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All Journal Jurnal Penyuluhan INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni Journal of Rural Indonesia WARTA E-Dimas: Jurnal Pengabdian kepada Masyarakat MUDRA Jurnal Seni Budaya Jurnal Pemberdayaan Masyarakat Madani (JPMM) Caraka Tani: Journal of Sustainable Agriculture Jurnal SEPA (Social Economic and Agribusiness Journal) AGRITEXTS: Journal of Agricultural Extension SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Agrica Ekstensia Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Warta LPM Society

Hanifah Ihsaniyati

Universitas Sebelas Maret

Author-ID : 3606012

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERSEPSI PETANI DAN PENYULUH PERTANIAN LAPANG (PPL) TENTANG REVITALISASI PERTANIAN PADA ASPEK PENATAAN KELEMBAGAAN DI KABUPATEN SRAGEN Bekti Wahyu Utami; Dwiningtyas Padmaningrum; Hanifah Ihsaniyati
AGRITEXTS: Journal of Agricultural Extension Vol 22, No 2 (2007): December
Publisher : Universitas Sebelas Maret

To previous research entitling "Penataan Kelembagan Penyuluhan Pertanian Dalam Rangka Revitalisasi Penyuluhan Pertanian di Kabupaten Sragen " the aimed of rhis research circumstansial congeniality about settlement of extension institute in Sragen Regency. The research result showed in the effort revitality extension agriculture in Sragen Regency have formed the "house self' to field extension workers namely with "Badan Pelaksana Penyuluhan (BAPELUH)." In other side, so far perception of field extension workers and farmer toward effort revitality institute is positif. According to them, with the existance of this program, field extension workers more paid attention. Though some among farmer don't know the name of extension revitality instirute but farmer assess the condition of farmers extension workers in now more motivated, active and proactive and progressively entangle the farmer partisipatively in decision making.

Strategi Peningkatan Adopsi Masyarakat terhadap Urban Farming Toga di Hunian Padat Kota Solo Arisnia Devie Hapsari; Retno Setyowati; Hanifah Ihsaniyati
AGRITEXTS: Journal of Agricultural Extension Vol 45, No 1 (2021): May
Publisher : Universitas Sebelas Maret

This study aimed to identify internal and external factors and determine alternative strategies for improvement of communities’ adoption toga at crowded occupancy in Solo. Basic method of the research was descriptive qualitative. The technique of determining informants with the purposive sampling. The data was obtained through observation, deep interview, FGS, and document study. The research location was purposely determined by referring to active participation from communities in supporting the greening program in Solo, namely Serengan Urban Village. This urban village is quite active in supporting the greening program in Solo. The result showed that there were six strength and nine weaknesses as internal factors, seven opportunities and six threats as external factors. The result of IFE table showed that value of 3.058 meant strong and value in EFE of 2.915 meant medium. Based on the analysis of those two matrixes, it was found that the matrix result of IE was in category four, growing and building, so that in SWOT matrix, the researcher offered five strategies for improvement of urban farming TOGA adoption; (1) Improving experience and knowledge from communities to conduct urban farming TOGA, both in the cultivation and the utilization, 2) Improving communities’ awareness about the potential and opportunities of urban farming TOGA, 3) Improving communities’ ability to conduct the TOGA maintenance through assistance, 4) Improving communities’ knowledge and modal by building cooperation with other parties, 5) Encouraging farmers to build cooperation with government and other institutions for increasing experience in technology, maintenance, and sale.

SIKAP PETANI WORTEL TERHADAP KEBERADAAN SUB TERMINAL AGRIBISNIS (STA) WATUSAMBANG DI KECAMATAN TAWANGMANGU, KABUPATEN KARANGANYAR Annisaa Dwi Prihatin; Eny Lestari; Hanifah Ihsaniyati
AGRITEXTS: Journal of Agricultural Extension Vol 42, No 2 (2018): October
Publisher : Universitas Sebelas Maret

