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Peran Literasi Keuangan dan Karakteristik Kepribadian Terhadap Keputusan Investasi Gen-Z di Provinsi DKI Jakarta dengan Persespi Risiko Sebagai Variabel Intervening Tannady, Hendy; Damanik, Darwin; Sy, Arniwita; Wiarta, Iqra; Nurdiani, Tanti Widia; Ambarwati, Retnoning; Renwarin, Joseph M.J.; Suyoto, Yohanes Totok
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

AbstrakPenelitian ini menjelaskan mengenai pengaruh literasi keuangan dan karakteristik kepribadian terhadap persepsi risiko dan dampaknya pada keputusan investasi generasi Z di Jakarta. Penelitian ini merupakan penelitian kuantitatif dan menggunakan metode survei dengan menggunakan kuesioner kepada responden. Kuesioner disebarkan melalui google form kepada 188 responden yang kemudian dianalisis dengan menggunakan SPSS versi 22.0. Teknik sampling yang digunakan adalah purposive sampling. Kesimpulan dari hasil uji hipotesis (uji t) bahwa literasi keuangan, conscientiousness, dan neuroticism berpengaruh terhadap persepsi risiko Gen- Z di Jakarta. Openness, agreeableness, dan extraversion tidak berpenagruh terhadap persepsi risiko. Selanjutnya, literasi keuangan, openness to new experience, extraversion, dan persepsi risiko berpengaruh terhadap keputusan investasi Gen-Z di Jakarta. Sedangkan conscientiousness, agreeableness, dan neuroticism tidak berpengaruh terhadap keputusan investasi.Kata Kunci: Literasi Keuangan, Kepribadian, Persepsi Risiko, Keputusan InvestasiÂ AbstractThis study aims to determine the effect of financial literacy and personality traits on risk perception and its effect on investment decisions of Generation Z in Jakarta. This study is a quantitative research and used survey method to gain the data. The data was obtained by using questionnaires. Questionnaire was distributed by Google form to 188 respondents and analyzed by using SPSS 22.0 version. Purposive sampling was implemented as sampling technique. The result from the t-test (hypothesis testing) shows that financial literacy, conscientiousness and neuroticism affect on risk perception of Gen-Z in Jakarta. Openness, agreeablenss and extraversion do not affect risk perception. While, financial literacy, openness to new experience, extraversion, and risk perception effect the investment decisions of Gen-Z in Jakarta. Moreover, conscientiousness, agreeableness, and neuroticism do not affect investment decision.Keywords: Financial Literacy, Personality Traits, Risk Perception, Investment Decision

Peran Promosi, Eco Friendly Packaging dan Harga dalam Mempengaruhi Keputusan Pembelian Pelanggan Produk Ritel Kopi Susu Harto, Budi; Juliawati, Poniah; Dwijayanti, Andina; Nurdiani, Tanti Widia; Suyoto, Yohanes Totok; Ariawan, Joko; Magdalena, Magdalena; Tannady, Hendy
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh eco-friendly packaging, promosi dan harga terhadap keputusan pembelian konsumen Stuja Coffee di Cipete. Penelitian ini menggunakan metode kuantitatif, peneliti memperoleh data kuantitatif dari penyebaran kuesioner menggunakan Google Forms. Hasil penelitian ini dianalisis menggunakan program SPSS Statistik Sampel yang digunakan dalam penelitian ini sebanyak 180 responden yang berdomisili di Jabodetabek dengan ketentuan mengetahui dan pernah membeli produk Stuja Coffee, penelitian ini menggunakan teknik non-probability sampling dan purpose sampling. Hasil penelitian ini menunjukan bahwa eco-friendly packaging, promosi dan harga dapat mempengaruhi keputusan pembelian.Kata Kunci: Packaging, Promosi, Harga, Keputusan Pembelian.

