Claim Missing Document
Check
Articles

Strengthening the Panca Budhi Indriya through Local Wisdom for the Competitiveness of Tourism MSMEs I Gusti Putu Agung Widya Goca; Ni Nyoman Sudiyani; Putu Gede Denny Herlambang; Luh Ayu Susila Wati; Khoirunnisa Etta Argiatna
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.5406

Abstract

Purpose: This study aims to develop a model that links the local wisdom values of Panca Budhi Indriya with innovation capability to improve the competitive advantage of tourism SMEs in Bali. This study focuses on how cultural values foster innovation and strengthen market positioning. Methodology/approach: The study will be conducted in three districts/cities in Bali, involving 150 tourism SMEs in the culinary, handicraft, and local accommodation sectors. A quantitative approach with an explanatory survey design was used. Data will be collected through questionnaires developed from the literature and validated by experts. Structural Equation Modeling (SEM) with SmartPLS or AMOS will be applied to test relationships and mediation effects. Results/findings: The expected results are as follows: (1) local wisdom values have a significant positive effect on innovation capability; (2) innovation capability enhances competitive advantage; and (3) innovation capability mediates the relationship between local wisdom and competitive advantage. This study generates a tested conceptual model of culture-based SME competitiveness. Conclusions: Panca Budhi Indriya, as part of Balinese cultural heritage, represents not only tradition but also a strategic resource that strengthens competitiveness when integrated with innovative capability. Limitations: The study is limited to SMEs in the tourism sector in Bali and relies on self-reported data, which may contain biases. Contributions: This study enriches the Resource-Based View (RBV) theory from a cultural perspective and provides practical guidance for SMEs, policymakers, and tourism programs to integrate cultural values into innovation strategies.
Co-Authors Ade Maharini Adiandari Amanda Putri, Komang Ayu Ratih Anak Agung Gde Raka Anak Agung Istri Agung Ovy Dwijayanthi Ayu Okvitawanli Bagus Arya Wijaya Candra Dewi, Ni Made Ayu Cokorda Istri Agung Vera Nindia Putri Dewi, Dewa Ayu Pani Tika Diatmika, I Kadek Dwi Fajar, Ni Made Anggia Paramesthi Gede Wirata I Dewa Agung Ayu Eka Idayanti1 I Dewa Gde Mahesa Pradnyadinata I Gede Mahatma Yogiswara Winatha I Gusti Agung Prabandari Tri Putri I Kadek Arik Sasandi I Kadek Dwi Diatmika I Kadek Dwi Diatmika I Kadek Dwi Diatmika I Kadek Eko Darma Putra I Kadek Putra Sanjaya I Komang Sumerta I Komang Sumerta I Komang Sumerta I Komang Sumerta I Komang Sumerta I Made Adi Suwandana I Made Artha Rimbawa I Made Sumada I Putu Asta Wijaya I Wayan Meryawan I Wayan Sukantra Ida Ayu Wiliastiti Irzaqi Maulana Rizal Khoirunnisa Etta Argiatna Luh Artha Kusuma Wati Luh Ayu Susila Wati Natalia, Ni Putu Riska Ni Kadek Ariyanti Ni Ketut Rini Ni Made Anggia Paramesthi Fajar, Ni Made Anggia Ni Made Ayu Yulyantini Ni Made Dwi Primadani Ni Nyoman Sudiyani Ni Putu Envira Noviari Nurika Shinta Dewi Ni Putu Lia Utami Ni Putu Putri Ayu Wijayanthi Ni Putu Putri Ayu Wijayanthi Ni Putu Putri Ayu Wijayanthi Ni Putu Putri Ayu Wijayanthi Ni Putu Putri Ayu Wijayanthi Ni Putu Putri Ayu Wijayanthi Nyoman Andika Triadhi Pratama, Octavianus Sumardana Putra, I Kadek Eko Darma Putri Ayu Wijayanthi, Ni Putu Putri, Nadia Priscilla Putu Ayu Yuni Puji Astuti Putu Gede Denny Herlambang Putu Gede Denny Herlambang Putu Tito Suardharma Putra Putu Vivi Lestari Recky Plangiten Rendy Tama Prasetya Ria Sawitri, Ni Putu Yuliana Riyana Miranti Sang Ayu Nyoman Jesi Yanti Sudiyani, Ni Nyoman Sukriana, I Wayan Gede Agus Sumerta, I Komang Tiarto Tjokorda Gde Agung Wijaya Kesuma Suryawan Wijayanthi, Ni Putu Putri Ayu Wiliastiti, Ida Ayu Wulan Dewi, Ida Ayu Ghirina Yogiswara W, I Gede Mahatma Yudi Pramana Rochani Yulia Dewi, A.A