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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Bisnis dan Manajemen MIX : Jurnal Ilmiah Manajemen Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Accounting Science Jurnal Pengabdian Pada Masyarakat BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Media Mahardhika JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Almana : Jurnal Manajemen dan Bisnis Jurnal Sistem Cerdas JURNAL MANAJEMEN DAN BISNIS INDONESIA JURNAL MANAJEMEN Akuntansi : Jurnal Akuntansi Integratif Dinasti International Journal of Education Management and Social Science Al Yasini : Jurnal Keislaman, Sosial, hukum dan Pendidikan Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Jurnal Akuntansi Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Community Empowerment Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Efektif Jurnal Abdimas Bina Bangsa Golden Ratio of Marketing and Applied Psychology of Business Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Procedia of Social Sciences and Humanities Proceeding ISETH (International Summit on Science, Technology, and Humanity) Apollo: Journal of Tourism and Business Paradoks : Jurnal Ilmu Ekonomi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Innovative Technologica: Methodical Research Journal IJOT International Journal of Artificial Intelligence for Digital Marketing Academia Open

Hadiah Fitriyah

Universitas Muhammadiyah Sidoarjo

Author-ID : 3618059

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Kemandirian Ekonomi Melalui Optimalisasi Peran Karang Taruna Hanun, Nur Ravita; Fitriyah, Hadiah; Azara, Rima
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 8, No 2 (2020): August
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bdr.8283

Karang Taruna (Youth Organization) becomes the hope for development resources in all aspects of the village. The village economic development needs to be directed towards the independence in order to be sustainable. Land resources that are productive but have not been utilized are potential to be the capital for the village economic independence development. The available land is used by Karang Taruna to be made as Vegetable and Fruit Gardens. The management of villageâ€™s Vegetable and Fruit Gardens has not been optimal yet. Thus, efforts in optimizing it need to be taken. The goal of community empowerment is to optimize the role of Karang Taruna of Keboan Anom Village and to develop the Vegetable and Fruit Gardens to achieve village economic independence. The community empowerment program is carried out in stages, namely socialization, training on processing food products, digital marketing workshops, and financial management. The results of community empowerment show that processed vegetables and fruit products having high economic value are produced as the source of income for Karang Taruna and as the additional income for Keboan Anom Village, the information technology-based marketing (digital marketing) models is well-understood, and the organizational financial management is good.

Optimalisasi Branding Produk dan Digital Marketing pada Karang Taruna Desa Keboan Anom Hanun, Nur Ravita; Fitriyah, Hadiah; Fitrani, Arief Senja; Hidayat, Anastasya Putri; Handayani, Henna
Community Empowerment Vol 6 No 2 (2021)
Publisher : Universitas Muhammadiyah Magelang

Pengabdian masyarakat ini memiliki tujuan diantaranya memberikan pelatihan branding produk dan pemasaran digital kepada kelompok karang taruna Desa Keboan Anom, Kecamatan Gedangan, Sidoarjo Jawa Timur. Masalah yang terjadi pada Mitra yaitu belum memiliki label usaha dan masih menerapkan cara manual dalam memasarkan produknya. Pemasaran manual dilakukan dengan menitipkan produk ke warung di sekitar tempat tinggal, tanpa adanya bantuan pemasaran online. Permasalahan yang diangkat adalah peningkatan branding produk, dan peningkatan manajemen pemesanan produk dengan implementasi teknologi informasi. Solusi yang ditawarkan adalah pelatihan branding produk dan pembuatan website. Penerapan aplikasi kepada mitra melalui kegiatan transfer knowledge melalui pelatihan dan pendampingan mitra dalam penggunaan website. Pelaksanaan kegiatan dengan metode Focus Group Discussion (FGD) untuk menjalin keterbukaan, kepercayaan dan memahami persepsi, sikap serta pengalaman persoalan yang dimiliki oleh mitra dalam melakukan branding produk, kemudian dilanjutkan pada pendampingan yaitu penyuluhan dan pelatihan penggunaan website yang meliputi desain iklan, upload konten.

