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All Journal Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen Jurnal Mantik Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) BJRM (Bongaya Journal of Research in Management) BUDGETING : Journal of Business, Management and Accounting INVEST : Jurnal Inovasi Bisnis dan Akuntansi International Journal of Management, Economic, Business and Accounting Jurnal Indonesia Sosial Sains Journal Of Resource Management, Economics And Business (REMICS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Laras Ratu Khalida
Universitas Buana Perjuangan Karawang
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Analisis Penyaluran Kerja Perusahaan LPK Monas Edukasi Indonesia Kepada PT. Kyoraku Blowmolding Indonesia Anzar Nurrafli; Enjang Suherman; Laras Ratu Khalida
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.7939

Abstract

Currently, Job Training Institutions are often carried out intentionally to reduce training costs within the company with the protection and work conditions provided. The role of the Job Training Institution company as a facilitator of workforce distribution is crucial in connecting job seekers with various available job vacancies. The aim of this research is to examine the methods involved in hiring, choosing, and allocating employees from LPK Monas Edukasi to PT. Kyoraku Blowmolding.. Kyoraku Blowmolding. This study uses a Qualitative Descriptive methodology by conducting interviews, observations, and documentation on the research data. The results of this study are that the job distribution process carried out by LPK Monas Edukasi Indonesia is running quite well. LPK has tried to connect job seekers with companies, starting from recruitment, selection, to job placement. However, there are still obstacles such as the lack of administrative readiness of applicants and the gap between the expectations of workers and the reality in the company. The company has requirements in the form of documents for them to fulfill, and for the selection itself, several tests are carried out, namely academic tests and interview tests after passing a letter of agreement is made from the company as proof of being accepted to work at the company they are applying for.
Analisis Kebutuhan Tenaga Kerja Berdasarkan Beban Kerja Dan Produktivitas Karyawan Maintenance di PT TVS Motor Company Indonesia Rahayu Sri Lestari; Enjang Suherman; Laras Ratu Khalida
SEIKO : Journal of Management & Business Vol 9, No 2 (2026)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i2.11748

Abstract

Penelitian ini bertujuan menganalisis kebutuhan tenaga kerja berdasarkan beban kerja dan produktivitas karyawan pada bagian teknisi pemeliharaan mesin produksi di PT TVS Motor Company Indonesia. Total waktu kerja teknisi mencapai 50 jam per minggu, melebihi standar 40 jam (overload 25%). Rata-rata 22,7% mesin tidak terselesaikan sesuai jadwal. Produktivitas rata-rata mencapai 91,8% dari target. Jumlah tenaga kerja ideal adalah 15 tenaga kerja, sehingga terdapat kekurangan 5 tenaga kerja dari kondisi aktual. Kebingungan antara beban kerja dan jumlah tenaga kerja berpengaruh terhadap menurunnya produktivitas dan efektivitas pemeliharaan mesin. Penambahan tenaga kerja dan pengaturan ulang distribusi beban kerja menjadi langkah strategi yang perlu segera dilakukan. Penelitian ini memberikan kontribusi bagi perusahaan manufaktur dalam melakukan perencanaan tenaga kerja berdasarkan data beban kerja aktual dan produktivitas, khususnya pada industri otomotif dengan dinamika produksi tinggi. Kata Kunci: Beban Kerja; Produktivitas Karyawan;Kebutuhan Tenaga Kerja;Teknisi Pemeliharaan; Industri Manufaktur
ANALISIS STRATEGI PENGEMBANGAN BISNIS PADA KLINIK KECANTIKAN RUMAH CANTIK DHINDA Laras Ratu Khalida; Syifa Pramudita Faddila; Dexi Triadinda
BUANA ILMU Vol. 10 No. 1 (2025): Buana Ilmu
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/drfjd755

Abstract

Standar kecantikan yang diinginkan oleh kaum wanita mengikuti perkembangan zaman saat ini. Sebagian wanita di Indonesia mendefinisikan bahwa cantik itu tidak lagi harus berkulit putih dan tidak memerlukan make-up untuk terlihat cantik. Tetapi syarat cantik bagi wanita Indonesia yaitu berkulit mulus (30,7%), well dressed (16,4%), dan berwajah glowing (16,3%), (ZAP Beauty Index, 2024). Tujuan dari penelitian ini adalah untuk menganalisis strategi pengembangan bisnis dan juga menganalisis Strength, Weakness, Opportunities, dan Threats dari usaha bisnis Rumah Cantik Dhinda Karawang. Penelitian ini diharapkan dapat berguna sebagai tambahan ilmu dan informasi yang relevan bagi penelitian selanjutnya yang lebih mendalam dan sebagai implementasi langsung mata kuliah pengembangan bisnis pada pendidikan tertinggi di bidang ekonomi dan program studi manajemen. Hasil penelitian menunjukkan bahwa strategi pengembangan bisnis yang efektif untuk Rumah Cantik Dhinda adalah combination strategy (strategi kombinasi) dimana dianjurkan untuk sebuah usaha agar melakukan penetrasi pasar untuk mengatasi masalah yang terjadi pada bagian promosi atau pemasaran dan juga di bagian sumber daya manusia (penambahan karyawan).
The Effect of Work Motivation and Organizational Culture on Employee Performance Department of Population Control and Family Planning, Karawang District Herlina Yunita; Uus MD Fadli; Laras Ratu Khalida
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.545

