuma Windy Stefani Yessica, Vinda Yosi Handayani Yulinda