Keputusan Pembelian Produk Limited Edition: Systematic Review Herdiati, Meilisa Fani; Iriawan, Andi; Fitriyah, Hadiah
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 1 (2021): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i1.73-87

Every company has an effective strategy for determining whether to develop, maintain or even withdraw from the market. With the development of the times, limited edition products are now mushrooming. Limited edition labels are now given not only to antique, exclusive and expensive products such as luxury cars and savings items but also to fast moving consumer goods. This study will analyze a systematic review using the Preferred Reporting Items for Systematic Reviews and Meta-analysis method. Searches for research articles relevant to the research topic were carried out on the international journal databases of Springer Link, Science Direct, Emerald, and Wiley using the phrase â€œlimited edition productsâ€. The results show that purchasing decisions are influenced by the factors of scarcity, need for uniqueness, and brand-retailer collaboration. This research is expected to be used as material for consideration by the company to formulate the right marketing strategy.

PENINGKATAN PENJUALAN PRODUK BARANG GUNAAN MELALUI SERTIFIKASI HALAL Ahmad Qomarudin; Muhammad Fajrul Mushoffi; Siti Choirun Nisa; Hadiah Fitriyah
Al Yasini : Jurnal Keislaman, Sosial, hukum dan Pendidikan Vol 6 No 2 (2021)
Publisher : Konsorsium Dosen Sekolah Tinggi Agama Islam (STAI) Al-Yasini Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract :Indonesia is one of the largest countries in the world where the majority of the population is Muslim. To fulfil human needs both primary and secondary, as Muslims (Muslims) it is necessary to believe that the products needed by Muslims (Muslims) to fulfil primary and secondary needs are in accordance with Islamic law, namely Halalan Thayiban. “Barang Gunaan” are one of the secondary necessities and are stated in Law no. 33 of 2014, Article 1, Paragraph (1) where one of the halal-certified products is “Barang Gunaan”, as well as the presence of the Indonesian population whose majority is Muslim (Muslim), then the potential for interest in halal-certified “Barang Gunaan” products will be higher, so that it have an impact on increasing sales of these “Barang Gunaan”. The purpose of this paper is to explain the effect of product certification of “Barang Gunaan”that are halal certified to increase sales of “Barang Gunaan”products and to explain the right strategy in selling “Barang Gunaan”that are certified halal in increasing sales. Based on a literature study, it was found that the effect of halal product certification on increasing sales of “Barang Gunaan”is the policy that producers have the right to attach a halal logo on “Barang Gunaan” products that have received a halal certificate and are added to the number of Muslim population in Indonesia is equivalent to 87.17% of the total population of Indonesia, this is what can be used as a business opportunity for manufacturers of “Barang Gunaan” to increase consumer confidence because it guarantees the halalness of “Barang Gunaan” products produced, products are able to penetrate the global market, improve a good brand image for consumers, increase the ability of the market to reach consumer desires so as to increase sales of these “Barang Gunaan”. Then the right strategy in selling “Barang Gunaan” products that are halal certified to increase sales is to use a combination of marketing strategies for used goods, namely a marketing mix strategy including Product, Price, Place, Promotion, and marketing of “Barang Gunaan” products that have characteristics in accordance with Islamic teachings which have been taught by the Prophet Muhammad SAW, namely marketing that is Shidiq, Amanah, Tabligh and Fathonah can provide confidence and interest in halal-certified “Barang Gunaan” products so that manufacturers of “Barang Gunaan” that are Halal certified has increased in sales of “Barang Gunaan” that have been certified halal. Keyword: Sales increase, Barang Gunaan, Halal Certification Abstrak: Indonesia merupakan salah satu negara terbesar didunia yang mayoritas penduduknya adalah beragama islam. Dalam memenuhi kebutuhan manusia baik primer maupun sekunder, sebagai umat Islam (muslim) perlu adanya keyakinan bahwa produk dibutuhkan umat islam (muslim) dalam memenuhi kebutuhan primer dan sekunder sudah sesuai dengan syariat Islam yaitu halalan thayiban. Barang gunaan merupakan salah satu kubutuhan sekunder dan dinyatakan dalam UU No. 33 Tahun 2014, Pasal 1, Ayat (1) dimana salah satu produk yang bersertifikasi halal adalah barang gunaan, serta adanya jumlah penduduk Indonesia yang mayoritasnya adalah beragama Islam (Muslim), maka berpotensi akan adanya daya minat produk barang gunaan yang bersertifikasi halal semakin tinggi sehingga dapat berdampak pada peningkatan penjualan produk barang gunaan tersebut. Tujuan dari penulisan ini adalah untuk menjelaskan pengaruh sertifikasi produk barang gunaan yang bersertifikasi halal terhadap peningkatan penjualan produk barang gunaan tersebut dan untuk menjelaskan strategi yang tepat dalam melakukan penjualan produk barang gunaan yang bersertifikasi halal dalam meningkatkan penjulan. Berdasarkan studi literature didapatkan bahwa pengaruh sertifikasi produk barang gunaan halal terhadap peningkatan penjualan produk barang gunaan adalah dengan adanya kebijakan bahwa produsen berhak menempelkan logo halal pada produk barang gunaan yang sudah mendapatkan sertifikat halal serta ditambahkan dengan jumlah penduduk Islam (muslim) di Indonesia adalah setara dengan 87,17% jiwa dari total penduduk Indonesia, maka inilah yang bisa dijadikan sebagai peluang bisnis bagi produsen barang gunaan untuk meningkatkan kepercayaan konsumen karena terjaminnya kehalalan produk barang gunaan yang diproduksi, produk mampu menembus pasar global, meningkatkan brand image yang baik bagi konsumen, meningkatkan kemampuan pasar dalam menjangkau keinginan konsumen sehingga dapat meningkatkan penjualan produk barang gunaan tersebut. Kemudian Strategi yang tepat dalam melakukan penjualan produk barang gunaan yang bersertifikasi halal untuk meningkatkan penjualan adalah dengan menggunakan kombinasi strategi pemasaran produk barang gunaan yaitu strategi marketing mix antara lain Produk (Product), Harga (Price), Tempat (Place), Promosi (Promotion) dan pemasaran produk barang gunaan yang mempunyai sifat-sifat sesuai dengan ajaran islam dimana telah diajarkan oleh Nabi Muhammad SAW yaitu pemasaran yang bersifat Shidiq, Amanah, Tabligh dan Fathonah dapat memberikan keyakinan dan daya minat produk barang gunaan yang bersertifikasi halal sehingga produsen produk barang gunaan yang bersertifkai halal mengalami peningkatan dalam penjualan produk barang gunaan yang telah bersertifikasi halal. Kata Kunci: Peningkatan Penjualan, Barang Gunaan, Sertifikasi Halal

