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All Journal Indonesian Journal of Educational Studies LaGeografiA Phinisi Integration Review Jurnal Environmental Science SEIKO : Journal of Management & Business Referensi : Jurnal Ilmu Manajemen dan Akuntansi Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat PINISI Discretion Review JEKPEND Jurnal Ekonomi dan Pendidikan Panrannuangku Jurnal Pengabdian Masyarakat International Journal of Social Science, Education, Communication and Economics Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Scientific Research, Education, and Technology Economics and Business Journal Journal of Artificial Intelligence and Digital Business ARMADA : Jurnal Penelitian Multidisiplin Innovative: Journal Of Social Science Research Journal of Economic Education and Entrepreneurship Studies IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Teknovokasi : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals META - JOURNAL Jurnal Sipakatau
Muhammad Rakib
Universitas Negeri Makassar
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Culinary Business Management Based on Local Wisdom (Case Study On The Three Mango Tuna Shredded Fish Business) Rahmawati, Rahmawati; Rakib, Muhammad; Syam, Agus
PINISI Discretion Review Volume 7, Issue 1, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i1.53909

Abstract

This research aims to reveal problems regarding the management of culinary businesses based on local wisdom (Case Study Of the Triple Mango Tuna Fish Floss Business). This research is a type of qualitative descriptive research, that provides an overview and description of the business managamenet implemented by the triple mango tuna fish floss business. Data collection techniques in this research were carried out by means of documentation, observation and interviews. The results of the analysis in the research show that appropriate business management that can be applied to the tuna floss business to support aggressive management is to use management that is oriented towards business development.
The Influence of Business Incubators on Entrepreneurial Economy in Makassar City, Makassar District East bara-baraya village Zulkarnain, Muhammad Qadafi; Tawe, Amiruddin; Rakib, Muhammad; Sulolipu, Andi Annisa
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 4 (2025): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v2i4.335

Abstract

In recent decades, entrepreneurship has become one of the main pillars of economic development, especially in developing countries such as Indonesia. Makassar City, as one of the economic centers in Eastern Indonesia, has an important role in encouraging the growth of the small and medium enterprise (SME) sector. One of the efforts made by the government and various institutions is to develop a Business Incubator Program, which aims to accelerate the growth of entrepreneurs through educational support, training, and guidance. In Makassar District, Bara-Baraya Timur Village, the development of local entrepreneurs is getting more attention. Business incubators in this area offer programs to help local entrepreneurs develop business skills, increase access to capital, and open wider networks. Although business incubators have proven successful in various countries, their implementation in each region can certainly provide different results, depending on the characteristics of the economic and social environment. In Bara-Baraya Timur Village, there are several challenges faced by one of the local entrepreneurs interviewed by the researcher, such as lack of management skills, and increasingly tight competition. Therefore, the researcher decided to conduct further research on “The influence of business incubators on the entrepreneurial economy in Makassar City, Bara-Baraya Timur Village”.
The Effect of Product Innovation and Digital Promotion on Purchasing Decisions with Brand Awareness as an Intervening Variable at Fashion Businesses in Gowa Regency Jufri, Eka Dian Hikmayani; Rakib, Muhammad; Jufri, Muhammad
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 4 No. 4 (2025): Vol. 4 No. 4 2025
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v4i4.930

Abstract

This study aims to analyze the effect of product innovation and digital promotion on purchasing decisions with Brand Awareness as an intervening variable at Fashion Businesses in Gowa Regency. In the context of increasingly fierce competition in the fashion industry, innovation, and digital-based marketing strategies are key to improving competitiveness. This study uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS). Data were collected through questionnaires distributed to 100 respondents who were fashion businesses customers, then analyzed using SmartPLS version 4.00 software. The results show that product innovation and digital promotion have a significant effect on Brand Awareness, with a loading factor value above 0.7 and Average Variance Extracted (AVE) meeting the validity criteria. Brand Awareness is also proven to mediate the positive influence of product innovation and digital promotion on purchasing decisions. Path analysis reveals that Brand Awareness acts as an intervening variable that strengthens the relationship between marketing strategy and purchasing decisions.
Pemberdayaan Karang Taruna dan Ibu PKK Melalui Inovasi Produk Briket dari Tempurung Kelapa di Desa Pataro Kab. Bulukumba Herawati, Netti; Alam, Muhammad Nur; Syahrir, Muhammad; Rakib, Muhammad; Perdana, Rini
Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 1 (2025): Volume 7, No 1, Desember 2025
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/atjpm.v7i1.7331