This research are to analyze the farmers’s attitude to the existence of the STA Watusambang, analyze the factors forming attitudes, and analyze the relationships between the factors forming attitudes and the farmers’s attitude to the existence of STA Watusambang. The basic method used in this research was descriptive quantitative with survey technique. The location of the research was determined purposively in Blumbang Village, Tawangmangu Subdistrict, Karanganyar Regency. Sampling method used proportional random sampling, there were 60 carrot farmers chosen from each member farmer groups (4 farmer groups). The attitude- forming of carrot farmers in this research is age, formal education, personal experience, culture, and exposure to the mass media. The relationship of attitude- forming factors with the farmers’s attitude could be known by using Rank Spearman analysis. The result of this research indicate that the attitude of carrot farmers against to STA Watusambang 50.0% as much as the farmer respondents have a neutral attitude. The largest percentage age farmer respondents in the age category 37-44 years, formal education and culture in low category, personal experience and influence others who are considered important in the medium category, and exposure to the mass media in the category. Relationship analysis of test results showed there are a very significant relationship (α=0,01) between the influence of others considered important, personal experiences, and culture with an attitude of carrot farmers against STA; There is no significant relationship between age, formal education, and the media with the attitude of carrot farmers against the STA.

Kebutuhan Informasi Petani terhadap Informasi Standar Indikasi Geografis dan Pemasaran Kopi Arabika Java Sindoro-Sumbing Retno Rahayu Slamet; Hanifah Ihsaniyati; Arip Wijianto
AGRITEXTS: Journal of Agricultural Extension Vol 44, No 2 (2020): November
Publisher : Universitas Sebelas Maret

This research aimed to analyse information needs for standard of geographic indication and marketing, analyse factors which affected information needs for farmers’ towards standard information of geographic indication and marketing of Arabika Java Sindoro-Sumbing coffee, and analyse correlation between the factors which affected information needs for farmers’ with standard of geographic indication and marketing of Arabika Java Sindoro-Sumbing coffee. Basic method of the research used was quantitative methods with survey technique. The research location was in Kledung Sub-district, Temanggung Regency with the consideration of this sub-district is secretariat of MPIG Arabika Java Sindoro-Sumbing coffee. The sampling used technique of purposive random sampling that consisted of sixty respondents. The data analysis used correlation test of Rank Spearman with SPSS Statistics 17.0 program. The research result showed that: (1) Information needs for farmers’ towards standard of geographic indication and marketing of KAJSS included in the urgently needed category (2) Farmers’ age included in the high category, job included in the high category, residence included in the near category, the last education included in the low category, the ability of accessing information included in the high category (3) There was significant correlation between farmers’ job and residence with information needs for farmers’ towards standard of geographic indication and marketing information of Arabika Java Sindoro-Sumbing coffee, there was not significant correlation between age, the last education, and the ability of accessing information towards information needs for standard of geographic indication and marketing information of Arabika Java Sindoro- Sumbing coffee.

Loyalitas Petani Dalam Melakukan Pembelian Benih Padi Produksi PP Kerja Di Solo Raya Gresia Rahmawati; Mohd. Harisudin; Hanifah Ihsaniyati
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY
Publisher : Universitas Sebelas Maret

The purpose of this research are (1) to know the influence of product quality, price, service quality toward the customer satisfaction PP Kerja and (2) to know the influence of product quality, price, service quality and customer satisfaction toward the PP Kerja’s customer loyalty. The research here used explanatory research in this research. The sample used by 50 farmers who are customers of PP Kerja. The sampling technique using Convenience Sampling. Data were collected by questionnaire. The technique of collecting data was solved through observation, interviews and recording. Analysis of the data used is descriptive analysis and path analysis (path analysis). The results of this research showed that (1) the product quality (X1), price (X2) and service quality (X3) simultaneously influenced the customer satisfaction of PP Kerja (Y1). The total influenced of each variabel is 0,339;0.178 and 0.543. (2) the product quality (X1), price (X2), service quality (X3) and customer satisfaction (Y1) simultaneously influenced the customer loyalty of PP Kerja (Y2). The price variable could influence the total of customer satisfaction 0,222; the service quality variable 0,362 and the customer satisfaction variable 0,442 it could give influence toward the customer satisfaction.

STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) USAHA KEDAI SUSU MOM MILK UNTUK MENARIK MINAT KONSUMEN Firsto Rozi Kurniawan; Setyowati Setyowati; Hanifah Ihsaniyati
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 13, No 2 (2017): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v13i2.21026

Abstract: This study aims to identify the activities of Integrated Marketing Communications Mom Milk in maintaining marketing activities and consumer interest. Then the strategy could be an alternative strategy for the other businesses in the face of the ASEAN Economic Community. The basic method used in this research is descriptive qualitative method. The location of this study purposively taking case study in Mom Milk considering that Mom Milk is milk bar businesses that are already using some of the activities of integrated marketing communications. Sources of data in this study is a resource, and field observations. Researchers collected data were interviews, records and documentation. Data analysis techniques in this study using an interactive model that consists of three basic components: data reduction, data presentation, and drawing conclusions with the verification to know each Integrated Marketing Communication activities carried out by Mom Milk. The results showed that the marketing communication activities conducted by Mom Milk is linked activities and support each other to inform Mom Milk to consumers. Each activity has functionality ranging from building awareness through radio advertising and magazine advertising, advertising to persuade consumers via the Internet and social media, and to maintain customer loyalty through the provision of incentives andprom otion to its customers. Barriers faced by Mom Milk is the number of competitorsand people's lifestyles are highly volatile change. However, through creativity and innovation Milk Mom both of products and marketing styles, Mom Milk was never afraid to face it.Abstrak: Penelitian ini bertujuan untuk mengindentifikasi kegiatan IntegratedMarketing Communications kedai Susu Mom Milk dalam mempertahankan kegiatanpemasaran dan menarik minat konsumen. Kemudian strategi tersebut bisa menjadialternatif strategi bagi pelaku usaha lain dalam menghadapi ASEAN EconomicCommunity.Metode dasar yang digunakan dalam penelitian ini adalah metodedeskriptif kualitatif. Lokasi penelitian ini secara purposive mengambil studi kasus diMom Milk dengan pertimbangan bahwa Mom Milk merupakan usaha kedai susu yangsudah menggunakan beberapa kegiatan komunikasi pemasaran terpadu. Sumber datapada penelitian ini adalah narasumber, dan observasi lapangan. Penelitimengumpulkan data menggunakan teknik wawancara, pencatatan, dan dokumentasi.Teknik analisis data dalam penelitian ini menggunakan model analisis interaktif yangterdiri dari 3 komponen pokok yaitu reduksi data, sajian data, dan penarikan simpulandengan verifikasinya untuk mengetahui masing-masing kegiatan Integrated MarketingCommunication yang dilakukan oleh Mom Milk.Hasil penelitian menunjukkan bahwakegiatan komunikasi pemasaran yang dilakukan oleh Mom Milk merupakan kegiatanyang saling berhubungan dan saling mendukung untuk menginformasikan Mom Milkkepada para konsumen. Setiap kegiatan memiliki fungsi mulai dari membangun kesadaran melalui iklan radio dan iklan majalah, membujuk konsumen melaluiperiklanan internet dan media social, dan untuk menjaga loyalitas konsumen melaluipemberian insentif dan promosi kepada para konsumennya. Hambatan yang dihadapioleh Mom Milk adalah banyaknya pesaing dan gaya hidup masyarakat yang sangatmudah berubah ubah. Namun melalui kreatifitas dan inovasi Mom Milk baik itu dariproduk maupun gaya pemasaran, Mom Milk tidak pernah takut untuk menghadapinya.

PEMBERDAYAAN KELOMPOK TANI SEBAGAI PUSAT PELATIHAN PADI ORGANIK YANG PROFESIONAL DAN MANDIRI DI KABUPATEN SRAGEN Hanifah Ihsaniyati; Suwarto Suwarto; Eny Lestari; Suminah Suminah; Widiyanto Widiyanto; Dwiningtyas Padmaningrum; Retno Setyowati
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 4, No 1 (2015)
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v4i1.828

In order to develop a group of partners into a training center professional and independent , need to strengthen the partner groups into the training center of organic agriculture with emphasis on curriculum guides , modules teaching materials , folder teaching materials , and a CD of teaching materials , training management professional , promotional activities , and management financial well done . To that end, it is in this activity try to help reproduce CDs necessary teaching materials , training " campaign management and marketing " training " media creation in the form of website promotion . Results of activity showed an increase motivation, knowledge promotion, marketing , the ability of farmers to make the promotion of online media (website), the drafting of a media campaign (website ) that pelatihanorganik.com and lumbungberasorganik.com , and propagation of teaching materials ( CD ) .

