Articles
<![CDATA[Increasing the Competitiveness of Batik Nusantara Through Products Innovative ]]>
<![CDATA[Wufron, Wufron]]>;
<![CDATA[Nurhasan, Rohimat]]>;
<![CDATA[Hadita, Akmala]]>;
<![CDATA[Zulfa, Siti Azizah]]>;
<![CDATA[Handayani, Tia Fitria]]>;
<![CDATA[Berliani, Syifa]]>
<![CDATA[ Jurnal Wacana Ekonomi Vol 23 No 1 (2023): Jurnal Wacana Ekonomi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Garut ]]>
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DOI: 10.52434/jwe.v23i1.41737
<![CDATA[The Nusantara batik industry has become an important part of Indonesia's cultural heritage and has significant potential to make a significant economic contribution. In an effort to enhance the competitiveness of Nusantara batik products, the concept of community partnership innovation has emerged as a promising approach. One concrete implementation of this approach is through the SANUTIK (Sapatu Nusantara Batik) program. This article will explain how community partnership innovation through SANUTIK can strengthen the Nusantara batik industry from various aspects. The research method used is descriptive and qualitative. Data analysis is conducted through SWOT analysis. The research results show that the SWOT Matrix Analysis of the internal conditions of Nusantara batik through SANUTIK has stronger strengths compared to weaknesses. The condition of Nusantara batik through SANUTIK has greater opportunities compared to threats. Nusantara batik through SANUTIK is in the aggressive/growth quadrant, which means it is in a prime and stable condition, making it highly possible to continue expanding, enhancing growth, and achieving maximum progress.]]>
<![CDATA[The Relationship Of Tiktok Content Trends Regarding Tourism Travel To The Travel Interest Of Garut University Students ]]>
<![CDATA[Wufron, Wufron]]>;
<![CDATA[Lestari, Amik Ayu]]>;
<![CDATA[Nursifa, Dea]]>
<![CDATA[ Jurnal Wacana Ekonomi Vol 24 No 2 (2025): Jurnal Wacana Ekonomi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Garut ]]>
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DOI: 10.52434/jwe.v24i2.42349
<![CDATA[This study aims to analyze the influence of TikTok content trends regarding travel on the travel interest of Garut University students. This study uses a quantitative approach method by examining the correlation of spearman rank with SPSS 26 data processing tools. The spearman rank correlation test is used to measure the relationship between two ordinal or interval variables. The test results showed a value of 82.5%, which means that there is a very strong relationship with a range between 80% - 100% between TikTok content trends regarding travel and travel interest of University of Garut students. With a sig value. 0.000 which is smaller than the alpha value of 0.05 indicates a positive relationship between TikTok content and the interest in traveling for University of Garut students.]]>
<![CDATA[Hard Skill of Human Resource Enhances Innovation Individual Capability at Coffee Small Medium Entreprises ]]>
<![CDATA[Fauziah, Hanifah]]>;
<![CDATA[Hermina, Tinneke]]>;
<![CDATA[Basit, Acep Abdul]]>;
<![CDATA[Alkautsar, Muslim]]>;
<![CDATA[Wufron, Wufron]]>
<![CDATA[ Jurnal Wacana Ekonomi Vol 24 No 2 (2025): Jurnal Wacana Ekonomi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Garut ]]>
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DOI: 10.52434/jwe.v24i2.42357
<![CDATA[The purpose is to analyze the effect of hard skills on innovation individual capabilities at coffee small and medium enterprises. Data collection was carried out by census sampling of 45 respondents at 17 coffee SMEs. The results of the questionnaire were returned and valid. Simple regression linear analysis used for data processing. The research results show that individual innovation capability among coffee SMEs in is influenced by hard skills. The ability to use software and the internet, utilize tools and equipment, as well as conceptual thinking, can trigger the implementation of innovations and problem-solving in coffee processing for coffee SMEs. Thus, the actor of coffee SMEs can enhance their hard skills, as these skills play a crucial role in supporting their success, innovation, and sustainable growth in this competitive and rapidly evolving industry.]]>
