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Culinary Business Management Based on Local Wisdom (Case Study On The Three Mango Tuna Shredded Fish Business) Rahmawati, Rahmawati; Rakib, Muhammad; Syam, Agus
PINISI Discretion Review Volume 7, Issue 1, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i1.53909

Abstract

This research aims to reveal problems regarding the management of culinary businesses based on local wisdom (Case Study Of the Triple Mango Tuna Fish Floss Business). This research is a type of qualitative descriptive research, that provides an overview and description of the business managamenet implemented by the triple mango tuna fish floss business. Data collection techniques in this research were carried out by means of documentation, observation and interviews. The results of the analysis in the research show that appropriate business management that can be applied to the tuna floss business to support aggressive management is to use management that is oriented towards business development.
The Influence of Business Incubators on Entrepreneurial Economy in Makassar City, Makassar District East bara-baraya village Zulkarnain, Muhammad Qadafi; Tawe, Amiruddin; Rakib, Muhammad; Sulolipu, Andi Annisa
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 4 (2025): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v2i4.335

Abstract

In recent decades, entrepreneurship has become one of the main pillars of economic development, especially in developing countries such as Indonesia. Makassar City, as one of the economic centers in Eastern Indonesia, has an important role in encouraging the growth of the small and medium enterprise (SME) sector. One of the efforts made by the government and various institutions is to develop a Business Incubator Program, which aims to accelerate the growth of entrepreneurs through educational support, training, and guidance. In Makassar District, Bara-Baraya Timur Village, the development of local entrepreneurs is getting more attention. Business incubators in this area offer programs to help local entrepreneurs develop business skills, increase access to capital, and open wider networks. Although business incubators have proven successful in various countries, their implementation in each region can certainly provide different results, depending on the characteristics of the economic and social environment. In Bara-Baraya Timur Village, there are several challenges faced by one of the local entrepreneurs interviewed by the researcher, such as lack of management skills, and increasingly tight competition. Therefore, the researcher decided to conduct further research on “The influence of business incubators on the entrepreneurial economy in Makassar City, Bara-Baraya Timur Village”.
The Effect of Product Innovation and Digital Promotion on Purchasing Decisions with Brand Awareness as an Intervening Variable at Fashion Businesses in Gowa Regency Jufri, Eka Dian Hikmayani; Rakib, Muhammad; Jufri, Muhammad
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 4 No. 4 (2025): Vol. 4 No. 4 2025
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v4i4.930

Abstract

This study aims to analyze the effect of product innovation and digital promotion on purchasing decisions with Brand Awareness as an intervening variable at Fashion Businesses in Gowa Regency. In the context of increasingly fierce competition in the fashion industry, innovation, and digital-based marketing strategies are key to improving competitiveness. This study uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS). Data were collected through questionnaires distributed to 100 respondents who were fashion businesses customers, then analyzed using SmartPLS version 4.00 software. The results show that product innovation and digital promotion have a significant effect on Brand Awareness, with a loading factor value above 0.7 and Average Variance Extracted (AVE) meeting the validity criteria. Brand Awareness is also proven to mediate the positive influence of product innovation and digital promotion on purchasing decisions. Path analysis reveals that Brand Awareness acts as an intervening variable that strengthens the relationship between marketing strategy and purchasing decisions.
Pemberdayaan Karang Taruna dan Ibu PKK Melalui Inovasi Produk Briket dari Tempurung Kelapa di Desa Pataro Kab. Bulukumba Herawati, Netti; Alam, Muhammad Nur; Syahrir, Muhammad; Rakib, Muhammad; Perdana, Rini
Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2025): Volume 7, No 1, Desember 2025
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/atjpm.v7i1.7331

Abstract

Desa Pataro, Kecamatan Herlang, Kabupaten Bulukumba, merupakan wilayah yang memiliki potensi besar dalam produksi kelapa. Namun, limbah tempurung kelapa belum dimanfaatkan secara optimal dan seringkali hanya menjadi bahan buangan. Tempurung kelapa sesungguhnya memiliki nilai ekonomis tinggi apabila diolah menjadi produk inovatif, salah satunya briket arang. Kegiatan pengabdian ini bertujuan untuk memberdayakan Karang Taruna dan Ibu PKK Desa Pataro melalui transfer pengetahuan dan keterampilan dalam mengolah tempurung kelapa menjadi produk briket arang yang bernilai jual dan ramah lingkungan. Metode kegiatan meliputi tahap persiapan, sosialisasi, pelatihan teknis pembuatan briket, pendampingan produksi, penguatan manajemen usaha, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan peningkatan signifikan pada pengetahuan dan keterampilan peserta dalam memahami teknik pembuatan briket secara utuh. Produk briket yang dihasilkan memiliki kualitas yang baik, ditandai oleh bentuk yang homogen, kekerasan yang memadai, serta daya bakar tinggi dengan asap minimal. Secara keseluruhan, kegiatan pengabdian ini berhasil meningkatkan kapasitas Karang Taruna dan Ibu PKK Desa Pataro dalam menghasilkan produk briket arang berbasis limbah tempurung kelapa. Program ini tidak hanya berkontribusi dalam pengurangan limbah lingkungan, tetapi juga membuka peluang ekonomi baru bagi masyarakat. Keberlanjutan program sangat memungkinkan dengan dukungan kolaborasi masyarakat, sehingga briket arang berpotensi menjadi salah satu produk unggulan desa di masa mendatang.
Pelatihan Pemanfaatan Platform Digital untuk Menumbuhkan Kewirausahaan Berkelanjutan Rakib, Muhammad; Halim, Nur; Isma, Andika; Haruna, Hasisa; Dewantara, Hajar
IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Vol 5, No 2 (2025): IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat
Publisher : Univeristas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/iptek.v5i2.79641

