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All Journal Indonesian Journal of Educational Studies LaGeografiA Phinisi Integration Review Jurnal Environmental Science SEIKO : Journal of Management & Business Referensi : Jurnal Ilmu Manajemen dan Akuntansi PINISI Discretion Review JEKPEND Jurnal Ekonomi dan Pendidikan Panrannuangku Jurnal Pengabdian Masyarakat International Journal of Social Science, Education, Communication and Economics Journal of Scientific Research, Education, and Technology Economics and Business Journal Journal of Artificial Intelligence and Digital Business ARMADA : Jurnal Penelitian Multidisiplin Innovative: Journal Of Social Science Research Journal of Economic Education and Entrepreneurship Studies IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Teknovokasi : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals META - JOURNAL
Muhammad Rakib
Universitas Negeri Makassar
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The Influence of Business Incubators on Entrepreneurial Economy in Makassar City, Makassar District East bara-baraya village Zulkarnain, Muhammad Qadafi; Tawe, Amiruddin; Rakib, Muhammad; Sulolipu, Andi Annisa
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 4 (2025): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v2i4.335

Abstract

In recent decades, entrepreneurship has become one of the main pillars of economic development, especially in developing countries such as Indonesia. Makassar City, as one of the economic centers in Eastern Indonesia, has an important role in encouraging the growth of the small and medium enterprise (SME) sector. One of the efforts made by the government and various institutions is to develop a Business Incubator Program, which aims to accelerate the growth of entrepreneurs through educational support, training, and guidance. In Makassar District, Bara-Baraya Timur Village, the development of local entrepreneurs is getting more attention. Business incubators in this area offer programs to help local entrepreneurs develop business skills, increase access to capital, and open wider networks. Although business incubators have proven successful in various countries, their implementation in each region can certainly provide different results, depending on the characteristics of the economic and social environment. In Bara-Baraya Timur Village, there are several challenges faced by one of the local entrepreneurs interviewed by the researcher, such as lack of management skills, and increasingly tight competition. Therefore, the researcher decided to conduct further research on “The influence of business incubators on the entrepreneurial economy in Makassar City, Bara-Baraya Timur Village”.
The Effect of Product Innovation and Digital Promotion on Purchasing Decisions with Brand Awareness as an Intervening Variable at Fashion Businesses in Gowa Regency Jufri, Eka Dian Hikmayani; Rakib, Muhammad; Jufri, Muhammad
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 4 No. 4 (2025): Vol. 4 No. 4 2025
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v4i4.930

Abstract

This study aims to analyze the effect of product innovation and digital promotion on purchasing decisions with Brand Awareness as an intervening variable at Fashion Businesses in Gowa Regency. In the context of increasingly fierce competition in the fashion industry, innovation, and digital-based marketing strategies are key to improving competitiveness. This study uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS). Data were collected through questionnaires distributed to 100 respondents who were fashion businesses customers, then analyzed using SmartPLS version 4.00 software. The results show that product innovation and digital promotion have a significant effect on Brand Awareness, with a loading factor value above 0.7 and Average Variance Extracted (AVE) meeting the validity criteria. Brand Awareness is also proven to mediate the positive influence of product innovation and digital promotion on purchasing decisions. Path analysis reveals that Brand Awareness acts as an intervening variable that strengthens the relationship between marketing strategy and purchasing decisions.
Pelatihan Pemanfaatan Platform Digital untuk Menumbuhkan Kewirausahaan Berkelanjutan Rakib, Muhammad; Halim, Nur; Isma, Andika; Haruna, Hasisa; Dewantara, Hajar
IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Vol 5, No 2 (2025): IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat
Publisher : Univeristas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/iptek.v5i2.79641

Abstract

Abstrak. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam memanfaatkan berbagai platform digital sebagai sarana untuk mengembangkan kewirausahaan yang berkelanjutan. Sasaran kegiatan ini adalah siswa SMA Negeri 11 Sidenreng Rappang yang memiliki minat dan potensi dalam bidang kewirausahaan. Metode pelaksanaan PKM ini dilakukan dalam dua pendekatan yaitu pelatihan dan pendampingan praktik langsung kepada mitra sasaran dan menggunakan metode ceramah, diskusi, demonstrasi, dan praktik langsung. Materi pelatihan tentang konsep dasar kewirausahaan berkelanjutan, pemanfaatan media sosial dan marketplace untuk promosi, e-commerce, cara membuat dan mengelola toko online serta pembuatan akun di platform e-commerce, platform digital, dan praktik atau simulasi promosi bisnis digital. Hasil kegiatan menunjukkan bahwa siswa memperoleh peningkatan pengetahuan dan keterampilan dalam memanfaatkan teknologi digital untuk mendukung kegiatan kewirausahaan. Siswa mampu memahami konsep kewirausahaan berkelanjutan, mengenal berbagai platform digital yang dapat digunakan untuk promosi dan penjualan, serta berlatih secara langsung membuat konten digital kreatif yang relevan dengan dunia usaha modern. Selain peningkatan kemampuan teknis, kegiatan ini juga berhasil menumbuhkan motivasi, kreativitas, dan rasa percaya diri siswa untuk mulai merintis ide bisnis secara mandiri. Pihak sekolah pun memperoleh manfaat berupa peningkatan minat dan partisipasi siswa dalam kegiatan kewirausahaan, serta munculnya gagasan untuk menjadikan kegiatan serupa sebagai program berkelanjutan di lingkungan sekolah. Kata Kunci: pelatihan, e-commerce, platform digital, kewirausahaan, berkelanjutan
Co-Authors Abdul Rahman Ahmad, M. Ihsan Said Ainun Jariyah Amal Arfan, Amal Andi Anggi Kemalasari Andi Naila Quin Azisah Aliasyahbana Andika Isma Anwar Ramli Aryuniasari Asrib, Aman Rasyad Chalid Imran Musa Dewi Fatmarani Surianto Fajar, Akhmad Hajar Dewantara Halim, Nur Hasisa Haruna Hasri Hasri Hasyim, Sitti Hajerah Imran, Chalid Jufri, Eka Dian Hikmayani M. Ihsan Said M. Miftach Fakhri Muhammad Azis Muhammad Hasan Muhammad Jafar, Muhammad Muhammad Jufri Multhazam, Riana MUSTARI Najamuddin Najamuddin, Najamuddin Nasuha, Najamuddin Netti Herawati Nurdin Nurdin pabubung, Afrilya liliani Prameswari, Gusti Ayu Sri Adinda Raden Mohamad Herdian Bhakti Rahmatullah Rahmatullah Rahmatullah Rahmatullah Rahmawati, Rahmawati Reni Reni, Reni Romansyah Sahabuddin Sarinikmah, Sarinikmah Suciyanti, Nurafni Sulolipu, Andi Annisa Supri Syafruddin Side Syam, Agus Tahir, Sumiati Taufikrahman, Taufikrahman Tawe, Amiruddin Valentino Aris Wahidah Sanusi Yahya, Nurul Fajriah Yunus, Muchtar Yusuf SAP, Andi Muhammad Ridho Zulkarnain, Muhammad Qadafi