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PELATIHAN PENINGKATAN INOVASI WIRAUSAHA STARTUP PADA PONDOK PESANTREN AL HIKMAH BANJARMASIN Widyanti, Rahmi; Vitria, Aida; Husnurrofiq, Husnurrofiq; Basuki, Basuki
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 10, No 2 (2024): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v10i2.15819

Abstract

Business startup that is run both small and large with digital platform aims to make a profit. To find out the extent of the benefits derived from the business startup that is run requires careful managing. Managing of business startup is expenses and income must be done carefully so that the analysis and calculation of profit and loss of the business carried out with results that reflect the business potential.       Banjarmasin City are many schools including Pesantren Al Hikmah, a river cultural area, where most of the population (52%) live in small business fields and most (48%) of them (families) depend their livelihoods / livelihoods from the sea as traditional trading.       Finally, there has been an outreach and counseling about designing businesses startup by a group of students, but it has not provided adequate results. This is due to not doing a good business startup. Through community service activities it seeks to provide knowledge about how to manage their business with low price of a product so that it can benefit the producers.
The Influence of Business Strategy and Proactiveness on The Marketing Performance of Kelulut Honey on Msmes in Banjarmasin Sulastini, Sulastini; Maskur, Maskur; Husnurrofiq, Husnurrofiq; Surya, Adhi
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.589

Abstract

The background is the Marketing Performance of MSMEs. Currently, many problems arise related to the Marketing Performance of MSMEs. Therefore, problems related to performance need to find a solution. Focus on two issues, namely (1) Is there an influence of Business Strategy on MSME Marketing performance, and (2) Is there a Proactive influence on MSME Marketing performance. Research conducted on companies includes Anttila J., Jussila K., 2018, Ramayah T., The long-term objectives of previous research have focused on Business Strategy and Proactivity issues regarding Marketing Performance. Meanwhile, this research focuses on research conducted in Banjarmasin MSMEs. Specific targets to be achieved. Analyze and determine the influence of partially significant Business and Proactive Strategy on MSME Marketing Performance. Analyze and determine the influence of partially significant Proactive Strategy on MSME Marketing Performance. Based on the researcher's observations, the problem is that the Business Strategy and Proactivity in MSME Marketing Performance are not yet optimal. This research method uses a quantitative approach. The number of samples taken was 48 respondents using a saturated sampling technique. The data collection technique uses a questionnaire, while data analysis uses Smart PLS. The results of the research show that there is a significant influence of Business Strategy (X1), on the marketing performance of MSMEs. And there is a significant influence of Proactivity (X2), on the marketing performance of MSMEs. This research is explanatory research, namely testing the influence between Business Strategy variables. (X1), Proactive (X2), while the dependent variable is MSME Marketing Performance (Y), Data collection techniques used by researchers, namely Interviews, Questionnaires, Documentation. and Hypothesis Testing The proposed activity plan in the research aims to provide information that better interactions and relationships are actually a side effect of providing space for MSMEs to be competitive and proactive while still being able to accommodate existing problems.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen : Studi Kasus : Pembelian Laptop Merk Asus Pada CV. Golden IT Store Banjarmasin Nida’an Hafia; Husnurrofiq Husnurrofiq; Abdurrahim Abdurrahim
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): April: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.668

Abstract

The aims of this study are as follows: (1) To examine how products impact customers' purchasing choices at Golden IT Store Banjarmasin. (2) To analyze the impact of pricing on customers' purchasing decisions at Golden IT Store Banjarmasin. (3) To assess how the location influences customers' purchasing decisions at Golden IT Store Banjarmasin. (4) To test the influence of promotions on customers' purchasing decisions at Golden IT Store Banjarmasin. (5) To comprehensively evaluate the collective influence of products, pricing, location, and promotions on customers' purchasing decisions at Golden IT Store Banjarmasin. This research employs a quantitative approach involving the population of CVs. Golden IT Store Banjarmasin, with a sample of 31 respondents. Quantitative data analysis was conducted. The results of this study indicate that: (1) Products significantly impact purchasing decisions at CV. Golden IT Store. (2) Prices significantly impact purchasing decisions at CV. Golden IT Store. (3) The influence of location on purchasing decisions at CV. Golden IT Store is found to be statistically insignificant. (4) The effect of promotions on purchasing decisions at CV. Golden IT Store is relatively insignificant. (5) Collectively, products, promotions, pricing, and location have a substantial impact on purchasing decisions at CV. Golden IT Store.
Pengaruh Motivasi Terhadap Peningkatan Produktivitas Kerja Karyawan PT. Mektek Tanjung Lestari Kabupaten Tabalong Muhammad Haris Syafitri; Hairul Hairul; Husnurrofiq Husnurrofiq; Farida Yulianti; Edy Mahfuz; Periyadi Periyadi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 1 (2024): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i2.1683

