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Strengthening the Panca Budhi Indriya through Local Wisdom for the Competitiveness of Tourism MSMEs I Gusti Putu Agung Widya Goca; Ni Nyoman Sudiyani; Putu Gede Denny Herlambang; Luh Ayu Susila Wati; Khoirunnisa Etta Argiatna
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.5406

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Purpose: This study aims to develop a model that links the local wisdom values of Panca Budhi Indriya with innovation capability to improve the competitive advantage of tourism SMEs in Bali. This study focuses on how cultural values foster innovation and strengthen market positioning. Methodology/approach: The study will be conducted in three districts/cities in Bali, involving 150 tourism SMEs in the culinary, handicraft, and local accommodation sectors. A quantitative approach with an explanatory survey design was used. Data will be collected through questionnaires developed from the literature and validated by experts. Structural Equation Modeling (SEM) with SmartPLS or AMOS will be applied to test relationships and mediation effects. Results/findings: The expected results are as follows: (1) local wisdom values have a significant positive effect on innovation capability; (2) innovation capability enhances competitive advantage; and (3) innovation capability mediates the relationship between local wisdom and competitive advantage. This study generates a tested conceptual model of culture-based SME competitiveness. Conclusions: Panca Budhi Indriya, as part of Balinese cultural heritage, represents not only tradition but also a strategic resource that strengthens competitiveness when integrated with innovative capability. Limitations: The study is limited to SMEs in the tourism sector in Bali and relies on self-reported data, which may contain biases. Contributions: This study enriches the Resource-Based View (RBV) theory from a cultural perspective and provides practical guidance for SMEs, policymakers, and tourism programs to integrate cultural values into innovation strategies.
Optimizing the Competitive Advantage of Four and Five Star Hotels in Bali with Strategic Thinking and Local Wisdom Ni Nyoman Sudiyani; I Gusti Putu Agung Widya Goca; Cokorda Istri Agung Vera Nindia Putri; Anak Agung Istri Agung Ovy Dwijayanthi; I Kadek Eko Darma Putra
Studi Akuntansi, Keuangan, dan Manajemen Vol 4 No 2 (2025): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v4i2.3966

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Purpose: This study examines the influence of the local wisdom of Panca Budhi Indriya on competitive advantage in 4&5-star hotels in Bali. It also investigated the mediating role of strategic thinking in enhancing the relationship between local wisdom and competitive advantage. Methodology: This study adopted a quantitative approach and used survey data collected from 158 general managers of 4&5-star hotels in Bali. Data were analyzed using Structural Equation Modeling-Partial Least Squares (Rahayu & Yanis) with SmartPLS 3 software. The study employs a structured questionnaire based on indicators developed for local wisdom, strategic thinking, and competitive advantage. Results: The findings revealed that Panca Budhi Indriya has a significant and positive influence on competitive advantage. Additionally, strategic thinking significantly mediated the relationship between Panca Budhi Indriya and competitive advantage, acting as a complementary mediator. This demonstrates that integrating local wisdom with strategic management practices enhances hotels’ competitive edge. Conclusions: This study examines the influence of local wisdom Panca Budhi Indriya on competitive advantage, both directly and indirectly through strategic thinking. The findings confirm that Panca Budhi Indriya, as a form of intangible local wisdom, significantly enhances competitive advantage. Additionally, strategic thinking acts as a complementary mediator, further strengthening this relationship. Limitations: This study was limited to 4&5-star hotels in Bali, which may not fully represent the broader hospitality sector. This quantitative approach also limits the exploration of deeper qualitative insights into the role of local wisdom in strategic management. Contribution: This study contributes to the field of tourism and hospitality management by providing empirical evidence of how local wisdom can serve as a strategic resource for achieving competitive advantage. These findings offer practical insights for hotel managers, policymakers, and academics interested in integrating cultural values into strategic planning to support sustainable tourism development.
Determinan Servant Leadership terhadap Employee Loyalty Melalui Job Satisfaction sebagai Variabel Intervening Ida Ayu Wiliastiti; I Gusti Putu Agung Widya Goca; Cokorda Istri Agung Vera Nindia Putri
Studi Ilmu Manajemen dan Organisasi Vol 6 No 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.4894