Pendampingan Optimalisasi Peran Sumberdaya Manusia Perusahaan Kontraktor di Banjarmasin dan Palangkaraya untuk Peningkatan Kinerja Organisasi: Assistance in Optimizing the Role of Human Resources of Contractor Companies in Banjarmasin and Palangkaraya to Improve Organizational Performance Suyoto, Yohanes Totok; Haludin, Guntur; Prasetio, Teguh
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 5 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i5.6735

More than in the previous era, after the COVID-19 pandemic, companies must build effective human resource management (HRM) to improve employee performance and work culture. This condition requires an organizational form and HRM system relevant to performance needs and demands. PT Gagah Putera Satria needs to transform employees' systems, processes, and work culture to increase their performance as a company engaged in the service sector. Improving and enhancing the performance of the human resource organization is the key to the company's success in achieving the expected performance. That is why the company developed a comprehensive HRM as a major project along with the change in the form of the company, which was initially a heavy equipment rental company, shifted to heavy equipment contractors in the mining industry in Kalimantan. This assistance aims to help the company improve HRM performance. The activities include mapping the actual conditions of the problems experienced related to the company's HRM, restructuring the human resource organization, and disseminating recommendations for HRM performance improvement programs to principals and employees of the head office and project office at the site. The results of the assistance are the formation of an integrated structure of the HRM system, the operation of the human resource management process with a streamlined structure and a more effective process, and the increased managerial skills of the HRM personnel of the company.

Pengaruh E-Service Quality Terhadap E-Loyalty Melalui E-Satisfaction Effendi, Reza; Musnaini, Musnaini; Suyoto, Yohanes Totok
Jurnal Dinamika Manajemen Vol. 11 No. 4 (2023): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v11i4.28066

ABSTRACT This research aims to determine the influence in the perspective of E-Service Quality, E-Loyalty and E-Satisfaction. This study used a quantitative method with the Partial Least Square (PLS) data analysis tool and assisted with SmartPLS 4.0 software. The subjects of this study were users of the Lazada e-commerce platform in Jambi City. The sampling technique used was purposive sampling. The number of samples used in this study was 100. The results showed that e-service quality had a positive and significant effect on e-loyalty, e-service quality had a significant effect on e-satisfaction, and e-satisfaction could affect electronic loyalty. With the e-satisfaction variable in this study can influence or mediate between e-loyalty and e-service quality variables, the findings of this study support a partial mediating effect. Keywords: E-Service Quality, E-Loyalty, E-Satisfaction.

Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan First Media di Pondok Aren Tangerang Selatan Tannady, Hendy; Suyoto, Yohanes Totok; Purwanto, Edi; Anugrah, Adhika Ibnu
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.3602

AbstrakKepuasan pelanggan sangat penting untuk diperhatikan bagi perusahaan First Media, karena dari kepuasan pelanggan tersebut berarti First Media telah berhasil dalam menjual produk dan jasanya kepada pelanggan sehingga akan meningkatkan pada sumber pendapatan masa depan. Menurunnya pelanggan First Media pada 5 tahun terakhir ini, salah satunya adalah karena kurangnya rasa kepuasan dalam menggunakan layanan internet First Media yang disebabkan beberapa faktor antara lain kualitas pelayanan dan harga. Penelitian ini ditujukan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan dan mengetahui seberapa besar pengaruh tersebut. Metode penelitian yang digunakan adalah kuantitatif, dengan pengumpulan data melalui kuesioner. Teknik analisis data yang digunakan adalah regresi linier berganda yang diolah dengan bantuan software SPSS versi 26. Hasil penelitian menunjukkan bahwa kualitas pelayanan memiliki pengaruh positif terhadap kepuasan pelanggan secara parsial dengan nilai sig. 0,000 lebih kecil dari 0,05 dan thitung sebesar 14,654 lebih besar dari nilai ttabel yaitu 1.651972. Harga memiliki pengaruh negative terhadap kepuasan pelanggan secara parsial dengan nilai sig. 0,356 lebih besar dari 0,05 dan thitung sebesar 0,925 lebih kecil dari nilai ttabel yaitu 1,651972. Kualitas pelayanan dan harga memiliki pengaruh positif secara simultan terhadap kepuasan pelanggan dengan nilai sig 0,000 lebih kecil dari 0.05 dan nilai fhitung sebesar 471,237 lebih besar dari ftabel yaitu sebesar 3,04. Hasil dari koefisien determinasi sebesar 0,815, maka dapat disimpulkan bahwa kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan First media di Pondok Aren Tangerang Selatan sebesar 81,5%.Kata Kunci: Kepuasan Pelanggan, Harga, Kualitas Pelayanan, PelangganÂ AbstractCustomer satisfaction is very important to pay attention to for First Media companies, because from customer satisfaction it means that First Media has succeeded in selling its products and services to customers so that it will increase on future sources of income. The decline in First Media customers in the last 5 years, one of which is due to the lack of satisfaction in using First Media internet services which is caused by several factors including service quality and price. This research is aimed at determining the effect of service quality and price on customer satisfaction and knowing how much influence it has. The research method used is quantitative, with data collection through questionnaires. The data analysis technique used is multiple linear regression which is processed with the help of SPSS software version 26. The results showed that the quality of service has a positive influence on customer satisfaction partially with the sig value. 0.000 is smaller than 0.05 and the calculation of 14.654 is greater than the ttable value of 1.651972. Price has a negative influence on customer satisfaction partially with the sig value. 0.356 is greater than 0.05 and the calculation of 0.925 is smaller than the ttable value of 1.651972. Service quality and price have a simultaneous positive influence on customer satisfaction with a sig value of 0.000 less than 0.05 and a calculated value of 471.237 greater than the ftabel of 3.04. As a result of the coefficient of determination of 0.815, it can be concluded that the quality of service and price have a positive and significant effect on customer satisfaction of First media in Pondok Aren South Tangerang by 81.5%.Keywords: Customer Satisfaction, Price, Quality of Service, Customer

