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All Journal International Journal of Public Health Science (IJPHS) JDM Jurnal Terapan Abdimas WIDYAKALA JOURNAL PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Social and Management Studies (IJOSMAS) Jurnal Kewarganegaraan International Journal of Organizational Business Excellence (IJOBEX) Journal of Economics and Business Letters Formosa Journal of Sustainable Research (FJSR) Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Priviet Social Sciences Journal International Journal Multidisciplinary Science
Yohanes Totok Suyoto
Universitas Pembangunan Jaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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STRATEGI PENJUALAN PEDAGANG PASAR MODERN BERBASIS CUSTOME DATA MINING Naibaho, Hastuti; Suyoto, Yohanes Totok; Barata, Dion Dewa
Jurnal Terapan Abdimas Vol 5, No 1 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v5i1.4479

Abstract

Abstract. Business competition between merchant in the modern market which is is getting tighter needs effective marketing strategies. An effective sales strategy can be arranged based on the knowledge of consumers. The increasingly competitive business environment that causes businesses must continue to provide the best service to customers for the development and success of trading businesses in the present and who will date. This problem can be addressed properly if you have accurate information about customers. Accurate information about these consumers can be obtained through customer data collection methods that is called customer data mining. Customer data mining is a method of finding consumer data which includes various kinds of aspects ranging from characteristics to the way consumers purchase. Using the instrument questionnaire, this research is a consumer survey. This paper is a brief report on the results of consumer data excavation, analysis of the results of statistical data based on the results of consumer data processing, and formulation of recommendations regarding promotion and sales strategies for merchant in the modern marketAbstrak. Persaingan bisnis antar pedagang yang semakin ketat menuntut pedagang manciptakan strategi penjualan yang efektif. Strategi penjualan yang efektif dapat disusun berdasarkan pengetahuan tetang perilaku konsumen. Lingkungan bisnis yang semakin kompetitif menyebabkan pelaku usaha harus terus berupaya memberikan pelayanan terbaik kepada konsumen demi perkembangan dan kelangsungan usaha dagang di masa sekarang dan yang akan dating. Masalah ini dapat diatasi dengan baik jika pedagang mempunyai informasi akurat mengenai perilaku konsumen. Informasi akurat mengenai perilaku konsumen tersebut dapat diperoleh melalui metode pengalian data konsumen (customer data mining). Customer data mining merupakan metode mencari data konsumen yang mencakup berbagai macam aspek mulai dari karakteristik sampai dengan perilaku pembelian yang dilakukan konsumen. Menggunakan instrumen kuesioner, penelitian ini merupakan seuatu survei konsumen. Tulisan ini merupakan merupakan laporan singkat mengenai hasil penggalian data konsumen, analisis hasil data statistik berdasarkan hasil pengolahan data konsumen, dan rumusan rekomendasi mengenai strategi promosi dan penjualan bagi pedagang pasar modern. 
Peran Literasi Keuangan dan Karakteristik Kepribadian Terhadap Keputusan Investasi Gen-Z di Provinsi DKI Jakarta dengan Persespi Risiko Sebagai Variabel Intervening Tannady, Hendy; Damanik, Darwin; Sy, Arniwita; Wiarta, Iqra; Nurdiani, Tanti Widia; Ambarwati, Retnoning; Renwarin, Joseph M.J.; Suyoto, Yohanes Totok
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.263 KB) | DOI: 10.31316/jk.v6i3.3832