Design of a Customer Relationship Management (CRM) Model for Small and Retail Business Zahraza Beauty Products in the Covid-19 Pandemic Era Wahyu Eko Prasetyo; Bayu Wardhana; Hadiah Fitriyah
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i1.1001

The growth potential of the beauty product industry in Indonesia is considered very potential. The industry and trade of Indonesian beauty products is projected to increase by USD 7.5 billion with a growth of 6.5% annually for the next five years. The huge potential in the industrial business and trade in beauty products has caused many people to compete to enter this business. This of course will create intense competition among the beauty product business people. Business people are required to win in this business competition. One of the efforts that can be done is to maintain good relations with customers. Customer Relationship Management is a model that can be applied in maintaining customer relationships. The focus in this research is to design and design a model of customer relationship management in small-scale beauty products and retail businesses. The research method used in this study is a qualitative method with an observation approach

Peran Corporate Social Responsibility Memoderasi Pengaruh Kinerja Lingkungan terhadap Kinerja Perusahaan Hadiah Fitriyah; Rihlatus Saidah
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol 8, No 1 (2022): Mei 2022
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jab.v8i1.5837

This study aims to determine the role of corporate social responsibility (CSR) in moderating the effect of environmental performance on company performance. The research population includes all Manufacturing Companies listed on the IDX for the 2017-2019 period. The sampling technique used is purposive sampling. The sample data taken are industrial consumer goods sector companies listed on the Indonesia Stock Exchange. The data analysis method used is partial least square (PLS) software. The results showed that environmental performance had an effect on company performance and corporate social responsibility was not able to moderate the influence of environmental performance on company performance. This is what provides an explanation that environmental performance is able to affect the company's performance as evidenced by the financial value with a higher rate of return and if the company does not have conflict issues regarding the environment, the company with EBBAs carries out its business operations, this proves that in the future environmental performance will provide influence on company performance.

The Influence of Product Quality and Service Quality on Online Through Digital Marketing as Intervening Variables During the COVID-19 Pandemic Saiful Ukamah; Sigit Hermawan; Supardi Supardi; Hadiah Fitriyah
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 8 No 1 (2022): April
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to identify and answer some of the problems that exist in the Marketplace related to Product Quality, Service Quality and Purchase Decisions through Digital Marketing. Based on the questionnaire that will be answered by the respondent, the researcher can find out the results that will be obtained and describe how the respondent spends. This research method uses quantitative, in order to facilitate research in generating the existing variables in accordance with using questionnaires distributed by researchers to respondents at PGRI Ronggolawe University, Sunan Bonang University, STIE Muhammadiyah Tuban and IIK Nahdlatul Ulama Tuban. The sampling technique in this study is probability sampling. The method used is simple random sampling. The results of this study indicate that, Product Quality has positive results and effects and has a direct significant result on the Purchase Decision variable. Service Quality has positive and significant results and influence on the Purchasing Decision variable. Product quality has positive and not significant direct results and influence on the purchasing decision variable through digital marketing as the intervening variable. and Service Quality has positive and not significant results and direct influence on the variable of Purchase Decision through Digital Marketing as the intervening variable.

Analysis of the Implementation of Planning, Implementation, Supervision, Administration, and Accountability of Village Fund Allocation Ais Fauziah; Hadiah Fitriyah
Indonesian Journal of Cultural and Community Development Vol 9 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to analyze the implementation of planning, implementation, supervision, administration, and accountability of village fund allocations (study in Gunung Gangsir Village, Beji District, Pasuruan Regency). The sampling method used is qualitative research and is included in descriptive analysis research. The research location is in the Gunung Gangsir Village Government, Beji District, Pasuruan Regency, East Java Province. The data collection that was carried out were interviews, documentation, and observations. Test the validity of the data carried out in this study using the Triangulation Test. Activities in data analysis in this study are data collection, data reduction, data display, and conclusion drawing/verification. The results of this study indicate that Based on the results of the study, it can be seen that the Village Fund Allocation Management Planning (ADD) in the physical development of Gunung Gangsir Village, Beji District, Pasuruan Regency can be seen from the planning procedure that involves the community and community leaders being included in the planning, by providing authority to the community to provide ideas/thoughts to determine development, such as the construction of multipurpose buildings, axis roads, drainage, school fences, which prioritize the interests of the community first for the proper management of Village Fund Allocation (ADD). Accountability for the implementation of the ADD program to the government at the top level is carried out through a reporting system that is carried out periodically. accountability for the management of Village Fund Allocations in Gunung Gangsir Village, Beji District, Pasuruan Regency has been based on the principles of transparency and accountability. The administration of the Village Fund Allocation (ADD) management in the physical development of Gunung Gangsir Village, Beji District, Pasuruan Regency is based on government procedures and regulations. Every activity managed by the village government has recorded results so that ADD management can be carried out properly, and in accordance with the results of the planning and implementation activities that have been carried out. accountability for the management of the Village Fund Allocation (ADD) in the physical development of Gunung Gangsir Village, Beji District, Pasuruan Regency which is based on the results of the overall Village Fund Allocation (ADD) management activity, which can then be properly accounted for by the village government to the community.

Effect of E-Commerce, Use of Accounting Information Systems and Business Capital in Student Decision Making for Entrepreneurship Choirina Nurlaila; Hadiah Fitriyah
Indonesian Journal of Law and Economics Review Vol 11 (2021): May
Publisher : Universitas Muhammadiyah Sidoarjo

The research has a purpose to determine the effect of the variables (1)E-commerce, (2)the use of accounting information systems and (3)business capital on student decision making for entrepreneurship. The research method uses quantitative. The study used primary data with a questionnaire. Students of the accounting study program at Muhammadiyah Sidoarjo University with as many as 88 respondents were the population in this study. Used purposive sampling technique in determining the sample.assistance software SPSS version 23.0in data processing. In analyzing the data using multiple linear regression method. The results of the study prove that (1)E-commerce and (2)the use of accounting information systems have an influence on students' decision making for entrepreneurship, while (3)Business capital has no influence on entrepreneurial decisions.