Peran Literasi Keuangan dan Karakteristik Kepribadian Terhadap Keputusan Investasi Gen-Z di Provinsi DKI Jakarta dengan Persespi Risiko Sebagai Variabel Intervening Tannady, Hendy; Damanik, Darwin; Sy, Arniwita; Wiarta, Iqra; Nurdiani, Tanti Widia; Ambarwati, Retnoning; Renwarin, Joseph M.J.; Suyoto, Yohanes Totok
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3832

AbstrakPenelitian ini menjelaskan mengenai pengaruh literasi keuangan dan karakteristik kepribadian terhadap persepsi risiko dan dampaknya pada keputusan investasi generasi Z di Jakarta. Penelitian ini merupakan penelitian kuantitatif dan menggunakan metode survei dengan menggunakan kuesioner kepada responden. Kuesioner disebarkan melalui google form kepada 188 responden yang kemudian dianalisis dengan menggunakan SPSS versi 22.0. Teknik sampling yang digunakan adalah purposive sampling. Kesimpulan dari hasil uji hipotesis (uji t) bahwa literasi keuangan, conscientiousness, dan neuroticism berpengaruh terhadap persepsi risiko Gen- Z di Jakarta. Openness, agreeableness, dan extraversion tidak berpenagruh terhadap persepsi risiko. Selanjutnya, literasi keuangan, openness to new experience, extraversion, dan persepsi risiko berpengaruh terhadap keputusan investasi Gen-Z di Jakarta. Sedangkan conscientiousness, agreeableness, dan neuroticism tidak berpengaruh terhadap keputusan investasi.Kata Kunci: Literasi Keuangan, Kepribadian, Persepsi Risiko, Keputusan InvestasiÂ AbstractThis study aims to determine the effect of financial literacy and personality traits on risk perception and its effect on investment decisions of Generation Z in Jakarta. This study is a quantitative research and used survey method to gain the data. The data was obtained by using questionnaires. Questionnaire was distributed by Google form to 188 respondents and analyzed by using SPSS 22.0 version. Purposive sampling was implemented as sampling technique. The result from the t-test (hypothesis testing) shows that financial literacy, conscientiousness and neuroticism affect on risk perception of Gen-Z in Jakarta. Openness, agreeablenss and extraversion do not affect risk perception. While, financial literacy, openness to new experience, extraversion, and risk perception effect the investment decisions of Gen-Z in Jakarta. Moreover, conscientiousness, agreeableness, and neuroticism do not affect investment decision.Keywords: Financial Literacy, Personality Traits, Risk Perception, Investment Decision

Peran Promosi, Eco Friendly Packaging dan Harga dalam Mempengaruhi Keputusan Pembelian Pelanggan Produk Ritel Kopi Susu Harto, Budi; Juliawati, Poniah; Dwijayanti, Andina; Nurdiani, Tanti Widia; Suyoto, Yohanes Totok; Ariawan, Joko; Magdalena, Magdalena; Tannady, Hendy
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3912