Abstract

AbstrakPenelitian ini menjelaskan mengenai pengaruh literasi keuangan dan karakteristik kepribadian terhadap persepsi risiko dan dampaknya pada keputusan investasi generasi Z di Jakarta. Penelitian ini merupakan penelitian kuantitatif dan menggunakan metode survei dengan menggunakan kuesioner kepada responden. Kuesioner disebarkan melalui google form kepada 188 responden yang kemudian dianalisis dengan menggunakan SPSS versi 22.0. Teknik sampling yang digunakan adalah purposive sampling. Kesimpulan dari hasil uji hipotesis (uji t) bahwa literasi keuangan, conscientiousness, dan neuroticism berpengaruh terhadap persepsi risiko Gen- Z di Jakarta. Openness, agreeableness, dan extraversion tidak berpenagruh terhadap persepsi risiko. Selanjutnya, literasi keuangan, openness to new experience, extraversion, dan persepsi risiko berpengaruh terhadap keputusan investasi Gen-Z di Jakarta. Sedangkan conscientiousness, agreeableness, dan neuroticism tidak berpengaruh terhadap keputusan investasi.Kata Kunci: Literasi Keuangan, Kepribadian, Persepsi Risiko, Keputusan Investasi AbstractThis study aims to determine the effect of financial literacy and personality traits on risk perception and its effect on investment decisions of Generation Z in Jakarta. This study is a quantitative research and used survey method to gain the data. The data was obtained by using questionnaires. Questionnaire was distributed by Google form to 188 respondents and analyzed by using SPSS 22.0 version. Purposive sampling was implemented as sampling technique. The result from the t-test (hypothesis testing) shows that financial literacy, conscientiousness and neuroticism affect on risk perception of Gen-Z in Jakarta. Openness, agreeablenss and extraversion do not affect risk perception. While, financial literacy, openness to new experience, extraversion, and risk perception effect the investment decisions of Gen-Z in Jakarta. Moreover, conscientiousness, agreeableness, and neuroticism do not affect investment decision.Keywords: Financial Literacy, Personality Traits, Risk Perception, Investment Decision
Peran Promosi, Eco Friendly Packaging dan Harga dalam Mempengaruhi Keputusan Pembelian Pelanggan Produk Ritel Kopi Susu Harto, Budi; Juliawati, Poniah; Dwijayanti, Andina; Nurdiani, Tanti Widia; Suyoto, Yohanes Totok; Ariawan, Joko; Magdalena, Magdalena; Tannady, Hendy
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.117 KB) | DOI: 10.31316/jk.v6i3.3912

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh eco-friendly packaging, promosi dan harga terhadap keputusan pembelian konsumen Stuja Coffee di Cipete. Penelitian ini menggunakan metode kuantitatif, peneliti memperoleh data kuantitatif dari penyebaran kuesioner menggunakan Google Forms. Hasil penelitian ini dianalisis menggunakan program SPSS Statistik Sampel yang digunakan dalam penelitian ini sebanyak 180 responden yang berdomisili di Jabodetabek dengan ketentuan mengetahui dan pernah membeli produk Stuja Coffee, penelitian ini menggunakan teknik non-probability sampling dan purpose sampling. Hasil penelitian ini menunjukan bahwa eco-friendly packaging, promosi dan harga dapat mempengaruhi keputusan pembelian.Kata Kunci: Packaging, Promosi, Harga, Keputusan Pembelian.
Pendampingan Optimalisasi Peran Sumberdaya Manusia Perusahaan Kontraktor di Banjarmasin dan Palangkaraya untuk Peningkatan Kinerja Organisasi: Assistance in Optimizing the Role of Human Resources of Contractor Companies in Banjarmasin and Palangkaraya to Improve Organizational Performance Suyoto, Yohanes Totok; Haludin, Guntur; Prasetio, Teguh
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 5 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i5.6735

Abstract

More than in the previous era, after the COVID-19 pandemic, companies must build effective human resource management (HRM) to improve employee performance and work culture. This condition requires an organizational form and HRM system relevant to performance needs and demands. PT Gagah Putera Satria needs to transform employees' systems, processes, and work culture to increase their performance as a company engaged in the service sector. Improving and enhancing the performance of the human resource organization is the key to the company's success in achieving the expected performance. That is why the company developed a comprehensive HRM as a major project along with the change in the form of the company, which was initially a heavy equipment rental company, shifted to heavy equipment contractors in the mining industry in Kalimantan. This assistance aims to help the company improve HRM performance. The activities include mapping the actual conditions of the problems experienced related to the company's HRM, restructuring the human resource organization, and disseminating recommendations for HRM performance improvement programs to principals and employees of the head office and project office at the site. The results of the assistance are the formation of an integrated structure of the HRM system, the operation of the human resource management process with a streamlined structure and a more effective process, and the increased managerial skills of the HRM personnel of the company.
Pengaruh E-Service Quality Terhadap E-Loyalty Melalui E-Satisfaction Effendi, Reza; Musnaini, Musnaini; Suyoto, Yohanes Totok
Jurnal Dinamika Manajemen Vol. 11 No. 4 (2023): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v11i4.28066