Abstract

This study intends to ascertain the impact of organizational culture and work motivation on the productivity of Karawang Regency's Population Control and Family Planning Office staff. The population and family planning office of the Karawang Regency provided 41 respondents for the saturated sample, which was created using a non-probability sampling technique. The primary data used was collected directly from the respondents and went through analysis and processing. Data processing using SmartPLS 3.0 software's Path analysis (Path analysis) tools. Using the SmartPLS 3.0 Software, the following tests were run: convergent validity test, discriminant validity test, reliability test, t-statistic test, hypothesis test, coefficient of determination test, and effect size test. The research's findings are: 1. Organizational culture and work motivation are strongly and favorably correlated. 2. Work motivation has a limited impact on employee performance. 3. Organizational culture has a limited impact on worker performance. 4. Both company culture and work motivation have an impact on employees' performance.
THE IMPACT OF PROMOTIONAL EXPENDITURE ON MSME PROFITABILITY: EVIDENCE FROM A CULINARY BUSINESS IN INDONESIA Santi Pertiwi Hari Sandi; Asep Darojatul Romli; Laras Ratu Khalida; Dedi Mulyadi; Dwi Epty Hidayaty; Janatun Naima
Journal Of Resource Management, Economics And Business Vol. 5 No. 1 (2026): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v5i1.230

Abstract

Purpose: This study aims to analyze the role of promotional expenditure in increasing business profits at Gudeg Eyang MSME, a traditional culinary business operating in Karawang, West Java. Research Methodology: The study employs a quantitative descriptive method with a case study approach. Data were collected from both primary sources (interviews with business owners) and secondary sources (financial reports and promotional records in 2025). The analysis includes identifying promotional costs, measuring changes in turnover and profit, and calculating Return on Marketing Investment (ROMI). Results: The findings indicate that promotional expenditure has a positive impact on business profitability. Annual promotional costs of IDR 6,410,000 contributed to an increase in monthly turnover from IDR 12,000,000 to IDR 16,000,000, resulting in a 177% increase in net profit. The ROMI reached 250%, indicating high effectiveness of promotional strategies. Limitations: This study is limited to a single MSME case and covers only one year of data (2025), which may restrict the generalizability of the findings to other sectors or regions. Contribution: This research contributes to the literature by providing empirical evidence on the effectiveness of promotional expenditure in improving MSME profitability, particularly in the context of digital marketing and local culinary businesses.
The Effect of Work Motivation and Organizational Culture on Employee Performance Department of Population Control and Family Planning, Karawang District Herlina Yunita; Uus MD Fadli; Laras Ratu Khalida
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.545

Abstract

This study intends to ascertain the impact of organizational culture and work motivation on the productivity of Karawang Regency's Population Control and Family Planning Office staff. The population and family planning office of the Karawang Regency provided 41 respondents for the saturated sample, which was created using a non-probability sampling technique. The primary data used was collected directly from the respondents and went through analysis and processing. Data processing using SmartPLS 3.0 software's Path analysis (Path analysis) tools. Using the SmartPLS 3.0 Software, the following tests were run: convergent validity test, discriminant validity test, reliability test, t-statistic test, hypothesis test, coefficient of determination test, and effect size test. The research's findings are: 1. Organizational culture and work motivation are strongly and favorably correlated. 2. Work motivation has a limited impact on employee performance. 3. Organizational culture has a limited impact on worker performance. 4. Both company culture and work motivation have an impact on employees' performance.
Analisis Kebutuhan Pelatihan Pada PT. Pupuk Kujang Cikampek Diana Luthfiyyah Salsabila; Enjang Suherman; Laras Ratu Khalida
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.10246

Abstract

This study aims to identify competency gaps among employees at PT Pupuk Kujang Cikampek and to design relevant training programs based on a Training Needs Analysis (TNA). A descriptive qualitative approach was applied, using interviews, observations, and document analysis as data collection techniques. The findings indicate that the training programs previously implemented have not fully addressed the actual needs in the field. Several issues were identified, including limited understanding of ISO-based risk mitigation, difficulties in troubleshooting machinery, insufficient knowledge of renewable energy technologies, and weak business risk analysis and environmental compliance. Based on the TNA, this study recommends five training programs: machine inspection and maintenance, ISO-based risk analysis, energy audit and industrial efficiency, business and financial risk management, and sustainability strategies and environmental regulation. These training programs are regularly designed to align with the specific needs of each division. The results of this research are expected to support the company in improving the effectiveness of human resource development and training, thereby enhancing operational efficiency and industrial sustainability
Optimalisasi Kinerja Pegawai : Peran Lingkungan Digital Melalui Disiplin Kerja Pada Pegawai Badan Kepegawaian Dan Pengembangan Sumber Daya Manusia Kabupaten Karawang Denanda Alivia Fasha; Enjang Suherman; Laras Ratu Khalida
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.948

