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Journal : JURNAL LENTERA BISNIS

MEMBANGUN BRANDING MELALUI KOMUNIKASI DIGITAL Saipul, Saipul; Rahmawati, Umi; Widyastuti, Widyastuti; Elisabeth, Christine Riani; Haryanto, Rudy
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1665

Abstract

The purpose of this study is to determine the effectiveness of building branding through digital communication. This research approach collects data through literature studies, which involve reading literature from various sources including reports, books, articles, and journals using qualitative and deductive approaches. The results of this study are that building branding through digital communication is not just following trends, but a strategic need in facing the dynamics of the modern market. Digital communication allows brands to reach a wider audience, establish more personal relationships, and manage brand image efficiently and measurably. With the right strategies such as building a strong digital identity, optimizing social media, providing quality content, optimizing websites and SEO, email marketing, and collaborating with influencers can form strong branding
Co-Authors Abdulloh, Muhammad Andi Yoga Fikananta Advensia, Regina Jessica Afiani, Fenti Nur Amiliya, Resa Anggara, Alit Nandyo Angriani, Yesi Anjlika, Flora Annisa Nugraheni Afridhianika Ardiasnyah, Fikri Asikin, Aifka Alihati Azazilia, Imelda Budiono, Martha Dalilah, Silmi Damayanti Masduki Dian Novita Sari Dian Novitasari Dian Novitasari Elisabeth, Christine Riani Fadilla, Fatwa Banatya Fifin Nazilah, Fanis Gibran, Gerald H, Herayati Hardiningsih Haris, Amnan HERMAWATI, ERNA Hidayat, Farid Nur Irfanul chakim, Irfanul Kamaruddin, Muhammad Junaid Khairunnisa Khairunnisa Khoirul Huda Lintang, Carisa Sukma Andi Marcella, Eka mariyam mariyam, mariyam Maulana, Dimas Azhar Maulidya, Shafana Merita Auli Misidawati, Dwi Novaria mona amelia, mona Muhamad Risal Tawil MULYADI Najwa, Rizqa Nanda Dwi Rizka Naufal, Muhammad Agnaf Noer Aly, Hery Nur Sofia Madani, Nadea Nur Utami, Annisa Octantia, Rara Ukhty Oktaria, Sari Oktaviana, Maria Nafraim Pradama, Daffa Evan Primagati, Aira Trismadya Purwaka Hari Prihanto Putra, Johni Eka Putri, Ade Anggun Wana Putri, Masyru’atul Mukarromah Dearty Ihda Putri, Tamara Kusuma Rahma Putri Maharani Rahmawati, Maisya Ramadan, Agung Rizki Revalina, Aurelia Dias Nanda Rista Mala Ristamala Ristamala Rozan, Ajmal Rudy Haryanto Rudy Irwansyah Saicupona, Septi Avia Saipul, Saipul Sakti, Bernov Lakhomi Pujangga Salim, Dinul Fitria Nur Salimah, Khaerani Firda Salsabilla, Dinda Talitha Sari, Dian Puji Puspita Sari, Mila Septiana Wulandari Septiasari, Sely Mutiara Setiyanda, Karista Gadis Setyo, Tri Suci Wulandari Tahalele, Olivia Tatang Sudrajat Ulhaq Mahfudzoh, Dhiya’ Veronika, Alda Vicky Windasari Widyastuti Widyastuti wijaya Yuliani Widianingsih