<![CDATA[Virtual Account Performance on Student Satisfaction: An Analysis through Perceived Ease of Use and Usefulness ]]>
<![CDATA[Wufron, Wufron]]>;
<![CDATA[Cupiadi, Hedi]]>;
<![CDATA[Kurniawan, Deri Alan]]>;
<![CDATA[Dewi, Artika]]>;
<![CDATA[Ayuni, Sri]]>
<![CDATA[ Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025 ]]>
Publisher : <![CDATA[Yayasan Sinergi Kawula Muda ]]>
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DOI: 10.61194/ijjm.v6i3.1493
<![CDATA[This study examines the influence of the performance of Bank Negara Indonesia (BNI) Virtual Account (VA) on the satisfaction of Garut University students in paying Single Tuition Fees (UKT). This study uses a quantitative approach with Perceived Ease of Use and Perceived Usefulness as the variables analyzed to measure the influence on VA performance and user satisfaction. The purpose of this study is to find out how the perception of convenience and usability of VA affects student satisfaction. The results show that both the perception of ease of use and the perception of technology benefits contribute significantly to the improvement of VA performance. This improvement in VA performance then has a positive impact on student satisfaction. The research also identified factors such as operational efficiency, security, integration, and customer experience as critical elements of VA performance. Most students find that using VA makes the payment process easier, reduces the time required, and improves the overall user experience. The conclusion of this study is that the perception of the convenience and benefits of VA BNI is very important in creating student satisfaction in the UKT payment process. This suggests that efforts to continuously improve the performance of VA services will contribute to higher user satisfaction.]]>
<![CDATA[Virtual Account Performance on Student Satisfaction: An Analysis through Perceived Ease of Use and Usefulness ]]>
<![CDATA[Wufron, Wufron]]>;
<![CDATA[Cupiadi, Hedi]]>;
<![CDATA[Kurniawan, Deri Alan]]>;
<![CDATA[Dewi, Artika]]>;
<![CDATA[Ayuni, Sri]]>
<![CDATA[ Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025 ]]>
Publisher : <![CDATA[Yayasan Sinergi Kawula Muda ]]>
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DOI: 10.61194/ijjm.v6i3.1493
<![CDATA[This study examines the influence of the performance of Bank Negara Indonesia (BNI) Virtual Account (VA) on the satisfaction of Garut University students in paying Single Tuition Fees (UKT). This study uses a quantitative approach with Perceived Ease of Use and Perceived Usefulness as the variables analyzed to measure the influence on VA performance and user satisfaction. The purpose of this study is to find out how the perception of convenience and usability of VA affects student satisfaction. The results show that both the perception of ease of use and the perception of technology benefits contribute significantly to the improvement of VA performance. This improvement in VA performance then has a positive impact on student satisfaction. The research also identified factors such as operational efficiency, security, integration, and customer experience as critical elements of VA performance. Most students find that using VA makes the payment process easier, reduces the time required, and improves the overall user experience. The conclusion of this study is that the perception of the convenience and benefits of VA BNI is very important in creating student satisfaction in the UKT payment process. This suggests that efforts to continuously improve the performance of VA services will contribute to higher user satisfaction.]]>
<![CDATA[PENGARUH EFIKASI DIRI DAN SOFT SKILLS TERHADAP KESIAPAN KERJA MAHASISWA TINGKAT AKHIR ]]>
<![CDATA[Aldo Febrianka]]>;
<![CDATA[Muharam, Husni]]>;
<![CDATA[Wufron, Wufron]]>
<![CDATA[ Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 2 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ ]]>
Publisher : <![CDATA[Universitas Bina Taruna Gorontalo ]]>
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DOI: 10.37606/publik.v12i2.1762