PARTISIPASI PETANI DALAM PROGRAM DEMONSTRASI AREA BUDIDAYA TANAMAN SEHAT PADI DI KABUPATEN BOYOLALI Salsabila Hanandita Syifa'; Arip Wijiano; Hanifah Ihsaniyati
Agrica Ekstensia Vol 14 No 2 (2020): Edisi Desember
Publisher : Politeknik Pembangunan Pertanian Medan

Kesuksesan program Demonstrasi Area Budidaya Tanaman Sehat Padi dilihat dari partisipasi petaninya, hal ini sesuai dengan tujuan di pedoman petunjuk teknis program. Penelitian ini bertujuan menganalisis: (1) partisipasi petani dalam program tersebut; (2) faktor-faktor yang mempengaruhi partisipasi petani; dan (3) hubungan antara faktor-faktor partisipasi petani dengan partisipasi petani dalam program tersebut. Metode penelitian adalah kuantitatif dengan teknik survei. Penentuan lokasi ditentukan secara sengaja yakni wilayah yang terdaftar mengikuti program tersebut di 10 desa dari 6 kecamatan di Kabupaten Boyolali. Teknik pengambilan sampel menggunakan teknik proportional random sampling yang melibatkan 76 responden. Analisis data menggunakan uji korelasi rank spearman (rs) dengan program IBM SPSS 25.0 serta menggunakan garis kontinum. Hasil penelitian menunjukkan bahwa: (1) petani memiliki partisipasi sangat tinggi dalam program tersebut, (2) faktor yang mempengaruhi yakni umur, pendidikan formal, pendidikan nonformal, pendapatan, kosmopolitan, pengalaman, akses informasi dan hubungan petugas dengan petani dalam program tersebut, (3) terdapat hubungan yang signifikan antara pendidikan nonformal, pendapatan, kosmopolitan, akses informasi dan hubungan petugas dengan petani, namun tidak terdapat hubungan yang signifikan antara umur, pendidikan formal dan pengalaman dengan partisipasi petani dalam program Demonstrasi Area BTS Padi.

Barista Art: Coffee Education Strategy to The Community Arifah Fathia Amani; Hanifah Ihsaniyati
Mudra Jurnal Seni Budaya Vol 35 No 2 (2020): Mei
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v35i2.1043

The phenomenon of coffee consumption is currently rife among young people as a lifestyle. Coffee had become one of the ï¬rst global commodities. It has become common to ï¬nd coffee shops, coffee bars, and kiosks. The phenomenon of coffee consumption is related to the role of a baristaâ€™s art. Baristas can be said as people who are experts in making coffee. However, while barista is widely known to the public only in the coffee shop even though many places for baristas can introduce coffee, such as in hotels, restaurants, offices or other public places. This paper aims to describe the role of barista art in educating the public about coffee. This paper is a compilation of several journal articles and books related to coffee, coffee culture, baristas, and the art of making coffee. Article references are obtained through Mendeley by selecting references that correspond to each topic of discussion. Discussion topics include Coffee Culture and Coffee Shop, Baristaâ€™s Action Art, and Coffee Education through Barista Art. The results showed that the existence of baristas had a very important role in educating coffee to the people of Indonesia, especially introducing archipelago coffee. Barista as the main agent in the dissemination of information about coffee so that it is very necessary to have a characteristic of art that must be possessed by the barista as one of the added values â€‹â€‹in the dissemination of information about coffee.

Peningkatan Brand Image Kopi Robusta Temanggung Berbasis Indikasi Geografis Pardono Pardono; Dimas Rahadian Aji Muhammad; Isti Khomah; Hanifah Ihsaniyati; Nuning Setyowati
Warta LPM WARTA LPM, Vol. 25, No. 1, Januari 2022
Publisher : Universitas Muhammadiyah Surakarta

