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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Bisnis dan Manajemen MIX : Jurnal Ilmiah Manajemen Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Accounting Science Jurnal Pengabdian Pada Masyarakat BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Media Mahardhika JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Jurnal Sistem Cerdas JURNAL MANAJEMEN DAN BISNIS INDONESIA JURNAL MANAJEMEN Akuntansi : Jurnal Akuntansi Integratif Dinasti International Journal of Education Management and Social Science Al Yasini : Jurnal Keislaman, Sosial, hukum dan Pendidikan International Journal of Economics Development Research (IJEDR) Jurnal Akuntansi Academia Open Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Community Empowerment Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Golden Ratio of Marketing and Applied Psychology of Business Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Procedia of Social Sciences and Humanities Proceeding ISETH (International Summit on Science, Technology, and Humanity) Paradoks : Jurnal Ilmu Ekonomi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Innovative Technologica: Methodical Research Journal IJOT
Hadiah Fitriyah
Universitas Muhammadiyah Sidoarjo
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Innovation in Nano Meniran Extract Feed as a Solution for Odor Reduction and Productivity in Muscovy Ducks: Inovasi Pakan Nano Ekstrak Meniran sebagai Solusi Reduksi Bau dan Produktivitas Bebek Entok Sabdoningrum, Emy Koestanti; Hidanah, Sri; Hendarti, Gracia Angelina; Warsito, Sunaryo Hadi; Lamid, Mirni; Al Arif, Mohammad Anam; Lokapirnasari, Widya Paramita; Widodo, Oky Setyo; Rosyada, Zulfi Nur Amrina; Soeharsono, Soeharsono; Hernanda, Ary Setya; Fitriyah, Hadiah
Indonesian Journal of Innovation Studies Vol. 26 No. 4 (2025): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i4.1655

Abstract

AbstractGeneral background: Small-scale poultry farming in rural Indonesia faces challenges of low productivity and environmental pollution due to traditional feeding practices. Specific background: In Sepande Village, Sidoarjo, Muscovy duck (Cairina moschata) farmers struggle with suboptimal growth performance and unpleasant waste odor, exacerbated by high feed costs. Knowledge gap: While local feed resources and herbal additives have been studied, the integration of nano herbal technology into fermented feed for Muscovy ducks has not been explored. Aims: This study aimed to evaluate the effectiveness of nano-extract meniran (Phyllanthus niruri) as a feed additive in fermented pellet feed to enhance productivity and reduce waste odor. Results: Application of 1–3% nano meniran in duck feed led to a 50% increase in body weight (from 1.5 kg to 2.27–3.0 kg within three months), a 30% increase in farmer income, and a 93.75% improvement in regular odor-control practices, while significantly reducing waste odor intensity. Novelty: This is the first integration of nanotechnology-based herbal additives with fermented local feed formulations for Muscovy ducks. Implications: The innovation supports food security, farmer welfare, and sustainable livestock management, offering an eco-friendly model for poultry production in developing regions. Highlight: Nano meniran feed boosts duck growth by up to 50%. Odor reduction improves farm environment and sustainability. Farmers’ income increases by around 30%. Keywords: Muscovy Duck, Nano-Extract Meniran, Fermented Feed, Productivity, Waste Odor Reduction
Strategi Pemasaran Berkelanjutan melalui Media Sosial sebagai Daya Dukung Eksistensi Ketahanan Pangan pada Produk Bibit Cabai dan Tomat Arisanto, Sefi Lefberti; Fitriyah, Hadiah
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 4 (2025): Agustus - Oktober
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i4.1823

Abstract

Penelitian ini bertujuan memahami strategi pemasaran bibit cabai dan tomat melalui media sosial serta peran jasa pengiriman dalam mendukung keberhasilan pemasaran dan kontribusinya terhadap ketahanan pangan. Pendekatan kualitatif deskriptif digunakan dengan pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi pada petani pembibit di Kabupaten Bojonegoro. Hasil penelitian menunjukkan bahwa Facebook dan WhatsApp menjadi platform utama pemasaran karena mudah diakses dan efektif menjangkau komunitas lokal. Strategi sederhana seperti unggahan foto, testimoni pembeli, dan konten edukasi terbukti meningkatkan kepercayaan konsumen. Namun, keberhasilan promosi digital sangat bergantung pada dukungan jasa pengiriman yang cepat, aman, dan terjangkau, mengingat bibit hortikultura bersifat sensitif. Integrasi media sosial dan logistik tidak hanya meningkatkan penjualan dan keberlanjutan usaha petani, tetapi juga memastikan ketersediaan bibit berkualitas bagi petani budidaya, yang pada akhirnya memperkuat ketahanan pangan lokal. Temuan ini menegaskan pentingnya pendekatan pemasaran digital yang terintegrasi untuk sektor pertanian.
The Role of Capital Structure in Determining the Value of FNB Companies: Peran Struktur Modal Mediasi Penentu Nilai Perusahaan FNB Puspitasari, Devina Eka; Fitriyah, Hadiah
Indonesian Journal of Innovation Studies Vol. 26 No. 1 (2025): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i1.1779

Abstract

General Background The intense competition in the industrial sector necessitates a focus on maximizing firm value to attract investors. Specific Background Profitability, liquidity, and company growth are key determinants of company value, with capital structure playing a crucial financial role. Knowledge Gap Prior studies show conflicting results regarding the direct influence of these financial ratios on firm value, creating a need for a clearer causal model. Aims This study examines the mediating role of capital structure in the relationship between profitability, liquidity, company growth, and firm value in the Indonesian Food and Beverages sector (2019-2022). Results Findings show that while profitability directly affects firm value, liquidity and company growth do not. Crucially, capital structure successfully mediates the relationship between all three independent variables and firm value. Novelty This research contributes by incorporating company growth and capital structure as a mediator to reconcile the existing empirical inconsistencies. Implications The results highlight that optimal capital structure management is vital for the F&B sector, proving to be the essential link for profitability, liquidity, and growth to ultimately increase company value. Highlights Profitability is the only variable with a direct positive effect on firm value. Capital structure successfully mediates the link between all independent variables and firm value. Liquidity and Company Growth require capital structure to positively influence firm value. Keywords: Capital Structure, Profitability, Liquidity, Company Growth, Company Value
SWOC Analysis for Competitiveness: Strategy Mapping of Wonoayu Shrimp Crackers: Analisis SWOT untuk Daya Saing: Peta Strategi Keripik Udang Wonoayu Azis, Nadia Ismayanti; Fitriyah, Hadiah
Indonesian Journal of Innovation Studies Vol. 26 No. 1 (2025): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i1.1785

Abstract

General Background The rapid growth of the business world necessitates that Micro, Small, and Medium Enterprises (MSMEs) adopt effective strategies to maintain competitiveness amidst intense global market rivalry. Specific Background MSMEs, like the Shrimp Cracker producers in Wonoayu, Sidoarjo, play a crucial role in the national economy but often face internal limitations and external challenges that require strategic management. Knowledge Gap Many MSMEs prioritize production over strategic planning, lacking a formal framework to link internal capacity with external market dynamics to gain advantage. Aims This study employs a qualitative method to analyze the obstacles facing Wonoayu Shrimp Cracker MSMEs using SWOC analysis and proposes solutions through risk management. Results The analysis places the UMKM in the Weakness-Opportunity (WO) strategic quadrant, indicating that existing external opportunities should be leveraged to minimize internal weaknesses. Novelty The research combines the SWOC framework with risk management principles to provide practical, zone-based risk mitigation strategies for local UMKM. Implications The findings suggest that by focusing on the WO strategy and actively managing identified risks, the UMKM can achieve better advantage and superior competitiveness. Highlights: Wonoayu Shrimp Cracker MSMEs are positioned in the Weakness-Opportunity (WO) strategic quadrant. SWOC analysis is applied in conjunction with risk management for strategy formulation. The strategic recommendation is to leverage external opportunities to counter internal business weaknesses. Keywords: SWOC Analysis, Risk Management, MSMEs, Shrimp Crackers, Weakness Opportunity
Co-Authors - Sutrisno Adinda Lafilatul Ula Agung Indra Lesmana Ahmad Qomarudin Ahmad Qomarudin Ais Fauziah Aisha Hanif Al arif, Mohammad Anam Arief Senja Fitrani, Arief Senja Arisanto, Sefi Lefberti Ayunia Suci Indiani Azis, Nadia Ismayanti Bambang Tjahjadi Bayu Wardhana Choiri, Ika Choirina Nurlaila Cut Ami Rahmah Deddy Arief Himawan Dedy Rahmat Saleh Dessy Kartika Yudityawati Detak Prapanca Dewi Ayu Nabilla Dina Dwi Oktavia Rini Divtita Sofia Dwi Prihandoko Ekawati Ekawati Etica Aprillia Eva Hidayatul Khusnah Fahmi Amil Silmi Fitri Wulandari Handayani, Henna Hendarti, Gracia Angelina Herdyansyah Falendra Putra Hernanda, Ary Setya Hidanah, Sri Hidayat, Anastasya Putri Ida Agustini Saidi Imelda Dian Rahmawati Ira Sari Yudaniayanti Irawan, Yuriza Rahayu Iriawan, Andi Ita Sri Mulyani Kafa Bayu Ismoyo Khasanah, Syafa’atul Kurniati, Novita Yuli Kusnaini Sulchan Leny Rahma Ayunda Lukman Hudi Lussy Widia Asmaraningtyas Meilisa Fani Herdiati Meilisa Fani Herdiati, Meilisa Fani Miarsono, Sigit Mirni Lamid Mohammad Taufan Prassetiyo Muhammad Fajrul Mushoffi Muhammad Rizky Mutia Hanna Masitha Nabilla Putri Ningrum, Surya Ni’matus Sakdiyah Noorlailie Soewarno Nur Lailatul Hidayah Nur Ravita Hanun Nurasik Nurasik Nurul Yaqin Pramesari, Alifia Hayunda Pramudita Putri Rizqianti Puspitasari, Devina Eka Putri Febriana Putri, Nabilla Rahmat, Wijaya Ramadhin Setyawanatra, Ede Rihlatus Saidah RIMA AZARA Risqi Rachmadi Fauzan Rita Ambarwati Sukmono Rizky Eka Febriansah Rizqi Silviati Rosyada, Zulfi Nur Amrina Sabdoningrum, Emy Koestanti Saiful Ukamah Sampurno, Feri D. Sari, Eka Septiana Sarpangga Putri, Fierda Lestari Sarwenda Biduri Setiyono, Wisnu Panggah Sigit Hermawan Siti Choirun Nisa Soeharsono Soeharsono Sriyono Sriyono Sriyono Sriyono Sriyono Suci Meilia Setyarini Supardi Supardi Surya Ningrum Susi Murtiningrum Titania Anggraini Tukfa Qurotalain Valerina stasia putri Vidya Dwi Asma Murni Wahyu Eko Prasetyo Warsito, Sunaryo Hadi Widodo, Oky Setyo Widya Paramita Lokapirnasari Wiwik Sulistiyowati Yusril Ihza Mahendra