<![CDATA[This study investigates the impact of self-efficacy and soft skill competencies on the work readiness of final-year students in the Management Study Program at Garut University. The research employs a quantitative methodology with a descriptive design, involving 100 respondents selected from a predetermined population. Data were collected using questionnaires as the primary source, supplemented by secondary data from relevant literature. Data analysis was conducted using SPSS version 30. The findings indicate that self efficacy exerts a partial scientific impact on students' readiness to enter the professional world. Furthermore, both self-efficacy and soft skill competencies have a simultaneous positive impact on their overall readiness. High self-efficacy boosts students' confidence in navigating the dynamics of the professional environment, while strong soft skills enhance their ability to adapt, communicate, and collaborate effectively in a workplace. Therefore, strengthening self-efficacy and developing soft skills are identified as crucial factors in improving students' work readiness.]]>
<![CDATA[Influence of Social Media Marketing And Celebrity Endorsement On Purchasing Decisions Skintific Products In Garut City ]]>
<![CDATA[Arrasyid, Fuji Fitriana]]>;
<![CDATA[Hermina, Tinneke]]>;
<![CDATA[Wufron, Wufron]]>
<![CDATA[ BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025) ]]>
Publisher : <![CDATA[Perkumpulan Dosen Muda (PDM) Bengkulu ]]>
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DOI: 10.37638/bima.6.1.263-278
<![CDATA[Purpose: The purpose of this study is to investigate how social media and the selebriti environment affect consumers' decisions to purchase skintific products in Garut. Methodology: Non-probability sampling, which is used for sample selection, is used to analyze quantitative data. The sample in this study consists of 100 respondents. The data was collected using a questionnaire and analyzed using a linear regression. Results: The results of the berganda regression analysis show that Y = 0.075 + 0.176 (X1) + 0.719 (X2) + 0.27 (ε) indicates a positive relationship between the two variables and the pembelian's response. A coefficient of determination (R2) of 0.730 indicates that 73.0% of the study's findings are influenced by the factors mentioned above, while 27% are caused by unidentified variables. Findings: The findings indicate that celebrity endorsements and social media marketing have a big impact on consumers' decisions to buy. Celebrity endorsement boosts consumer trust, while social media marketing offers engagement and information. Originality: This study expands our understanding of how marketing strategies that integrate social media and celebrity endorsement might expand consumer choice in a competitive industry like skincare and gives a summary of the role of social media influencers. Novelty: This study sheds insight on the relationship between social media marketing and celebrity endorsement in relation to skincare product purchases, an area that has not received much attention in earlier studies. In Conclusion, Skintific should prioritize authenticity, engagement, and credibility in its influencer partnerships and social media marketing approach in order to optimize sales. Type of paper: Empirical research type.]]>
<![CDATA[The Mediating Role of Online Customer Reviews in the Influence of Content Marketing on Purchase Decisions ]]>
<![CDATA[Tri Lestari, Febrianti]]>;
<![CDATA[Nurhasan, Rohimat]]>;
<![CDATA[Wufron]]>
<![CDATA[ ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 1 (2025): July 2025 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi ]]>
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DOI: 10.47065/arbitrase.v6i1.2500