Abstract

Abstrak. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam memanfaatkan berbagai platform digital sebagai sarana untuk mengembangkan kewirausahaan yang berkelanjutan. Sasaran kegiatan ini adalah siswa SMA Negeri 11 Sidenreng Rappang yang memiliki minat dan potensi dalam bidang kewirausahaan. Metode pelaksanaan PKM ini dilakukan dalam dua pendekatan yaitu pelatihan dan pendampingan praktik langsung kepada mitra sasaran dan menggunakan metode ceramah, diskusi, demonstrasi, dan praktik langsung. Materi pelatihan tentang konsep dasar kewirausahaan berkelanjutan, pemanfaatan media sosial dan marketplace untuk promosi, e-commerce, cara membuat dan mengelola toko online serta pembuatan akun di platform e-commerce, platform digital, dan praktik atau simulasi promosi bisnis digital. Hasil kegiatan menunjukkan bahwa siswa memperoleh peningkatan pengetahuan dan keterampilan dalam memanfaatkan teknologi digital untuk mendukung kegiatan kewirausahaan. Siswa mampu memahami konsep kewirausahaan berkelanjutan, mengenal berbagai platform digital yang dapat digunakan untuk promosi dan penjualan, serta berlatih secara langsung membuat konten digital kreatif yang relevan dengan dunia usaha modern. Selain peningkatan kemampuan teknis, kegiatan ini juga berhasil menumbuhkan motivasi, kreativitas, dan rasa percaya diri siswa untuk mulai merintis ide bisnis secara mandiri. Pihak sekolah pun memperoleh manfaat berupa peningkatan minat dan partisipasi siswa dalam kegiatan kewirausahaan, serta munculnya gagasan untuk menjadikan kegiatan serupa sebagai program berkelanjutan di lingkungan sekolah. Kata Kunci: pelatihan, e-commerce, platform digital, kewirausahaan, berkelanjutan
Explaining Entrepreneurial Intentions in Higher Education: The Influence of Career Maturity, Self-Actualization Needs, and Entrepreneurial Mindset Murfa, Agus Noor; Rakib, Muhammad; Dewantara, Hajar
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 1 (2026): Vol. 5 No. 1 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i1.1050

Abstract

This study aims to analyze and find a model of the relationship between career maturity, self-actualization, and entrepreneurial mindset to entrepreneurial intentions among students of the Entrepreneurship Study Program, Faculty of Economics and Business, State University of Makassar. The technique used in this research is quantitative design with surveys. This research was carried out in the Entrepreneurship Study Program, Faculty of Economics and Business, State University of Makassar with a total of 420 students from 2020 to 2024. The determination of the 205 samples was carried out using proportional random samples. Data collection methods that use questionnaire tools are disseminated through Google Forms. Furthermore, the collected data was analyzed by the PLS SEM analysis method and SmartPLS analysis software version 4. The results of the research found that (1) career maturity and self-actualization have a favorable impact on entrepreneurial mindset, (2) career maturity and self-actualization have a favorable impact on entrepreneurial intentions, (3) entrepreneurial mindset has a favorable impact on entrepreneurial intentions, and (4) career maturity and self-actualization have a beneficial impact on entrepreneurial intentions through entrepreneurial mindset.
Entrepreneurial Mindset and Digital Literacy in Shaping Students’ Start-Up Decisions : The Mediating Role of Creativity Safirah, Nur; Rakib, Muhammad; Dewantara, Hajar
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1072

Abstract

This study aims to analyze the influence of entrepreneurial mindset and digital literacy on students' business start-up decisions, with creativity as an intervening variable. The research method used is quantitative research with a survey method of 163 students from the Faculty of Economics and Business, Makassar State University who own businesses using proportional random sampling techniques. Data analysis was conducted using the Partial Least Square Structural Equation Model (PLS-SEM) to test the direct and indirect relationships between variables. The results show that entrepreneurial mindset and digital literacy have a positive and significant effect on the decision to start a business. In addition, entrepreneurial mindset and digital literacy also have a positive and significant effect on student creativity. Creativity is also proven to have a positive and significant effect on the decision to start a business and acts as an intervening variable that connects how entrepreneurial mindset and digital literacy influence the decision to start a business. These findings have important implications for entrepreneurship development efforts in higher education, especially through the formation of an entrepreneurial mindset, strengthening digital literacy, and facilitating creative spaces for students to be more prepared and brave to enter the business world.