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All Journal IQTISHODUNA Jurnal Bisnis dan Manajemen Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Jurnal Minds: Manajemen Ide dan Inspirasi PROFIT : Jurnal Administrasi Bisnis Islam Futura Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Ekonomi Bisnis Jurnal Ilmiah Peuradeun Management and Economics Journal (MEC-J) Jurnal ABDIKU Jurnal Pengabdian kepada Masyarakat Nusantara Devotion: Journal of Research and Community Service Jurnal Manajemen Pemasaran dan Perilaku Konsumen Journal Research of Social Science, Economics, and Management Jurnal Kewirausahaan dan Inovasi
Astrid Puspaningrum
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Market Orientation, Competitive Advantage and Marketing Performance of Small Medium Enterprises (SMEs) Astrid Puspaningrum
Journal of Economics, Business, and Accountancy Ventura Vol. 23 No. 1 (2020): April - July 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i1.1847

Abstract

This study aims to analyze competitive advantage as a variable that mediates the effect of market orientation on marketing performance. This research population is 113,000 SMEs (Small And Medium Enterprises) located in Malang City, which are engaged in food processing, handicrafts, and clothing business units with an observation sample of 100 SMEs. The data analysis technique used in this study is Structural Equation Modeling. The results of this study indicate that SMEs' performance will increase if they can carry out processes and activities related to creating and satisfying customer needs. Besides, market-oriented SMEs contribute to competitive advantage by creating product uniqueness, product quality, and competitive prices, ultimately affecting the performance of SMEs. In order to improve SMEs' performance, efforts must be made to develop marketing strategies, such as paying attention to market orientation, focusing on customer orientation, competitor orientation, and inter-functional coordination, and developing or innovating new products.
The Influence of Destination Image, Facilities, and Accessibility on Tourists' Revisit Intention Devantri, Vernanda Alzena; Puspaningrum, Astrid
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2026.05.1.08

Abstract

Purpose – This study aims to examine the effects of destination image, facilities, and accessibility on tourists' revisit intention to the Simpang Lima Gumul area in Kediri Regency. Design/Methodology/Approach – This study employed a quantitative explanatory research design. Data were collected from 155 visitors to the Simpang Lima Gumul area aged at least 17 years using a non-probability purposive sampling technique. The relationships among the variables were analyzed using multiple linear regression. Findings – The results indicate that destination image, facilities, and accessibility each have a positive and significant effect on tourists' revisit intention. These findings suggest that favorable destination perceptions, supported by adequate facilities and convenient accessibility, are essential drivers of tourists' intention to revisit and contribute to destination sustainability. Originality/Value – This study contributes to the tourism marketing literature by integrating destination image, facilities, and accessibility into a single empirical model within the context of a developing local tourism destination. The findings extend the understanding of revisit intention in regional tourism and provide practical guidance for destination managers in prioritizing destination branding, infrastructure improvement, and accessibility enhancement to foster sustainable tourist loyalty.
Enhancing Customer Loyalty through Service Quality and Social Influence: The Mediating Effect of Brand Image Hidayat, Schaldy Maulidi; Puspaningrum, Astrid; Hapsari, Raditha Dwi Vata
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 2 (2026): September
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i2.62584

Abstract

Modern cooperatives must professionalize services, strengthen reputation, and retain customers in competitive markets. This study contributes to cooperative management literature by explaining how brand image converts service quality and social influence into customer loyalty. Using a quantitative explanatory design, questionnaires were collected from 190 customers of a modern cooperative in Malang Regency, Indonesia, and analyzed using partial least squares structural equation modeling. The results show that service quality and social influence positively affect both brand image and customer loyalty. Brand image also positively affects customer loyalty and partially mediates the effects of service quality and social influence on loyalty. These findings confirm that cooperative customer loyalty depends on reliable service, favorable institutional perceptions, and community influence. Managers should integrate service professionalism, community-based communication, and consistent brand-building initiatives to strengthen sustainable customer relationships.
E-Service Quality, Consumer Innovativeness and Customer Loyalty: The Mediating Role of Brand Trust among Online Food Delivery Users Hidayat, Muhammad Rohman; Puspaningrum, Astrid; Hapsari, Raditha Dwi Vata
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 2 (2026): September
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i2.62865

Abstract

Indonesia’s online food delivery market continues to expand, yet intense competition from established platforms prevails. This study contributes to the Stimulus-Organism-Response framework by explaining how e-service quality and consumer innovativeness build customer loyalty through brand trust. A quantitative causal survey was conducted among 130 Shopee Food users in Malang City, Indonesia, using purposive sampling and a structured five-point Likert questionnaire. Data were analyzed using PLS-SEM with SmartPLS. The findings show that e-service quality and consumer innovativeness strengthen both brand trust and customer loyalty. Brand trust also increases customer loyalty and mediates the effects of e-service quality and consumer innovativeness on loyalty. These results indicate that customer loyalty in the online food delivery context develops when reliable digital services and consumers’ openness to innovation generate trust. Shopee Food managers should improve service reliability, introduce relevant digital innovations, and reinforce brand credibility to sustain customer loyalty.
Co-Authors Achmad Noerkhaerin Putra Adha, Abdul Fuad Amirul Agung Yuniarinto Ali Djamhuri Ananda Sabil Hussein Anggriani Husain Ardisa, Chintata Arifin, Ikhsan Fathurrahman Ariq, Muhammad Armanu, Armanu Cahyono, Luthfi Basith Eko Cholisati, Nurifatul Denata, Fian Azis Desi Tri Kurniawati Devantri, Vernanda Alzena Devia, Aldeline Nolita Dexi Triadinda Djumilah Hadiwidjojo Doni Alief Nurmansyah, Doni Alief Dwiyanti, Irma Ekawati, Friskana Nunung Fakhrunnisa, Elmawalida Fatchur Rohman Hersindu, Aloysius Ardeyno Wilsananda Hidayat, Muhammad Rohman Hidayat, Schaldy Maulidi Jumadi Jumadi Kardina Yudha Parwati Kusuma, Gede Yogananta Surya Maesaroh, Eka Siti Margono Setiawan Meinarti Puspaningtyas Mintarti Rahayu Moch. Junaidi A. Mochamad Soelton Muhamad Zaki Iftikar Muharram, Rizky Akbar Prasetyaningrum, Dian Islami Putri Sintyaningsih Raditha Dwi Vata Hapsari Rahmawati, Cintami Indah Sari, Nathania Astrid Amanda Siti Aisjah Sri Palupi Prabandari Suherman, Aisa Azzahra Sunaryo - Syah, Fito Firman Syaharani, Amella Prasiwi Thaib, Ahmad Baariq Thaib, Irwan Tiara Khoerunnisa Tine Yuliantini Umiriyana, Umiriyana Wardana, Reza Yudha Yudiarti, Rr. Fradiani Eka