<![CDATA[This study aims to analyze the mediating role of reviews uploaded by online consumers and their impact on purchase decisions on TikTok, particularly those influenced by content marketing. The research background indicates a rapid increase in TikTok usage for business activities, with Indonesia being the largest TikTok user country in July 2024. Although Content Marketing and Online Customer Review have been acknowledged to influence Purchase Decision, many previous researches has a gap in understanding mediation impact of Online Consumer Review in TikTok App specifically. Some studies also suggest that Content Marketing does not always significantly impact Purchase Decision on this platform. To collect the required primary data, this study uses a questionnaire that was addressed to 400 TikTok users in Indonesia, making this study classified into quantitative approach research-based. In this research, the data analyze technique has been uses the PLS-SEM through Smart PLS software. The review uploaded by online consumer has a strong-positive relationship to affect other consumers’ purchasing decision, this statement becomes the preliminary result then. Online Customer Review also has a very strong and positive relationship with the Purchase Decision. However, the direct relationship between Content Marketing and Purchase Decision is relatively weak. Initial findings indicate that Content Marketing has a very strong positive relationship with Online Customer Review (path coefficient of 0.920). Online Customer Review also has a very strong and positive relationship with Purchase Decision (path coefficient of 0.810). However, the direct relationship between Content Marketing and Purchase Decision is relatively weak (path coefficient of 0.146). This suggests that Online Customer Review plays a crucial role in mediating the influence of Content Marketing on Purchase Decision in TikTok. This study is expected to fill the literature gap by developing a mediation model that considers the specific characteristics of TikTok. This research is expected to fill the literature gap by developing a mediation model that considers the specific characteristics of TikTok.]]>
<![CDATA[KEPUASAN WISATAWAN PT. PRIMAJASA PERDANARAYA UTAMA: DIANALISIS MELALUI HARGA DAN KUALITAS PELAYANAN ]]>
<![CDATA[Kaila Sapana Dania]]>;
<![CDATA[Wufron Wufron]]>;
<![CDATA[Nissa Agniya Resmisari]]>
<![CDATA[ SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 6 No 1 (2025): SABBHATA YATRA : Jurnal Pariwisata dan Budaya ]]>
Publisher : <![CDATA[STABN Raden Wijaya Wonogiri ]]>
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DOI: 10.53565/sabbhatayatra.v6i1.1855
<![CDATA[Perkembangan sektor pariwisata di Indonesia turut mendorong kebutuhan akan transportasi darat yang andal dan berkualitas. PT. Primajasa Perdanaraya Utama adalah salah satu perusahaan penyedia layanan transportasi bus antarkota yang cukup diminati oleh para wisatawan. Penelitian ini dilakukan untuk menganalisis sejauh mana pengaruh harga dan kualitas pelayanan terhadap tingkat kepuasan wisatawan pengguna layanan bus Primajasa. Pendekatan yang digunakan adalah kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada 100 responden yang pernah menggunakan layanan bus Primajasa. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan Microsoft excel dan aplikasi IBM SPSS statistics 26. Hasil penelitian menunjukan bahwa secara simultan terhadap pengaruh yang signifikan anatara variabel Harga dan Kualitas Pelayanan terhadap Kepuasan Wisatawan.]]>
<![CDATA[PENGARUH LIVE STREAMING DAN ONLINE CUSTOMER REVIEW TERHADAP PURCHASE INTENTION PENGGUNA GENERASI Z DI TIKTOKSHOP ]]>
<![CDATA[Syahrin, Alvi]]>;
<![CDATA[Wufron, Wufron]]>;
<![CDATA[Garliani, Gita]]>
<![CDATA[ Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025 ]]>
Publisher : <![CDATA[LPPM STIE Muhammadiah Bandung ]]>
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DOI: 10.31955/mea.v9i2.5925
<![CDATA[Tujuan penelitian ini adalah untuk mengevaluasi tingkat pengaruh aktivitas penjualan yang melibatkan live streaming penjualan dan review pelanggan online terhadap minat beli pengguna Gen Z TikTokShop. Penelitian ini dilakukan dengan pendekatan kuantitatif melalui metode deskriptif dan dianalisis menggunakan regresi linier berganda.. Data dikumpulkan dari 400 responden melalui kuesioner online dengan menggunakan skala likert. Penelitian ini membuktikan bahwa live streaming selling serta online customer review memberikan dampak positif dan signifikan, baik secara parsial maupun secara simultan terhadap purchase intention. Nilai koefisien determinasi sebesar 44% menunjukkan kontribusi model terhadap variabel purchase intention. Temuan ini menegaskan pentingnya optimalisasi fitur interktif dan review pelanggan dalam strategi pemasaran digital, khususnya untuk menjangkau konsumen generasi z.]]>