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh eco-friendly packaging, promosi dan harga terhadap keputusan pembelian konsumen Stuja Coffee di Cipete. Penelitian ini menggunakan metode kuantitatif, peneliti memperoleh data kuantitatif dari penyebaran kuesioner menggunakan Google Forms. Hasil penelitian ini dianalisis menggunakan program SPSS Statistik Sampel yang digunakan dalam penelitian ini sebanyak 180 responden yang berdomisili di Jabodetabek dengan ketentuan mengetahui dan pernah membeli produk Stuja Coffee, penelitian ini menggunakan teknik non-probability sampling dan purpose sampling. Hasil penelitian ini menunjukan bahwa eco-friendly packaging, promosi dan harga dapat mempengaruhi keputusan pembelian.Kata Kunci: Packaging, Promosi, Harga, Keputusan Pembelian.

Peran Motivasi Ekstrinsik dan Pelatihan Digital Marketing dalam Meningkatkan Kinerja Pelaku UMKM di Belitung Timur Kusnadi, Iwan Henri; Saefullah, Aep; Rahayu, Diah Afrianti; Khristianto, Wheny; Tannady, Hendy; Susanto, Primadi Candra; Magdalena, Magdalena; Suyoto, Yohanes Totok
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.4061

AbstrakPenelitian ini memiliki tujuan untuk mengetahui pengaruh pelatihan digital marketing dan motivasi ekstrinsik terhadap kinerja. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini dilakukan dengan unit analisis Paguyuban UMKM Jasijuka Sejahtera, dengan populasi sebanyak 32 orang. Metode sampling yang digunakan adalah Non-Probability sampling dengan jenis sampel jenuh, sampling dengan jumlah sebanyak 32 responden, dengan teknik pengumoulan data adalah kuesioner. Metode pengolahand ata menggunakan analisis regresi linear berganda menggunakan SPSS versi 23. Hasil penelitian ini menyimpulkan bahwa terdapat pengaruh tidak signifikan pelatihan digital marketing terhadap kinerja, terdapat pengaruh positif dan signifikan antara motivasi ekstrinsik terhadap kinerja dan secara simultan pelatihan digital marketing dan motivasi ekstrinsik terhadap kinerja.Kata Kunci: Pelatihan Digital Marketing, Motivasi Ekstrinsik, Kinerja, Usaha Mikro Kecil &Menengah

THE INFLUENCE OF BRAND AMBASSADOR, BRAND PERSONALITY, AND KOREAN WAVE ON PURCHASE DECISIONS OF SOMETHINC Rona Ayudia Purnandika; Mohamad Trio Febriyantoro; Zulkifli Zulkifli; Dede Suleman; Fendi Saputra; Yohanes Totok Suyoto
International Journal Multidisciplinary Science Vol. 1 No. 3 (2022): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v1i3.387

This study aims to determine the influence of Brand Ambassadors, Brand Personality and the Korean Wave on the Purchase Decision of somethinc products. This research is research that uses quantitative data. The population of this research is so-think consumers. The sample in this study amounted to 120 respondents. The techniques used are validity test, reliability test, classic assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis, F test, and T test. The results of this study indicate that Brand Ambassador and Brand Personality simultaneously significantly affect purchasing decisions. Meanwhile, the Korean Wave simultaneously has no significant effect on purchasing decisions of something. Brand Ambassador has a positive and significant effect on purchasing decisions, Brand Personality has a positive and significant effect on purchasing decisions, and Korean Wave has a negative and insignificant effect on purchasing decisions.

The Role Of Promotion In Mediation Of Lifestyle And Product Quality On Buying Interest Yamaha NMAX Motorcycles Suleman, Dede; Suyoto, Yohanes Totok; Zahra, Zahra; Sari, Imelda; Lestiningsih, Amin Setio; Yulistria, Resti; Widyastuti, Indria; Haryati, Raden Ati
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

The purpose of this study was to examine and analyze the effect of lifestyle and product quality on interest in buying Yamaha NMAX motorcycles with promotion as a mediating variable. Data were collected through questionnaires to 55 respondents who owned Yamaha NMAX motorcycles in Jakarta, data collection used purposive sampling technique. The collected data is processed by using the Structural Equation Model (SEM) analysis method with the SmartPLS 3.0 software tool. The results show that lifestyle has a significant effect on promotion and buying interest, product quality has a significant effect on promotion and buying interest, promotion does not significantly affect buying interest, promotion is not a good mediating variable on buying interest.

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