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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) At-Tafkir Edumaspul: Jurnal Pendidikan Jurnal Komunikasi Profesional Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Tourism Scientific Journal Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer SIGMA TEKNIKA Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Jurnal Cafetaria Economics and Digital Business Review Jurnal Abdimas Bina Bangsa Journal of Accounting and Management Innovation Journal of Innovation Research and Knowledge Jurnal Manajemen Kuliner Jurnal Mekar Jurnal Multidisiplin West Science Jurnal Bisnis dan Manajemen West Science Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Journal of Event, Travel and Tour Management Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat
Tirta Mulyadi
Politeknik Pariwisata Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Journal of Economic, Bussines and Accounting (COSTING)

 1 
Loyalitas Dan Kepuasan Konsumen Terhadap Kualitas Produk Suatu Merek Barang Tirta Mulyadi; Pandu Adi Cakranegara; Srifatmawati Ahmad; Muhammad Azizi; Kelemens Mere
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 1 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i1.4598

Abstract

The quality of an item able to have a positive impact on increased the selling value of an item or product. The product will be sold if consumers are satisfied with the goods purchased so that they are more loyal in spended their money to get the desired item. The purpose of this study was to determine the effect on product quality of an item and the brand of an item on consumer satisfaction and consumer loyalty. The method used in this research is a qualitative method in the form of a literature study in the field of marketing management of a product. The method of wroted scientific articles is by used qualitative methods and literature studies or Library Research. The product quality of an item affects consumer satisfaction, the brand image of an item affects consumer satisfaction, the brand image of an item affects consumer satisfaction, the quality of an item affects consumer loyalty, the brand of an item affects consumer loyalty, and consumer satisfaction affects consumer loyalty. Keywords : Consumer Satisfaction, Consumer Loyalty, Product Quality, Product Brand Image.
STUDI EFEKTIVITAS STRATEGI PEMASARAN HIJAU DALAM MENARIK KONSUMEN PADA PRODUK RAMAH LINGKUNGAN Mulyadi, Tirta; Nurhayati, Siti; Lestari, Utami Puji; Asir, Muhammad; Launtu, Ansir
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12921

Abstract

This study aims to explore the effectiveness of green marketing strategies in attracting consumers to eco-friendly products. Amid growing environmental awareness, consumers are increasingly choosing products with minimal environmental impact. Green marketing strategies involve incorporating eco-friendly elements into products and marketing processes designed to enhance the sustainability values and corporate social responsibility. This article utilizes a literature review method to analyze various green marketing strategies, such as using recycled materials, eco-friendly packaging, and communication emphasizing ecological benefits. Based on the literature review findings, green marketing has proven effective in increasing consumer interest and fostering brand loyalty. However, challenges in implementation, such as consumer perceptions of the honesty and credibility of green claims, still exist. This study provides insights on how companies can optimize green marketing strategies to expand their consumer base while maintaining their commitment to environmental sustainability
Co-Authors Abdul Wahab Adhy Firdaus Afif Alfiyanto Afif Alfiyanto Afriani, Miratia Agus Suyatno Ahmad Fadil Mediwinata Ana Rusmardiana Andiani, Paramita Ansarullah Lawi Anwar, Muh. Abduh. Arief Yanto Rukmana Asman Abnur, Asman Atmaja, Hari Sandi Aulia Agung Dermawan Bowen Algren Wuysang Cakranegara, Pandu Adi Chelsea, Chelsea Dailami Dailami Darmawati Manda Dasep Supriatna Dendi Zainuddin Hamidi desi kristanti, desi Dewi Yanti Dimas Akmarul Putera Eryd Saputra Eva Purnamasari Fadil Mediwinata, Ahmad Fitri Hidayati Fitri Hidayati Frangky Silitonga Hafidz Hanafiah Hari Sandi Hatta, Heliza Rahmania Haufi Sukmamedian Heri Dermawan Heri Nuryanto, Heri Ilham, Wahyudi Irmawati Irmawati Iswahyu Pranawukir Iswahyuningsih, Iswahyuningsih Jayanto, Imam Kelemens Mere LAUNTU, ANSIR Lubis, Renny Marsari, Endy Gunanto Mas'ud, M. Imron Maskikit, Coleta Miratia Afriani Miratia Afriani Mokhamad Yaurizqika Hadi Muh. Abduh Anwar Muhammad Asir Muhammad Azizi Muhammad Fatkhurohman Albashori Muhammad Reza Aulia Mulyadi Mulyadi Novitasari, Salwa Aulia PA Andiena Nindya Putri Puspita Rini, Rosie Oktavia Putri, Delisa Frananda Rahayu, Betty Rina Sovianti Rosento Rosie Oktavia Puspita Rini Rosie Oktavia Puspita Rini Rusydi Fauzan sabil sabil, sabil Silalahi, Pristanto Siti Nurhayati Sovianti, Rina Srifatmawati Ahmad Suci Permata Sari Sunarni Sunarni Syafruddin Rais, Syafruddin Syamsul Arifin Tamaulina Br Sembiring Tito Pratama Utomo, Bekti Victor Prasetya, Hartoyo Wahyudi Ilham Wahyudi Ilham Wardani, Dewi Ratih Kusuma Wibowo, Agung Edy Widi Hardini, Widi Wijaya Adi Putra Yenni Kurnia Gusti Yusakh Yama Langi Yusuf, Abd Rahman