Abstract

Desa Pataro, Kecamatan Herlang, Kabupaten Bulukumba, merupakan wilayah yang memiliki potensi besar dalam produksi kelapa. Namun, limbah tempurung kelapa belum dimanfaatkan secara optimal dan seringkali hanya menjadi bahan buangan. Tempurung kelapa sesungguhnya memiliki nilai ekonomis tinggi apabila diolah menjadi produk inovatif, salah satunya briket arang. Kegiatan pengabdian ini bertujuan untuk memberdayakan Karang Taruna dan Ibu PKK Desa Pataro melalui transfer pengetahuan dan keterampilan dalam mengolah tempurung kelapa menjadi produk briket arang yang bernilai jual dan ramah lingkungan. Metode kegiatan meliputi tahap persiapan, sosialisasi, pelatihan teknis pembuatan briket, pendampingan produksi, penguatan manajemen usaha, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan peningkatan signifikan pada pengetahuan dan keterampilan peserta dalam memahami teknik pembuatan briket secara utuh. Produk briket yang dihasilkan memiliki kualitas yang baik, ditandai oleh bentuk yang homogen, kekerasan yang memadai, serta daya bakar tinggi dengan asap minimal. Secara keseluruhan, kegiatan pengabdian ini berhasil meningkatkan kapasitas Karang Taruna dan Ibu PKK Desa Pataro dalam menghasilkan produk briket arang berbasis limbah tempurung kelapa. Program ini tidak hanya berkontribusi dalam pengurangan limbah lingkungan, tetapi juga membuka peluang ekonomi baru bagi masyarakat. Keberlanjutan program sangat memungkinkan dengan dukungan kolaborasi masyarakat, sehingga briket arang berpotensi menjadi salah satu produk unggulan desa di masa mendatang.
Pelatihan Pemanfaatan Platform Digital untuk Menumbuhkan Kewirausahaan Berkelanjutan Rakib, Muhammad; Halim, Nur; Isma, Andika; Haruna, Hasisa; Dewantara, Hajar
IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Vol 5, No 2 (2025): IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat
Publisher : Univeristas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/iptek.v5i2.79641

Abstract

Abstrak. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam memanfaatkan berbagai platform digital sebagai sarana untuk mengembangkan kewirausahaan yang berkelanjutan. Sasaran kegiatan ini adalah siswa SMA Negeri 11 Sidenreng Rappang yang memiliki minat dan potensi dalam bidang kewirausahaan. Metode pelaksanaan PKM ini dilakukan dalam dua pendekatan yaitu pelatihan dan pendampingan praktik langsung kepada mitra sasaran dan menggunakan metode ceramah, diskusi, demonstrasi, dan praktik langsung. Materi pelatihan tentang konsep dasar kewirausahaan berkelanjutan, pemanfaatan media sosial dan marketplace untuk promosi, e-commerce, cara membuat dan mengelola toko online serta pembuatan akun di platform e-commerce, platform digital, dan praktik atau simulasi promosi bisnis digital. Hasil kegiatan menunjukkan bahwa siswa memperoleh peningkatan pengetahuan dan keterampilan dalam memanfaatkan teknologi digital untuk mendukung kegiatan kewirausahaan. Siswa mampu memahami konsep kewirausahaan berkelanjutan, mengenal berbagai platform digital yang dapat digunakan untuk promosi dan penjualan, serta berlatih secara langsung membuat konten digital kreatif yang relevan dengan dunia usaha modern. Selain peningkatan kemampuan teknis, kegiatan ini juga berhasil menumbuhkan motivasi, kreativitas, dan rasa percaya diri siswa untuk mulai merintis ide bisnis secara mandiri. Pihak sekolah pun memperoleh manfaat berupa peningkatan minat dan partisipasi siswa dalam kegiatan kewirausahaan, serta munculnya gagasan untuk menjadikan kegiatan serupa sebagai program berkelanjutan di lingkungan sekolah. Kata Kunci: pelatihan, e-commerce, platform digital, kewirausahaan, berkelanjutan
Explaining Entrepreneurial Intentions in Higher Education: The Influence of Career Maturity, Self-Actualization Needs, and Entrepreneurial Mindset Murfa, Agus Noor; Rakib, Muhammad; Dewantara, Hajar
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 1 (2026): Vol. 5 No. 1 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i1.1050

Abstract

This study aims to analyze and find a model of the relationship between career maturity, self-actualization, and entrepreneurial mindset to entrepreneurial intentions among students of the Entrepreneurship Study Program, Faculty of Economics and Business, State University of Makassar. The technique used in this research is quantitative design with surveys. This research was carried out in the Entrepreneurship Study Program, Faculty of Economics and Business, State University of Makassar with a total of 420 students from 2020 to 2024. The determination of the 205 samples was carried out using proportional random samples. Data collection methods that use questionnaire tools are disseminated through Google Forms. Furthermore, the collected data was analyzed by the PLS SEM analysis method and SmartPLS analysis software version 4. The results of the research found that (1) career maturity and self-actualization have a favorable impact on entrepreneurial mindset, (2) career maturity and self-actualization have a favorable impact on entrepreneurial intentions, (3) entrepreneurial mindset has a favorable impact on entrepreneurial intentions, and (4) career maturity and self-actualization have a beneficial impact on entrepreneurial intentions through entrepreneurial mindset.
Building a Resilient Village Based on Entrepreneurship and Digital Literacy Through Strengthening Entrepreneurial Mindset Isma, Andika; Rakib, Muhammad; Dewantara, Hajar; Kemalasari, Andi Anggi; Alisyahbana, Andi Naila Quin Azisah; Hasyim, Sitti Hajerah; Jufri, Muhammad
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 5 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i5.2428

