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Paulina Paulina
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Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Aplikasi Belanja Online Shopee (Studi Karyawan PT. Medan Gula Nusantara) Tambunan, Elisabet; Simanjuntak, Owen The Pinto; Purba, Roberto Roy; Paulina, Paulina
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10449

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan pembelian konsumen pada aplikasi belanja online Shopee dengan studi karyawan PT. Medan Gula Nusantara. Shopee merupakan salah satu marketplace terbesar di Indonesia yang dikenal dengan strategi pemasaran agresif dan berbagai fitur menarik. Diketahui bahwa jumlah kunjungan aplikasi Shopee mengalami tren penurunan. Penurunan ini juga bisa mencerminkan berkurangnya minat pengguna akibat faktor seperti menurunnya daya beli, persaingan yang semakin ketat, atau perubahan kebijakan yang kurang disukai oleh konsumen. Jika tren ini terus berlanjut, maka dominasi Shopee di pasar e-commerce Indonesia dapat semakin melemah. Terdapat sejumlah hal yang diketahui memberikan pengaruh terhadap penurunan tersebut seperti diantaranya kepercayaan dan word of mouth. Populasi yang digunakan dalam penelitian ini adalah seluruh karyawan dari PT. Medan Gula Nusantara sebanyak 113 karyawan. Dikarenakan oleh jumlah populasi sebanyak 113 karyawan, maka teknik penentuan sampel menggunakan sampel jenuh dimana seluruh populasi dalam penelitian akan dijadikan sebagai sampel penelitian sehingga dapat dinyatakan bahwa sampel dalam penelitian ini adalah sebanyak 113 responden. Hasil penelitian menunjukkan bahwa secara parsial memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian (Y) pada Shopee. Secara parsial memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian (Y) pada Shopee. Kepercayaan (X1) dan Word of Mouth (X2) secara simultan memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian (Y) pada Shopee.
Ergonomic working positions with musculoskeletal disorders and work fatigue in lifting workers at a furniture company Sunarsieh, Sunarsieh; Paulina, Paulina; Rahmawati, Indah Nurdiana Setya
Media Penelitian dan Pengembangan Kesehatan Vol. 36 No. 1 (2026): MEDIA PENELITIAN DAN PENGEMBANGAN KESEHATAN
Publisher : Poltekkes Kemenkes Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34011/jmp2k.v36i1.3704

Abstract

Background: Furniture workers who lift and carry heavy loads face various ergonomic risks that impact their work performance and health. Field observations indicate that manual material handling is carried out conventionally with heavy and large loads without the use of assistive devices. This results in workers working in non-ergonomic positions. In addition, the high frequency of repetitive movements and the lack of education on correct lifting techniques increase the risk of fatigue and musculoskeletal disorders. Objective: This study aims to analyze the differences in work fatigue and musculoskeletal disorders in the ergonomic work positions of furniture workers. Methods: The study subjects were 60 male workers. Work fatigue was measured using a reaction time meter with millimeter (mm) units and a questionnaire. This study used an experimental design with a randomized controlled trial method. Data collection on musculoskeletal disorders used the Nordic Body Map (NBM) questionnaire. Results: Comparison of pre-employment and post-employment scores in the treatment group showed that the average value decreased from 719.63 mm before work to 235.07 mm after work. The average musculoskeletal disorders in the control group increased before and after work from 30.30 to 33.30 (p=0.001). These results indicate that ergonomic work position interventions can reduce fatigue and musculoskeletal disorders in lifters. Conclusion: Therefore, companies need to implement comprehensive work ergonomic standards including manual handling technique training for all workers, provision of lifting aids such as trolleys or hand trucks, and worker health monitoring as a preventive measure against work fatigue and musculoskeletal disorders.
Co-Authors Abdul Syukur admin admin Afakhrul Masub Bakhtiar Andriani, Meta Angela Angela Angela, Angela Asmadi asmadi Aurelia, Fadhla Nabila Azalea, Arneta Budhijana, Bambang Cempaka Soekamto, Namira Azzahra Chandra Ertikanto Christina Christina Christina Christina DESSY NATALIA Dewantara Fachrureza Dhiya'ulhaq, Muhammad Miftah Dinanti, Queen Djunaid, Ika Suryono E Janrosl, Viola Syukrina Erric Wijaya, Erric Facrureza, Dewanta Farhanah, Hanifah Ferli, Ossi Hariyani, Helda Dwi Hariyanti, Enny Harunur Rosyid Herlina Novita Husna, Nurul Asmaaul Ikhwa Sandika Nabila Imam Ardiansyah Iswono, Iswono Jaini Jaini, Jaini Jenni Henas Wijaya Kastari, Salbiah Khayan Khayan Magdalena, Irma Marpitasari, Sherly Moh. Adib Muflihati, . Muharom , Fadhil Mustikawati, Mutia Nadia Nadia Nelmida , Nelmida Novita, Herlina Noviyanti, Indah Salsa Ohorella, Hayat Marwan Olivia Stefanny Phimnoi, Kanokwan Pracoyo , Antyo Pracoyo, Antyo Praraksa, Phoom Purba, Roberto Roy Rahmawati, Indah Nurdiana Setya Ribeh Najib Muhammad Riza Yayanti Rizal Akib Rohmy Husniah Salbiah K. Salbiah Salbiah, Salbiah Santi Rimadias Saputra, Teddy Setiaji, Herly Setiawati, Asri Shelly Shelly Shelly, Shelly Simanjuntak, Owen The Pinto Simpol, Wanida Sinthong, Prakit Sofiani, Sofiani Suharno Suharno Suhendri, Feliks Sunarsieh, Sunarsieh Tamala, Eva Tambunan, Elisabet Taufik Anwar Teddy Saputra Tirtana, Ardiles Undang Rosidin Vishnuvardhana Soeprapto Wael, Ahmad Wardani, Deni Wijaya, Jenni Henas Yudhi Arifani Yulia Yulia