Kopi memiliki nilai ekonomi yang tinggi sebagai penghasil devisa dan sumber pendapatan petani karena kopi merupakan salah satu komoditas unggulan di Indonesia. Kabupaten Temanggung salah satu penghasil kopi di Provinsi Jawa Tengah, terutama pada Kopi Robusta. Kopi Robusta Temanggung memiliki karakteristik dan mutu produk yang khas, unik dan tampil beda yang terindikasi karena faktor geografis. Hal ini dikarenakan adanya asosiasi petani yang tergabung pada Masyarakat Perlindungan Indikasi Geografis Kopi Robusta Temanggung (MPIG-KRT). MPIG-KRT berkomitmen dalam mengawal mutu kopi sesuai standar. Upaya ini dilakukan untuk meningkatkan daya saing petani kopi di Kabupaten Temanggung dengan upaya didorong untuk menjalankan budidaya dan pengolahan pasca panen kopi berbasis Indikasi Geografis (IG) Kopi Robusta Temanggung (KRT). Guna menjaga mutu kopi, meningkatkan daya saing, dan memperkuat Brand Image Kopi Robusta Temanggung, maka dilakukan program pengabdian terutama bertujuan untuk memberikan pendampingan petani kopi agar dapat 1) menjalankan pengolahan pasca panen berbasis IG dengan introduksi mesin grading, 2) dapat menjalankan digital marketing dengan tujuan memperluas pangsa pasar sehingga mampu meningkatkan hasil penjualan dan keuntungan, dan 3) memiliki pengetahuan tentang merek dan label merek guna membangun brand Kopi Robusta Temanggung. Program pengabdian ini telah dilaksanakan melalui kegiatan pelatihan yang terdiri dari pelatihan pascapanen, pelatihan digital marketing, dan pelatihan edukasi merek dan desain label merek. Selain itu, dilakukan pula introduksi mesin grading setelah dilakukan pelatihan pascapanen. Kegiatan pengabdian ini telah berhasil dilakukan dilihat adanya introduksi Mesin Grading sehingga petani mitra dapat melakukan proses grading dengan cepat dan bisa menentukan mutu dari grade kopi 1, 2, dan 3. Petani mitra telah memahami pentingnya merek dan desain label yang dapat dilihat dari adanya kemasan produk kopi yang sudah memiliki merek, informasi produk, dan kemasan yang baik untuk menjaga mutu kopi. Petani mitra sudah mulai menggunakan WhatsApps bisnis, Instagram, dan Facebook untuk promosi. Petani mitra juga sudah bisa membuat promosi dengan menggunakan Canva, lalu membuat link pesan Auto Order.

Co-Authors Adhitya Pitara Wijaya Aditya Pitara Sanjaya Agung Wibowo Annisaa Dwi Prihatin Arifah Fathia Amani Arip Wijiano Arip Wijianto Arip Wijianto Arip Wijianto Arisnia Devie Hapsari Bekti Wahyu Utami Bekti Wahyu Utami Budi Cahyono Canggih Rizki Nugroho Catur Munawaroh Danang Purwanto Destandra Wibi Saputro, Destandra Wibi Dimas Rahadian Aji Muhammad, Dimas Rahadian Aji DWININGTYAS PADMANINGRUM Dwiningtyas Padmaningrum, Dwiningtyas Dzakiroh, Dewi Dzakiroh, Dewi Emi Widiyanti Eny Lestari Eny Lestari Eny Lestari Eny Lestari Fajar Julian Santosa Firsto Rozi Kurniawan Gresia Rahmawati Handono, Setiyo Yuli Hasan, Nugroho Isti Khomah kusnandar kusnandar Lestari, Eny Listya Gustani Husnayati Mohd. Harisudin nuning setyowati Nurhudha Agung Prasetyo Pardono Pardono Pardono Pardono Pardono Pardono Pardono Pardono, Pardono Pardono Raden Roro Ilma Kusuma Wardani Retno Rahayu Slamet Retno Setyowati Retno Setyowati Retno Setyowati Rika Indra Sukmana Rizki Andriyani Salsabila Hanandita Syifa' Santosa, Fajar Julian Sapja Anantanyu, Sapja Setyowati Setyowati Setyowati, Nuning Setyowati, Nuning Sugihardjo Sugihardjo Sugihardjo Sugihardjo Sujatmiko, Tri Sukmana, Rika Indra Sulistyaningrum, Dian Sumarjo, Nuning Setyowati Suminah Suminah Suminah Suminah Suminah Suminah Suminah Suminah Suminah Suminah Suminah, Suminah Suprapti Supardi Sutarto Sutarto Sutarto, Sutarto Suwarto Suwarto Wardani, Raden Roro Ilma Kusuma Widiyanto - Widiyanto Widiyanto Widiyanto Widiyanto Widiyanto Widiyanto Wijang Prasetiyo Aji

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