Abstract

This research on work motivation towards employee performance of PT. Adaro Indonesia Tabalong Regency aims to simultaneously determine and analyze the influence of intrinsic motivation and extrinsic motivation towards increasing employee work productivity of PT. Mektek Tanjung Lestari Tabalong Regency, to determine and partially analyze the influence of intrinsic motivation and extrinsic motivation towards increasing employee work productivity of PT. Mektek Tanjung Lestari Tabalong Regency and to determine and analyze the variables of intrinsic motivation and extrinsic motivation that have a dominant influence on increasing employee work productivity. The research will be conducted with a quantitative approach, namely all information is presented in the form of numbers, starting from data collection, interpretation of the data, the appearance of the results and its analysis based on statistical analysis. The population used in this study was taken from the overall data of employees working at PT. Mektek Tanjung Lestari Tabalong Regency with a total of 76 people. While the samples used were all 64 people using multiple regression data analysis. The results of the analysis show that: (1) the calculated F value is 25.422 with a significance level of 0.000 <5%. Because the significant probability is less than 0.05, Ho is rejected and Ha is accepted. (2) Intrinsic motivation (X1) obtained a test statistic of t = 2.667 with a significance of 0.010. The coefficient of the t test result at a significance level of 0.010 is smaller than 0.05 (>5%). For the calculated t produced is 2.667, while for the t table it is 1.99962. Because the calculated t value is greater than the t table (2.667 > 1.99962), it can be concluded that intrinsic motivation (X1) has a positive and significant influence on employee work productivity (Y). (3) Extrinsic motivation (X2) shows a significance level of 0.001 which is smaller than 0.05 (<5%). Because the calculated t value is greater than the t table (3.358 > 1.99962), it can be concluded that extrinsic motivation (X2) has a positive and significant influence on employee work productivity (Y). (4) The extrinsic motivation variable (X2) is more dominant in terms of work productivity (Y) of employees of PT. Mektek Tanjung Lestari, Tabalong Regency, with a Standardized Coefficients value of 0.414, including a strong correlation value.
PELATIHAN PENINGKATAN INOVASI WIRAUSAHA STARTUP PADA PONDOK PESANTREN AL HIKMAH BANJARMASIN Rahmi Widyanti; Aida Vitria; Husnurrofiq Husnurrofiq; Basuki Basuki
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 10, No 2 (2024): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v10i2.15819

Abstract

Business startup that is run both small and large with digital platform aims to make a profit. To find out the extent of the benefits derived from the business startup that is run requires careful managing. Managing of business startup is expenses and income must be done carefully so that the analysis and calculation of profit and loss of the business carried out with results that reflect the business potential.       Banjarmasin City are many schools including Pesantren Al Hikmah, a river cultural area, where most of the population (52%) live in small business fields and most (48%) of them (families) depend their livelihoods / livelihoods from the sea as traditional trading.       Finally, there has been an outreach and counseling about designing businesses startup by a group of students, but it has not provided adequate results. This is due to not doing a good business startup. Through community service activities it seeks to provide knowledge about how to manage their business with low price of a product so that it can benefit the producers.
PELATIHAN MERANCANG USAHA KECIL BAGI SANTRI DI PESANTREN AL HIKMAH BANJARMASIN Rahmi Widyanti; Farida Yulianti; Basuki Basuki; Husnurrofiq Husnurrofiq
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 9, No 2 (2023): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v9i2.13104

Abstract

Business planning is very important as to start run both small and large aims to make a profit. To find out the extent of the benefits derived from the business / business that is run requires careful recording. The recording of both business expenses and income must be done carefully so that the analysis and calculation of profit and loss of the business carried out with results that reflect the business potential. Pesantren Al Hikmah sub-district is located in Banjarmasin City, an trading area, where most of the population (57%) live in small medium entrepreneurship and most (53%) of them (families) depend their livelihoods / livelihoods from the land as traditional traders. Thus, there has been an outreach and counseling about designing small businesses by a group of community, but it has not provided adequate results. This is due to not doing a good business analysis. Through community service activities it seeks to provide knowledge about how to analyze or calculate the price of a product so that it can benefit the producers.                                                                                                                         Kata kunci : Business Planning, Student and Community
The Influence Of Ability And Innovation On Performance Coffee Marketing Sulastini, Sulastini; Maskur, Maskur; Husnurrofiq, Husnurrofiq
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.792

