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The impact of brand awareness, green marketing, and consumer behaviour on purchasing decisions: Empirical evidence from Bottled Water consumers in South Jakarta Ridoan, Ahmad; Rochman, Abdul; Maftuchach, Viniyati
Journal of Economics and Business Letters Vol. 5 No. 1 (2025): February 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i1.580

Abstract

The bottled water industry in Indonesia is experiencing rapid growth and increasingly fierce competition, in line with the growing public demand for hygienic and practical products. Additionally, consumer awareness of environmental and sustainability issues also influences purchasing preferences. However, there is a limited amount of empirical research that simultaneously examines the influence of brand awareness, green marketing, and consumer behaviour on purchasing decisions, particularly for AMDK products in urban areas. This study aims to analyse the influence of these three variables on purchasing decisions for Aqua products in South Jakarta. This study employs a quantitative approach using a survey method targeting 160 Aqua consumers selected through purposive sampling. Data were collected via questionnaires and analysed using validity and reliability tests, as well as multiple linear regression.The results indicate that brand awareness has the most significant influence on purchasing decisions, followed by green marketing and consumer behaviour. The research model explains 85.8% of the variation in purchasing decisions. The limitations of this study lie in its geographical scope and limited sample size, meaning the results cannot be generalised nationally.The main contribution of this study is to provide new empirical evidence regarding the integration of the three main variables in the context of the Indonesian bottled water industry, as well as offering practical recommendations for companies to strengthen their sustainability-based marketing strategies and brand reinforcement.
LAC (Language Advisory Council) and CLI (Central Language Improvement) Efforts in Linguistic Activities in Improving the Speaking Skills of Tenth Grade Students in Preparation Class Fadhilah, Rif'atul; Rochman, Abdul
Maharaat: Jurnal Pendidikan Bahasa Arab Vol. 6 No. 2 (2024): April
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mht.v6i2.24276

Abstract

LAC (Language Advisory Council) is one of the centers to improve the linguistic abilities of students at the Muhammadiyah Islamic Boarding School, LAC also collaborates with one of the language organizations that is handled directly by OSPPM (Muhammadiyah Islamic Boarding School Student Organization). In this research, we investigate: 1) What are the efforts of the LAC and the central language department in improving speaking skills for linguistic activities in MBS Klaten? 2) Analyze the extent of the students in this activity. The objectives of this research are: 1) To analyze the efforts of LAC and the language part in lungistic improvement. 2) Analyze the extent of student improvement in this activity. The method used in this study was descriptive qualitative with the following writing steps: 1) Data Collection, 2) Data Analysis, 3) Conclusion. The results of this research are the preparation of language policies and curricula, supervision and preparation of programs, teacher training facilities and resource development.
Kegiatan Pembuatan Iklan Produk UMKM Pamulang dengan Doratoon, Animaker dan Animatron: Perbandingan dan Evaluasinya Pratiwi, Dian; Syaifudin, Syaifudin; Rochman, Abdul; Putri, Fitria Nabilah; Jubaidah, Ida
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.5400

Abstract

Keberadaan Usaha Mikro Kecil dan Menengah (UMKM) sangat penting untuk mendukung perekonomian Indonesia, dan hal ini perlu didukung dengan sarana promosi yang mudah dan terjangkau agar mereka tetap eksis. Teknologi animasi kini sudah mulai berkembang dan dipergunakan sebagai media promosi, namun belum banyak UMKM yang memanfaatkannya dan mayoritas masih menggunakan teknik promosi melalui media social. Oleh sebab itu, kegiatan pendampingan untuk para pelaku UMKM perlu dilakukan oleh tim untuk memberikan mereka pengetahuan, keterampilan dan pengalaman dalam membuat sarana promosi baru berupa iklan animasi 2D menggunakan aplikasi Animaker, Animatron dan Doratoon. Hasil dari kegiatan dan evaluasi pendampingan ketiga aplikasi tersebut didapat bahwa sebanyak 10 dari 20 orang dari peserta telah memanfaatkan aplikasi animasi tersebut untuk iklan produk UMKM mereka, dimana sebanyak 50% peserta menerapkan Animaker, 30% peserta menerapkan Animatron, dan 20% menerapkan Doratoon. Ketiga aplikasi tersebut juga dinilai sangat layak untuk diterapkan dalam membuat media promosi berbentuk animasi untuk pemula, khususnya UMKM.
PELATIHAN DIGITALISASI DAN PEMASARAN PRODUK USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) Salim, Agus; Rochman, Abdul; Santoso, Gatot Budi; Setiadi, Virginia Suryani; Maharani, Cherinda; Maresti, Putri; Pebrianto, Viky
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 6, Nomor 2, Juli 2025
Publisher : Jurusan Teknik Lingkungan Fakultas Arsitektur Lanskap dan Teknologi Lingkungan, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/bd4krq30

