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Journal : Indo-MathEdu Intellectuals Journal

Inovasi dan Kreativitas Pemilik Usaha Tradisional "Cobe-Cobe" dan "Batu Mesa" di Desa Lempang, Barru Padli, Sul; Aulia, Nurul; Ridha, Rasyid; W Suhaeb, Firdaus
Indo-MathEdu Intellectuals Journal Vol. 6 No. 7 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i7.4524

Abstract

This study aims to analyze the innovation and creativity of traditional cobekan and tombstone business owners in Tampung Cinae, Barru Regency. This study uses a qualitative approach with a case study design. The research subject only involved one informant, namely the business owner named Hariswan, who was determined through purposive sampling techniques. Data collection techniques through semi-structured interviews and participatory observation in the field. Data analysis was conducted using the Miles & Huberman interactive model with source triangulation and member checking techniques to ensure the validity of the findings. The results of the study indicate four main themes: (1) Background and Development of the Business, which reflects motivation and changes in the production process from manual to the use of modern tools; (2) Innovation and Product Development, in the form of incremental innovation through the use of tools such as grinders and excavators; (3) Product Creativity, seen from the variety of designs, colors, and motifs that follow market tastes; and (4) Business Risks and Challenges, including constraints of weather, raw materials, and work tools that are overcome with adaptive strategies. These findings confirm that traditional business innovation is based on local cultural experiences and values and has important implications for the empowerment of rural MSMEs.  
Pengembangan Usaha Kuliner Lokal Kapurung Warung Alfhizar di Kota Palopo Manase, Tekla Galla’; Wulandari, Astria; Ridha, Rasyid; Suhaeb, Firdaus W.
Indo-MathEdu Intellectuals Journal Vol. 6 No. 8 (2025): Indo-MathEdu Intellectuals Journal (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i8.4612

Abstract

This study aims to analyze the business development strategies of local culinary enterprises at Warung Kapurung AlFhizar in Palopo City, South Sulawesi. This eatery is known as one of the successful business actors in developing traditional regional food, namely kapurung, into a culinary product that is popular among the general public. The research method used is qualitative descriptive with data collection techniques through observation, interviews, and documentation. Data analysis is conducted qualitatively through the stages of data reduction, data presentation, and drawing conclusions. Research results show that business development at Alfhizar's stall includes product innovation, improvement of service quality, utilization of social media as a promotional tool, and strengthening of local identity in every aspect of the business. The implementation of these strategies has a positive impact on increasing the number of customers and the image of Palopo's local cuisine. This study emphasizes that the success of traditional culinary business development can be achieved through a combination of local wisdom and modern business strategies
Co-Authors A. Octamaya Tenri Awaru Agus Kurniawan Agus Kurniawan Ahmad Ahmad Ahmadin Ahmadin Akbar, Aidul Aldreyn, Amalia Faghira Alona, Ivana Andhika, Dimas Arya Anugrah Rusdi, Widya Armita, Sudita Arya Mahendra, Sabin Aset, Arselinus Aulia, Nurul B, Maming Genda Bahri bahri Baiq Harly Widayanti Basaria, Basaria Darman Manda Manda DM, Kartini Fachry Abda El Rahman Falihin, Dalilul Febrita Susanti Habibah, Husna Haeruddin, Dian Pratiwi Harly Widayanti, Baiq Hirsan, Fariz Primadi Hisan, Fariz Primadi Huda, Ahmad Akromul I Ketut Widnyana I Made Wahyu Wijaya Ibrahim Ibrahim Idrus, Idham Irwansyah Ihda, Hijriani Ikhwan, Muh. Ilham Ilham Jayadi, Karta Jumadi Jumadi Junaedy Junaedy K., Rahmawati Kesuma, Ima Khaeruddin Khaeruddin Khatami, Ikhzam Laras, Naomi Laksita Malihu, La Manase, Tekla Galla’ Marwah Marwah Mildsi, Adam Rizky Muhammad Rusdi Mukhlisa, Auilia Mulia Sarif, Aidil Murianto Murianto Murni Murni Najamuddin Najamuddin, Najamuddin Ningtyas, Dara Cipta Nurwijayanti Nyoman Utari Vipriyanti Padli, Sul Paramitha, Dyan Priyo Utomo, M.Sc., Ir. Gatut Putri, Nurchumairah Putu Eka Pasmidi Ariati Rahma, Aulia Rahmi Yunianti, Sri Rapudin, Armei Rasyid, Andi Tabrani Rhamadany, Cindy Clara Saputra, Fito Tegar Simanjuntak, Anju Marlina Sri Rahmi Yunianti Sua, Andi Tenri Suhaeb, Firdaus W. Supardi Supardi Susanti, Febrita Syaifulloh, Chrisna Yunisa Syarifah Balkis, Syarifah Tati, Andi Dewi Riang Tati, Andi Dewi Ring Tauladan, Anan Torro, Supriadi w Suhaeb, Firdaus Wulandari, Astria Yessi Olivia Yunanti, Sri Rahmi Yuniarman, Ardi Yuniarman, Ardi Zulfadli, Muh.