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Purpose: This study examines the influence of servant leadership style on employee loyalty, both directly and indirectly through job satisfaction, at PT Graha Sarana Duta (Telkom Property) Bali Area. Research Methodology: This is a quantitative research using a survey-based non-experimental approach. Data were collected from 76 outsourcing employees selected through simple random sampling. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS 3.0. The study is underpinned by Equity Theory, which explains that perceptions of fairness influence both job satisfaction and employee loyalty, especially in relation to leadership behavior. Results: The results indicate that servant leadership positively affects job satisfaction and employee loyalty, with job satisfaction also acting as a partial mediator in this relationship. Conclusion: Servant leadership, marked by love, humility, and support, enhances job satisfaction and ultimately boosts employee loyalty, highlighting the importance of empathetic and service-oriented leadership. Limitations: This study focuses on outsourcing employees in a single company with a cross-sectional design, limiting its ability to capture long-term effects. Future research should consider additional variables like work environment or company policies for broader insights. Contribution: This study contributes by validating Equity Theory in the context of employee loyalty and job satisfaction in Indonesia’s property sector, while offering practical insights for enhancing retention through servant leadership.
The Influence of Work Flexibility on Job Satisfaction with Work Stress as a Mediating Variable Irzaqi Maulana Rizal; I Gusti Putu Agung Widya Goca; Ni Putu Putri Ayu Wijayanthi
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.5348

Abstract

Purpose: This study intends to analyze the relationship between flexible work arrangements and job satisfaction, with a particular focus on examining whether work-related stress mediates this relationship in the context of GrabBike drivers operating in Denpasar. Methodology/approach: This study adopts a quantitative design with a correlational orientation, where data were gathered through structured survey instruments. The sample consisted of 100 individuals chosen via purposive selection according to predetermined criteria. Data analysis was carried out using SmartPLS version 3.0 by applying the Partial Least Squares–Structural Equation Modeling (PLS-SEM) procedure. Results/findings: Flexibility in working conditions produces positive and significant outcomes for both satisfaction and stress. Conversely, occupational stress neither shows a significant role in shaping job satisfaction nor acts as a mediator in the relationship with flexibility. Conclutions: Work flexibility directly increases job satisfaction among GrabBike drivers, without requiring mediation by work stress. Although work flexibility raises work stress levels, stress does not influence job satisfaction nor mediate the interrelation. Limitations: The study is limited to GrabBike drivers in Denpasar and uses a quantitative approach, which may not fully capture respondents' subjectiveexperiences. Contribution: Practically, the findings offer insights for online transportation service providers in formulating fair and effective flexible work policies. Theoretically, the study enriches literature on work flexibility, stress, and job satisfaction, particularly among informal workers in Indonesia’s digital economy sector.
Pengaruh Gaya Kepemimpinan Kompetensi Dan Disiplin Kerja Terhadap Kinerja Pegawai Negeri Sipil Pada Dinas Kebudayaan Kota Denpasar Ni Made Ayu Yulyantini; I Gusti Putu Agung Widya Goca
Pelita : Jurnal Penelitian, Terapan dan Aplikatif Vol. 1 No. 1 (2024): Pelita Journal February 2024
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/pelita.v1i1.24

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The purpose of this study was to examine the interplay between leadership style, competency, and work discipline, and how these influence the performance of public employees in the Denpasar City Culture Service. Saturated sampling was utilized to choose 31 workers from the Denpasar City Culture Service to participate in this study's population. Validity, reliability, classical assumption testing, multiple linear regression, coefficient of determination testing, t tests, and F tests were utilized to analyze the data in this research. It is clear from the study's findings that (1) leadership style has a beneficial and statistically significant impact on productivity in the workplace. A competent workforce is more productive and successful. Thirdly, a well-disciplined workplace significantly improves productivity. Employee performance is positively impacted by leaders' styles, abilities, and work discipline at the same time. There is a 72.9% level of effect from external factors on employee output.
PERAN STRES KERJA DALAM MEMEDIASI PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI ASN PADA DINAS KEPEMUDAAN DAN OLAH RAGA KABUPATEN GIANYAR Cokorda Istri Agung Vera Nindia Putri; I Gusti Putu Agung Widya Goca; I Wayan Meryawan; I Kadek Putra Sanjaya
Manajemen: Jurnal Ekonomi Vol. 6 No. 3 (2024): Manajemen : Jurnal Ekonomi Vol 6 No 3 November 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/3cfsh751

