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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Bisnis dan Manajemen MIX : Jurnal Ilmiah Manajemen Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Accounting Science Jurnal Pengabdian Pada Masyarakat BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Media Mahardhika JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Almana : Jurnal Manajemen dan Bisnis Jurnal Sistem Cerdas JURNAL MANAJEMEN DAN BISNIS INDONESIA JURNAL MANAJEMEN Akuntansi : Jurnal Akuntansi Integratif Dinasti International Journal of Education Management and Social Science Al Yasini : Jurnal Keislaman, Sosial, hukum dan Pendidikan International Journal of Economics Development Research (IJEDR) Jurnal Akuntansi Academia Open Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Community Empowerment Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Efektif Jurnal Abdimas Bina Bangsa Golden Ratio of Marketing and Applied Psychology of Business Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Procedia of Social Sciences and Humanities Proceeding ISETH (International Summit on Science, Technology, and Humanity) Apollo: Journal of Tourism and Business Paradoks : Jurnal Ilmu Ekonomi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Innovative Technologica: Methodical Research Journal IJOT
Hadiah Fitriyah
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Apollo: Journal of Tourism and Business

 1 
Strategy for Developing the Quality of Village-Owned Enterprises in Improving Community Business in The Management of Village Economic Potential Hermansyah, Mamad; Fitriyah, Hadiah
Apollo: Journal of Tourism and Business Vol. 3 No. 3 (2025): September 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i3.482

Abstract

The purpose of this study is to determine the strategy and development of village businesses to improve the welfare of the community in Kedungbanteng Village, Tanggulangin District, Sidoarjo Regency. The method that has been used in this research is descriptive research methodology with a qualitative approach. The results showed that Kedungbanteng Village in Tanggulangin District, Sidoarjo Regency realized the benefits of developing a Village-Owned Enterprise (BUMDes). That is, by strengthening existing knowledge, the community can improve its products and increase its welfare. In addition, it encourages community development and has a direct impact on the economy and culture. This research was conducted using the tetrapreneur model.
Innovation Strategy of Village-Owned Enterprises in Improving Local Potential and Economic Welfare of Kalidawir Village Community, Tanggulangin District Dainy, Zilba Vara; Fitriyah, Hadiah
Apollo: Journal of Tourism and Business Vol. 3 No. 3 (2025): September 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i3.483

Abstract

BUMDes has an important role as a representation of the Village Government, so that it can make a maximum contribution in an effort to overcome various economic problems. In the BUMDes innovation strategy with the Triple Helix approach to increase local potential and welfare of Kalidawir Village, Tanggulangin Subdistrict using descriptive qualitative research methods.  Key informants in this study were the Kalidawir village head and other supporting informants, Data collection techniques through observation, interviews, and documentation. Data analysis techniques through the stages of data collection, data analysis, and conclusion drawing. The results of this study indicate that triple helix collaboration in the innovation strategy of Village-Owned Enterprises requires strong collaboration between universities, the private sector, and the government. Lack of coordination, differences in goals and interests, as well as difficulties in balancing the roles of each party, are challenges that must be faced by all elements of the triple helix.
Digital and Local Potential-Based Tourism Village Development Strategy with Pentahelix Approach in Realizing Sustainable Tourism Helita, Widia; Fitriyah, Hadiah
Apollo: Journal of Tourism and Business Vol. 3 No. 2 (2025): May 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i2.486

Abstract

The implementation of Law No. 12/2008 on Local Government has provided opportunities for local governments to manage and optimize the potential of their regions independently, including managing the tourism sector. Tourism village development is a planned change that requires the participation of local communities in a holistic manner. Sustaniable development has become a global agenda in every development process. Therefore, all stakeholders including the government in various development sectors must apply the principles of sustainable development in every policy and development plan that will be implemented. In the Digital-Based Tourism Village Development Strategy and Local Potential in Realizing Sustainable Tourism in Sidoarjo Regency, the author will use descriptive qualitative research methods with a pentahelix approach.
Optimizing Marketing Strategies Through Digital Marketing on MSME Products in the Culinary Sector in Tanggulangin District, Sidoarjo Regency Suryono, Gatot; Fitriyah, Hadiah
Apollo: Journal of Tourism and Business Vol. 3 No. 2 (2025): May 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i2.487

Abstract

The purpose of this study is to identify best practices for digital marketing of food products of micro, small, and medium enterprises (MSMEs) in Tanggulangin District, Sidoarjo Regency. The methodology used in this research is qualitative. In this study, five MSMEs in the culinary sector of Tanggulangin sub-district were surveyed-the owners of Warung Pring Bali and Warung Candi Ubud as well as Omah Kidul culinary, lesehan sawah in Kedungbanteng (LTS), and rujak cingur Tanggulangin. The research took place in these sectors. Results from interviews and focus groups were triangulated in the data analysis. Based on the findings, MSME owners in the food industry really need to master digital marketing if they want to maximize or improve their competitiveness while facing business problems. A number of micro, small and medium enterprises (MSMEs) have improved their digital marketing strategies by making good use of social media, while others still have not done so. In order for micro, small and medium enterprises (MSMEs), especially those engaged in catering services, to grow rapidly, cooperation and coordination between various parties are needed. In addition, MSME activists in Tanggulangin Subdistrict have their own obstacles due to the fierce competition in the food service sector
Implementation of Digital Marketing Strategy with SOSTAC Model Approach in Increasing the Attractiveness of Prospective New Students Muflihah, Imroah; Fitriyah, Hadiah
Apollo: Journal of Tourism and Business Vol. 3 No. 3 (2025): September 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i3.485