Abstract

ABSTRACT This research aims to determine the influence in the perspective of E-Service Quality, E-Loyalty and E-Satisfaction. This study used a quantitative method with the Partial Least Square (PLS) data analysis tool and assisted with SmartPLS 4.0 software. The subjects of this study were users of the Lazada e-commerce platform in Jambi City. The sampling technique used was purposive sampling. The number of samples used in this study was 100. The results showed that e-service quality had a positive and significant effect on e-loyalty, e-service quality had a significant effect on e-satisfaction, and e-satisfaction could affect electronic loyalty. With the e-satisfaction variable in this study can influence or mediate between e-loyalty and e-service quality variables, the findings of this study support a partial mediating effect. Keywords: E-Service Quality, E-Loyalty, E-Satisfaction.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan First Media di Pondok Aren Tangerang Selatan Tannady, Hendy; Suyoto, Yohanes Totok; Purwanto, Edi; Anugrah, Adhika Ibnu
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.3602

Abstract

AbstrakKepuasan pelanggan sangat penting untuk diperhatikan bagi perusahaan First Media, karena dari kepuasan pelanggan tersebut berarti First Media telah berhasil dalam menjual produk dan jasanya kepada pelanggan sehingga akan meningkatkan pada sumber pendapatan masa depan. Menurunnya pelanggan First Media pada 5 tahun terakhir ini, salah satunya adalah karena kurangnya rasa kepuasan dalam menggunakan layanan internet First Media yang disebabkan beberapa faktor antara lain kualitas pelayanan dan harga. Penelitian ini ditujukan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan dan mengetahui seberapa besar pengaruh tersebut. Metode penelitian yang digunakan adalah kuantitatif, dengan pengumpulan data melalui kuesioner. Teknik analisis data yang digunakan adalah regresi linier berganda yang diolah dengan bantuan software SPSS versi 26. Hasil penelitian menunjukkan bahwa kualitas pelayanan memiliki pengaruh positif terhadap kepuasan pelanggan secara parsial dengan nilai sig. 0,000 lebih kecil dari 0,05 dan thitung sebesar 14,654 lebih besar dari nilai ttabel yaitu 1.651972. Harga memiliki pengaruh negative terhadap kepuasan pelanggan secara parsial dengan nilai sig. 0,356 lebih besar dari 0,05 dan thitung sebesar 0,925 lebih kecil dari nilai ttabel yaitu 1,651972. Kualitas pelayanan dan harga memiliki pengaruh positif secara simultan terhadap kepuasan pelanggan dengan nilai sig 0,000 lebih kecil dari 0.05 dan nilai fhitung sebesar 471,237 lebih besar dari ftabel yaitu sebesar 3,04. Hasil dari koefisien determinasi sebesar 0,815, maka dapat disimpulkan bahwa kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan First media di Pondok Aren Tangerang Selatan sebesar 81,5%.Kata Kunci: Kepuasan Pelanggan, Harga, Kualitas Pelayanan, Pelanggan AbstractCustomer satisfaction is very important to pay attention to for First Media companies, because from customer satisfaction it means that First Media has succeeded in selling its products and services to customers so that it will increase on future sources of income. The decline in First Media customers in the last 5 years, one of which is due to the lack of satisfaction in using First Media internet services which is caused by several factors including service quality and price. This research is aimed at determining the effect of service quality and price on customer satisfaction and knowing how much influence it has. The research method used is quantitative, with data collection through questionnaires. The data analysis technique used is multiple linear regression which is processed with the help of SPSS software version 26. The results showed that the quality of service has a positive influence on customer satisfaction partially with the sig value. 0.000 is smaller than 0.05 and the calculation of 14.654 is greater than the ttable value of 1.651972. Price has a negative influence on customer satisfaction partially with the sig value. 0.356 is greater than 0.05 and the calculation of 0.925 is smaller than the ttable value of 1.651972. Service quality and price have a simultaneous positive influence on customer satisfaction with a sig value of 0.000 less than 0.05 and a calculated value of 471.237 greater than the ftabel of 3.04. As a result of the coefficient of determination of 0.815, it can be concluded that the quality of service and price have a positive and significant effect on customer satisfaction of First media in Pondok Aren South Tangerang by 81.5%.Keywords: Customer Satisfaction, Price, Quality of Service, Customer
Peran Literasi Keuangan dan Karakteristik Kepribadian Terhadap Keputusan Investasi Gen-Z di Provinsi DKI Jakarta dengan Persespi Risiko Sebagai Variabel Intervening Tannady, Hendy; Damanik, Darwin; Sy, Arniwita; Wiarta, Iqra; Nurdiani, Tanti Widia; Ambarwati, Retnoning; Renwarin, Joseph M.J.; Suyoto, Yohanes Totok
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3832

