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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Efektor ACCRUALS (Accounting Research Journal of Sutaatmadja) Journal Of Management Science (JMAS) MANAJEMEN DEWANTARA Prosiding Temu Profesi Tahunan PERHAPI Syntax Idea Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) jurnal syntax admiration Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Economics and Business UBS Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Jurnal Kesehatan Tambusai Jurnal Media Informatika Jurnal Abdi Masyarakat Indonesia Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Economic, Business and Engineering (JEBE) Golden Ratio of Mapping Idea and Literature Format Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Jurnal Ilmu Sosial dan Humaniora Jurnal Manajemen dan Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Enrichment: Journal of Multidisciplinary Research and Development JCRIM (Journal of Current Research In Multidisciplinary)
Muhammad Dhafi Iskandar
Universitas Esa Unggul, Jakarta, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Financial Planning and Investment Feasibility Analysis of the Warehousing Startup Company Secure Stash Helmy Hendra Kusuma; Rhian Indradewa; Edi Hamdi; Muhammad Dhafi Iskandar
Efektor Vol 12 No 2 (2025): Efektor Vol.12 No.2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v12i2.27504

Abstract

This study examines the financial planning and investment feasibility of Secure Stash, a technology-based startup operating in the warehousing service industry. Amid the rapid digital transformation and the expansion of e-commerce, modern warehousing supported by digital and Internet of Things (IoT) systems has become a critical component of efficient logistics and supply chain management. This research contributes by integrating a technology-driven business context with a comprehensive financial feasibility assessment, providing empirical insight into how digital warehousing startups can achieve sustainable financial performance. The study employs a descriptive quantitative approach using internal financial planning data of Secure Stash, including projected revenues, operating costs, capital structure, and investment requirements. Investment feasibility is evaluated using Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), and Weighted Average Cost of Capital (WACC). These methods allow for a systematic assessment of both profitability and capital efficiency under startup conditions. The results indicate that the Secure Stash project is financially viable, with a positive NPV, an IRR exceeding the WACC, and a payback period within a reasonable timeframe for logistics startups. This study highlights the importance of integrating digital technology considerations with sound financial planning to support informed investment decisions and long-term business sustainability in the warehousing service sector.
Technology-Based Operational Plan Optimization for Warehousing Startup:Secure Stash Case Study Steven Stevu Denito; Rhian Indradewa; Edi Hamdi; Muhammad Dhafi Iskandar
Efektor Vol 12 No 2 (2025): Efektor Vol.12 No.2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v12i2.27532

Abstract

Abstract This article examines technology-based operational planning strategies in the warehouse service industry through a case study of Secure Stash, a startup that provides storage services integrated with expedition partners, RFID technology, and a comprehensive digital system. This research aims to identify best practices in designing operational services, projecting revenue streams, and developing efficient and sustainable work systems. The study refers to operational literature by Edi Hamdi and Muhammad Dhafi Iskandar and employs a descriptive–analytical approach based on Secure Stash project documents. The results show that the application of Lean methods, process digitalization, and the implementation of standardized operational SOPs can significantly enhance efficiency and customer satisfaction.
Digital Marketing Strategy Based on Market Penetration and Focused Differentiation in a Warehousing Services Startup: A Case Study of Secure Stash Windy Aristin; Rhian Indradewa; Hamdi Hamdi; Muhammad Dhafi Iskandar
Efektor Vol 13 No 1 (2026): Efektor Vol.13 No.1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v13i1.28145

Abstract

This study aims to analyze the marketing strategies implemented by Secure Stash, a startup in the warehousing services sector. In facing an increasingly competitive and dynamic market, the company adopts a combined approach of market penetration and focused differentiation strategies. Market penetration is carried out through the utilization of digital marketing tools such as social media, websites, and partnerships with MSMEs to expand consumer reach. Meanwhile, differentiation is achieved by providing technology-based warehousing services, including the use of IoT, data security, and premium customer service. This research employs a qualitative descriptive approach with a case study method. Data were obtained from the company’s internal documents and supported by recent scholarly literature. The analytical tools used include SWOT, IE Matrix, and QSPM to determine the most relevant and effective core strategies. The findings indicate that market penetration is more suitable during the company’s early growth phase, while differentiation focus serves as the main source of long-term competitive advantage. These results reinforce the view that well-structured, technology-driven digital marketing strategies can enhance customer acquisition, strengthen brand positioning, and build customer loyalty in the logistics and warehousing services sector. Secure Stash demonstrates that startups can compete in traditional industries through service innovation and the appropriate use of digital strategies.
Risk Management Excellence in the Live Streaming Agency Yoana Anggreini; Edi Hamdi; Dimas Angga Negoro; Muhammad Dhafi Iskandar
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.2050

Abstract

This activity aims to identify potential risks faced by PT COT, analyze the probability and impact levels of risks, and evaluate the implementation of a risk management framework based on the principles of ISO 31000:2018. The activity method uses a qualitative descriptive approach, with case studies, interviews, observations, and documentation. The results of the activity indicate that PT COT faces risks across operational, financial, technological, legal, and human resource areas. Short-term risk management objectives focus on policy formulation, socialization of the framework, and the implementation of initial risk assessments. Medium-term objectives focus on strengthening information security, implementing a cybersecurity early-detection system, and preparing a Business Continuity Plan (BCP) and a Disaster Recovery Plan (DRP). Meanwhile, long-term objectives emphasize regulatory and technology evaluation, partner dependency risk mapping, and business portfolio diversification. This activity concludes that PT COT has designed a systematic, integrated, and continuous-improvement-oriented risk management system, thereby minimizing potential losses while supporting the company's resilience and competitiveness in the e-commerce live-streaming industry.
Teknologi Live Streaming Agency" menjadi "Kapabilitas Inti dan Keunggulan Kompetitif Berkelanjutan Berbasis VRIO pada Live Streaming Agency PT Check Out Time (COT) Brian Kalti Pranata; Edi Hamdi; Dimas Angga Negoro; Muhammad Dhafi Iskandar
INSOLOGI: Jurnal Sains dan Teknologi Vol. 4 No. 6 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v4i6.6491