Abstract

The long-term objectives of previous research that have focused on the problems of Product Innovation and Information Technology in manufacturing companies, service companies, research conducted in companies including Anttila J., Jussila K., 2018, Ramayah T., While in this study focuses on the study of Product Ability and Innovation on Coffee Marketing performance carried out in Banjarmasin UMKM. Specific targets to be achieved. Against the backdrop of current Marketing Performance, many problems arise related to employment, especially the performance of UMKM Marketing, therefore problems related to performance need to be resolved. Focus on two problems, namely Analyzing and knowing the Effect of Ability and Innovation partially on UMKM Performance. (1) Is there an effect of Ability on Marketing performance, and (2) Is there an effect of Innovation on Marketing performance. This research method uses a quantitative approach. The data collection technique uses a questionnaire (questionnaire), Population and sample of 48 respondents, while data analysis uses Smart PLS. The Data Analysis Technique used in this study is PLS-SEM because it aims to test the predictive relationship between constructs by seeing whether there is a relationship or influence between the constructs. proposed activities. The study aims to provide the ability that better interactions and relationships are actually side effects of providing space for MSMEs for Coffee Marketing, innovating and still being able to accommodate existing problems.
Strategi Promosi Sales Force Add On Banjarmasin Dalam Meningkatkan Penjualan Produk Indihome Witel Kalimantan Selatan Damaisari, Rika; H, Husnurrofiq; A, Abdurrahim
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 6 (2024): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10503355

Abstract

This research has two main objectives. The first objective is to find out the promotional strategy of the Banjarmasin Sales Force Add On in increasing sales of IndiHome Witel South Kalimantan products. Meanwhile, the second objective is to understand the concept of the Banjarmasin Sales Force Add On promotional strategy in order to increase sales of IndiHome Witel South Kalimantan products. This research uses descriptive qualitative research with data collection methods through observation, interviews, and documentation. Data analysis was carried out using the analytical descriptive method version of Miles and Huberman (2014) which involved three stages, namely data reduction, data presentation, and drawing conclusions or verification. The results of this study reveal several Sales Force Add On Banjarmasin promotional strategies that have been found, including: 1. Digital advertising campaigns 2. Referral programs 3. Collaboration with local business partners 4. Local exhibition and event activities In addition, this research also identifies several concepts of the Sales Force Add On Banjarmasin promotional strategy that can increase sales of IndiHome Witel South Kalimantan products, including: 1. Market segmentation 2. Personalization of communication 3. Featured benefits 4. Monitoring and measurement of results In conclusion, this research provides insight into promotion strategies Sales Force Add On Banjarmasin which is effective in increasing sales of IndiHome products in the South Kalimantan region.
Pengelolaan Manajemen Sumber Daya Manusia dalam Meningkatkan Kinerja Guru SMA Citra Madinatul Ilmi Kota Banjarbaru Sri Bulkia; Orbawati Orbawati; Husnurrofiq Husnurrofiq; Periyadi Periyadi; Junaidi Junaidi; Abdurrahman Abdurrahman
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2659

Abstract

The purpose of this community service is to help provide direction and counseling to the Principal, Vice Principal, Administrative Staff, and Teachers' Council of Citra Madinatul Ilmi Banjarbaru High School , regarding the introduction of elements of human resource management. Counseling in order to increase insight and knowledge for the Principal, Vice Principal, Administrative Staff, and Teachers' Council. The method of implementing this community service is carried out in several activities, namely the survey stage, namely socialization is carried out by compiling various things that will be conveyed during the community service activities that will be carried out which include: preparing the material to be provided, preparing the schedule for providing materials and surveying the community service location. The socialization stage, namely before the community service activities are carried out, a socialization stage is carried out, namely conducting a friendly meeting with the school to convey the intent and purpose of this community service. At this stage, cooperation is also established and the community service activity schedule is determined.
Pengaruh Ketepatan Waktu Publikasi Laporan Keuangan Pada Perusahaan Yang Terdaftar Di Bursa Efek Indonesia Sri Bulkia; Husnurrofiq Husnurrofiq; Hairul Hairul; M. Haris Syafitri
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 4 (2024): Oktober: Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i4.4415

Abstract

Public companies that have shares on the Indonesia Stock Exchange (IDX) must submit their annual financial reports in a timely manner. This annual report contains significant information about the company's progress and performance for one year. Therefore, delays in submitting the report can have a negative impact, especially on investor confidence and internal parties of the company (IDX). The timeliness of publication of financial reports, namely profitability, leverage, and liquidity, in property and real estate sector companies listed on the Indonesia Stock Exchange between 2020 and 2022. This study has a quantitative approach. The study population includes all property and real estate companies listed on the Indonesia Stock Exchange. The research sample was selected using the purposive sampling method, namely by selecting samples that meet certain criteria, and the total number of samples taken was 13 companies from the 2020-2022 period. The results of this study indicate that the variable test of the profitability, leverage, and liquidity ratios in property and real estate sector companies listed on the Indonesia Stock Exchange in 2020-2022 shows that these factors do not have a significant effect on the timeliness of publication of financial reports.