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Sebagai tulang punggung birokrasi, pegawai ASN mengemban kewajiban dalam menjalankan kebijakan pemerintah dan menyajikan layanan publik yang optimal. Kinerja pegawai dalam birokrasi berperan penting dalam mencapai tujuan pembangunan yang berkelanjutan. Kinerja pegawai pada dinas kepemudaan dan olahraga perlu dioptimalkan sebab memiliki peran penting dalam mengembangkan potensi generasi muda. Tujuan penelitian ini adalah untuk mengetahui peran stres kerja dalam memediasi pengaruh lingkungan kerja terhadap kinerja pegawai ASN. Penelitian ini mempergunakan metode kuantitatif. Populasi dalam riset ini ialah keseluruhan pegawai yang berstatus ASN pada Dinas Kepemudaan dan Olahraga Kabupaten Gianyar yang berjumlah sebanyak 55 orang. Seluruh anggota populasi dipergunakan sebagai sampel yang disebut metode sampling jenuh. Analisis data dikerjakan dengan metode Partial Least Square (PLS) menggunakan software SmartPLS. Hasil penelitian menghasilkan temuan yakni lingkungan kerja berpengaruh negatif dan signifikan terhadap stres kerja. Stres kerja berpengaruh negatif dan signifikan terhadap kinerja pegawai. Lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai. Stres kerja mampu memediasi pengaruh lingkungan kerja terhadap kinerja pegawai. Peningkatan kualitas lingkungan kerja secara langsung dapat menurunkan tingkat stres kerja, yang pada gilirannya akan meningkatkan kinerja pegawai
The Influence of Self-Control and Materialism on Online Impulsive Buying on the Shopee Application in Gianyar Regency, Bali Putu Tito Suardharma Putra; Ni Putu Yuliana Ria Sawitri; I Gusti Putu Agung Widya Goca
Countable (Contemporary Business and Sustainability Science) Vol. 2 No. 2 (2025)
Publisher : Inisiatif Masyarakat Jurnal Indonesia (IMAJI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Online impulse buying has become an increasingly rampant phenomenon in consumer behavior, including in Gianyar Regency, Bali. This research aims to explore the influence of self-control and materialism on online impulse buying on the Shopee application in Gianyar Regency, Bali. The research method used was descriptive quantitative, with a research sample of 110 people in Gianyar Regency, Bali taken using purposive random sampling. The results of the partial hypothesis testing analysis of the influence of self-control and materialism on online impulsive buying through the t-test were proven to have a positive and significant effect. Simultaneous testing has the results of a positive and significant effect on online impulsive buying on the Shopee application in Gianyar Regency, Bali. This research can help develop more effective marketing strategies and design more appropriate policies to reduce online impulse buying in the Gianyar Regency area, as well as provide a strong basis for further research in this area.
Pengaruh Promosi Terhadap Keputusan Pembelian Produk Scarlett Whitening Dengan Kepercayaan Pelanggan Sebagai Variabel Mediasi Pada Pengguna Shopee Di Desa Keramas Kabupaten Gianyar Ni Kadek Ariyanti; I Gusti Putu Agung Widya Goca; Cokorda Istri Agung Vera Nindia Putri
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 3 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i3.1438

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Technological advancements in the Society 5.0 era have accelerated the growth of Indonesia’s e-commerce industry, including in Keramas Village, Gianyar Regency. Shopee, as the leading platform, makes it easier for users to shop, especially for local skincare products like Scarlett Whitening. The brand is well-known for its active promotional strategies on social media and collaborations with influencers. This study aims to examine the effect of promotion on purchase decisions with customer trust as a mediating variable among Shopee users in Keramas Village. This quantitative study used a survey method by distributing questionnaires to 120 respondents selected through purposive sampling. The population consisted of all Shopee users in the village. Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The findings show that promotion has a positive and significant effect on customer trust, which in turn significantly affects purchase decisions. Furthermore, customer trust significantly mediates the effect of promotion on purchase decisions. The study provides important insights for businesses to design promotional strategies that not only attract customers but also foster long-term trust.
Pengaruh Kompetensi Kerja terhadap Kinerja Berkelanjutan melalui Keunggulan Kompetitif Produk di Devano Silver Singapadu Ni Putu Envira Noviari Nurika Shinta Dewi; I Made Adi Suwandana; I Gusti Putu Agung Widya Goca
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 4 No. 4 (2026): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v4i4.4692

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Sales dynamics, rising operational costs, failure to meet profit targets, the need for product rework, and the demand for products that keep pace with changing trends indicate that Devano Silver Singapadu still faces challenges in achieving sustainable performance. These conditions suggest that the company's sustainability is influenced not only by economic factors but also by its ability to manage internal resources to create product competitive advantage. This study aims to examine how work competence influences long-term performance through product competitive advantage at Devano Silver Singapadu. Partial Least Squares (PLS) analysis was employed as the quantitative method. Purposive sampling was used to select a sample of 120 respondents. The results indicate that work competence does not directly affect sustainable performance but has a positive and significant impact on product competitive advantage. Product competitive advantage positively and significantly influences sustainable performance and fully mediates the impact of work competence on sustainable performance. These findings suggest that work competence must first be translated into product competitive advantage to enhance the company's sustainable performance. It is recommended that Devano Silver Singapadu strengthen the technical competence of its artisans, enhance design innovation and product quality, optimize production process efficiency, and reinforce sustainability practices to continuously improve its competitiveness and business viability.
Pengaruh Disiplin Kerja Motivasi Kerja dan Kepuasan Kerja terhadap Kinerja Pegawai pada PT Bank Pembangunan Daerah Bali Cabang Renon Putu Ayu Yuni Puji Astuti; Nyoman Andika Triadhi; I Gusti Putu Agung Widya Goca
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7679

