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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Natapraja : Kajian Ilmu Administrasi Negara Jurnal Algoritma Journal of Nonformal Education MABIS: Manajemen dan Bisnis Business Innovation and Entrepreneurship Journal Jurnal Wacana Ekonomi Ilomata International Journal of Management Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Journal of Economics and Business UBS Ilomata International Journal of Management SABBHATA YATRA : Jurnal Pariwisata dan Budaya ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Bima Journal : Business, Management and Accounting Journal Jurnal Algoritma JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JURNAL PARADIGMA: Journal of Sociology Research and Education Jurnal Media Pengabdian Komunikasi Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Sinergi International Journal of Logistics Sinergi International Journal of Management and Business Journal of Nonformal Education
Wufron Wufron
[SINTA ID: 6686761], Fakultas EKonomi Universitas Garut
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Impulsive Buying Driven by E-WOM with Influencers as a Mediator on TikTok Wandini Rohmatin Sariyani; Nurhasan, Rohimat; Wufron
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 1 (2025): July 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i1.2535

Abstract

This examination seeks to explore the effect of e-Wom on hasty purchasing behavior, using marketing influencers acting serving as a mediator in the relationship among active TikTok users from Generation Z in Indonesia. The research adopted a quantitative survey. The method involved distributing questionnaires. structured questionnaires to 400 respondents. The data gathered were examined through the PLS-SEM approach method. The results reveal that eWOM positively influences impulsive buying with a path coefficient value of 0.888 and a significance level of less than 0.005, as well as on marketing influencers with a coefficient value of 0.921. marketing influencers have also been demonstrated to exert a positive influence on impulsive buying with a coefficient of 0.696. The mediating role of influencers in the relationship between e-WOM and impulsive buying is also confirmed through indirect effect analysis. These findings highlight the strategic relevance of employing eWOM and leveraging influencer engagement in digital marketing to shape impulsive buying behavior in social media environments.These findings support marketing practitioners in crafting more impactful campaigns, while also adding to the organism of academic research finding in the areas of consumer behavior and digital promotion.
Model dan Implementasi Geographic Information System untuk Pemetaan UMKM di Kabupaten Garut Fakhrun Shiddieq, Diqy; Roji, Fikri Fahru; Wufron, Wufron; Bekti, Surya Garian
Jurnal Algoritma Vol 20 No 2 (2023): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.20-2.1455

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) have an important role in the economy in Indonesia. UMKM have a significant contribution to national gross domestic product (PDB) and encourage the creation of new jobs. Based on data, more than half of the MSMEs in Indonesia are on the island of Java. Garut Regency is one of the regions in West Java which has more than 200 thousand UMKM with various products. UMKM products owned include wickerwork, weaving, specialty foods, leather centers and others. The Garut Regency area is quite large and it is noted that the distribution of UMKM is not centralized. So that stakeholders and the government experience difficulties in planning, implementing and evaluating programs designed to encourage increased performance of UMKM. Researchers found the urgency of research that had not been fully tested empirically and an ideal model had not been produced, so it was felt necessary to carry out this research. Previous research was carried out only on certain UMKM, namely the partial implementation of the Geographic Information System (GIS) for Garut Regency UMKM. However, overall UMKM data has not been found, so this is a novelty in this research. The methodology used is a prototype which has three main processes, namely listening to customer needs, building software and testing. The result of this research is to build a web-based geographic information system for the distribution of UMKM in Garut Regency which is expected to help understand the condition of UMKM better.
Pengaruh Electronic Word of Mouth (E-WOM) dan Brand Image Terhadap Keputusan Berkunjung di Kolam Renang Cipanas Indah Garut Sunda Prabawa, Gitta Agdella Atmaja; Wufron, Wufron; Muharam, Husni
Journal of Economics and Business UBS Vol. 14 No. 5 (2025): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/f42trz17

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth (E-WOM) dan Brand Image terhadap Keputusan Berkunjung di Kolam Renang Cipanas Indah Garut. Penelitian ini di latar belakangi oleh perkembangan media sosial sebagai sarana promosi yang dapat mempengaruhi persepsi calon pengunjung terhadap suatu destinasi wisata. Metode yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif kausal, dan teknik pengumpulan data dilakukan melalui survei menggunakan kuesioner. Sampel penelitian sebanyak 100 responden dipilih dengan teknik purposive sampling, yang merupakan pengunjung aktif Kolam Renang Cipanas Indah. Analisis data dilakukan dengan regresi linier berganda menggunakan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa E-WOM dan Brand Image secara simultan dan parsial berpengaruh signifikan terhadap keputusan berkunjung. Temuan ini mengindikasikan bahwa promosi berbasis media sosial dan citra merek yang positif mampu meningkatkan minat serta keputusan masyarakat untuk mengunjungi destinasi wisata. Oleh karena itu, pengelola wisata disarankan untuk secara aktif mengelola ulasan daring dan membangun citra merek yang kuat guna mendukung strategi pemasaran digital yang lebih efektif.
Empowering Tourism Village MSMEs through Product Innovation and Social Media Branding: A Community Service Program in Wisata Domba Rancabango Hanifah, Hani Siti; Wufron, Wufron M.S.M.; Harahap, Eliya Fatma
Jurnal Media Pengabdian Komunikasi Vol 5, No 2 (2025): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v5i2.808