Abstract

AbstrakPenelitian ini menjelaskan mengenai pengaruh literasi keuangan dan karakteristik kepribadian terhadap persepsi risiko dan dampaknya pada keputusan investasi generasi Z di Jakarta. Penelitian ini merupakan penelitian kuantitatif dan menggunakan metode survei dengan menggunakan kuesioner kepada responden. Kuesioner disebarkan melalui google form kepada 188 responden yang kemudian dianalisis dengan menggunakan SPSS versi 22.0. Teknik sampling yang digunakan adalah purposive sampling. Kesimpulan dari hasil uji hipotesis (uji t) bahwa literasi keuangan, conscientiousness, dan neuroticism berpengaruh terhadap persepsi risiko Gen- Z di Jakarta. Openness, agreeableness, dan extraversion tidak berpenagruh terhadap persepsi risiko. Selanjutnya, literasi keuangan, openness to new experience, extraversion, dan persepsi risiko berpengaruh terhadap keputusan investasi Gen-Z di Jakarta. Sedangkan conscientiousness, agreeableness, dan neuroticism tidak berpengaruh terhadap keputusan investasi.Kata Kunci: Literasi Keuangan, Kepribadian, Persepsi Risiko, Keputusan Investasi AbstractThis study aims to determine the effect of financial literacy and personality traits on risk perception and its effect on investment decisions of Generation Z in Jakarta. This study is a quantitative research and used survey method to gain the data. The data was obtained by using questionnaires. Questionnaire was distributed by Google form to 188 respondents and analyzed by using SPSS 22.0 version. Purposive sampling was implemented as sampling technique. The result from the t-test (hypothesis testing) shows that financial literacy, conscientiousness and neuroticism affect on risk perception of Gen-Z in Jakarta. Openness, agreeablenss and extraversion do not affect risk perception. While, financial literacy, openness to new experience, extraversion, and risk perception effect the investment decisions of Gen-Z in Jakarta. Moreover, conscientiousness, agreeableness, and neuroticism do not affect investment decision.Keywords: Financial Literacy, Personality Traits, Risk Perception, Investment Decision
Peran Promosi, Eco Friendly Packaging dan Harga dalam Mempengaruhi Keputusan Pembelian Pelanggan Produk Ritel Kopi Susu Harto, Budi; Juliawati, Poniah; Dwijayanti, Andina; Nurdiani, Tanti Widia; Suyoto, Yohanes Totok; Ariawan, Joko; Magdalena, Magdalena; Tannady, Hendy
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3912

