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THE ROLE OF SERVANT LEADERSHIP ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR ON THE EMPLOYEES Kusmana, Agus; Pratiwi, Endah Andriani; Setiadi, Iwan Kresna
International Research of Multidisciplinary Analysis Vol. 1 No. 9 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/irma.v1i9.54

Abstract

The Role of Servant Leadership on Organizational Citizenship Behavior (OCB) on the employees. This causality study between Servant Leadership and Organizational Citizenship Behavior (OCB) was conducted to analyze the role of Servant Leadership to OCB on the employees. This study used a theoretical approach from Greenleaf (1999) with 8 dimensions that proposed by Barbuto (2006), namely the Altruistic calling, the Emotional healing, the Wisdom, the Persuasive mapping, the Organizational stewardship, and the Humility; and theory by Organ(1988) for the OCB. Total sampling technique was used in collecting the research sample of 50 employees of Company X consisted by the employee from IT Department, Operators and the Agency. The measurement tool of Servant Leadership is a standard measuring tool that was adapted into Indonesia version by Seger Handoyo (2010) which consist 38 question items.  The measuring instruments of this research is made by the author, with the validity of measuring instruments of 0.298 to 0.665, and the reliability of α = 0.809 based on Cronbach's.The results showed that the Servant Leadership has the influence on Organizational Citizenship Behavior with an R Square of 0.910 with a high level of Servant Leadership and Organizational Citizenship Behavior
PREDICTION OF LECTURER NEEDS THROUGH STUDY PROGRAM WORKLOADS ANALYSIS REVIEW ON X UNIVERSITY Ali, Syarif; Setiadi, Iwan Kresna; Kusmana, Agus
International Research of Multidisciplinary Analysis Vol. 1 No. 12 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/irma.v1i12.55

Abstract

The objective of this research is to determine the right number of lectures needed by the faculties of University X. The research is descriptive—analytical study. Data was collected using secondary data and observation. Beside that, the data was also collected through informants, namely vice deans of the Faculty of Law, Business and Management, Social studies, and Vice Rector for General and Financial affairs. The shortage of lecturers will cause the ineffectiveness in the learning process, besides If the number of lecturers is bigger than the workload, it will create the disguise of unemployment. It is necessary for the University to have lectrurers whose workload comply with regulation. This research analysis between minimum credit point (compulsory) with the lecturer needed. Result suggested: several study programs should recruit more lecturers
URBAN ECOLOGY: HOUSE RAT (RATTUS RATTUS) MANAGEMENT AND BEE (TRIGONA SP.) KEEPING IN RW IX GRIYA BHAYANGKARA, SUKODONO Mahendra Kusuma, Ramadhani; Sasongko, Purnomo Edi; Mindari, Wanti; Wijayanti, Fitri; Lestari Tarigan, Puji; Nur Supriyadi, Yudi; Windriyanti, Wiwin; Kresna Setiadi, Iwan
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.315

Abstract

Urban environments often grapple with the dual challenges of pest management and sustainable practices, highlighting a crucial research gap in integrating effective and eco-friendly solutions. This activity addresses the issue of house rat (Rattus rattus) infestations and the potential for Trigona bee (Trigona sp.) keeping in RW IX Griya Bhayangkara, Sukodono. The primary objective was to develop and implement a training program for constructing environmentally friendly rat traps and establishing Trigona bee colonies. Utilizing a hands-on approach, the methodology included the design of simple, water gallons-based rat traps and the setup of bee bamboo-hives tailored for urban settings. The expected outcome where the introduction of simple rat traps could reduce house-rat populations, while Trigona beekeeping offered additional economic benefits and environmental sustainability. This activity underscores the importance of community engagement in adopting these methods, demonstrating that local resource utilization and practical training can effectively address urban ecological challenges. The implications of this activities extend to enhancing urban pest management strategies and promoting sustainable urban agriculture practices, contributing to overall community well-being, ecological resilience, and the achievement of SDGs.
The Influence Digital Marketing and Market Orientation on Marketing Performance Moderated by Competitive Advantage Agustina, Lia; Hadi, Prasetyo; Jubaedah, Jubaedah; Setiadi, Iwan Kresna
Quantitative Economics and Management Studies Vol. 5 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2906