Abstract

Sebagian besar pelaku Usaha Mikro, Kecil, dan Menengah. (UMKM) tidak memahami dan menggunakan media sosial dan platform penjualan daring. Hal ini dikarenakan kurangnya pengetahuan dan literasi digital terkait penggunaan Teknologi Informasi (TI) dan perangkat TI. Walaupun para pelaku UMKM dapat masuk atau bergabung dalam suatu media sosial atau platform penjualan daring, pelaku UMKM mengalami kesulitan dalam memasarkan produk barang/jasa. Hal ini disebabkan karena perubahan pemasaran konvensional menjadi elektronik (daring), di mana penjual dan pembeli tidak bertatap muka secara langsung. Sehingga informasi barang/jasa harus disajikan dalam bentuk tulisan, gambar, dan potongan video/animasi. Tujuan dari PkM ini adalah memberikan arahan dan pelatihan terkait teknik pemasaran dan penjualan secara daring, serta digitalisasi produk/jasa UMKM. Metode yang digunakan adalah pelatihan kepada para pelaku UMKM di Jakarta Barat secara daring. Hasil kegiatan berupa: bertambahnya wawasan dan keahlian pelaku UMKM untuk mengidentifikasi dan mengatasi masalah mendasar di usaha masing-masing, dan mempraktikkan penggunaan aplikasi sederhana untuk mendigitalisasi produk/jasa UMKM. Simpulan dari PkM ini adalah sebagian besar peserta kegiatan ini (86,36%) telah berhasil memahami dan mempraktekkan teknis digitalisasi produk/jasa UMKM, serta mencoba memasarkan produk/jasa mereka melalui  media sosial dan menjualnya melalui platform e-Commerce.
Konsep Pendidikan Akhlak untuk Komunitas Anak Punk Menurut Pandangan Para Kiyai Cirebon dan Praktisi Pendidikan di Yayasan Wangsakerta Cirebon: (Studi Perspektif Filsafat Pendidikan Paulo Freire) Rochman, Abdul; Fatimah, Siti; Muslihudin, Muslihudin
Permata : Jurnal Pendidikan Agama Islam Vol. 2 No. 1 (2021): Permata : Jurnal Pendidikan Agama Islam
Publisher : Lembaga Publikasi Ilmiah Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/permata.v2i1.199

Abstract

Nature school education is an effort to change the behavior and attitudes carried out by various parties or elements of society which aims to increase knowledge, skills and public awareness about natural values ​​and issues of natural problems which in turn can move the community to take an active role in conservation and safety efforts. Environment for the benefit of present and future generations. Nature education can facilitate the achievement of high-level skills such as critical thinking, creative thinking, integrative thinking and problem solving. The concept that is offered from the nature-based school education system is a very interesting concept to explore more deeply. Wangsakerta Nature School, Karangdawa Hamlet, Setupatok Mundu Village, West Java is one of the many Nature Schools that have been established in various regions in Indonesia, located in shady rice fields and plantations, far from vehicle pollution. Abstrak Pendidikan sekolah alam adalah upaya mengubah prilaku dan sikap yang dilakukan oleh berbagai pihak atau elemen masyarakat yang bertujuan untuk meningkatkan pengetahuan, keterampilan dan kesadaran masyarakat tentang nilai-nilai alam dan isu permasalahan alam yang pada akhirnya dapat menggerakkan masyarakat untuk berperan aktif dalam upaya pelestarian dan keselamatan lingkungan untuk kepentingan generasi sekarang dan yang akan datang. Pendidikan alam dapat mempermudah pencapaian keterampilan tingkat tinggi seperti berfikir kritis, berfikir kreatif, berfikir secara integrative dan memecahkan masalah.Konsep yang ditawarkan dari sistem pendidikan sekolah berbasis alam merupakan konsep yang sangat menarik untuk digali kembali lebih dalam lagi. Sekolah Alam Wangsakerta Dusun Karangdawa Desa Setupatok Mundu Jawa barat merupakan salah satu dari sekian banyak Sekolah Alam yang telah di didirikan diberbagai daerah di Indonesia, yang berlokasi di persawahan dan perkebunan yang rindang, jauh dari polusi kendaraan.
Development of Osteoporosis Prediction System on Femur and Tibia Bones with Convolutional Neural Network Akhdan, Muhammad; Pratiwi, Dian; Rochman, Abdul
Intelmatics Vol. 5 No. 2 (2025): July-December
Publisher : Penerbitan Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i2.23237