Abstract

Tourism villages offer strong opportunities for local economic development, yet many micro, small, and medium enterprises (MSMEs) face challenges in product innovation and digital branding. This community service program aimed to empower MSMEs in Wisata Domba Rancabango, Garut Regency, through product innovation and social media branding. Using a participatory approach, the program involved situational analysis, capacity-building workshops, hands-on mentoring, and evaluation. The results show improvements in MSMEs’ ability to develop tourism-oriented products, enhance basic packaging and branding, and utilize social media platforms for promotion. These outcomes strengthened product attractiveness, digital visibility, and entrepreneurial awareness. Despite limitations related to program duration and digital literacy, the program demonstrates that integrating product innovation and social media branding effectively supports the empowerment of tourism-based MSMEs and can be replicated in other tourism villages.
Determinant Factors of Customer Satisfaction from the SERVQUAL Perspective Ziliwu, Randy Samadaya; Kusmiati, Eti; Wufron
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1879

Abstract

Customer satisfaction serves as a vital benchmark for measuring a company’s performance, especially within service-based industries. Companies often encounter issues such as inconsistent service delivery and disparities between pricing and perceived value. This research has goal to measure how service quality and pricing impact client satisfaction, both individually and collectively. Utilizing a descriptive quantitative approach and a survey-based methodology, data was gathered through a census of 40 active clients of PT. ABI. The questionnaire, constructed on SERVQUAL dimensions, Zeithaml’s price perception model, and Oliver’s satisfaction theory, employed a Likert scale for measurement. Analytical techniques included validity and reliability assessments, classical assumption testing, multiple linear regression, and significance testing via SPSS software. The Research proven that service quality and pricing have significantly influence customer complacency, both partially and in tandem. The Measurement of R² value 0.704 means that these two variables explain 70.4% of the variance in satisfaction levels. The study concludes that enhancing service standards and aligning pricing with customer-perceived value can significantly improve loyalty, trust, and overall satisfaction.
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Wisatawan Dimediasi oleh Kepuasan Wisatawan pada Wisata Situ Bagendit Garut Solehah, Fitri Nur; Wufron, Wufron; Dhamayanty, Stanny
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 6 No. 2 (2025): JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/zx1v0e56

Abstract

Dengan mempertimbangkan fungsi kepuasan wisatawan sebagai variabel mediasi di destinasi wisata Situ Bagendit Garut penelitian ini berupaya mengkaji hubungan antara kualitas pelayanan dengan loyalitas wisatawan Penelitian ini mengkaji hubungan antar variabel dengan menggunakan pendekatan kuantitatif yang meliputi pendekatan deskriptif dan verifikatif Dengan menggunakan rumus untuk populasi yang tidak diketahui strategi purposive sampling digunakan untuk memilih total 100 responden wisatawan Untuk mengumpulkan data melalui Google Forms digunakan untuk mendistribusikan survei kepada responden yang sesuai dengan persyaratan penelitian Survei tersebut dibagikan melalui media sosial WhatsApp dan langsung kepada responden Dengan bantuan perangkat lunak SmartPLS versi 4 0 pendekatan Structural Equation Modeling Partial Least Square SEM PLS digunakan untuk menganalisis data Temuan analisis menunjukkan bahwa loyalitas dan kepuasan wisatawan secara signifikan dipengaruhi oleh kualitas pelayanan Selanjutnya telah dibuktikan bahwa sebagian hubungan antara kualitas pelayanan dan loyalitas dimediasi oleh kepuasan wisatawan Hasil ini memberikan arahan strategis bagi pengelola destinasi untuk menciptakan layanan yang lebih baik dan menyoroti pentingnya peningkatan kualitas pelayanan sebagai langkah utama dalam menumbuhkan loyalitas wisatawan < p>
Determinant Factors of Customer Satisfaction from the SERVQUAL Perspective Ziliwu, Randy Samadaya; Kusmiati, Eti; Wufron
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1879

Abstract

Customer satisfaction serves as a vital benchmark for measuring a company’s performance, especially within service-based industries. Companies often encounter issues such as inconsistent service delivery and disparities between pricing and perceived value. This research has goal to measure how service quality and pricing impact client satisfaction, both individually and collectively. Utilizing a descriptive quantitative approach and a survey-based methodology, data was gathered through a census of 40 active clients of PT. ABI. The questionnaire, constructed on SERVQUAL dimensions, Zeithaml’s price perception model, and Oliver’s satisfaction theory, employed a Likert scale for measurement. Analytical techniques included validity and reliability assessments, classical assumption testing, multiple linear regression, and significance testing via SPSS software. The Research proven that service quality and pricing have significantly influence customer complacency, both partially and in tandem. The Measurement of R² value 0.704 means that these two variables explain 70.4% of the variance in satisfaction levels. The study concludes that enhancing service standards and aligning pricing with customer-perceived value can significantly improve loyalty, trust, and overall satisfaction.
Customer Loyalty in The Restaurant Business Sector: Analyzed Through Multidimensional Customer Equity Wufron; Ratih Hurriyati; Puspo Dewi Dirgantari
Sinergi International Journal of Management and Business Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v4i1.910

