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All Journal JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Tafaqquh: Jurnal Penelitian Dan Kajian Keislaman JURNAL PENDIDIKAN TAMBUSAI RESISTOR (Elektronika Kendali Telekomunikasi Tenaga Listrik Komputer) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Poster Pirata Syandana Jurnal Abdimas Bina Bangsa Jurnal Ilmiah Multimedia & Komunikasi JURNAL ILMIAH GLOBAL EDUCATION KARYA: Jurnal Pengabdian Kepada Masyarakat International Journal of Law, Environment, and Natural Resources Jurnal Social Library JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN International Journal of Tourism and Hospitality in Asia Pasific Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Art & Design Journal Industrial Engineering and Management (JUST-ME) eProceedings of Engineering AL-SULTHANIYAH Pena Nursing Jurnal Kewirausahaan dan Inovasi Jurnal KALANDRA Indonesian Journal of Applied Linguistics Review Review: Journal of Multidisciplinary in Social Sciences Indonesian Culture and Religion Issues Jurnal Agripet LANCAH Jurnal Inovasi dan Tren
Muhammad Rayhan
Fakultas peternakan Universitas Jenderal Soedirman
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL

 1 
Pengaruh Harga, Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian dalam Berbelanja Buah Lokal di Supermarket Gelael Rayhan, Muhammad; Putra, Suadi Sapta; Digdowiseiso, Kumba
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 2 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i2.5567

Abstract

This study aims to determine the effect of price, product and service quality on purchasing decisions in shopping for local fruit at Gelael Supermarket Jakarta. This research is a quantitative descriptive analysis research. The source of this research data was given to 100 respondents aged 15-55 years and had shopped at the Gelael supermarket at least once. In taking the sample in this study using purposive sampling technique. The data sources of this study used data analysis techniques, namely, multiple linear regression and hypothesis testing using SPSS 21 to test the regression coefficients. From the research subjects of 100 respondents, most of the research subjects were dominated by the female gender (62%) while the work was dominated by students (59%) and the income was dominated by 0 – 2,000,000. The results of this study indicate that there is an influence between price (X1) on purchasing decisions (Y) of 0.385 and has a large influence of 3.85%. For the Product variable (X2) on the Purchase Decision (Y) of 0.217 and has an influence of 2.17%. For the service quality variable (X3), it is 0.300 and has an effect of 3.00%. Partially or simultaneously have a strong influence among the three variables, the most significant is the variable Price (X1) of 0.000. The results of this study expect satisfaction to increase the price (X1) which can support the purchase decision.
Co-Authors Adhiyatunnisa, Najwa Latvia Adrian, Sesilia Firsty Agus Fikri Ahmad, Rosmalia Akhmad Sodiq Albian, Moehammad Roffi Ali, Muhammad Hasyir Amrillah, Rizki Aradimas, M. Ilham ARDIANSYAH ARDIANSYAH Asep Kadarisman Atqiya, Ilma Hudatil Aulia, Divanka Avorizano, Arry Bari, Isyat Zain Budi Praptono Dessy Maeyangsari Desy Kurniawati Dimas Tri Frasetiyo Dinda Khairunnisa, Dinda Dzikrillah, Achmad Rizal Eko Purwanto Endry Boeriswati Fang, Ng Suk Firmawati Firmawati Forlandito, Ryan Sebastian Gustiani, Lia Hafiz, Abdul Hamid, Nabilla Haifa Handayani Nasution, Tina Hardiansyah, Hendri Harliyono, Maria Haslindah, Andi Hendri Marhadi Herawati Herawati Idrus, Ilham Ifan Iskandar Ikhtiara Kaideni Isharina Jati, Danang Kuncoro Junaidi Arsyad, Junaidi Kee, Daisy Mui Hung Kumba Digdowiseiso, Kumba Lola Illona Elfani Kausar, Lola Illona Elfani Lubis, Ar-Rohim Maulianto, Arief Muhammad Mu’tasim Billah Muhsyi, Ufairoh Aqilah Mutia, Nur Nabilla, Tasya Putri Nandrini, Fadhila Triza Nasution, Ahbib Rizqa Putra Arnadi Ni, Nelly Lau Yenn Nizar, Aufa Nofrianto Nofrianto Novaliana, Mery Nurfatimah Oktarina Heriyani Pakpahan, Wellmason Pramasurya, Tangguh Prastyo, Yudi Putra, Suadi Sapta Putri, Khania Tyana Putri, Triana Ramadhan, Farida Eka Ramlan, Rosyadi Renny Sukawati Riyan Ariyansah Rizal, Mochammad Fahru Rochmawati, Rochmawati Rooswhan Budhi Utomo Rustono - Samsinar, Riza Sativa, Annisa Setiawan, Yazmin Putri Sidhi, Arif Harnowo Sin, Liem Gai Solihah Titin Sumanti, Solihah Titin Suci, Aurora Tifani Syamsul Arifin Syarip Hidayat Syawala, Alifia Dielva Tora Fahrudin Tri Rahardjo Sutardi Vionita, Deviyani Wakhidati, Yusmi Nur Wardhana Suryapratama Wen, Ng Kar Yatiea, Tiara Verita Yose, Joseph Willy Yuan, Neo Zhan Yuwono, Pembudi Zaky, Faiz Nafan Zulham