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Pengaruh Promosi Terhadap Keputusan Pembelian Produk Scarlett Whitening Dengan Kepercayaan Pelanggan Sebagai Variabel Mediasi Pada Pengguna Shopee Di Desa Keramas Kabupaten Gianyar Ariyanti, Ni Kadek; Goca, I Gusti Putu Agung Widya; Putri, Cokorda Istri Agung Vera Nindia
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 3 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i3.1438

Abstract

Technological advancements in the Society 5.0 era have accelerated the growth of Indonesia’s e-commerce industry, including in Keramas Village, Gianyar Regency. Shopee, as the leading platform, makes it easier for users to shop, especially for local skincare products like Scarlett Whitening. The brand is well-known for its active promotional strategies on social media and collaborations with influencers. This study aims to examine the effect of promotion on purchase decisions with customer trust as a mediating variable among Shopee users in Keramas Village. This quantitative study used a survey method by distributing questionnaires to 120 respondents selected through purposive sampling. The population consisted of all Shopee users in the village. Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The findings show that promotion has a positive and significant effect on customer trust, which in turn significantly affects purchase decisions. Furthermore, customer trust significantly mediates the effect of promotion on purchase decisions. The study provides important insights for businesses to design promotional strategies that not only attract customers but also foster long-term trust.
The Influence of Self-Control and Materialism on Online Impulsive Buying on the Shopee Application in Gianyar Regency, Bali Putra, Putu Tito Suardharma; Sawitri, Ni Putu Yuliana Ria; Goca, I Gusti Putu Agung Widya
Countable (Contemporary Business and Sustainability Science) Vol. 2 No. 2 (2025)
Publisher : Inisiatif Masyarakat Jurnal Indonesia (IMAJI)

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Abstract

Online impulse buying has become an increasingly rampant phenomenon in consumer behavior, including in Gianyar Regency, Bali. This research aims to explore the influence of self-control and materialism on online impulse buying on the Shopee application in Gianyar Regency, Bali. The research method used was descriptive quantitative, with a research sample of 110 people in Gianyar Regency, Bali taken using purposive random sampling. The results of the partial hypothesis testing analysis of the influence of self-control and materialism on online impulsive buying through the t-test were proven to have a positive and significant effect. Simultaneous testing has the results of a positive and significant effect on online impulsive buying on the Shopee application in Gianyar Regency, Bali. This research can help develop more effective marketing strategies and design more appropriate policies to reduce online impulse buying in the Gianyar Regency area, as well as provide a strong basis for further research in this area.
The Effect of Leadership Style, Work Motivation, and Work Discipline on Employee Performance at Santi Mandala Resort & Spa in Gianyar Ariana, I Kadek Agus; Sumartana, I Made; Goca, I Gusti Putu Agung Widya
Countable (Contemporary Business and Sustainability Science) Vol. 2 No. 2 (2025)
Publisher : Inisiatif Masyarakat Jurnal Indonesia (IMAJI)

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Abstract

  This research aims to examine the influence of leadership style, work motivation, and work discipline on employee performance at Santi Mandala Resort & Spa, Gianyar. The study employs a quantitative approach with a saturated sampling technique involving 50 employees. Data were collected through questionnaires and analyzed using multiple linear regression. The findings indicate that leadership style, work motivation, and work discipline simultaneously and significantly affect employee performance. Partially, each variable also shows a positive and significant effect on performance. The results suggest that effective leadership, motivational strategies, and disciplined work behavior play crucial roles in improving employee productivity and organizational success within the hospitality industry.
PERAN STRES KERJA DALAM MEMEDIASI PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI ASN PADA DINAS KEPEMUDAAN DAN OLAH RAGA KABUPATEN GIANYAR Cokorda Istri Agung Vera Nindia Putri; I Gusti Putu Agung Widya Goca; I Wayan Meryawan; I Kadek Putra Sanjaya
Manajemen: Jurnal Ekonomi Vol. 6 No. 3 (2024): Manajemen : Jurnal Ekonomi Vol 6 No 3 November 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/3cfsh751

Abstract

Sebagai tulang punggung birokrasi, pegawai ASN mengemban kewajiban dalam menjalankan kebijakan pemerintah dan menyajikan layanan publik yang optimal. Kinerja pegawai dalam birokrasi berperan penting dalam mencapai tujuan pembangunan yang berkelanjutan. Kinerja pegawai pada dinas kepemudaan dan olahraga perlu dioptimalkan sebab memiliki peran penting dalam mengembangkan potensi generasi muda. Tujuan penelitian ini adalah untuk mengetahui peran stres kerja dalam memediasi pengaruh lingkungan kerja terhadap kinerja pegawai ASN. Penelitian ini mempergunakan metode kuantitatif. Populasi dalam riset ini ialah keseluruhan pegawai yang berstatus ASN pada Dinas Kepemudaan dan Olahraga Kabupaten Gianyar yang berjumlah sebanyak 55 orang. Seluruh anggota populasi dipergunakan sebagai sampel yang disebut metode sampling jenuh. Analisis data dikerjakan dengan metode Partial Least Square (PLS) menggunakan software SmartPLS. Hasil penelitian menghasilkan temuan yakni lingkungan kerja berpengaruh negatif dan signifikan terhadap stres kerja. Stres kerja berpengaruh negatif dan signifikan terhadap kinerja pegawai. Lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai. Stres kerja mampu memediasi pengaruh lingkungan kerja terhadap kinerja pegawai. Peningkatan kualitas lingkungan kerja secara langsung dapat menurunkan tingkat stres kerja, yang pada gilirannya akan meningkatkan kinerja pegawai.
Optimizing the Competitive Advantage of Four and Five Star Hotels in Bali with Strategic Thinking and Local Wisdom Ni Nyoman Sudiyani; I Gusti Putu Agung Widya Goca; Cokorda Istri Agung Vera Nindia Putri; Anak Agung Istri Agung Ovy Dwijayanthi; I Kadek Eko Darma Putra
Studi Akuntansi, Keuangan, dan Manajemen Vol 4 No 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v4i2.3966