Abstract

The phenomenon in this research is the decline in the number of marriage registrations at Ministry of Religious Affairs/KUA. According to data from the Indonesian Ministry of Religion in the last three years, the marriage rate in Indonesia has decreased drastically. Around two million marriages will decrease by 2024. Meanwhile, according to the 2018 in the Central Statistics Agency (BPS) report, the creative economy subsector contributes greatly to the national economy, with a contribution of 7.44% to Gross Domestic Product (GDP), one of the MSMEs in the creative economy subsector namely MSME EO. With the decline in the number of KUA registrations, MSMEs in the marriage sector are experiencing market saturation. Therefore, marketing performance (variable y) is required, including competitive advantage (variable z) as moderation and (variable x) namely digital marketing and market orientation. This research used quantitative and saturated sampling techniques. The population involved 101 MSME actors in the field of Event Organizer (EO) in DKI Jakarta. Employing SMART PLS 4.0, the results of this research indicate that digital marketing and market orientation have a significant influence on EO marketing performance in DKI Jakarta. However, competitive advantage cannot moderate digital marketing and market orientation.
Mukbang mania: exploring attitudes and parasocial relationships among viewers Hermina, Nurul; Setiadi, Iwan Kresna; Fadhlurrahmah, Sitti Nur Azmi
Jurnal Siasat Bisnis VOL 29, NO 1 (2025)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol29.iss1.art6

Abstract

Purpose – This study aims to examine how the motivation to watch mukbang influences attitudes towards watching content and para-social relationships, which ultimately result in the intention to watch content and purchase intention using the stimulus-organism-response (S-O-R) framework.Design/methodology/approach – Using a quantitative approach, this study was conducted on 400 respondents of generation Z and millennials selected using the purposive sampling method. The data obtained were processed using structural equation modeling with SmartPLS 3.0 software.Findings – The findings of this study indicate that visual appeal, auditory elements, and content variety can influence attitude toward mukbang content, while frequency of interaction, content relatability, and engagement level influence parasocial relationships. Furthermore, attitude toward mukbang content and parasocial relationships can lead to intention to watch mukbang, which also influences purchase intention.Research limitations/implications – This study only used samples from generation Z and millennials in Indonesia, which may not be fully representative of the wider population. Future studies could explore different demographic groups or add other variables such as emotional motivation.Practical implications – The results of this study provide insights for content creators and marketers to pay more attention to visual, auditory, and content variation elements in mukbang to increase audience engagement. Strengthening parasocial relationships can also be used as a marketing strategy to increase purchase intentions.Originality/value – This study highlights the influence of viewing motivation on attitudes and parasocial relationships in the context of mukbang, which is still rarely explored in the literature. This study contributes to the understanding of digital consumer behavior, especially among generation Z and millennials.
Analysis of Purchase Decisions for Counterfeit Fashion Products in E-Commerce Wiyana, Jelita Puspita; Setiadi, Iwan Kresna; Supriadi, Yudi Nur
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6261

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This research examines the impact of electronic word-of-mouth, Live Streaming, and Counterfeit Fashion Products, with Price acting as a moderator, on purchase decisions in Shopee e-commerce. The study employed SmartPLS SEM with 208 respondents. The findings reveal that Electronic Word of Mouth significantly positively influences purchase decisions by enhancing consumer trust and intentions. Counterfeit fashion products also positively impact purchase decisions, attracting consumers through affordable prices despite lower quality. Live streaming, as a promotional tool, significantly boosts purchase decisions by increasing consumer interest and trust through live demonstrations and real-time interactions. Price strengthens the relationship between interest in counterfeit fashion products and purchase decisions. These results highlight the crucial role of price, Electronic Word of Mouth, and live streaming in digital marketing strategies to drive purchase decisions in e-commerce.
The Influence Of Agility, Cyberloafing Behavior, And Empowerment On Organizational Commitment With Work Stress As A Moderating Variable Among Employees In South Jakarta Kharenina Augustine, Annisa; Kresna Setiadi, Iwan; Nur Supriadi, Yudi
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3183

Abstract

This study aims to analyze the influence of agility, cyberloafing behavior, and empowerment on organizational commitment, with work stress as a moderating variable among employees working in South Jakarta. A survey method was employed, distributing questionnaires to a number of employees selected through purposive sampling. The collected data was then analyzed using Structural Equation Modeling Partial Least Square (SEM PLS) method. The research findings indicate that: (1) agility does not show a significant effect on organizational commitment; (2) cyberloafing behavior has a significant influence on organizational commitment; (3) empowerment also demonstrates a significant effect on organizational commitment; (4) work stress does not moderate the relationship between agility and organizational commitment; (5) work stress does not moderate the relationship between cyberloafing behavior and organizational commitment; and (6) work stress does not moderate the relationship between empowerment and organizational commitment .
The Influence of the Service Marketing Mix on the Purchase Decision of Feb Uki Services With Social Media as a Variable Moderation on Promotions Napoleon Sinaga; Iwan Kresna Setiadi; Maria Assumpta Wikantari; Fenny B.N.L Tobing
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4236

