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All Journal JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Tafaqquh: Jurnal Penelitian Dan Kajian Keislaman JURNAL PENDIDIKAN TAMBUSAI RESISTOR (Elektronika Kendali Telekomunikasi Tenaga Listrik Komputer) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Poster Pirata Syandana Jurnal Abdimas Bina Bangsa Jurnal Ilmiah Multimedia & Komunikasi JURNAL ILMIAH GLOBAL EDUCATION KARYA: Jurnal Pengabdian Kepada Masyarakat International Journal of Law, Environment, and Natural Resources Jurnal Social Library JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN International Journal of Tourism and Hospitality in Asia Pasific Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Art & Design Journal Industrial Engineering and Management (JUST-ME) eProceedings of Engineering AL-SULTHANIYAH Pena Nursing Jurnal Kewirausahaan dan Inovasi Jurnal KALANDRA Indonesian Journal of Applied Linguistics Review Review: Journal of Multidisciplinary in Social Sciences Indonesian Culture and Religion Issues Jurnal Agripet LANCAH Jurnal Inovasi dan Tren
Muhammad Rayhan
Fakultas peternakan Universitas Jenderal Soedirman
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Indonesian Journal of Applied Linguistics Review

 1 
Analisis Retorika Aristoteles Pidato Retno Marsudi pada Sidang Darurat Istimewa Ke-10 Majelis Umum PBB Rayhan, Muhammad
Indonesian Journal of Applied Linguistics Review Vol. 5 No. 1 (2024): Indonesian Journal of Applied Linguistics Review
Publisher : Program Studi Magister Linguistik Terapan UNJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/ijalr.51.03

Abstract

This study analyzes Indonesian Foreign Minister Retno Marsudi's speech at the 10th Special Emergency Session of the UN General Assembly in New York, 26 October 2023, using Aristotle's rhetorical theory which includes logos, ethos, and pathos. This research aims to identify the rhetorical strategies used and assess the effectiveness of the speech in achieving Indonesia's diplomatic goals amid complex global issues. The research method used is content analysis-based qualitative analysis of the text and video of the speech as well as supporting literature. The results showed that Retno Marsudi effectively utilized the logos element through data-based arguments and references to international resolutions, the ethos element through her credibility as an experienced diplomat, and the pathos element through emotional narratives about the humanitarian impact of global conflicts. The combination of the three elements strengthened Indonesia's diplomatic message and increased international audience acceptance. This research contributes to the study of rhetoric in diplomatic communication and provides practical insights for the development of more effective international communication strategies.
Cultural Studies of Television Advertisements: An Analysis Based on Stuart Hall's Circuit of Culture and Roland Barthes' Semiotics Rayhan, Muhammad
Indonesian Journal of Applied Linguistics Review Vol. 6 No. 2 (2025): Indonesian Journal of Applied Linguistics Review
Publisher : Program Studi Magister Linguistik Terapan UNJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/ijalr.62.06

Abstract

This research aims to analyze the “AQUA 100% Murni Air Mineral Pegunungan” television commercial through Stuart Hall's Circuit of Culture approach, which consists of five main elements: representation, identity, production, consumption, and regulation. In addition to revealing the layers of meaning in the visual and verbal messages conveyed, this research also utilizes Roland Barthes' semiotic theory, specifically related to denotative, connotative, and mythical meanings. The method used is qualitative content analysis of the transcript of the ad video text uploaded on SehatAQUA's official YouTube channel. The results show that the advertisement represents mineral water as a symbol of health, freshness, and an active lifestyle that is harmonious with nature. Consumer identity is formed as a modern individual who cares about health and the environment. Ad production reflects a marketing strategy that is tailored to local values and the aspirations of urban communities. Consumption shows the negotiation of meanings by audiences based on their respective socio-cultural backgrounds, while regulations influence the limits of the content and presentation of advertising messages. This study concludes that television advertising acts not only as a promotional tool but also as a cultural medium that shapes values, identities, and consumption practices in contemporary society.
Co-Authors Adhiyatunnisa, Najwa Latvia Adrian, Sesilia Firsty Agus Fikri Ahmad, Rosmalia Akhmad Sodiq Albian, Moehammad Roffi Ali, Muhammad Hasyir Amrillah, Rizki Aradimas, M. Ilham ARDIANSYAH ARDIANSYAH Asep Kadarisman Atqiya, Ilma Hudatil Aulia, Divanka Avorizano, Arry Bari, Isyat Zain Budi Praptono Dessy Maeyangsari Desy Kurniawati Dimas Tri Frasetiyo Dinda Khairunnisa, Dinda Dzikrillah, Achmad Rizal Eko Purwanto Endry Boeriswati Fang, Ng Suk Firmawati Firmawati Forlandito, Ryan Sebastian Gustiani, Lia Hafiz, Abdul Hamid, Nabilla Haifa Handayani Nasution, Tina Hardiansyah, Hendri Harliyono, Maria Haslindah, Andi Hendri Marhadi Herawati Herawati Idrus, Ilham Ifan Iskandar Ikhtiara Kaideni Isharina Jati, Danang Kuncoro Junaidi Arsyad, Junaidi Kee, Daisy Mui Hung Kumba Digdowiseiso, Kumba Lola Illona Elfani Kausar, Lola Illona Elfani Lubis, Ar-Rohim Maulianto, Arief Muhammad Mu’tasim Billah Muhsyi, Ufairoh Aqilah Mutia, Nur Nabilla, Tasya Putri Nandrini, Fadhila Triza Nasution, Ahbib Rizqa Putra Arnadi Ni, Nelly Lau Yenn Nizar, Aufa Nofrianto Nofrianto Novaliana, Mery Nurfatimah Oktarina Heriyani Pakpahan, Wellmason Pramasurya, Tangguh Prastyo, Yudi Putra, Suadi Sapta Putri, Khania Tyana Putri, Triana Ramadhan, Farida Eka Ramlan, Rosyadi Renny Sukawati Riyan Ariyansah Rizal, Mochammad Fahru Rochmawati, Rochmawati Rooswhan Budhi Utomo Rustono - Samsinar, Riza Sativa, Annisa Setiawan, Yazmin Putri Sidhi, Arif Harnowo Sin, Liem Gai Solihah Titin Sumanti, Solihah Titin Suci, Aurora Tifani Syamsul Arifin Syarip Hidayat Syawala, Alifia Dielva Tora Fahrudin Tri Rahardjo Sutardi Vionita, Deviyani Wakhidati, Yusmi Nur Wardhana Suryapratama Wen, Ng Kar Yatiea, Tiara Verita Yose, Joseph Willy Yuan, Neo Zhan Yuwono, Pembudi Zaky, Faiz Nafan Zulham