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All Journal International Journal of Electrical and Computer Engineering Transmisi: Jurnal Ilmiah Teknik Elektro SOSIALITAS (Jurnal Ilmiah Pend. Sos-Ant) TRANSIENT: Jurnal Ilmiah Teknik Elektro TELKOMNIKA (Telecommunication Computing Electronics and Control) Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) Sinergi Jurnal Teknologi Informasi dan Ilmu Komputer ATAVISME JURNAL ILMIAH KAJIAN SASTRA Proceeding of the Electrical Engineering Computer Science and Informatics Jurnal Teknologi dan Sistem Komputer JURNAL BAHASA, SASTRA DAN PEMBELAJARANNYA Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya TELKA - Telekomunikasi, Elektronika, Komputasi dan Kontrol LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Buletin Ilmiah Sarjana Teknik Elektro Mobile and Forensics Jurnal Informasi dan Teknologi Journal La Sociale Jurnal Abdimas Bina Bangsa Jurnal Nasional Teknik Elektro dan Teknologi Informasi Journal of Digital Learning and Distance Education Journal of Educational Sciences Indonesian Journal of Islamic Economics and Finance Journal of Social Commerce Innovative: Journal Of Social Science Research West Science Accounting and Finance
Teguh Prakoso
Departemen Teknik Elektro, Universitas Diponegoro, Semarang Jl. Prof. Sudharto, SH, Kampus UNDIP Tembalang, Semarang 50275, Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Journal : Journal of Digital Learning and Distance Education

 1 
A Compatible Marketing Strategy for the Faculty of Distance Education Institution Hadianti, Siti; Prakoso, Teguh; Brillianing PRATIWI; Memet CASMAT; Ucu RAHAYU; Siti AISYAH; Fitra JAYA
JOURNAL OF DIGITAL LEARNING AND DISTANCE EDUCATION Vol. 2 No. 6 (2023): Journal of Digital Learning and Distance Education (JDLDE)
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/jdlde.v2i5.161

Abstract

As a prominent distance education institution, Universitas Terbuka (UT) plays a vital role in enhancing educational equity for Indonesian citizens by offering flexible and cost-effective learning opportunities. However, the exposure of UT, particularly the Faculty of Education and Teacher Training (FKIP), requires further enhancement. The phenomenon that occurs must be addressed by choosing a marketing strategy that targets various groups, particularly millennials. The purpose of this study is to investigate the most compatible marketing strategy for faculty in distance education institutions. In the initial year of this study, two key questions are explored: First, the optimal strategy for UT, specifically FKIP, to market its study program, and second, the most effective approach to diversify and promote UT’s study programs. Employing qualitative research, data was collected from 131 respondents and 80 students across four regional offices, supplemented by insights from marketing experts. The findings reveal the necessity for a balanced approach incorporating both conventional and digital marketing strategies. While the conventional strategy emerged as more effective based on the questionnaire and FGD results, the research highlighted the importance of developing a digital marketing strategy aligned with UT’s identity as a cyber university.
Co-Authors Abdul Hamid Alfauzi Achmad Hidayatno Adhi Nugraha Affandi, Muhammad Afif Afin M Nurtsani Aghus Sofwan Agnes Yora Gracia Simatupang Ahmad Riyandi Ahmad Zaki Mubarok, Ahmad Zaki Akbar Satria Wardhana, Akbar Satria Alfian Rokhmansyah Ananda, Refisa Andreansyah, Muhammad Iqbal Apriani, Zuliana Apriliani Nabila Anjani Apriliani, Rina Ardhian Ainul Yaqin Arif Munandar Arifianto, Eko arjang Badriyah, Ratu Baron Murianda Brilian Dermawan Brillianing Pratiwi Damayanti, Denti Agustina Darjat Darjat Dewi, Arkidianabela Anggara Donny Dharmawan Dwi Budi Srisulistiowati E. H. Hadyan E.H. Hadyan E.H. Hadyan, E.H. Hadyan Eko Arifianto Eko Arifianto Enang Rusyana Enggar Hindami Hadyan Erasma, Erasma Fitra Jaya Hadyan, E. H. Halim, Indra Hanardi Satrio Hari Kurnia Safitri Heriani Heriani, Heriani Houtman Ian Amri Dinina Ibrahim Ibrahim Ifki Arifatul Utami Irawan D Sukawati Irawan Dharma Sukawati, Irawan Dharma Jatmiko E. Suseno Jatmiko E. Suseno Khoerul Fajri Lase, Sepandil Laras Liya Yusrina Sabila M. A. Riyadi M. Noor, N Shazwani M.A. Riyadi M.A. Riyadi, M.A. Riyadi Maulina, Murni Memet CASMAT Mertua Agung Durya, Ngurah Pandji Mochammad Facta Mohamad Yunus, Mohamad Muhamad Ridwan Fauzi, Muhamad Ridwan Mujib, Khusnil Munawar A Riyadi Munawar Agus Riyadi Murianti, Diana Mustari Mustari Muthia Nur Fajrina Muthouwali, Achmad Ngaqib N Shazwani M. Noor N. Shazwani M. Noor, N. Shazwani natanael pandapotan, natanael Ngah, Razali Ngah, Razali Nicholas Audric Adriel Nilawati Nilawati Novita Sari Harianja Nursantoso, Teguh Oktavianto, Tedi Permanasari, Devi Rachmani, Ferlinda Ainur Rahma Dewi Hartati Razali Ngah Razali Ngah Razali Ngah Riyadi, M. A. Riyadi, Munawar Riyadi, Munawar Riyadi, Munawar A. Riyandi, Ahmad Rovandi, Harris Rustaman, Dede Sabila, Liya Yusrina Santoso, Imam Santoso, Muhammad Hery Sapto Budi Priyatno Setiawan, Budhy Siti Aisyah Siti Hadianti, Siti Sofwan, Aghus Soleh, Soleh Stefani Dian Hutami Sudarmanto, Eko Sukiswo Sukiswo Sukiswo Sukiswo Sumardi . Suseno, Jatmiko E. Syafruddin Syuja Rizqullah Tanzila Azizi Rochim Tharek A. Rahman Ucu Rahayu Uli Wildan Nuryanto Utiarahman, Nurnaningsih Venus Khasanah Victor Pattiasina Winasis, Ganjar Yohandri Natan Yuli Christyono Yuli Christyono Yuliana, Rachma Yulistina Yulistina