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh eco-friendly packaging, promosi dan harga terhadap keputusan pembelian konsumen Stuja Coffee di Cipete. Penelitian ini menggunakan metode kuantitatif, peneliti memperoleh data kuantitatif dari penyebaran kuesioner menggunakan Google Forms. Hasil penelitian ini dianalisis menggunakan program SPSS Statistik Sampel yang digunakan dalam penelitian ini sebanyak 180 responden yang berdomisili di Jabodetabek dengan ketentuan mengetahui dan pernah membeli produk Stuja Coffee, penelitian ini menggunakan teknik non-probability sampling dan purpose sampling. Hasil penelitian ini menunjukan bahwa eco-friendly packaging, promosi dan harga dapat mempengaruhi keputusan pembelian.Kata Kunci: Packaging, Promosi, Harga, Keputusan Pembelian.
Peran Motivasi Ekstrinsik dan Pelatihan Digital Marketing dalam Meningkatkan Kinerja Pelaku UMKM di Belitung Timur Kusnadi, Iwan Henri; Saefullah, Aep; Rahayu, Diah Afrianti; Khristianto, Wheny; Tannady, Hendy; Susanto, Primadi Candra; Magdalena, Magdalena; Suyoto, Yohanes Totok
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.4061

Abstract

AbstrakPenelitian ini memiliki tujuan untuk mengetahui pengaruh pelatihan digital marketing dan motivasi ekstrinsik terhadap kinerja. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini dilakukan dengan unit analisis Paguyuban UMKM Jasijuka Sejahtera, dengan populasi sebanyak 32 orang. Metode sampling yang digunakan adalah Non-Probability sampling dengan jenis sampel jenuh, sampling dengan jumlah sebanyak 32 responden, dengan teknik pengumoulan data adalah kuesioner. Metode pengolahand ata menggunakan analisis regresi linear berganda menggunakan SPSS versi 23. Hasil penelitian ini menyimpulkan bahwa terdapat pengaruh tidak signifikan pelatihan digital marketing terhadap kinerja, terdapat pengaruh positif dan signifikan antara motivasi ekstrinsik terhadap kinerja dan secara simultan pelatihan digital marketing dan motivasi ekstrinsik terhadap kinerja.Kata Kunci: Pelatihan Digital Marketing, Motivasi Ekstrinsik, Kinerja, Usaha Mikro Kecil &Menengah
Co-Authors Abdul Rahman, Rahayu Adhika Ibnu Anugrah Aep Saefullah Agus Saputra Aisyah Solehati.,S.E.,M.M Alya Syahla Amanda Putri Ambarwati, Retnoning Amin Setio Lestiningsih Andina Dwijayanti Anugrah, Adhika Ibnu Budi Harto Cakranegara, Pandu Adi Damanik, Darwin Dede Suleman Diah Afrianti Rahayu Dion Dewa Barata Edi Purwanto Effendi, Reza Eka Hendrayani Endang Pitaloka Fadjari Widhi Kurniandra Fahrina Mustafa Fendi Saputra Fendi Saputra Fendi Saputra Guntur Haludin Hastuti Naibaho Hendy Tannady Hendy Tannady Imelda Sari Indria Widyastuti Intan Hajar Karuniatama Iwan Henri Kusnadi Joko Ariawan Juliawati, Poniah Kayla Zoraya Hanum Kiki Setyawati Kusnadi, Iwan Henri Magdalena Magdalena Magdalena Magdalena Magdalena Mohamad Trio Febriyantoro Mohd Isa, Noor Saatila Monika Claudia Sarita musnaini musnaini Nur Alya Nurdiani, Tanti Widia Primadi Candra Susanto Purwanto, Edi Raden Ati Haryati Rahayu, Diah Afrianti Refina Sari Wiratami Renwarin, Joseph M.J. Resti Yulistria Salma Sintya Suryani Suryani Sy, Arniwita Teguh Prasetio Teguh Prasetio Universitas Bina Sarana Informatika, Zahra Wheny Khristianto Wheny Khristianto Wiarta, Iqra Yanti Budiasih Yosaphat Danis Murtiharso Yunus, Mohd Hadli Shah Mohamad Zamri, Norhayati Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli