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All Journal Psikis : Jurnal Psikologi Islami Jurnal Tuturan Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan Jurnal Kesehatan Amanah Corona: Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan Jurnal Media Akademik (JMA) Observasi: Jurnal Publikasi Ilmu Psikologi Aliansi: Jurnal Hukum, Pendidikan dan Sosial Humaniora Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial J-CEKI
Siti Hikmah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Other

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Intensitas Mengakses Tik-Tok dan Electronic Word of Mouth: Perannya Terhadap Pembelian Impulsif Cyntia Wahyu Auliasari; Lucky Ade Sessiani; Siti Hikmah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6006

Abstract

Impulsive buying is a purchase that is caused by an emotional impulse that arises in the moment and is carried out spontaneously, without planning and without thinking about the consequences after the purchase of a product. The purpose of this study is to empirically test the intensity of access to Tik-Tok and electronic word of mouth: their role in impulse buying. The method used is quantitative with non-probability sampling techniques. The sample of this study came from young adults, a total of 354 people between the ages of 19 and 35. While the data analysis technique used in this study is the classical assumption test and hypothesis testing, which is processed with the help of SPSS software version 25. The results of the analysis show that the intensity of access to Tik-Tok and electronic word-of-mouth partially plays a significant role in impulse buying. At the same time, it shows that the intensity of access to Tik-Tok and electronic word of mouth plays a role of 29.4% on impulsive buying and 70.6% is influenced by variables outside this study. This study suggests that young adults reduce the intensity of access to Tik-Tok and electronic word of mouth in order to avoid impulsive buying behaviour
Co-Authors Ade Husnul Adinda Ratu Kencana Asri Adzwa Izzaniya Afifah Rahmania Ainnayya Nayla Daffani Alifia Herman Alika Maezalati Usbah Allaiya Talent Alvina Rahmawati Andina Nur Setyani Angky Melani Anisa Arwah Lia Ar Rayyan Mukti Ardaeta Nadia Rahmawati Ardyaningtyas Dwi Lystiawaty Arum Dwi Kartika Asfia’ul Auliya Asma'Nur Kamila Asti Setyaningsih Aulia Intan Lutfiyana Aulia Sabila Rahmadani Auliasari, Cyntia Wahyu Bintang Dian Larasati Bunga Kresna Nandini Cyntia Wahyu Auliasari Darmuin Dewi Ambarwati Dian Nabila Septiani Dian Nurul Laili Diana Anindita Dilla Maghdalena Oktavia Eka Wulan Astutik Elsa Agustin Erfina Narsi Agustin Fajar Indah Nuryanti Faradila Chandra Fatiha Muthiazahra Fikriyyah Maeyani Fitri Nurul Hayani Hana Fitri Hanifah Arien Faradilla Hilda Rizkiya Mahdani Hilla Zahrotul Habibah Ilham Pramudya Inas Dzihni Zahiroh Indria adisti rahmadita Ishma Annisa Isna Laily Istiqomah Karyati Nurhaliza Keyla Noandri Az Zahra Khurun Aini, Dewi Latifatun Nisa Lucky Ade Sessiani Lufi Maulidta Wulanda Lulus Anggun Listiyani M.Mawahib Ahyauddin Melinda Aprilia Nurul Wafa Mohamad Aria Eka Pranata Mohammad Nur Ikhwan Muhamad Krisna Bagus Virgiana Muhammad Aditya Prasetyo Sulistiono Muhammad Afin Mursida Muhammad Dzaki Athallah Hanan Muhammad Dzuhri Muzayyin Muhammad Feyzal Rizkillah Nabilla Nur Hanifah Nafadhilla Refie Anjani Naily Yusriah Naily Yusriyah Najwa Salsabil Bahri Nasya Akmala Naumy Maulidiya Amanda Nazwa Azizah Nihayatun Nikmah Novi Widya Sari Novia Rizky Kamilulfalah Nur Aini Hidayah Putri Asmara Dirgantari Rachil Najma Shifa’ Rahma Syafa'Anisa Sabrina Karadita Salfatya Santoso Salma Novia Nurfarida Salsabila Atiq Khoirunnisa Salsabilla Fatin Salwa Tadzkirotul Aula Sania Qotrun Nada Selfi Ana Andriyanti Septiana Ambarwati Shafira Khoirunnisa Ramadhani Sien Karsiya Sidik Sischa Wahyuwardhani Siti Nurazizah Siti Syarah Nursuada Siwi Alfiana Ameli Sri Ayu Lestari Sri Puji Lestari Syafina El Qolbina Tegar Valentino Tribuana Tunggal Dewi Vinda Puji Pertiwi Wahyu Nugroho Yuli Fatimatu Zahro Yuslih Maulida Zalfaa Auliya Khonsa