Abstract

Kinerja pegawai dipengaruhi oleh beragam aspek, diantaranya adalah pemanfaatan lingkungan kerja berbasis digital. Namun, penerapan lingkungan digital yang belum sepenuhnya optimal menuntut adanya peran disiplin kerja sebagai faktor penghubung agar peningkatan kinerja dapat tercapai secara efektif. Kajian ini difokuskan pada pengujian hubungan antara lingkungan digital dan kinerja pegawai dengan menempatkan disiplin kerja sebagai variabel mediasi. Penelitian ini dilaksanakan dengan pendekatan kuantitatif melalui analisis deskriptif dan verifikatif. Pengolahan data dilakukan menggunakan Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) melalui alat analisis SmartPLS 4.0. Seluruh pegawai Badan Kepegawaian dan Pengembangan Sumber Daya Manusia (BKPSDM) Kabupaten Karawang yang berjumlah 60 orang dijadikan responden melalui teknik sampling jenuh. Data penelitian dihimpun melalui pendistribusian kuesioner kepada responden. Hasil penelitian menunjukkan bahwa lingkungan digital memiliki kontribusi yang signifikan terhadap peningkatan disiplin kerja dan kinerja pegawai. Selain itu, disiplin kerja terbukti berpengaruh terhadap kinerja pegawai serta berperan sebagai variabel perantara dalam hubungan antara lingkungan digital dan kinerja pegawai.
ANALYSIS OF BUSINESS DEVELOPMENT STRATEGY AT DHINDA BEAUTY CLINIC Laras Ratu Khalida; Syifa Pramudita Faddila; Dexi Triadinda
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 2 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i2.148

Abstract

Research method— The research employs a qualitative approach, utilizing surveys and interviews to gather data on current beauty standards as defined by women in Indonesia, alongside an analysis of the business’s internal and external environments through the SWOT framework. Result— The findings reveal that the current beauty standards among Indonesian women prioritize smooth skin (30.7%), well-dressed appearance (16.4%), and a glowing face (16.3%) according to the ZAP Beauty Index (2024). An effective business development strategy for Rumah Cantik Dhinda is proposed, emphasizing a combination strategy that includes market penetration to address promotional and marketing challenges, as well as addressing human resource needs by hiring additional employees. Conclusion— The study concludes that the integration of these strategies will enhance Rumah Cantik Dhinda’s market presence and operational effectiveness, providing a valuable reference for further research and practical application in business development courses within economics and management programs.on
Digital Marketing Strategy for Promoting Grab food at Ratu Penyet Niaga, a Small and Medium Enterprise in Karawang Alli Pujaswati; Enjang Suherman; Laras Ratu Khalida
Jurnal Indonesia Sosial Sains Vol. 7 No. 4 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i4.2313

Abstract

This study aims to examine the digital promotion methods used by the Ratu Penyet Niaga Karawang MSME through the GrabFood application. The study used a descriptive qualitative approach with a weighted SWOT analysis method through the preparation of the IFAS and EFAS matrices. Data collection was carried out through in-depth interviews with business owners, direct observation, documentation, and analysis of consumer reviews on the GrabFood platform. The study shows that the Ratu Penyet Niaga Karawang MSME is in the Advantages–Opportunities (S–O) quadrant, indicating that this business has strong internal strengths and also has significant opportunities in the digital market. Therefore, the recommended strategy is a growth strategy by maximizing product quality, distinctive taste, speed of service, and utilizing GrabFood promotional features. Promotion integration through social media and support for MSME digitalization programs are important factors in creating sustainable digital promotions. This study shows that the success of digital promotions for small and medium enterprises depends not only on the platform chosen, but also on the business owner's ability to manage internal resources and respond intelligently to market opportunities.
Co-Authors Absah Aenul Basor Ahmad Hidayat Permana Alli Pujaswati Anita Fitriah Haq Anzar Nurrafli Asep Darojatul Romli Audrey Alya Fahzira Dani Nugraha Dani Nugraha Davyna Salsabila Dedi Mulyadi Denanda Alivia Fasha Desi Fitriani Dexi Triadinda Diana Luthfiyyah Salsabila Dodi Kurniawan Dwi Epty Hidayaty Enjang Suherman Enjang Suherman Herlina Yunita Jaenul Hikmat Janatun Naima Linda Sari Lusiana Rahmatiani Mochamad Alfi Apriansyah Muhamad Mahzar Alam Neni Sumarni Nur Ula Endah Fauziah Oviligiar Sugiharto Rahayu Sri Lestari Rina Rosada Rizki Wahyudi Rizky Wahyu Pratama Robby Fauji Rohmah Rohmah Sandra Septiyan Yufi Santi Pertiwi Hari Sandi Sarinah Sarinah Silfana Herman Siti Naziatul Zanah Siti Syaadah Muplihat Sri Dewi Rahmawati Efendi Syafa Ramdila Laksana Syifa Pramudita Faddila Talia Anggraeni Uus Mohammad Darul Fadli Vivi Putri Haryani Yosiana Kristiani Tambun Zaenal Anbiya Zahra Aji Muqodimatul Janah Zalfa Salsabila Nurdin Zulfa Fauziah