Abstract

This study examines the effects of Value Equity, Brand Equity, Relationship Equity, and Financial Equity as a novel extension of the customer equity framework on Customer Loyalty in the restaurant sector in Garut Regency. The study employs a quantitative survey-based approach using Structural Equation Model Partial Least Square, with data collected from 100 restaurant customers selected through purposive sampling. The findings reveal that Brand Equity and Relationship Equity have a positive and significant influence on Customer Loyalty, whereas Value Equity and Financial Equity show positive but insignificant effects. The insignificance of Value and Financial Equity may reflect contextual factors, such as relational-oriented consumer behavior and limited sensitivity to financial considerations in local restaurant choices. The results confirm the multidimensional nature of Customer Equity and highlight the dominant role of Brand and Relationship Equity in fostering loyalty. The inclusion of Financial Equity provides a theoretical contribution by extending the customer equity model in the context of MSMEs in a developing region.
Financial Inclusion: Analyzed from Financial Literacy and Use of Financial Technology Wufron, Wufron; Susilawati, Wati; Nurhasan, Rohimat; Puad, Noor Aimi Binti Mohamad
Journal of Nonformal Education Vol. 12 No. 1 (2026): Community empowerment and Adult education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v12i1.22506

Abstract

This study aims to determine how financial inclusion in Garut Regency is influenced by fintech usage and financial literacy. The research focuses on the relationship between financial literacy, fintech usage, and the level of financial inclusion among the people of Garut Regency, particularly in the context of regional financial digitalization. The research approach used is quantitative, employing descriptive and verification methods. Data analysis is conducted using multiple regression to examine the influence of fintech and financial literacy on financial inclusion. The population of this study consists of residents of Garut Regency who use fintech services. The research sample is selected using a specific technique appropriate to the study’s objectives. Data is collected through surveys using questionnaires and literature studies to support analysis and discussion. The findings indicate that financial literacy has a positive and significant impact on financial inclusion. Fintech usage also contributes positively and significantly to increasing financial inclusion in society. This study presents a new perspective by discussing the use of fintech in society through dimensions of perception, attitude, intention, and satisfaction related to financial literacy on financial inclusion. Furthermore, this study is conducted in Garut Regency, which has not been extensively researched before, and is related to the implementation of the Regional Financial Access Acceleration Team and Electronification of Regional Government Transactions in promoting financial literacy and inclusion in the region.
Co-Authors Abdul Fatah Hassanudin Aji Abdul Wahid Akbari, Rizky Ayu Akmala Hadita Aldo Febrianka Alia Tri Utami Alkautsar, Muslim Alvi Syahrin Arrasyid, Fuji Fitriana Ayu Hilda Inaya Ayuni, Sri Basit, Acep Abdul Bekti, Surya Garian Berliani, Syifa Bisma Ekalayang Ichanudin Bisma Jatmika Tisnasasmita Cecep Hamzah Pansuri Cupiadi, Hedi dewi, artika Dhamayanty, Stanny Diana Aulia Rahayu Dody Hermana Eliya Fatma Harahap Fahmi, Jajang Ahmad Fakhrun Shiddieq, Diqy Fauziah, Hanifah Febriani, Arini Fikri Fahru Roji Garliani, Gita Hamdani, Nizar Alam Handayani, Tia Fitria Handayani, Wulan S Hanifah, Hani Siti Harahap, Eliya Fatma Hermina, Tinneke Hermina, Tinneke Jaman, Mohamad Badru Jatmika, Bisma Judijanto, Loso Kaila Sapana Dania Kurnaeli Kurnaeli Kurniawan, Deri Alan Kusmiati, Eti Lestari, Amik Ayu Magnaz Lestira Oktaroza Maria Rahmawati Mohammad Toha, Mohammad Mubarok, Syachrul Muchtar muchtar Muharam, Husni Muminin, Riyadh Sabilul Munawi, Ahmad Syarif Nissa Agniya Resmisari Nizmah Fitri Sani Nugraha, Moh Rizky Nurhasan, Rohimat Nuroni, Rizqia Zahira Nursifa, Dea Puad, Noor Aimi Binti Mohamad Pupung Pundenswari, Pupung Puspo Dewi Dirgantari Rani Rahmayani Ratih Hurriyati Ridwan Ridwan Riyad Sabilul Muminin Rizkia, Agnia Suci Sabilulmumin, Riyad Siska Marlina Solehah, Fitri Nur Soviyan Munawar Sunda Prabawa, Gitta Agdella Atmaja Sundapa, Deden Syarif Munawi, Ahmad Taofiqurrohman, Hendra Tri Lestari, Febrianti Wandini Rohmatin Sariyani Wati Susilawati Wati Susilawati, Wati Wisnu Wardani Yosep Septiana YUSUF, RAMAYANI Ziliwu, Randy Samadaya Zulfa, Siti Azizah