Abstract

This study aims to analyze PT COT's internal factors by identifying its strengths and weaknesses, as well as evaluating its resources and capabilities using a SWOT analysis and the VRIO framework. The research method used was a descriptive qualitative case study approach, with data collected through interviews, observations, and documentation studies. The results indicate that PT COT possesses key strengths in the form of high-quality studios and production equipment, data analytics technology (BICOT), a competent production team, a relevant KOL network, pricing flexibility, content creativity, and strategic partnerships with major brands. However, its weaknesses include limited access to marketplace platforms and low brand awareness. Therefore, the recommended strategy is to strengthen digital marketing to increase brand visibility, expand business partnerships, and continue investing in technology and human resource development. This study confirms that PT COT has a strong internal foundation to compete in the e-commerce live streaming industry, but further optimization is needed to build a sustainable competitive advantage.
Efektifitas Pemasaran Bisnis Aggregator Big Data Operator Telekomunikasi Seluler Pada PT Get Data Solutions Haykal Yama Dena; Edi Hamdi; Tantry Yanuar Rahmat Syah; Muhammad Dhafi Iskandar
Jurnal Media Informatika Vol. 7 No. 1 (2026): Edisi Januari - Februari
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v7i1.8353

Abstract

- Penelitian ini bertujuan untuk merumuskan perencanaan pemasaran yang efektif bagi PT Get Data Solutions (GDS) sebagai pelaku bisnis aggregator big data operator telekomunikasi seluler di Indonesia. Latar belakang penelitian didasari oleh meningkatnya kebutuhan industri terhadap pemanfaatan data berskala besar untuk mendukung pengambilan keputusan yang cepat dan akurat. Metode penelitian menggunakan pendekatan deskriptif kuantitatif dengan pengumpulan data melalui wawancara dan kuesioner kepada responden dari berbagai sektor industri, seperti FMCG, perbankan/fintech, periklanan digital, dan logistik. Analisis dilakukan dengan teknik statistik inferensial untuk menguji pengaruh variabel nilai yang dirasakan, kepercayaan dan kepatuhan regulasi, kemudahan integrasi teknologi, serta reputasi merek terhadap niat beli pelanggan. Hasil penelitian menunjukkan bahwa secara simultan variabel bauran pemasaran berpengaruh signifikan terhadap efektivitas pemasaran PT Get Data Solutions. Secara parsial, variabel produk dan promosi memiliki pengaruh paling dominan, sedangkan harga dan distribusi berpengaruh positif namun tidak signifikan. Temuan ini menunjukkan bahwa kualitas solusi analitik dan strategi komunikasi nilai produk menjadi faktor kunci dalam pemasaran bisnis aggregator big data. Penelitian ini merekomendasikan penguatan diferensiasi produk berbasis kebutuhan industri serta peningkatan aktivitas edukasi pasar untuk memperluas adopsi layanan big data analytics.
Co-Authors Abadi, Ferryal Adi Asriadi Sutisna Agus Multino Rohmansyah Ahembang Ahembang Akhmad, Noor Fadhilah Anggriwan, Phellano Awang Awang Bakar, Lintang Abu Brian Kalti Pranata Christa, Ade Christian, Eric Cornellius, Josephin Devy Andriany Dimas Angga Negoro Edi Hamdi Edi Hamdi Edi Suyitno Edward Makaronna Sinulingga Fahrizal, Garsa Fathoni, Rialdi Fuad Gultom, Martina Hamdi , Edi Hamdi Hamdi Hanny Yuliani Harefa, Puput Tri Kasih Hartoyo Hartoyo Hasan Al Mufarrid Drihim Hasfa Latifa Haykal Yama Dena Helmy Hendra Kusuma Hendy Radja Willyanto Hesti Wulandari Hesti Wulandari Ichksanto Wahyudi Ilham Baihaqi Baharsyah Indah Nur Lestari Indradewa, Rian Isworo, Joko Jamal, Robi Josephin Cornellius Ketut Sunaryanto Ketut Sunaryanto Kurniawan Kurniawan Kurniawan, Djoko Kustiawan, Unggul Lambacing, Nuur Madinah Bone Manu, Bheryl Marudut Sitanggang Negoro, Dimas Angga Pavitram, Sarasvati Devi Raja Guhyam Phing, Lie Pramono, Hendrio Rahmansyah, Tantry Yanuar Rahmat Syah, Tantry Yanuar Rahmat, Didi Rhian Indradewa Rhian Indradewa Selfiani Selfiani, Selfiani Siti Nur Hidayati Steven Stevu Denito Sukmo Hadi Nugroh Sukmo Hadi Nugroho Syah, Tantry Yanuar Syah, Tantry Yanuar Rahmat Tanti Yanuar Rahmad Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Theresia V Siagian Upi Lutfiah Wati, Norma Etika Wibisono, Kristian Wiejaya, Septian Windy Aristin Yoana Anggreini Zaini Abdilah Zulhamiadi M