Article Per Year (5 Year)
p-Index From 2021 - 2026
9.01
P-Index
This Author published in this journals
All Journal JURNAL ILMU SOSIAL JAS (Journal of ASEAN Studies) Jurnal Pendidikan Islam Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat MetaCommunication; Journal Of Communication Studies Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business JURNAL KOMUNIKATIO QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Sains Sosio Humaniora Jurnal Profetik Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Ilmu Komunikasi Communique Indonesian Journal of Social Research (IJSR) EDUTECH : Jurnal Inovasi Pendidikan Berbantuan Teknologi Soshum: Jurnal Sosial dan Humaniora Jurnal Karya Abdi Masyarakat Kelola: Jurnal Manajemen Pendidikan Karimah Tauhid Journal of Innovative and Creativity Jurnal Intelek Insan Cendikia Society ASEAN Journal of Educational Research and Technology
Agustina Multi Purnomo
Universitas Djuanda
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

Published : 66 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : MetaCommunication

 1 
EFEKTIVITAS PENGGUNAAN PESAN DALAM MEDIA KOMUNIKASI PEMASARAN ONLINE Agustina Multi Purnomo
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v8i2.14328

Abstract

The use of online marketing media as a marketing communication medium has proliferated. This study examined the effectiveness of used messages in online marketing communication media, websites, and Instagram, to market IndiHome products. This study used elements of the message content (clarity of message content, the relevance of message content to the product being promoted, as well as the availability of visual, textual, and audiovisual information), accuracy between messages and media characters (informative and entertaining information on Instagram, as well as single consistent information in the website media), and the effectiveness of the used of messages (customers' responses to the attractiveness of the message and the encouragement of buying interest after seeing the message). This study found elements of message content and the accuracy of messages with media characters to get a positive response from customers and potential customers. The two factors of using messages in online marketing communication media are considered attractive by customers and potential customers or effective. However, the use of messages did not directly encourage buying interest. This study proposed adding an element of distinction inherent in the product that cannot be overcome by using messages in online marketing communication.
Co-Authors Abraham Yazdi Martin Adirianto, Bayu Afrianni, Venni Agustini Agustini Agustini, Agustini Ahmad Faizal Alfadila, Mutia Alfiani, Muhammad Raudan Ali Alamsyah Kusumadinata Ali Alamysyah Kusumadinata Amirusna, Rialna Andani, Herli Andreansyah, Rafli Apriliani, Afmi Ardiyanto, Daffa Arizka Dewi Utami Asep Bayu Dani Nanyanto Assyfa, Nurul Ayu Widya Ningsih Bilqis, Tri Dewi Cannafaro, Francisco Chaerawan, Yurizal Tri Dani Nanyanto, Asep Bayu Denny Hernawan Denny Hernawan Denny Hernawan Denny Hernawan, Denny Dian Wijaya Fadilah, Jawi Fahma Jatipermata Fajar , Muhamad Chikal Fanny Aulia Rachmah Ferdiansyah, Muhamad Yusuf Suferi Firdaus, Muhammad Reza Ginung Pratidina Gumilar Rusliwa Somantri Haryadi, Rudy Hasbiyah, Desi Helmia Tasti Adri Heri Hermawan Husain, Saddam Irma Purnamasari Irma Purnamasari Jannah, Noni Sabrina Raudhatul K, Nur Ramadhini Kesumawardani, Sekar Tri Kharisma Kharis Laila, Helwa nur Alfa Luthfie, Muhammad Mamat Syamsudin Maria Fitriah Muhammad Rasyid Anwar Muhammad Riza Setiawan Murni, Endang Sri Musyafi, Reza Ahmad Novinnadias, Hanes Nugroho, Dimas Bayu Nurani, Sifa Nursita, Siti Fitriah Nursita Oktiani, Mufidatul Pangestu, Bayu Sang Aji Purboningtyas, Titis Pury Purnamasari, Irma R. Siti Pupu Fauziah Rachmah, Fanny Aulia Rachman, Nur Fitriani Raden Mohamad Herdian Bhakti Rahmadhany, Riri Raisya Nurrachmah Ramadhan, Muhamad Ramdani, Faisal Tri Ramli Ratu, Syukur Pulu Hamu Ricardi S. Adnan Rio Nova Arianto Robby Firliandoko Roestamy, Martin Ruhimat Sabarudin, Audra Putra Saddam Husein Setiawan, Koesworo Setiawan, Muhamad Fajar Sigalingging, Luthfiah Hayati Sukarelawati Suryani, Danu Suryaningsih, Putri Suyanto, Alfian Permana Tirta, Maura Najwa Noor Raina Utami, Arizka Dewi Uus Firdaus Wahyudin, Cecep Wardani, Zahara Eka Wiji Nasrudin Yasim, Fadhilah Akbar Yumarni, Ani