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All Journal JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Tafaqquh: Jurnal Penelitian Dan Kajian Keislaman JURNAL PENDIDIKAN TAMBUSAI RESISTOR (Elektronika Kendali Telekomunikasi Tenaga Listrik Komputer) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Poster Pirata Syandana Jurnal Abdimas Bina Bangsa Jurnal Ilmiah Multimedia & Komunikasi JURNAL ILMIAH GLOBAL EDUCATION KARYA: Jurnal Pengabdian Kepada Masyarakat International Journal of Law, Environment, and Natural Resources Jurnal Social Library JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN International Journal of Tourism and Hospitality in Asia Pasific Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Art & Design Journal Industrial Engineering and Management (JUST-ME) eProceedings of Engineering AL-SULTHANIYAH Pena Nursing Jurnal Kewirausahaan dan Inovasi Jurnal KALANDRA Indonesian Journal of Applied Linguistics Review Review: Journal of Multidisciplinary in Social Sciences Indonesian Culture and Religion Issues Jurnal Agripet LANCAH Jurnal Inovasi dan Tren
Muhammad Rayhan
Fakultas peternakan Universitas Jenderal Soedirman
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN

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Pengaruh Keterlibatan Fesyen, Gaya Hidup Belanja, Emosi Positif, dan Promosi Penjualan terhadap Pembelian Impulsif Rayhan, Muhammad; Rooswhan Budhi Utomo
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 18 No. 2 (2025): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v18i2.360

Abstract

This study aims to analyze the influence of fashion involvement, shopping lifestyle, positive emotion, and sales promotion on impulsive buying behavior at Sumber Rizki Women’s Accessories Store in Bogor. The research applied a quantitative approach with a causal design. Data were collected from 167 respondents using a purposive sampling technique and analyzed with multiple linear regression through SPSS version 30. The results show that fashion involvement and sales promotion have a positive and significant effect on impulsive buying, while shopping lifestyle and positive emotion do not have a significant effect. Simultaneously, the four independent variables significantly influence impulsive buying, with fashion involvement identified as the most dominant factor. The coefficient of determination (Adjusted R²) indicates that the four variables explain 36% of the variation in impulsive buying, while the remaining 64% is influenced by other factors outside this study. These findings highlight the importance of consumer engagement in fashion and attractive sales promotions in stimulating impulsive buying behavior, which can be a strategic reference for businesses in the fashion accessories sector.
Co-Authors Adhiyatunnisa, Najwa Latvia Adrian, Sesilia Firsty Agus Fikri Ahmad, Rosmalia Akhmad Sodiq Albian, Moehammad Roffi Ali, Muhammad Hasyir Amrillah, Rizki Aradimas, M. Ilham ARDIANSYAH ARDIANSYAH Asep Kadarisman Atqiya, Ilma Hudatil Aulia, Divanka Avorizano, Arry Bari, Isyat Zain Budi Praptono Dessy Maeyangsari Desy Kurniawati Dimas Tri Frasetiyo Dinda Khairunnisa, Dinda Dzikrillah, Achmad Rizal Eko Purwanto Endry Boeriswati Fang, Ng Suk Firmawati Firmawati Forlandito, Ryan Sebastian Gustiani, Lia Hafiz, Abdul Hamid, Nabilla Haifa Handayani Nasution, Tina Hardiansyah, Hendri Harliyono, Maria Haslindah, Andi Hendri Marhadi Herawati Herawati Idrus, Ilham Ifan Iskandar Ikhtiara Kaideni Isharina Jati, Danang Kuncoro Junaidi Arsyad, Junaidi Kee, Daisy Mui Hung Kumba Digdowiseiso, Kumba Lola Illona Elfani Kausar, Lola Illona Elfani Lubis, Ar-Rohim Maulianto, Arief Muhammad Mu’tasim Billah Muhsyi, Ufairoh Aqilah Mutia, Nur Nabilla, Tasya Putri Nandrini, Fadhila Triza Nasution, Ahbib Rizqa Putra Arnadi Ni, Nelly Lau Yenn Nizar, Aufa Nofrianto Nofrianto Novaliana, Mery Nurfatimah Oktarina Heriyani Pakpahan, Wellmason Pramasurya, Tangguh Prastyo, Yudi Putra, Suadi Sapta Putri, Khania Tyana Putri, Triana Ramadhan, Farida Eka Ramlan, Rosyadi Renny Sukawati Riyan Ariyansah Rizal, Mochammad Fahru Rochmawati, Rochmawati Rooswhan Budhi Utomo Rustono - Samsinar, Riza Sativa, Annisa Setiawan, Yazmin Putri Sidhi, Arif Harnowo Sin, Liem Gai Solihah Titin Sumanti, Solihah Titin Suci, Aurora Tifani Syamsul Arifin Syarip Hidayat Syawala, Alifia Dielva Tora Fahrudin Tri Rahardjo Sutardi Vionita, Deviyani Wakhidati, Yusmi Nur Wardhana Suryapratama Wen, Ng Kar Yatiea, Tiara Verita Yose, Joseph Willy Yuan, Neo Zhan Yuwono, Pembudi Zaky, Faiz Nafan Zulham