Abstract

Osteoporosis and osteopenia are conditions that commonly affect bone health significantly, this is characterized by decreased bone density causing the risk of fractures especially in the femur and tibia. The prevalence rate of these diseases is calculated from 103,334,579 people between the ages of 15 and 105 years, with an overall prevalence of 18.3%. Fast and accurate detection is needed for the first line of defense for osteoporosis patients and potential patients. This study provides the development of a Convolutional Neural network (CNN) model trained to predict osteoporosis and osteopenia from x-ray radiographs of femur and tibia bones. The proposed model has satisfactory performance on all metrics namely average accuracy 90%, average recall 90%, average F1 score 90%. From these performance results, alternative detection methods using CNN can be considered by medical parties or parties who can utilize the first diagnosis of osteopenia to osteoporosis bone disease handling compared to conventional methods.
Relationship between Farmers’ Characteristics and Organic Farming System Implementation of Paddy Rice with Farmers' Income Aisyah, Siti; Faqih, Achmad; Suharni, Suharni; Sunani, Sunani; Lesmana, Indra; Rochman, Abdul
Devotion : Journal of Research and Community Service Vol. 4 No. 8 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i8.534

Abstract

Agriculture is an important sector in the national economy, therefore the development priority is placed on development in the economic sector with an emphasis on the agricultural sector. Income in farming activities generally cannot be stable from time to time. The objectives of this study include (1) to determine the relationship between farmer characteristics and farmer income in farmer groups BPP Plumbon District, (2) to determine the relationship between the implementation of organic rice farming systems and farmer income in farmer groups BPP Plumbon District, (3) To determine the relationship between the characteristics of farmers and the implementation of organic rice farming systems with farmers' income in the BPP Farmer Group, Plumbon District. The research design used in this study was a quantitative research with a descriptive survey research technique. The results showed that: (1) there was a moderate relationship between farmer characteristics and farmer income in the BPP Farmer Group in Plumbon District, namely 0,703, (2) there is a moderate relationship between the application of organic rice farming systems and farmers' income in the BPP Farmer Group in Plumbon District, namely 0.643, (3) there is a significant relationship between farmer characteristics and the application of organic farming systems to farmer incomes. Based on the output that tarithmetic X1 = 7.551 and X2 = 5.252> ttable which is 1.998.
Peran Pemimpin KMI dalam Meningkatkan Kompetensi Guru Dirosah Islamiyah di Pondok Modern Darussalam Gontor Kampus 2 Ponorogo Rochman, Abdul
El-Hayah Vol. 12 No. 1 (2022): Juni 2022
Publisher : Pascasarjana UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/elha.v12i1.5313

Abstract

Abstract The objective of this research is to analyze the role of the leadership of the Kulliyatu-l-Mu'allimin al-Islamiyyah in improving the competence of teachers at Dirosah Islamiyah at Pondok Modern Darussalam Gontor Campus 2 at Madusari-Siman-Ponorogo for the academic year 2021-2022. The researcher used a qualitative descriptive method. While the data analysis techniques used are: data reduction, data display, and conclusion drawing. The data collection technique with interviews, observation and documentation.. The results of this study, it was found that: (1) The role of the KMI leadership in improving the competence of teachers at the PMD Gontor Campus 2 for the 2021-2022 academic year is as an educator, manager, administrator,supervisor, leader, and innovator. Keywords: KMI Leaders; Teacher Competence; and Islamic Teacher
Konsep Darurat dalam Hukum Islam Studi Fatwa MUI No. 33/2018: tentang Vaksin Measles Rubella Fatimah Saktiana, Eka; Alhusni, Alhusni; Rochman, Abdul
Journal of Islamic Legal Thought and Jurisprudence Vol. 1 No. 1 (2024): October 2024
Publisher : Program Studi Perbandingan Mazhab Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/11.30-46

Abstract

Penelitian ini mengkaji tinjauan hukum Islam terhadap fatwa MUI tahun 2018 mengenai penggunaan vaksin rubella untuk bayi dan anakanak. Menggunakan metode kualitatif melalui studi kepustakaan dan wawancara dengan pejabat MUI Provinsi Jambi, penelitian ini menganalisis latar belakang dan metodologi fatwa tersebut. Hasil penelitian menunjukkan bahwa fatwa didasarkan pada kajian situasi penyakit campak dan rubella di Indonesia oleh Kementerian Kesehatan dan akademisi pada Oktober 2014. Fatwa ini menggunakan metode penetapan hukum dan mempertimbangkan konsep darurat dalam hukum Islam. Penelitian menyimpulkan bahwa ketentuan darurat dalam fatwa tersebut sesuai dengan konsep darurat dalam hukum Islam. Penggunaan vaksin rubella dianggap sejalan dengan prinsip memelihara jiwa (hifz al-nafs), yang merupakan salah satu dari lima tujuan utama syariah (maqasid al-syariah). Fatwa ini bertujuan untuk mewujudkan kemaslahatan umat manusia dengan melindungi kesehatan masyarakat dari penyakit yang berpotensi berbahaya
PENDAMPINGAN PEMBUATAN BROS DARI KAIN FLANEL UNTUK MENUMBUHKAN EKONOMI KREATIF Kurniawati, Aprilia Wahyu; Ratih, Ratih; Rochman, Abdul; Suliwati; Marfu’ah, Uliyatul
Mafaza : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Mafaza : Jurnal Pengabdian Masyarakat
Publisher : Mafaza : Jurnal Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32665/mafaza.v4i1.3158