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A key determinant of organizational success, particularly in the banking industry, is employee performance; employees are expected to deliver services that are fast, accurate, professional, and focused on customer satisfaction. Preliminary observations and interviews at the Renon Branch of PT Bank Pembangunan Daerah Bali revealed various issues indicating suboptimal employee performance, such as administrative errors, delays in task completion, inconsistent understanding of changes in work procedures, and disparities in responsibility levels and adaptability when performing duties. This study aims to examine how employee performance at the Renon Branch of PT Bank Pembangunan Daerah Bali is influenced by work discipline, motivation, and job satisfaction. The study employs a survey design and a quantitative methodology. A census sampling technique was used, involving all 44 permanent employees as respondents. Descriptive statistics and multiple linear regression analysis were utilized to analyze data collected through observation, interviews, documentation, and Likert-scale questionnaires. The findings indicate that employee performance is positively and significantly influenced by work motivation, work discipline, and job satisfaction. These three factors also exert a significant positive influence on employee performance when considered collectively. The results suggest that management can effectively enhance employee performance, service quality, and the competitiveness of the Renon Branch of PT Bank Pembangunan Daerah Bali by implementing an integrated approach to improve work discipline, work motivation, and job satisfaction.
Co-Authors Ade Maharini Adiandari Amanda Putri, Komang Ayu Ratih Anak Agung Gde Raka Anak Agung Istri Agung Ovy Dwijayanthi Ayu Okvitawanli Bagus Arya Wijaya Candra Dewi, Ni Made Ayu Cokorda Istri Agung Vera Nindia Putri Dewi, Dewa Ayu Pani Tika Diatmika, I Kadek Dwi Fajar, Ni Made Anggia Paramesthi Gede Wirata I Dewa Agung Ayu Eka Idayanti1 I Dewa Gde Mahesa Pradnyadinata I Gede Mahatma Yogiswara Winatha I Gusti Agung Prabandari Tri Putri I Kadek Arik Sasandi I Kadek Dwi Diatmika I Kadek Dwi Diatmika I Kadek Dwi Diatmika I Kadek Eko Darma Putra I Kadek Putra Sanjaya I Komang Sumerta I Komang Sumerta I Komang Sumerta I Komang Sumerta I Komang Sumerta I Made Adi Suwandana I Made Artha Rimbawa I Made Sumada I Putu Asta Wijaya I Wayan Meryawan I Wayan Sukantra Ida Ayu Wiliastiti Irzaqi Maulana Rizal Khoirunnisa Etta Argiatna Luh Artha Kusuma Wati Luh Ayu Susila Wati Natalia, Ni Putu Riska Ni Kadek Ariyanti Ni Ketut Rini Ni Made Anggia Paramesthi Fajar, Ni Made Anggia Ni Made Ayu Yulyantini Ni Made Dwi Primadani Ni Nyoman Sudiyani Ni Putu Envira Noviari Nurika Shinta Dewi Ni Putu Lia Utami Ni Putu Putri Ayu Wijayanthi Ni Putu Putri Ayu Wijayanthi Ni Putu Putri Ayu Wijayanthi Ni Putu Putri Ayu Wijayanthi Ni Putu Putri Ayu Wijayanthi Ni Putu Putri Ayu Wijayanthi Nyoman Andika Triadhi Pratama, Octavianus Sumardana Putra, I Kadek Eko Darma Putri Ayu Wijayanthi, Ni Putu Putri, Nadia Priscilla Putu Ayu Yuni Puji Astuti Putu Gede Denny Herlambang Putu Gede Denny Herlambang Putu Tito Suardharma Putra Putu Vivi Lestari Recky Plangiten Rendy Tama Prasetya Ria Sawitri, Ni Putu Yuliana Riyana Miranti Sang Ayu Nyoman Jesi Yanti Sudiyani, Ni Nyoman Sukriana, I Wayan Gede Agus Sumerta, I Komang Tiarto Tjokorda Gde Agung Wijaya Kesuma Suryawan Wijayanthi, Ni Putu Putri Ayu Wiliastiti, Ida Ayu Wulan Dewi, Ida Ayu Ghirina Yogiswara W, I Gede Mahatma Yudi Pramana Rochani Yulia Dewi, A.A