Abstract

Purpose: This study examines the influence of the local wisdom of Panca Budhi Indriya on competitive advantage in 4&5-star hotels in Bali. It also investigated the mediating role of strategic thinking in enhancing the relationship between local wisdom and competitive advantage. Methodology: This study adopted a quantitative approach and used survey data collected from 158 general managers of 4&5-star hotels in Bali. Data were analyzed using Structural Equation Modeling-Partial Least Squares (Rahayu & Yanis) with SmartPLS 3 software. The study employs a structured questionnaire based on indicators developed for local wisdom, strategic thinking, and competitive advantage. Results: The findings revealed that Panca Budhi Indriya has a significant and positive influence on competitive advantage. Additionally, strategic thinking significantly mediated the relationship between Panca Budhi Indriya and competitive advantage, acting as a complementary mediator. This demonstrates that integrating local wisdom with strategic management practices enhances hotels’ competitive edge. Conclusions: This study examines the influence of local wisdom Panca Budhi Indriya on competitive advantage, both directly and indirectly through strategic thinking. The findings confirm that Panca Budhi Indriya, as a form of intangible local wisdom, significantly enhances competitive advantage. Additionally, strategic thinking acts as a complementary mediator, further strengthening this relationship. Limitations: This study was limited to 4&5-star hotels in Bali, which may not fully represent the broader hospitality sector. This quantitative approach also limits the exploration of deeper qualitative insights into the role of local wisdom in strategic management. Contribution: This study contributes to the field of tourism and hospitality management by providing empirical evidence of how local wisdom can serve as a strategic resource for achieving competitive advantage. These findings offer practical insights for hotel managers, policymakers, and academics interested in integrating cultural values into strategic planning to support sustainable tourism development.
Co-Authors Ade Maharini Adiandari Amanda Putri, Komang Ayu Ratih Anak Agung Gde Raka Anak Agung Istri Agung Ovy Dwijayanthi Ariana, I Kadek Agus Ariyanti, Ni Kadek Ayu Okvitawanli Bagus Arya Wijaya Candra Dewi, Ni Made Ayu Cokorda Istri Agung Vera Nindia Putri Cokorda Istri Agung Vera Nindia Putri Dewi, Dewa Ayu Pani Tika Diatmika, I Kadek Dwi Fajar, Ni Made Anggia Paramesthi Gede Wirata I Dewa Agung Ayu Eka Idayanti1 I Dewa Gde Mahesa Pradnyadinata I Gede Mahatma Yogiswara Winatha I Gusti Agung Prabandari Tri Putri I Kadek Arik Sasandi I Kadek Dwi Diatmika I Kadek Dwi Diatmika I Kadek Eko Darma Putra I Kadek Putra Sanjaya I Kadek Putra Sanjaya I Komang Sumerta I Komang Sumerta I Komang Sumerta I Komang Sumerta I Made Artha Rimbawa I Made Sumada I Putu Asta Wijaya I Wayan Meryawan I Wayan Meryawan I Wayan Sukantra Luh Artha Kusuma Wati Natalia, Ni Putu Riska Ni Ketut Rini Ni Made Anggia Paramesthi Fajar, Ni Made Anggia Ni Made Dwi Primadani Ni Nyoman Sudiyani Ni Putu Lia Utami Ni Putu Putri Ayu Wijayanthi Ni Putu Putri Ayu Wijayanthi Ni Putu Putri Ayu Wijayanthi Ni Putu Putri Ayu Wijayanthi Ni Putu Putri Ayu Wijayanthi Ni Putu Yuliana Ria Sawitri Ni Putu Yuliana Ria Sawitri Pratama, Octavianus Sumardana Putra, I Kadek Eko Darma Putra, Putu Tito Suardharma Putri Ayu Wijayanthi, Ni Putu Putri, Nadia Priscilla Putu Gede Denny Herlambang Putu Vivi Lestari Recky Plangiten Rendy Tama Prasetya Sang Ayu Nyoman Jesi Yanti Sawitri, Ni Putu Yuliana Ria Sudiyani, Ni Nyoman Sukriana, I Wayan Gede Agus Sumartana, I Made Sumerta, I Komang Tiarto Tjokorda Gde Agung Wijaya Kesuma Suryawan Wijayanthi, Ni Putu Putri Ayu Wiliastiti, Ida Ayu Wulan Dewi, Ida Ayu Ghirina Yogiswara W, I Gede Mahatma Yudi Pramana Rochani Yulia Dewi, A.A Yulyantini, Ni Made Ayu