Abstract

This study aims to implement a digital marketing strategy using the SOSTAC model approach in increasing the attractiveness of prospective new students. An excellent framework for digital marketing strategy planning is the SOSTAC Model, which stands for Situational Analysis, Objectives, Strategies, Tactics, Actions, and Control. The SOSTAC model can pinpoint the most important aspects of marketing analysis and planning that must be considered to achieve goals. Educational institutions are required to provide accurate and transparent information to prospective students and parents. This research uses a qualitative approach. The type of data in this study is a type of qualitative data in the form of interview results, and the type of data is primary data collected through interviews and observations. The analysis technique used triangulation technique. The results of this study show that the school has identified strengths, opportunities, weaknesses and threats faced in the school environment that continue to grow. This provides strong basis in the implementation of a good digital marketing strategy by adopting the analysis of the strategy set. The application of the 4P marketing mix (Place, Promotion, Price and People) helps to design an effective digital marketing strategy. Schools can also design, control and evaluate the implementation of digital marketing strategies through websites and social media (ig, and FB) effectively.
Co-Authors - Sutrisno Agung Indra Lesmana Ahmad Qomarudin Ahmad Qomarudin Ais Fauziah Aisha Hanif Al arif, Mohammad Anam Anggraini, Titania Arief Senja Fitrani, Arief Senja Arisanto, Sefi Lefberti Arista, Sintha Wahyu ASMARANINGTYAS, LUSSY WIDIA Azis, Nadia Ismayanti Bambang Tjahjadi Bayu Wardhana Choiri, Ika Choirina Nurlaila Cut Ami Rahmah Dainy, Zilba Vara Deddy Arief Himawan Dedy Rahmat Saleh Dedy Rahmat Saleh Dessy Kartika Yudityawati Detak Prapanca Dina Dwi Oktavia Rini Divtita Sofia Dwi Prihandoko Ekawati Ekawati Etica Aprillia Eva Hidayatul Khusnah Fauzan, Risqi Rachmadi Fitri Wulandari Handayani, Henna Helita, Widia Hendarti, Gracia Angelina Hermansyah, Mamad Hernanda, Ary Setya Hidanah, Sri Hidayat, Anastasya Putri Ida Agustini Saidi Imelda Dian Rahmawati Indiani, Ayunia Suci Ira Sari Yudaniayanti Irawan, Yuriza Rahayu Iriawan, Andi Ita Sri Mulyani Kafa Bayu Ismoyo Khasanah, Syafa’atul Kurniati, Novita Yuli Kusnaini Sulchan Leny Rahma Ayunda Lukman Hudi Lussy Widia Asmaraningtyas Madihah, Siham Marissa Grace Haque, Marissa Grace Meilisa Fani Herdiati, Meilisa Fani Miarsono, Sigit Mirni Lamid Mohammad Taufan Prassetiyo Muflihah, Imroah Muhammad Fajrul Mushoffi muhammad rizky, muhammad Mujiawati, Gishelia Anastasya Murtiningrum, Susi Mutia Hanna Masitha Nabilla Putri Nabilla, Dewi Ayu Ningrum, Surya Noorlailie Soewarno Nur Lailatul Hidayah Nur Ravita Hanun Nurasik Nurasik Nurul Yaqin Pramesari, Alifia Hayunda Pramudita Putri Rizqianti Prasetyo, Wahyu Eko Puspitasari, Devina Eka Putra, Herdyansyah Falendra Putri Febriana Putri, Nabilla Rahmat, Wijaya Ramadhin Setyawanatra, Ede Rihlatus Saidah RIMA AZARA Rita Ambarwati Sukmono Rizky Eka Febriansah Rizqi Silviati Rosyada, Zulfi Nur Amrina Sabdoningrum, Emy Koestanti Saiful Ukamah Sakdiyah , Ni’matus Sampurno, Feri D. Santi Rimadias Sari, Eka Septiana Sarpangga Putri, Fierda Lestari Sarwenda Biduri Setiyono, Wisnu Panggah Sigit Hermawan Silmi, Fahmi Amil Siti Choirun Nisa Soeharsono Soeharsono Sriyono Sriyono Sriyono Sriyono Sriyono Suci Meilia Setyarini Supardi Supardi Supardi Supardi Surya Ningrum Suryono, Gatot Tukfa Qurotalain Ula, Adinda Lafilatul Valerina stasia putri Vidya Dwi Asma Murni Wahyu Eko Prasetyo Warsito, Sunaryo Hadi Widodo, Oky Setyo Widya Paramita Lokapirnasari Wiwik Sulistiyowati Yusril Ihza Mahendra