Abstract

This study aims to investigate the influence of the service marketing mix on purchase decisions at the Faculty of Economics and Business at UKI, with social media as a moderation variable in promotion. Data were collected through surveys of students selecting programs at the faculty. Hypothesis testing results indicate that product, price, place, physical evidence, and administrative processes do not significantly influence purchase decisions. However, promotion and personal factors significantly affect purchase decisions, with promotion showing a significant positive path coefficient. Furthermore, social media, as a moderation variable in promotion, also significantly influences purchase decisions. The implications of these findings underscore the need for marketing strategies focused on promotion through social media to enhance attractiveness and positive influence on prospective students at FEB UKI. This study contributes to understanding the dynamics of service marketing in higher education contexts, utilizing social media as a primary tool to achieve marketing objectives.
MEMBERDAYAKAN LANSIA MELALUI EKOPRINT: MENINGKATKAN KETERAMPILAN, KESEJAHTERAAN, DAN KEBERLANJUTAN LINGKUNGAN MELALUI BANK SAMPAH Husniati, Renny; Pangestuti, Dewi Cahyani; Shinta, Nurendah; Widodo, Purwanto; Setiadi, Iwan Kresna
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 2 (2025): Batara Wisnu | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i2.426

Abstract

The empowerment of the elderly through environment-based and creative economic activities has been demonstrated to have great potential to improve their quality of life, both socially and economically. The objective of this Community Service Program is to enhance the productivity of the elderly by leveraging a waste bank as a resource for the production of eco-print products. The community service program was implemented in Benda Baru Village, Pamulang District, South Tangerang City, involving elderly participants from the Elderly Health Post (Posyandu Lansia) and local waste bank managers. The program was meticulously designed, comprising multiple phases. These phases included initial coordination, socialization, technical training in eco-printing, production assistance, and evaluation and follow-up. The outcomes of this study indicate an enhancement in the participants' proficiency in processing natural materials from the waste bank into eco-print products with market value, including fabric, bags, and tablecloths. The program's social impact was multifaceted, including the enhancement of self-confidence and social engagement among the elderly participants, a reduction in loneliness, and the strengthening of social bonds within the community. Participants have begun to utilize their newly acquired skills to produce eco-print products, thereby opening up micro-business opportunities based on these products. Significant environmental impacts have been observed, including a reduction in organic waste and an increase in environmental awareness among participants, which can be attributed to the implementation of waste management through the waste bank. However, challenges such as limitations in product marketing and inconsistent raw material supply must be addressed. This program demonstrates that eco-print-based empowerment and waste management for the elderly can create sustainable positive impacts for the elderly, the local economy, and the environment. In the future, the program should concentrate on advanced training in marketing and the use of digital platforms to expand the market reach of the products produced.
The Influence of the Ability to Manage Job Stress, Person Job Fit, and Work Relations on Employee Loyalty and Job Satisfaction as a Moderation Variable in Employees PT. Sreeya Sewu Indonesia Tbk Slaughterhouse Division Hutabarat, Junita; Marzuki, Faisal; Sumardjo, Mahendro; Setiadi, Iwan Kresna
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7611

Abstract

This research is conducted to examine the effect of several key organizational factors on employee loyalty, specifically focusing on the ability to manage work stress, person-job fit, and the quality of work relationships. Additionally, this study investigates the role of job satisfaction as a moderating variable that may strengthen or weaken the relationship between these factors and employee loyalty. The study is centered on employees working at PT. Sreeya Sewu Indonesia Tbk, specifically within the Slaughterhouse Division. A quantitative research method is employed to ensure objectivity and statistical validity. The sample for this research consists of 100 employees, selected through a simple random sampling technique to represent the larger employee population fairly. Data collection was carried out through a structured questionnaire distributed digitally using Google Forms, allowing for efficient and widespread distribution. To analyze the data, this research utilizes the Partial Least Squares (PLS) method with the assistance of SmartPLS version 4 software. The use of PLS is appropriate for testing complex relationships between latent variables and for predictive modeling. Through this approach, the research aims to provide valuable insights into how stress management capabilities, job fit, and interpersonal dynamics contribute to fostering loyalty among employees, moderated by the level of job satisfaction.