Abstract

STAIMAS WONOGIRI Thematic KPM in Randubang Hamlet, Pare Village, Selogiri District, Wonogiri Regency is a form of community service activity. KPMT activities were carried out from 3 July 2023 to 15 August 2023. Activities consisted of core activities, village activities and additional activities. This article specifically discusses the activities of UMKM in Randubang Hamlet which aim to provide experience, training, and as a learning process for the Randubang community, especially housewives. Entrepreneurial activities in this day and age seem to be increasingly commonplace and many people want to start their own entrepreneurship or UMKM. Entrepreneurial trends have made the role of UMKM actors currently growing rapidly because they are felt to have many roles, including the people in Randubang Hamlet. The work program for making brooches from flannel was carried out by STAIMAS Thematic KPM students located in the hamlet. The holding of brooches-making training involves the community, namely the ladies of RT 1 and 2 RW 10 of Dusun Randubang which aims to improve the economy in the area. It is hoped that this activity will become one of the UMKM ideas for local residents, especially IRTs, to train the spirit of UMKM development and bring up their creative ideas. This training is perfect for mothers and even teenagers because this brooch can be developed as a small business and can be done at any time at home. The response of the residents to this activity program was very good, responsive, and enthusiastic.
Co-Authors Achmad Taufiq Sulistyo Adie Dwiyanto Nurlukman Adrian, Firman Ardi Agus Salim Ali Asroni Aliem Sudjatmiko Alifah, Farah Dina Andika Taslimanurrohim Anggara, Denny Anggi Nurcahyo Dwi Saputro Anto Budi L Astri Kustina Dewi Budi Prasetyo Budi Setyawan Devi Cahyaningtyas Dian Pratiwi Dion Octovianus, Steven Eka Nur Fajarrini Eko Santoso Fadhilah, Rif'atul Faqih, Achmad Farros Kangsa Deva, Muhammad Fatimah Saktiana, Eka Fauzi Mubarak Febrianto, Nanang Dwi Hafizh Maulana Sulaiman Ibnu Kamal Alfarisi Ilham, M Hijri Indra Lesmana Is Mardianto, Is Jubaidah, Ida Judijanto, Loso Julieta, Divani Juraifa, Syalwa Anindya Kurniawati, Aprilia Wahyu Lilo Styyogo Mafthuchach, Viniyati Maftuchach, Viniyati Maharani*, Alfina Maharani, Cherinda Mahdalena Mahdalena Maresti, Putri Marfu’ah, Uliyatul Mathori, Muhammad Maulana Ramadhan, Hikmal Moch. Solikin, Moch. Muhammad Akhdan Muhammad Kholilur Rohman Muhammad Nur Sahid Muhammad Ujianto Muslihudin Muslihudin, Muslihudin Nabilah Putri, Fitria Najih, Muhammad Nasikhah, Atiun Nur Faradilla, Aryana nur khotimah Nur Khotimah Handayani Pebrianto, Viky Prakusya Subhan, Bintang Pudail, M. Puput Retno Utami Purwanto Purwanto Putri, Fitria Nabilah Rafif Aryo Irianto Rahmat Rifai Rakka Pradyatama Santosa ratih ratih Ridoan, Ahmad Rudi Prastiyo Salim Salim Santi Ernawati Santoso, Gatot Budi Sarfi Hamidi, A. Setiadi, Virginia Suryani Setyawan, Alif Sholeha Juliyani, Annis Sijabat, Panderaja Siti Aisyah Siti Fatimah Suharni Suharni Suliwati Sunani, Sunani Sutryani, Heni Syaifudin Syaifudin Syaifudin, Syaifudin Usman Fauzi, Muhamad Uswatun Chasanah Wahyu Surya Daru Saputra Yenny Nurchasanah Yoga Sulistiyono Yusuf Fadli, Yusuf Zephyr Rafif, Navaly