Improvement Of School Image And Student Parents' Interest To Choose A School Influenced By Product Strategies, Promotions And Prices In Sd Muhammadiyah 5 Porong Kusnaini Sulchan; Hadiah Fitriyah Rizal
Indonesian Journal of Law and Economics Review Vol 12 (2021): August
Publisher : Universitas Muhammadiyah Sidoarjo

The research objectives of this thesis are to find out and analyze products, promotions and prices that affect the school's image, parents' interest in choosing schools and to find out and analyze school image as a mediator variable capable of influencing the relationship between product, promotion, price and parents' interest in choosing schools at SD Muhammadiyah 5 Porong. This research belongs to the type of quantitative research and uses descriptive statistical analysis. Researching on a particular population or sample. Data collection using a limited questionnaire method. Respondents were the guardians of the students of SD Muhammadiyah 5 Porong as many as 125 people. Validity test analysis. To test the validity and reliability of the data, the researcher used the W-Start program. Hypothesis test analysis. Analysis of the relationship between variables will be carried out by path analysis assisted by the SPSS version 21 windows program. The results of the SPSS program analysis show that the influence of Product, Promotion, and Price Factors together in creating School Image is 65%. Meanwhile, the other 35% are influenced by other factors.

Co-Authors - Sutrisno Agung Indra Lesmana Ahmad Qomarudin Ahmad Qomarudin Ais Fauziah Aisha Hanif Al arif, Mohammad Anam Anggraini, Titania Arief Senja Fitrani, Arief Senja Arisanto, Sefi Lefberti Arista, Sintha Wahyu ASMARANINGTYAS, LUSSY WIDIA Azis, Nadia Ismayanti Bambang Tjahjadi Bayu Wardhana Choiri, Ika Choirina Nurlaila Cut Ami Rahmah Dainy, Zilba Vara Deddy Arief Himawan Dedy Rahmat Saleh Dedy Rahmat Saleh Dessy Kartika Yudityawati Detak Prapanca Dina Dwi Oktavia Rini Divtita Sofia Dwi Prihandoko Ekawati Ekawati Etica Aprillia Eva Hidayatul Khusnah Fauzan, Risqi Rachmadi Fitri Wulandari Handayani, Henna Helita, Widia Hendarti, Gracia Angelina Hermansyah, Mamad Hernanda, Ary Setya Hidanah, Sri Hidayat, Anastasya Putri Ida Agustini Saidi Imelda Dian Rahmawati Indiani, Ayunia Suci Ira Sari Yudaniayanti Irawan, Yuriza Rahayu Iriawan, Andi Ita Sri Mulyani Kafa Bayu Ismoyo Khasanah, Syafa’atul Kurniati, Novita Yuli Kusnaini Sulchan Leny Rahma Ayunda Lukman Hudi Lussy Widia Asmaraningtyas Madihah, Siham Marissa Grace Haque, Marissa Grace Meilisa Fani Herdiati, Meilisa Fani Miarsono, Sigit Mirni Lamid Mohammad Taufan Prassetiyo Muflihah, Imroah Muhammad Fajrul Mushoffi Muhammad Mualiyin muhammad rizky, muhammad Mujiawati, Gishelia Anastasya Murtiningrum, Susi Mutia Hanna Masitha Nabilla Putri Nabilla Putri Nabilla, Dewi Ayu Ningrum, Surya Noorlailie Soewarno Nur Lailatul Hidayah Nur Ravita Hanun Nurasik Nurasik Nurul Yaqin Pramesari, Alifia Hayunda Pramudita Putri Rizqianti Prasetyo, Wahyu Eko Puspitasari, Devina Eka Putra, Herdyansyah Falendra Putri Febriana Putri, Nabilla Rahmat, Wijaya Ramadhin Setyawanatra, Ede Rihlatus Saidah RIMA AZARA Rita Ambarwati Sukmono Rizky Eka Febriansah Rizqi Silviati Rochmawati, Erfina Rosyada, Zulfi Nur Amrina Sabdoningrum, Emy Koestanti Saiful Ukamah Sakdiyah , Ni’matus Sampurno, Feri D. Santi Rimadias Sari, Eka Septiana Sarpangga Putri, Fierda Lestari Sarwenda Biduri Setiyono, Wisnu Panggah Sigit Hermawan Silmi, Fahmi Amil Siti Choirun Nisa Siti Ulfah Soeharsono Soeharsono Sriyono Sriyono Sriyono Sriyono Sriyono Sriyono Sriyono Suci Meilia Setyarini Supardi Supardi Supardi Supardi Surya Ningrum Suryono, Gatot Tukfa Qurotalain Ula, Adinda Lafilatul Valerina stasia putri Vidya Dwi Asma Murni Wahyu Eko Prasetyo Warsito, Sunaryo Hadi Widodo, Oky Setyo Widya Paramita Lokapirnasari Wiwik Sulistiyowati Yuriza Rahayu Irawan Yusril Ihza Mahendra

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