Abstract

Strengthening the economic potential of rural areas is one of the government's village empowerment programs. However, it is known that there are still problems related to the low competitiveness of rural areas, both in terms of human resources and the ability to produce commodities with added value. The Sokkolia Village Government, young people, and community leaders play a crucial role in boosting the resilience of rural communities. The tripartite cooperation model of Bumdes, Industry, and Campus is expected to address these two problems. The Campus can help in conducting research on potential and formulating innovative designs, while Industry can assist in terms of technology and market access. This training aims to help equip the Sokkolia Village community with entrepreneurial literacy and digital literacy to optimize the potential of the village and local economic growth. Empowering the community through entrepreneurship and digital literacy is expected to create an ecosystem that supports local economic growth and contributes positively to sustainable development at the village level. The training that has been conducted shows high levels of participation and motivation among partners. Based on the results of the training, partners' understanding of entrepreneurship and digital literacy has increased. This is expected to make Sokkolia Village partners adaptable and able to utilize digital technology to improve their overall well-being.
Digital-Based Edupreneurship among Senior High School Students Rakib, Muhammad; Halim, Nur; Isma, Andika; Dewantara, Hajar; Jufri, Muhammad; Hasyim, Sitti Hajerah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 3 (2025): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i3.2513

Abstract

The problems experienced by partners are as follows: (1) Students do not have good knowledge of the basic concepts of digital marketing, (2) Students do not have the knowledge and technical skills to identify digital-based marketing elements well, (3) Students do not yet have the knowledge and skills to create attractive copywriting, and (4) Students do not yet have the knowledge and skills to use Google My Business in promoting/advertising products. This community service program will be implemented from February 2024 to October 2024, starting from the preparation stage, namely observing and collaborating with partners, preparing PKM proposals, implementing training, monitoring and evaluation, and reporting. The number of training participants includes student representatives or student organization administrators at SMA Negeri 11 Sidenreng Rappang. The methods used are lectures, discussions, questions and answers, practice and mentoring. Procedures for carrying out activities are pre-test and post-test, presentation of material, practice and mentoring. To measure the level of success of this activity program, it is carried out by measuring; (1) the level of Partner participation, (2) the level of activity of the training participants, and (2) the level of knowledge and skills of the training participants. The data analysis technique uses descriptive statistical analysis. The results of the service implementation are (1) Students have good knowledge of the basic concepts of digital marketing, (2) Students have knowledge and technical skills to identify digital-based marketing elements well, (3) Students have knowledge and skills in making copywriting. interesting, and (4) Students have the knowledge and skills to use Google My Business in promoting/advertising products.
Co-Authors Abdul Rahman Ahmad, M. Ihsan Said Ainun Jariyah Alam, Muhammad Nur Alisyahbana, Andi Naila Quin Azisah Amal Arfan, Amal Amalia, Syafira Ayu Andi Anggi Kemalasari Andi Naila Quin Azisah Aliasyahbana Andika Isma Anwar Ramli Aryuniasari Asrib, Aman Rasyad Chalid Imran Musa Dewi Fatmarani Surianto Fajar, Akhmad Hajar Dewantara Halim, Nur Hasisa Haruna Hasri Hasri Hasyim, Sitti Hajerah Imran, Chalid Jufri, Eka Dian Hikmayani Kemalasari, Andi Anggi M. Ihsan Said M. Miftach Fakhri Muhammad Azis Muhammad Hasan Muhammad Jafar, Muhammad Muhammad Jufri Multhazam, Riana Murfa, Agus Noor MUSTARI Najamuddin Najamuddin, Najamuddin Nasuha, Najamuddin Netti Herawati Nurdin Nurdin Nurhidayanti S. pabubung, Afrilya liliani Prameswari, Gusti Ayu Sri Adinda Raden Mohamad Herdian Bhakti Rahmatullah Rahmatullah Rahmatullah Rahmatullah Rahmawati, Rahmawati Reni Reni, Reni Rini Perdana Romansyah Sahabuddin Sarinikmah, Sarinikmah Suciyanti, Nurafni Sudarmi Sudarmi Sulolipu, Andi Annisa Supri Syafruddin Side Syam, Agus Tahir, Sumiati Taufikrahman, Taufikrahman Tawe, Amiruddin Valentino Aris, Valentino Wahidah Sanusi Yahya, Nurul Fajriah Yunus, Muchtar Yusuf SAP, Andi Muhammad Ridho Zulkarnain, Muhammad Qadafi